Introducing the Market Impact Report – Revealing the Effect of News Releases on Stock Activity

June 15, 2015

By Vilan Trub, Business Wire

Earlier today, Business Wire and News Quantified launched the Market Impact Report.  This groundbreaking new measurement tool allows communication professionals to track the impact their news releases have on publically traded companies’ stocks.

Although there are a lot of options for measuring communications efforts, there is a gap when it comes to attributing financial ROI to company issued news. Business Wire identified this gap and in News Quantified saw an opportunity. News Quantified, in partnership with Business Wire, developed a measurement system that will tie news release data with market trading behavior. Now, PR and IR pros will be able to track exactly how the market reacted to the issuer’s stock immediately following the release of company news. They will also be able to compare this trading behavior to that of other company stocks.

What’s the big deal about keeping track of changes to market behavior following the issuance of a news release? With the Market Impact Report you can achieve a deeper understanding of how and why your company stock moves when you issue a news release. You have a deeper view of what kind of investors your news is attracting and how your news is influencing their trading. The report includes 27 key variables ranging from volume and variability to ticks and block trading.

By understanding who your news is reaching, you can tailor your communication in the direction that best benefits the value of your company’s market presence.

Oliver Schmalholz, co-founder and CEO of News Quantified, has spent the last 15 years analyzing market behavior. It was during his time running a private trading firm that he recognized the benefits of an out-of-the-box product that could analyze news impact on stock trading behavior. “News and market data have historically been kept separate – our alliance with Business Wire will help to tear down that wall,” says Schmalholz.  “We are thrilled to partner with a company that has the reputation and expertise of Business Wire.

Business Wire is excited about the partnership and looks forward to the possibilities that lie in providing clients with the first ever financial impact tool. “Business Wire’s collaboration with News Quantified provides listed companies with a better understanding — and appreciation — of the relationship between news and share price.  To see how news is directly influencing market behavior is revolutionary,” said Gregg Castano, Business Wire President. “The Market Impact Report consolidates information from disparate sources into a convenient, user-friendly report that distills complex data into key findings. It is another example of Business Wire’s differentiating value proposition.”

Click here to learn more about the Market Impact Report:  http://bit.ly/1QrNSV8 or email us today to schedule a time to discuss this in greater detail.

Are you attending NIRI 2015 this week?  If so, Business Wire is offering sample reports for investor relations professionals that stop by our booth. The Market Impact Report is the first product in the industry that provides communications professionals with comprehensive stock impact data.

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PR Updates From Around the World – June 1-10

June 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Austin
Independent agency Drumroll announced that it has named Andy Davidhazy as Creative Director. Article

Charlotte
French/West/Vaughan has been selected by the Greater Raleigh Convention & Visitors Bureau as its creative services agency of record following an 18-agency competitive review. Article

Chicago

Public Communications Inc. announced Craig Pugh will join the national integrated communications firm as president. Article

Cleveland
Crisis specialist Hennes Paynter Communications has rebranded as Hennes Communications following the departure of former partner Barbara Paynter, who is launching her own consultancy. Along with the rebranding, the firm has promoted Nora Jacobs to senior vice president at the firm. Article

Dallas
Furniture retailer American Signature has selected The Richards Group as agency of record. Article

DC
Purple Strategies has appointed Robert Fronk as managing director of reputation strategy. Article

Maroon PR is working with Big League Chew bubblegum, owned by Lincolnshire, Ill.- based, Ford Gum & Machine Co. Article

Highgate at Seven Oaks in Bakersfield, Calif. has selected Buffalo Brand Invigoration Group to direct a public relations program. Article

MediaDC announced the hire of Elizabeth Sheldon as National Account Director. Article

ConnellyWorks has announced the appointment of Margo Dunn as Director of Marketing. Article

Stratacomm LLC announced hiring Karyn G. Le Blanc as a Senior Vice President in its Washington, D.C. office. Article

TradeMark East Africa has selected Agenda as its North American public affairs agency to advance its mission of growing East Africa’s prosperity through trade. Article

