Don’t Eclipse Your News During the Lunar New Year – Why Sending News to China During the Spring Festival is a Bad Idea

February 18, 2015

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By Matt Allinson, Media Relations Manager – International Markets

China’s Lunar New Year is nigh (February 19), but the travel frenzy known as Chunyun (a 40-day period surrounding the Spring Festival) is well underway. It is a migration unlike any other, with an estimated 2.8 billion passenger trips undertaken between February 4 and March 15. Millions upon millions of people will be hurrying home to reunite with family and enjoy the holiday. It is said to be the largest annual migration in the world.

China

Chunyun travel in progress

With so many people concentrating on getting from one place to another, it stands to reason that not a lot of business gets done in the People’s Republic of China during this time of celebration. It also stands to reason that sending out a news release around the holiday is not a wise move – unless, of course, you’d rather people not see your news.

Shaun Bowers Interfax ChinaI had the opportunity to speak more about this with Shaun Bowers (pictured left), the Managing Director of Interfax News Services in China. He was kind enough to answer some questions I had, as well as some questions that are often put to me.

Q: Can you describe the impact Spring Festival travel has on not only the news distribution business, but all business in China?

A: It (business) almost stops. Family is at the very center of Chinese culture and this is the time of the year that workers all across China return to their home province to visit family. Often, it is the only time they will see their family during the entire year.

Starting in January, factories will stop taking orders because of the holiday and will be rushing to fill orders they have in hand. The distance workers have to travel means journeys can take days, so often workers will start traveling two weeks early … and it’s not uncommon for a factory to close for an entire month. So for most businesses, it is a quiet period … unless you are a food vendor near a train station or a retail clothing store (it is traditional to buy new clothes for the Spring Festival).

Q: A question I have received in the past is: Don’t the Chinese have the most cell phones (per capita) in the world? Wouldn’t they still be absorbing news on their devices during the holiday?

A: Perhaps you should ask them if they sit around the Thanksgiving dinner table and read the news. The Spring Festival is a time for celebration – the whole of China is on holiday and people are focused on fun and seeing old friends.

Q: To which western holiday would you compare the Lunar New Year? Or is there such a comparison?

A: It’s hard to compare … for Europe it would be Christmas, and for the U.S. I would say it’s like Thanksgiving … at Thanksgiving, people will do anything to get home. The U.S. has 330 million people and I’m sure readers can relate to what a nightmare travel can be during Thanksgiving. Now imagine adding another 900 million people, and you get a sense of what it’s like.

Q: What have been your personal observations and experiences with the Lunar New Year? Any crazy travel stories?

A: My wife’s family is from Hong Kong so we don’t have to travel, but it’s quite normal for us to sit down to dinner with 67 immediate family members … some of whom have traveled from all corners of the world. There is a saying in Hong Kong: “Don’t go on holiday as everyone you know will be on holiday, so stay in Hong Kong and enjoy the peace and quiet.”

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According to Shaun, it’s not that people in China don’t read news during the holiday; it’s just not a top priority. Chinese New Year is the one time of year when all workers can return home and, in essence, MUST return home. It is important for them to do so and it is expected that they will return with gifts for the whole family. And in the end, what’s more important: being present with family or reading up on news about listed companies?

Shaun’s advice, and mine, is to hold off on sending any news to China between the 18th and 24th of February.

And I will take this opportunity to remind you that it’s a best practice to always make sure the country to which you’re trying to send news is not on a holiday.  A quick check of timeanddate.com, bankholidays.com, officeholidays.com, or any similar site can save you time, resources and headaches when sending news internationally.

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PR Updates From Around the World for the Week of February 16th

February 17, 2015

There were a lot of changes in the PR industry last week – below are just a handful of these updates.  To learn more about each news item, simply click the hyperlink.