Detroit
Eisbrenner Public Relations has promoted Tricia Marion from assistant account executive to account executive. Article

The 2015 Chevrolet Detroit Belle Isle Grand Prix, a subsidiary of the Downtown Detroit Partnership, is working up with digital and social specialist OTTO Detroit, Franco Public Relations Group and students from Wayne State University-who will elevate the social media discussion-to bring the race experience to a global audience through social media. Article

Los Angeles
Global nutrition company Herbalife has named Ric Hobby as senior vice president for global government relations; Megan Jordan as senior vice president for global corporate communications; and Randall Popelka as vice president, government and industry affairs. Article

Joanna Massey has been named to the newly created position of vice president, corporate communications and investor relations at Lionsgate. Article

Miami
rbb Public Relations has been named agency of record for Sawgrass Mills. Article

Liquor marketer Bacardi is reviewing below-the-line marketing duties, including PR, across its North American brand portfolio, after a similar exercise consolidated creative and media with Omnicom Group agencies earlier this year. Article

The Buzz Agency has added new clients including the US Immigration Fund, Habit Burger, Boca West Country Club, Sunflower Creative Arts, Aviation Week Events and Clive Daniel Interiors. Article

Minneapolis
Nicki Gibbs has been promoted to senior vice president, strategy at Beehive PR. Article

Beehive PR has added three new communications strategists to its team. New hires include account director Abigail Greenheck, account director Ericka Webb and account coordinator Maggie Pendleton. Article

Nashville
Guthrie/Mayes Public Relations has named Rebecca Frazer the 2015 Guthrie/Mayes PR Student of the Year. Frazer, a junior at Asbury University in Wilmore, Ky., was chosen among a strong group of applicants from Kentucky colleges and universities who were nominated for this position. Article

Newport Beach
Global Results Communications (GRC) announced the addition of several new technology companies including mGage, CellTrust and Numerex to its list of clients. Article

ASICS America Corporation today announced it has named United Entertainment Group its new US public relations agency of record. Article

New York
APCO Worldwide and Text100 have launched a joint offering focused on digital healthcare. Article

Kathy Cripps, longtime president of the PR Council, will step down from her position by the end of the year. Article

Ruder Finn announced that John McInerney will assume a new role as Director, Healthcare Digital Strategy. Article

Utilidata has hired Global Strategy Group as its agency of record for communications and public relations. Article

Samsung Electronics has extended its relationship with FleishmanHillard, handing the firm a US corporate PR brief following a review that took place earlier this year. Article

Jesse Comart has been named vice president, global head of communications, at MediaMath. Article

Turner Public Relations had added vice president of tourism Emma de Vadder. Article

R&J Public Relations has added John De Bellis as director of business development. Article

The Halo Group has hired James Best as senior vice president, marketing and business development. Article

Coyne has been selected as agency of record by global outdoor lifestyle brand Timberland to provide public relations strategy, ideation and program activation in North America. Article

Finn Partners has been retained by Cinnabon as agency of record following a competitive review. Article

United Entertainment Group has been selected as the communications agency of record for Speedo USA, a division of PVH Corp. Article

MWW Public Relations announced the addition of U.S. Bank to its client roster. Article

The Halo Group will be launching international beach chic Spanish accessory brand Flossy Shoes into the US marketplace with an integrated social media program. Article

Turner Public Relations has added Waldorf Astoria Park City to its client roster. Article

Beautiful Planning Marketing & PR has added a new client, Dr. Joshua Perlman, co-founder of the NYC Smile Spa in midtown New York. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions. Article

Wearable maker Polar has brought on Max Borges as it looks to gain US market traction in the popular activity tracker space. Article

Ogilvy PR has hired Robyn Massey to the newly-created role of global chief communications officer. Article

June marks the 14th anniversary of the launching of M&A/consulting firm Gould+Partners. Article

Finn Partners announced it has been retained by Cinnabon as agency of record following a competitive review. Article

Beautiful Planning Marketing & PR has added Z Skin Cosmetics to its client roster. Article

Philadelphia
Brian Communications announced four new senior leaders to the team who bring extensive communications and business experience to their roles at the agency. Article