Atlanta
Public relations, event activation and lifestyle marketing agency The Garner Circle & Co. launches a year-long campaign titled “The Garner Circle Year of 10.” Article

Edelman has named Alicia Thompson general manager of its Atlanta office. Article

Boston
Boston-based 451 Marketing announced Lisa Bell as its new vice president of consumer public relations. Article

Milldam Public Relations announced the formal launch of its Outreach Division. Article

People Making Good PR announced the promotion of two associates: Brittany Southwick and Jasmine Mitchell. Article

Charlotte
Paul Mason is leaving the University of North Carolina Greensboro after 10 controversy-filled months. Article

Miami Heat forward Luol Deng has selected French/West/Vaughan as his marketing and endorsement agency of record. Article

Chicago
ASGK Public Strategies has hired Sarah Hamilton as MD in its Chicago office. Article

Stephanie Chaney Casanova recently made the transition in-house to work for Loews Chicago Hotel as the Director of Public Relations. Article

Troy, Mich.-based Bianchi Public Relations has announced that Kelsey Falk has joined its team as an intern for the winter 2015 semester. Article

Cleveland
Carnegie Mellon University has named Steve Kloehn as VP for marketing and communications. Article

Mary Wade Atteberry has been named associate vice president for communications and marketing at Rose-Hulman Institute of Technology. Article

Cincinnati Financial Corporation has promoted Elizabeth Ertel to assistant vice president, corporate communications. Article

DC
John Stauffer will join APCO Worldwide later this month as co-lead of the firm’s StudioOnline practice and lead digital strategist within the Washington office. Article

Hillsdale College today announced the selection of the Pinkston Group as its media and communications partner. Article

The Smith River Sports Complex (SRSC) in Virginia announced the hire of its new Director of Marketing and Public Relations. Article

ConnellyWorks announced the appointment of Melissa King as Director of Events. Article

PRA Group has named Nancy Porter vice president, corporate communications. Article

Meredith Williams has joined Crosby Marketing Communications as an executive vice president and co-leader of the government practice. Article

Environics Communications has promoted Kelly Mack to a vice president in the firm’s Washington, DC, office. Article

Edelman‘s relationship with the American Petroleum Institute (API) is set to end, the Holmes Report can reveal. Article

Denver
The Integer Group has appointed David Battrick as Group Director of Digitail®, and Balind Sieber as Director of Digital Creative. Article

Turner Public Relations has added four new accounts: The Carneros Inn, a luxury resort located in Napa Valley’s wine country; Hyatt Playa del Carmen; Westgate Park City in Utah; and Gociety, a social network for adventurers. Article

Houston
Pierpont Communications announced that Dave Stump joined the firm as vice president of business development. Article

Los Angeles
Blaze has added HelloTel App to its roster. Article

Miami
THR33FOLD has developed an integrated model that leaves the traditional marketing agency environment of departments working in silos in the past. Article

JoTo PR has added Consumer Energy Solutions and Dazz cleaning spray company, Sunstate Labs, to its client roster. Article

Minneapolis
PadillaCRT has hired Jennifer Iwanicki as VP of creative operations in its Minneapolis headquarters. Article

Jean Hill, formerly a vice president at the Minneapolis PR agency Maccabee, has been promoted to Senior Vice President. Article

Nashville
ReviveHealth has hired Megan Ferington Pruce, former director of corporate communications at the Cleveland Clinic. Article

Geile/Leon Marketing Communications announced it has hired Mary Roddy Sawyer as Vice President of Public Relations. Article

New York
Creative and media agency Out There Inc. has brought on Issa PR to handle strategy and overall branding and visibility, as well as media relations for its Z Zegna campaign. Article

Alcoa has hired Nahla Azmy as VP of investor relations. Azmy is succeeding Kelly Pasterick, who was named VP of global financial processes for global primary products at Alcoa. Article

First Niagara Financial Group has promoted Kate White to EVP and MD of human resources and corporate communications. Article

Excelsior Wine Company has retained Conundrum as PR AOR for Little Black Dress Wines. Article

Rubenstein Public Relations has announced two new client wins in the real estate and global manufacturing export industries: MIPIM, a leading property market, and Phipps & Co, a manufacturer of furniture, fixtures and finishes for the commercial, residential and hospitability sectors. Article

Blue Chip Public Relations is celebrating its ten year anniversary of serving financial companies across the country, announced Bill Bongiorno, Founder and President. Article

1-800-PublicRelations announced its performance based PR business model hit an industry milestone, successfully booking over 200 CEOs in 2014 on major TV/ Radio news networks and major publications. Article

Pollock Communications announced two new additions to its roster that expand beyond its traditional arenas, into the back pain and sports nutrition categories. Article