Flackable has been selected as the integrated communications agency of record by Vesticor Advisors. Article

Flackable Promotes Hailey Lanier to Account Executive Article

Swordfish Communications has launched a new service that will help organizations reach out to journalists important to them, and perhaps even generate their own press coverage. Article

Flackable has promoted account coordinator Hailey Lanier to account executive. Article

Phoenix
In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers. Article

San Diego
Elevator announced it has acquired Copper Blue Creative effective June 1. Article

San Francisco
OutCast’s Helena Maus has been named North America CEO of sister agency Bite as it continues to recover from a bout of management shakeups and financial turmoil. Article

Wearable maker Fitbit has brought on FleishmanHillard and Burson-Marsteller as the company prepares for its IPO while also facing legal troubles. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions, Inc. Article

Glassdoor announced Dawn Lyon has been named vice president of corporate affairs. Article

Seattle
Beauty and grooming retailer Birchbox announced the promotion of Claire Paull to Chief Communications Officer. Article

Waggener Edstrom Communications has appointed Kass Sells as the agency’s president of North America (NA). Article

Silicon Valley
Relypsa has appointed Charlotte Arnold as vice president, corporate communications. Article

PayPal has consolidated international PR duties covering EMEA and Asia-Pacific to Edelman, the Holmes Report can reveal. Article

eBay head of comms Alan Marks is stepping aside for Dan Tarman to take over as chief communications officer as the company prepares to split with PayPal and readies for a new CEO to take the helm. Article

Atlanta & Nashville
Ignite Creative Group announced its new office location in downtown Cumming, Ga. along with the expansion of a second office in Birmingham, Ala. Article

Chicago & LA
Porter Novelli announced two new managing directors in its Southern California and Chicago offices. Linda Martin, partner, will lead the Porter Novelli team in Southern California, while Adam Scholder, senior vice president, takes on leadership of the Chicago team. Article

DC & NY
SKDKnickerbocker has added former congressional reporter Kate Nocera to its Washington public affairs team and political and communications veterans Jaclyn Rothenberg and Maureen Shanahan to its New York office. Article

New York & San Francisco
Global Gateway Advisors and LyonSHARE Communications Group have announced the formation of a strategic alliance to expand each firm’s resources to better support their clients. Article

Seattle & Toronto
Waggener Edstrom Communications and Canadian-based independent Environics Communications have forged a new partnership. Article

Hong Kong
Following a six-month project, British retailer Jack Wills has engaged AKA Asia on a retainer basis for media relations, influencer relations and partnership management.  Article

London
Following a competitive pitch, Fishburn has been appointed by joint venture partners Lend Lease and LCR. Article

Hill+Knowlton Strategies has hired public affairs specialist Henry Groundes-Peace as an associate director within the financial and professional services team. Article

Chris Lawrence has joined Bite‘s leadership team as creative director. Article

Colgate-Palmolive has selected Cohn & Wolfe for its new Dutch Sanex PR campaign. Article

Greene King has chosen Hudson Sandler to handle its trade media relations programme. Article

Broadgate Mainland has appointed Gareth David as executive director. Article

Pop Brixton has appointed agency W to handle its launch. Article

PROI Worldwide has added KISS Communications of Cambridge as its fourth partner agency in the United Kingdom. Article

Live and on-demand TV service enabler TV2U has appointed Babel PR to drive a multi-market brand awareness and media relations campaign for both its B2B and B2C offerings. Article

Hunter Public Relations is expanding internationally with the opening of its first office outside the United States. Article

H+K Strategies has brought together 15 media players, including LinkedIn, BuzzFeed, Twitter and Brandwatch, to form the first in a series of publishing boards. Article

A new association has been launched to accompany the increasing convergence of marketing and technology in the UK. Article

Group managing director David Wilson is leaving Bell Pottinger after 15 years with the UK PR firm. Article

Paris
To increase its presence on the African Continent, PROI Worldwide has added Levanter Africa in Kenya to its partnership. Article

Business Communications Agency has opened a new office in Israel, offering marketing and communications services. Article

Edelman has hired FleishmanHillard’s Esther Busscher to lead its Brussels office. Article

WPP PR firms H+K Strategies and Buchanan have joined forces to launch a corporate and financial comms consultancy that focuses on the Middle East and Africa (MEA) region. Article

3BL Media announced the acquisition of Dunstans Publishing Limited. Article

Sydney
Nestle has appointed APCO Worldwide to help it recover from reputational damage incurred in a recent crisis over the company’s Maggi noodle brand, according to the Economic Times of India. Article

United Spirits Limited has named Abanti Sankaranarayanan as business head for luxury and corporate relations, India. Article

SPAG Asia has added an office in Mumbai to its headquarters in Gurgaon. Article

Sony India has awarded PR duties to Avian Media following a competitive review that featured a number of competing firms. Article

Sharif Rangekar has moved into a chairman role at Integral PR, after serving as CEO for more than a decade. Article

Cohn & Wolfe India CEO Rafi Khan is stepping down from his role, with the firm promoting Megha Sharma to lead its operations in the country. Article

Tokyo
Ogilvy & Mather Japan announced the appointment of Abi Sekimitsu as Content Director of OgilvyOne K.K. Article

Toronto

Lifestyle Delivery Systems has named Tim Hamilton as corporate communications executive. Article

OneUp Sports announced that it has hired John McCauley as Vice President, Content and Strategy, a new role for the company. Article

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The ROI of News Releases: Business Wire Stands Above the Rest

June 9, 2015

By Gregg Castano, President, Business Wire

An announcement is only as important as the impact it has on the intended audience. For publicly traded companies, the biggest impact is typically financial, to influence individuals in how they invest in and analyze the markets. In 2009, University of Chicago doctoral candidate Eugene Soltes conducted a study aiming to find a correlation between the dissemination of company issued news and beneficial fluctuations in capital markets. His research, including the analysis of 9.3 million articles, indicated that, “greater dissemination causally leads to lower spreads, increased share turnover, and lower idiosyncratic volatility.”

Identifying the best avenue for news issuance is a vital decision that can dictate the future of company communications. Business Wire has a vested interest in being the optimal avenue and made it a priority to define the unmatched benefits our services provide. With the help of News Quantified, we decided to put Eugene Soltes’ theory to the test by setting out to measure the impact of company issued news on financial markets by the top newswire services. The report was based on an assessment of key financial elements including bid-ask, volume, and volatility.

News Quantified News Impact Survey Results

The execution of this study was intended to paint a definitive picture of how company announcements issued via a newswire, specifically Business Wire, affect market activity. The results were significant and they were consistent. The beneficial impact of a Business Wire issued news release on stock market activity is second to none.

The data for the report was compiled by a first-of-its kind research initiative conducted by News Quantified that leveraged a sample size of over 211,000 press releases issued between January 2014 and April 2015. The releases were for companies whose stocks trade on the NYSE and NASDAQ and were disseminated by Business Wire, PR Newswire, GlobeNewswire and MarketWired.

What were the results? Releases issued through Business Wire had a 4x bid-ask spread improvement over the combined average of the other tested newswires. This means that Business Wire issued news releases influenced easier conversion of stock to cash. Other metrics assessed showed similar results. Business Wire’s influence on trading volume showed to be 24% greater and volatility saw a 16% reduction when compared to the combined average of the other wires. For news releases issued through Business Wire the result was more stock being traded with more stable fluctuations in price change. All across the board the numbers show that investors are not only paying attention to, but also acting upon the news stemming from Business Wire’s patented distribution network.

An analysis of the difference between asking price and the price a buyer is willing to pay for a stock on the day company news is disseminated illustrates a direct cause and effect. How does a news release influence the liquidity of a stock? The same applies to measuring the amount of stock being traded in a given amount of time and the amount of uncertainty or risk regarding the size of changes in a stock’s value. These bid-ask spread, volume, and volatility figures, as well as the other metrics provided in the report, pinpoint the beneficial influence a Business Wire issued news release has on investor sentiment.