Marketing, reputation, and crisis strategist Davia Temin has been named for a third consecutive year to the Top 100 Thought Leaders in Trustworthy Business by Trust Across America-Trust Around the World (TAA-TAW). The annual list honors “professionals who are transforming the way organizations do business.” Article

Alexandra von Plato has been named Group President of North America for Publicis Healthcare Communications Group. Article

Longtime public relations executive and civic leader Steve Aiello has been named to the Wagner College Board of Trustees and the Jazz at Lincoln Center Board of Governors, the latter being a mayoral appointment. Aiello currently is a senior counselor with Hill+Knowlton Strategies in New York. Article

Capstone Hill Search has announced further expansion of the company’s international network, strengthening operations in New York City with the appointment of Jamie McLaughlin as President of its US operations. Article

Jaison Blair has been named senior vice president, investor relations and corporate communications, at Time Inc. In addition, Daniel Kile becomes senior VP, brand communications. Article

Steaz has selected Sparkpr‘s New York office as PR agency of record and Moosylvania as social agency of record. Article

Osteo Bi-Flex is launching a national education campaign to raise awareness of joint health and to encourage consumers of all ages to start paying attention to their knees, ankles and other joints. The company has retained MWW for a campaign that will provide US consumers with steps they can take to help strengthen their joints and to help support their joints throughout their lives. Article

The Jefferson, Washington, DC has named DKC Public Relations as its agency of record. Article

Phoenix
Scottsdale Resort & Conference Center announced the addition of Patrick Connors as director of sales and marketing. The announcement also said Ken McKenzie joined as the resort’s new general manager. Article

San Diego
Clearpoint Agency was selected by Connequity to lead the startup’s public relations and marketing communications program. Article

Kevin Dinino, President of KCD PR, was recently named a 2015 San Diego Business Journal Most Admired CEO finalist in the Privately-Held Company category. Article

Boostcase has chosen Havas Formula to execute a strategic PR program. Article

San Francisco
Spark has promoted Tim Turpin to the newly-created role of GM. Article

Stephanie Dowling has been named Starwood Hotels & Resorts Hawaii‘s Regional Director of Communications. Article

Dani Dudeck has been promoted from vice president of communications to become Zynga‘s first chief communications officer. Article

Aduro Biotech has appointed Sylvia Wheeler as senior vice president, corporate affairs and investor relations. Article

Seattle
Nasdaq-listed tech firm F5 Networks has selected Waggener Edstrom as its PR agency of record following a competitive review. Article

David Marriott and Joel VanEtta have joined Allison+Partners‘ corporate practice, expanding the agency’s senior talent in crisis and public affairs. Article

W2O Group firm Twist Mktg has brought on Jon Maron as MD, leading its technology practice. Article

Seattle-based full-service communications agency PRR announced a leadership transition that maintains its status as a women-owned firm while bringing employee-ownership into a portion of its structure. Effective January 2015, Founder and CEO Rita Brogan has transitioned ownership of the company such that it is owned and controlled by its employees; Rita will however continue active involvement as Chair of the Board of Directors and servicing several accounts. Article

Boston & NY
Version 2.0 Communications announced that 2014 was a year of record growth for the agency, highlighted by expanded client programs and new client wins, numbers of staff, significant expansion in the Boston office and the opening of an office in New York. Article

Denver & Miami
Moore Communications Group has acquired Denver-based Financial Social Media (FSM). Article

LA, New York and London
Health advocacy and communications agency Kyne is opening offices in Dublin, Ireland and Los Angeles. Article

LA & NY
Fastlane Communications recently announced the acquisition of Winning Message. The firm’s principal, Kevin Levi, is now a partner and managing director at Fastlane, and Winning Message will operate as a wholly owned subsidiary and west coast operation of Fastlane. Article

Hong Kong
Walmart has named Maggie Sans to the newly-created role of SVP and chief corporate affairs officer in China. Article

Silicon Valley startup AppsFlyer has named the Hoffman Agency as its regional communications agency in Asia. Article

OgilvyOne Indonesia has been awarded the digital marketing responsibilities for Sariwangi, following a competitive pitch. Article

London
Porter Novelli has named senior executives Dave Black and Paul George as partners at the firm.  Article