This data is significant because it exhibits a consistent pattern.  These findings are based on the foundation of a bridge between public relations and investor relations. When financial ROI is tied to company issued news, one distribution method stands above the rest. A news release issued through Business Wire will have the strongest impact on trading activity around your company stock.

News Quantified is an industry leading innovator in measuring news’ impact on stock market activity. Founded by Oliver Schmalholz, News Quantified utilizes a specially developed software system to monitor daily news releases and the trading behavior of specifically selected stocks. The extensive measurements provided facilitate a clear understanding of the type of investors being reached by company issued news and how their trading behavior is being influenced.

Business Wire has a long tradition of earning trust from both media and communications professionals.  A measure of that trust and the value we bring to our partners can been seen in the News Quantified analysis that identifies Business Wire’s superior market benefit on company issued news. This is a new benchmark of influence and we look forward to continuing to drive innovation in market-moving news dissemination for our customers.  For news results that matter most in the C-Suite, there is no more effective “wire” than Business Wire.

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Business Wire’s Guide for Enhancing Earnings Releases Now Available

June 8, 2015

By Vilan Trub, Business Wire

We are excited to announce the release of our latest guide on Best Practices for Enhancing Earnings Releases. Quite frankly, it couldn’t have arrived at a better time. The investor relations communications environment is evolving at an incredible rate and bringing a wave of influence over how company news should be issued. This informative white paper, penned by Business Wire’s Matt Van Tassel, Supervisor of Global Disclosure Services, lays the groundwork on how to conceptualize financial earnings news releases for maximum impact while meeting your company’s regulatory requirements.

irservices

Visibility and transparency might sound like an odd couple, but for the issuance of earnings information, they are requirements. This white paper explains the various techniques today’s public companies use for financial news that both increases reach and meets the needs of financial media agencies.

Here are the key takeaways from this paper:

  • Don’t leave out exchange and securities identifiers when utilizing a commercial newswire, a service that reaches thousands of online and offline media outlets and news portals. The inclusion of exchange and securities identifiers makes it easier for a release to be located and consumed.
  • Include financial tables! Financial audiences often utilize news gathering systems that are configured to search for specific line items.
  • Increase adoption of your message with bullet points. This helps readers understand your news and increases release readership. Viewers will notice sentences with bullet points first to determine if the content is worth exploring.

Also included in this guide are best practices for financial and business content, such as the inclusion of hyperlinks, multimedia and other engagement techniques to increase readership of your news and drive traffic to your website. Newer data enhancement and audience engagement opportunities are also introduced, like measurement, social media and sharing tools.

To download this free guide in its entirety, visit http://bit.ly/1cGqVeg

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Peter Shankman Does it with Pizza: How to Build a Professional Relationship

June 3, 2015

By Vilan Trub, Business Wire

At the recent HUB Convene event, we had the opportunity to hear from Peter Shankman, a communications pro with a lot on his mind, especially about airlines and a certain car rental company. During his presentation, Peter discussed the importance of customer service on a company’s sales and marketing funnel, and the lack of customer service received from most of the companies we interact with on a daily basis. After asking an audience member why they praised a recent flight, and learning that it was because they were safely transported from point A to point B, Peter broke down society’s current standards for customer service: Getting what we pay for passes as the pinnacle of service today. For the consumer, this is terrible, but for organizations this presents a fantastic opportunity. If people’s expectations of customer service are so low, it shouldn’t take much to wow someone, making it very easy for smart organizations to create a positive and lasting impression.

shaking hands

Paying a friend a compliment or going out to lunch can strengthen ties and facilitate a year’s worth of inside jokes. Building a professional relationship is no different. It is the small, almost effortless, actions that can be the difference between meeting people’s expectations and completely redefining them. In today’s world of low customer expectations, it doesn’t take much to impress someone, so impress as often as possible.

Peter Shankman didn’t just preach relationship building; he described how he puts his plan into action. For Peter, going above and beyond in relationship building starts with pizza. After signing on a new client, he likes to drop by their offices unannounced with a surprise pizza lunch. This allows Peter and his clients to communicate and learn more about each other’s expectations and goals, ultimately resulting in better executed programming. What makes it special is that for Peter, it is not a required act, but rather done as a choice of goodwill.