Rozzyn Boy is departing Tata Communications after five years to become chief communications officer at Dutch-based telco VimpelCom. Article

The Rugby Football League (RFL) has called in Threepipe to handle digital advertising duties. Article

Nigel Fairbrass has joined G4S as group director of media. Article

iris has been appointed by BMW Group following a six-way pitch to become its lifestyle PR partner in the UK. Article

Grayling has hired investment and corporate specialist David Andrews to lead the agency’s financial services and wealth management business. Article

Molson Coors has appointed Eulogy! to develop and execute PR strategies for three of its key brands Coors Light, Grolsch and Singha. Article

Fink & Fuchs PR has added Hasbro Deutschland as a new account. Article

Vosene Kids has appointed Threepipe following a competitive pitch to help with a new integrated consumer campaign across multi-channel platforms. Article

Following a number of client wins requiring more “through-the-line” creative and moving image content, PrettyGreen is launching PrettyPictures and PrettyGreen Studio. The new creative offering will be headed up by Sam Stocking. Article

Cake, the Havas-owned brand entertainment agency, has won a competitive pitch for the PR account for V Festival sponsored by Virgin Media, in the festival brand’s 20th anniversary year. Article

blu (UK) has appointed Publicasity to handle its UK trade communications. Article

Good Relations has appointed Neil Ginsburg as business development director. Article

WP Engine has appointed Octopus Group to manage its launch into the UK market. Article

David Broome is joining executive search specialist Oskar Yasar Partnership as managing partner. Oskar Yasar Partnership will change its name to Broome Yasar Partnership and has also appointed Polly Fergusson and Al Loehnis as board adviser. Article

EBay has kicked off a wide-ranging review of its business communications support in Europe. Article

Paris
Publicis Groupe is poised to acquire fast-growing South African PR consultancy Epic Communications, giving subsidiary MSLGroup its first operation in Africa. Article

Spanish PR firm Inforpress has opened new offices in Washington DC and Brussels as the latest steps in its ambitious international expansion plan. Article

Toronto
Ketchum promoted Emma Capombassis to the position of director of its Toronto office. Article

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Applying 8 Modern Day Dating “Rules” to Public Relations

February 14, 2015

By Serena Ehrlich, Director, Social + Evolving Media, Business Wire

https://openclipart.org/detail/192604/heartbleed-patch-needed-by-rejon-192604As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s PR Daily, Hannah Kelly from Business Wire Paris looks at eight modern dating “rules” and how they apply to news releases.

Click here to read Hannah’s 8 rules of dating and how they apply to PR in 2015:  http://www.prdaily.com/Main/Articles/Applying_8_modern_dating_rules_to_PR_18105.aspx


Clickbait vs. News Releases: How the News Release Perseveres in a Clickbait World

February 12, 2015

By Hannah Kelly, Editor, Business Wire Paris

Clickbait is the term used to describe web content that uses sensationalist headlines in order to generate click-throughs, and often goes hand-in-hand with a lack of quality or accuracy. Clickbait manipulates the “curiosity gap,” enticing readers with an “unpredictable” story through an intriguing title that does not match the resulting story.

buzzfeed

It’s become a topical subject of late, with Ben Smith, Buzzfeed’s Editor-in-Chief announcing in November that “Buzzfeed Doesn’t Do Clickbait”, and the creation of The Onion’s satirical website, clickhole.com, almost a year ago. Readers are becoming increasingly exasperated by misleading titles and anticlimactic articles, and a backlash movement has been created. This lead to events such as Facebook declaring that it was taking measures to remove clickbait from the platform and the creation of the ingenious Twitter account @SavedYouAClick, which currently has over 187,000 followers.

So it seems the internet’s largest content creators have decided: clickbait is over.

But if this is true, why do news releases still work? Why is it, in this world of short attention spans and long titles, the news release still catches the attention of media, consumers, analysts, decision makers and more?

Simple. It’s trustworthy.