Peter Shankman does it with pizzaThis is something we at Business Wire are keenly aware of – the impact building relationships has on the success of one’s PR program.

Media relations doesn’t have to be about throwing a pizza party but can be just as easy. One of the easiest ways to build awareness, and potentially coverage, of your company is to build relationships with key journalists and bloggers, before news is available to share, and after. If a journalist likes communicating with you, that can help you build a respectful, reciprocal relationship. With a personalized email or a tweet, you may end up surprising the very person you need to help amplify your message.

The digital age has made everything impersonal. We believe that we are building stronger, more personal ties with a person because we have access to their lives, their day-to-day activities and insight into their thought process. But in reality, access to information is not the same as building relationships.

Professional relationships can’t survive on the back burner. Here are some other steps that you can follow to make a new acquaintance in the media industry:

  • Be Neighborly – Allow reporters, bloggers, and other media access to learn more about your company or business. Inviting them to your facilities and providing access to both c-suite and ground level employees allows them to understand your company and your company’s vision. Let the people covering your story learn more about your organization’s story, beyond just the latest announcement.
  • Show Interest – A relationship is a two-way street so you should make sure to not only reach out when you need coverage, but also follow reporters on Twitter and other social media without the intention of pitching. They receive hundreds of pitches daily in their email box and don’t need the same clutter in their social media feed. @reply to comment on topics of interest, answer questions, engage in conversation and retweet articles when relevant to your followers.
  • Know Their Schedule – One of the best ways to stay on the media’s good side is to know the publication schedule of the person you are contacting. Knowing when a particular writer goes to print or has a deadline allows you to reach out at an appropriate and convenient time, as opposed to the night before their work is due.
  • Preferred Treatment – If you invite a journalist to an event, or even to your offices, reduce the friction associated with that visit. Providing transportation such as car service, a meal, a room to work out of while on site and more can make a lasting impression. Making someone feel special, without showboating, can go a long way.

Check out the following articles to learn more about building media relationships in 2015.


PR Updates From Around the World for the Week of May 26

May 27, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Georgia Power has named Valerie Hendrickson to lead the company’s corporate communication organization. Article

Media Frenzy Global has been appointed as digital agency partner for Pyramid Solutions. Article

Boston
Racepoint Global has added seven healthcare accounts: Curaspan, a leading provider of care transition solutions; Evariant, a leading provider of a CRM platform based on a centralized healthcare data hub, analytics, and communications engine; Gamma Medica, developer of the LumaGEM molecular breast imaging system; GenoSpace, which provides a platform for precision medicine; Healing for People, an energy medicine clinic; Stanford Children’s Health, a leader in care for children and pregnant women; and Spinal Modulation, a provider of neuromodulation pain therapy for people with chronic pain. Article

PAN Communications has been named agency of record for hybris software. Article

In response to the growing need for more trained data analysts, Paine Publishing has published a new measurement training package: “Measurement Sherpa Essentials – The Essential Guide To Becoming a Measurement Sherpa.” Article

Duffy & Shanley has named Jesse Snyder as Senior Art Director in the agency’s Creative Group. Article

Dallas
RAVE Restaurant Group has hired Jami Zimmerman as its new Director of Communications. Article

DC
The Telecommunications Industry Association (TIA) announced it has hired April Ward as Director of Communications and Public Affairs. Article

Stratacomm LLC announced the hiring of Jacqueline Bengel as a Vice President in the company’s Washington, D.C. office. Article

APCO Worldwide has released the findings of its first State of the Chemical Industry Study, utilizing the firm’s proprietary Return on Reputation (ROR) Indicator model to assess the key factors that make up the reputation of the chemical industry across the United States and in six European markets. Article

Los Angeles
AECOM has appointed Heather Rim as senior vice president and chief communications officer. Article

Ballantines Public Relations has been selected by Marriott International Lifestyle Brands as its official international public-relations agency of record. Article

MDC Partners announced the formation of Cultura United Agency, a new cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences. Article

Miami
Golin has launched Golin Mexico in partnership with Zimat Consultores, a leading communication consulting firm in Mexico. Article

Minneapolis
Tunheim has added Adam Axvig as a consultant on its public affairs team. Article

Nashville
FedEx has moved its PR duties to Burson-Marsteller displacing Ketchum after 20 years of leading the company’s global communications. Article

New York
Kelli Raftery has been promoted to senior vice president, communications, at CBS Corporation. Article

Makovsky has appointed Tom Jones and Alexandra Peterson, both senior vice presidents, to lead the agency’s health practice. Article

Version 2.0 Communications has added Elissa Ehrlich as vice president. Article

Luxury brand strategy and public relations agency Issa will handle pro bono work for NGO Start. Article

Gil Bashe has joined Finn Partners as managing partner, health. Article

J Public Relations announced the addition of new domestic and international clients in their hospitality division. Article

The Abernathy MacGregor Group announced that Jeremy Jacobs has joined its New York office as a Managing Director.   Article

Jesse Caesar has joined Open Mind Strategy in the new position of director of research and strategy. Article

Kyne has appointed Maureen Byrne as executive vice president, general manager New York. Article

San Francisco
MSR Communications announced that it has been recognized with a Business Excellence award and named the Best Technology PR Firm in California by Acquisition International (AI) Magazine. Article

Arieff Communications has added several new consumer clients to its agency roster. New clients include Kelly Moore Paints and It’s It Ice-cream. Article

Seattle
WTS International has selected Rita Brogan of Seattle to receive its highest award, Woman of the Year. Article

BO & NY
Waggener Edstrom Communications announced Maria Favorito and Martina Schwarzkopf have joined the expanding Healthcare sector team. Article

Nashville, Seattle & Paris
Public Relations Global Network has added two new agency affiliates from Nashville, Tenn., and Istanbul, Turkey, bringing its global reach to 45 firms worldwide. Article

Frankfurt
InfiniteLatitude has added new partners in India and Malaysia. Article

Hong Kong
MSLGroup has added several new accounts in China, including Ping An Financial Technology, which selected the firm to build and enhance brand awareness for the online platform in the internet finance industry; New Balance, to enhance the brand’s popularity in both lifestyle and performance categories; Cola-Cao, to capture consumer preference; Keppel Land China, for an integrated corporate communications program covering traditional and social media channels; Allergan, to provide communications and engagement for Natrelle, a leading brand in breast augmentation and restoration, and for Botox; and Nu Skin, for social listening and digital reputation counseling. Article

Brother International Singapore has re-appointed The Hoffman Agency as its agency-of-record for the fourth year running. Article

Cohn & Wolfe has appointed Diana Pong as managing director of its Hong Kong office, where she will lead day-to-day business, focusing on business growth, client oversight and team development. Article

Affiniti has been appointed as the branding consultant for Koperasi Angkatan Tentera Malaysia, as it makes its transformation from a Malaysian Armed Forces credit cooperative bank into a cooperative one. Article

Golin Singapore has promoted Shouvik Prasanna Mukherjee to executive creative director and lead of the firm’s creator community. Shouvik has been with Golin since 2011 and has played a key role in building out the firm’s creative capabilities – especially around design, content creation and branding. Article

London
Following a competitive multi-agency pitch, salt has been selected to handle UK communications for Andrex. Article

Havas Sports & Entertainment and sister agency Cake will come together in the UK as Havas Sports & Entertainment Cake. Article

Hanover Communications has appointed Thomas Cawston as a senior account director in its healthcare practice. Article

CubanEight has been appointed by global software vendor Rally , following a competitive pitch. Article

UK retailer John Lewis has called in Pagefield for corporate PR support following a competitive agency pitch earlier this year. Article

Paris
Cesare Valli is departing H+K Strategies after 27 years with the firm. Article

Sydney
Creation has been named public relations agency of record across Asia Pacific for Splunk. Article

Kanika Kalra​ has been named head of public relations at Practo Technologies. Article