  • A news release headline will always tell you exactly what you’re about to read. Be it “Company’s Earnings up by 7%” or “Company Nominates Person as New Vice-President,” there are no surprises. The essential information is presented straight away, and the article will contain a more detailed explanation.
  • A news release will include contacts. Want to query something? Find out more information? Discuss an event? At Business Wire, the inclusion of a valid contact (verified by our team) is non-negotiable. This allows the reader, whether they are an analyst or a future customer, direct access to the right person within the company.
  • It provides additional context and content. In past years, PR professionals would have to plea to media outlets to include a link back to their company’s website. However, this is rapidly changing.  More often we now see reporters linking back to a client’s news release within their articles.  This new step allows the readers to read the factual news from the company, while they present their view within their article.
  • Arguably the most important aspect of all – publisher credibility. News releases are the origination point for any story. Reporters utilize this as source data, the raw data they need to tell a story.

So the news release lives on, victorious in its integrity and straightforwardness – and Business Wire can help you to be a part of the reputable news release collective.  Because after all, honesty is the best policy.

Click this link to share this article with your friends and followers on Twitter:  http://ctt.ec/291E6

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PR Updates From Around the World: Week of February 2, 2015

February 10, 2015

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire

There were some big changes in the PR industry last week – below are just a handful of these updates and changes.  To learn more about each news item, simply click the hyperlink.

Boston

Charles River Apparel announced it has selected Boston-based 360 Public Relations as public relations and social media agency of record to promote the company’s premium performance apparel for men, women and children. Article

RPR Public Relations, Inc. announced the opening of their new creative services division to better meet the expanding needs of domestic and global clients. The new division will be led by Ria Romano, a 20+ year industry veteran and partner with the firm. Article

Shift Communications has promoted Nicole Bestard and Katie Clark-AlSadder to vice president. Article

Content marketing agency nDash Marketing announced the appointment of David Smith to its Board of Advisors. Article

Charlotte

Erica Boardman Thomas recently joined Marketing Strategies, Inc. as Media Director/Client Services Manager. Article

Chicago

Rhea + Kaiser announces the addition of Martyn Dean as Senior Vice President, Executive Creative Director. Article

Intercept Energy Services hires Accentuate PR as public relations firm. Article

Vanessa Abron is now the new director of communications for the strategic community alliance and consumer engagement group at Nielsen. Article

DC

Energy and environment communications consulting firm RenewPR launched with Ben Finzel at the helm last week. Article

Direct Impact has added Ray Glendening as a senior vice president. Article

Denise Aube has been promoted to executive vice president at Crosby Marketing Communications. Article

Stratacomm announced the hiring of Jennifer Heilman as an account director in the company’s Washington, D.C. office. Article

Outreach Strategies announced the hire of Katie Sarro as Account Manager. Article

Brunswick Group announced that Michael Krempasky has joined as the head of its digital practice. Article

Denver

The management team of The Brown Palace Hotel and Spa, an iconic Denver hotel, and its sister property, the new Holiday Inn Express Denver Downtown, has once again chosen Incite Response as its partner to create connections between the hotels and guests of the hotels. Article

Los Angeles

Beverly Hills Public Relations announced the launch of its first ever “Press Release Month” because they encourage and understand the importance of getting your news out there for the world to see. Experts in knowing who should send a release and what its contents should be to get the most exposure, Beverly Hills Public Relations urges companies to get their milestones talked about and a press release is an appropriate way to start.  Article

Warner Communications announced the launch of a new practice dedicated to marketing to Millennials-M2MArticle

SCG Brands announced that it has retained Kahn Media as its Agency of Record. Article

Independent marketing strategy and innovation agency Giant Spoon announced that it has promoted two members of its team. Article

Miami

D-Mar Contracting and Development has retained JoTo PR. Article

Karla Jo Helms, CEO of JoTo PR was elected chair of AchieveHERs, a women-in-business group established by the Clearwater Regional Chamber of Commerce. Article

Christina Johnson, president of Tallahassee-based On 3 Public Relations (On3PR) announced the addition of Anna Alexopoulos to the On3PR team. Article

TransMedia Group named Adrienne Mazzone as the PR firm’s new president who will oversee both its domestic and expanding international operations. Article

Newport Beach

Integrated MarketingWorks kicks off 2015 with a new brand identity and several new business wins. Article

New York

Pitney Bowes has consolidated global PR duties worth more than $1m with Burson-Marsteller, as the company aims to demonstrate that it has moved beyond the mailing and shipping services which have defined its reputation for nearly a century. Article