Tokyo
Ogilvy & Mather Japan G.K. announced the strategic appointment Erik Jenkins as Social Media Director. Article

Toronto
Visa’s Jennifer Doidge is now VP of corporate communications a BlackBerry as former head of comms Heidi Davidson stepped down. Article

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The Rise of Digital Video and Why it Matters

May 26, 2015

By Hannah Herreid, Media Relations Specialist, Business Wire

“Instead of couch potatoes, we have digital potatoes.” Ryan Van Fleet, Senior Director of Insights and Analytics, Tremor Video

There is no arguing that the digital sphere is here to stay. In fact, digital video may soon take the reins from cable television. According to a study by Limelight Networks, Inc, “More than 90% of consumers are open to ‘Cutting the cord’; a shift led by the desire for flexibility and increasing availability of on demand programming.” Additionally, digital video advertising is growing faster than any other advertising platform. Online video ad revenue is estimated to reach $5 billion in 2016 whereas TV ad revenue is predicted to decrease by 3% each year (BI Intelligence).

With mobile and digital use on the up and up, it comes as no surprise that companies, journalists, and thought leaders have taken notice of the trends and practices encompassing it. The Publicity Club of New York recognized the rise in digital video at a recent luncheon where 6 leaders in digital production discussed the current happenings and future of digital video.

PCNY Panel of Producers

PCNY panel of producers: Mike Schmidt – Mashable, Christopher Booker –  The Financial Times, Shalini Sharma – Fast Company, Joanne Po – The Wall Street JournalMarcos Bueno – Vox Media, Laura Petrecca – USA Today

The Power of Live Streaming + Social Media

Joanne Po, Executive Producer at The Wall Street Journal stated, “The path of journalism has changed. We’re creating our own journalism, not necessarily tied to the paper anymore.” The Wall Street Journal like other publications in attendance, have practiced live streaming for multiple years. According to Po, viewership of their live video stream is much higher than traditional cable networks through syndication with other sites who repost the videos. Presence on social media platforms such as Facebook, Twitter, Instagram, Meerkat, Periscope and others also contribute to the increased number of viewers. Livestreaming has served as a great media platform for breaking news and creating content in an efficient manner for digital media.

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New Expectations for Journalists
Reporters are now expected to take a video and be able edit and understand the production techniques whether they are on the production side or not. This is especially true for breaking news. Some producers prefer to send a reporter and shoot the footage themselves as opposed to a PR person’s video in order to keep the digital consistent and in line with the publication; however, news outlets are always looking for qualified experts to comment on breaking or national news stories. For a Public Relations professional, it is still recommended to submit your videos to news sources. Make sure that it is relevant and topical, and try to relate it to a current event. The publication may or may not use your footage, but they will follow up if they like the story regardless.

The Evolution of Media Strategy
According to Jim Pavia the Senior Editor at Large at CNBC Digital, the video component a few years ago was a regurgitation of what had already appeared in an article, and viewership was low. The audience wasn’t necessarily getting anything out of it. Now the strategy behind online video has changed. Videos now offer the viewer a bonus or added value as incentive to watch. “The consumers of media have evolved in their practices of consumption therefore, media must also evolve.” Since the rise in digital video consumption has increased exponentially, CNBC among other media outlets have added digital video components to almost all of their online articles.

Branded Production for Digital Media
The shift from broadcast television to digital video can be attributed to millennial consumers who lead the pack with an average of 4-7 hours of online video intake a week. They consume almost twice the amount over any other age group (Limelight Network, Inc).

Digital video is no longer about clips, but about building production brands, and this is a trend we’ll continue to see. Fast Company is a prime example of this with multiple segments that tap into millennial interests. For example the “Fast Comedy” that features funny workplace skits, “Brand Evolution” which highlights iconic brands’ past, present, and future, and the “29th Floor” a platform for editors and writers to take on whatever is current.

It’s safe to say that we’ll be seeing a lot more online video moving forward. From digital ads in the marketing realm, to online production, to company created videos, evolving with the consumer is what media outlets and public relations professionals must do to keep current.

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