Ketchum has signed an exclusive affiliate agreement with independent Australian PR firm the Hausmann Group. Article

Eleven Experience has appointed WEILL to oversee its international public relations. Article

Blackbird PR announced high-end, experiential travel company Black Tomato as the newest addition to its full-picture, lifestyle portfolio composed of specialized brands. Article

Havas Creative Group announced that it is relaunching Havas EHS and Havas Discovery. The new brand will be called Helia and will also be expanding the agency’s offering internationally. Article

Interactive multichannel retailer HSN, Inc. announced that it has retained New York City-based Flatiron Communications LLC as its corporate communications agency of record. Article

Child’s Play Communications has announced the addition of Filip Technologies as a client, for the launch of FiLIP 2, the next generation wearable phone, smart locator and watch for kids ages 4-11. Article

GCI Health has partnered YoungStroke, an advocacy organization working to address the unique unmet needs of young adult stroke survivors. Article

Revlon has named Benjamin Karsch as its new consumer CMO. Article

Hawkins International Public Relations announced the addition of Mountain Lodges of Peru to its Adventure Division.  Article

Thunder Energies Corporation (TEC) announced that it has retained Barwicki Investor Relations to expand the Company’s strategic investor relations program. Article

5W Public Relations has been named Agency of Record by multi-dimensional entertainment platform Latitude 360. Article

M&C Saatchi Sport & Entertainment has been selected as the U.S. public relations agency of record for healthy living and wellness company Technogym. Article

Marketsmith announced the appointment of Nicole Malino to the position of VP, Digital & Brand Marketing. Article

Hawkins International Public Relations announced the appointment of luxury hospitality PR expert Jennifer Greene as Vice President to work directly with the firm’s roster of top-tier travel clients. Article

Philadelphia

Sensaphone has selected Schubert b2b to provide strategic marketing communications consultation and services. Article

Phoenix

Ashley Brune and Karl Fendelander have joined Biggest Little Group (BLG) as partners. Article

Sacramento

Since opening its doors in June 2013, public relations firm Prosio Communications has tripled its staff, was ranked one of the top public relations firms in the Sacramento region (based on six months of initial year gross billings in 2013) and has won two multi-year, multi-million dollar government contracts. Article

San Francisco

WCG has hired Gary Karr has joined the firm as group director, adding public affairs and media expertise to the firm’s healthcare practice. Article

Silicon Valley

Eastwick recently unveiled a new brand and visual identity to reflect the company’s expanded service offerings and capabilities as a fully integrated communications firm. Article

Charlotte & Los Angeles

Word-of-mouth marketing agency Brains on Fire is expanding with the opening of a second office, having acquired and merged with Los Angeles-based design and digital consulting agency, Animal Volcano Design. Article

Chicago & London

Finn Partners has been awarded global public relations lead agency duties for Xchanging‘s Technology business unit. Article

Los Angeles & NY

J Public Relations recently added a handful of new clients and announced new hires and promotions. Article

Hong Kong

Kenny Loh has been appointed Chief Operating Officer for activation agency Geometry Global in Malaysia, effective immediately. Article

EON The Stakeholder Relations Firm has promoted Malyn Molina to a new role as managing director for Engage, EON’s public affairs and government relations arm. The firm has also hired Richard Arboleda as managing director for the company’s consumer and corporate PR unit. Article

MSLGroup has appointed Marina Mathews as director of the consumer practice in Singapore. Article

Ogilvy & Mather has been appointed agency of record by KFC Singapore and will be responsible for all KFC’s communications in the Singapore market. Article

FleishmanHillard has hired Wunderman veteran Michel Mommejat as the firm’s new head of digital engagement in Asia-Pacific. Article

Frankfurt

Christoph Walther is to step down as CEO of CNC, as the public relations firm that he founded in 2002 expands following its merger with Publicis Groupe sibling Capital MSL.​ Article

London

Cornelia Kunze has been named vice chair of Edelman Europe and CIS, after spending two years in a similar role across Asia-Pacific, the Middle East and Africa (APACMEA). Article

Axicom has named Helen Ridgway as global CEO. Article

Axicom founder and CEO Julian Tanner has been named global technology leader at Cohn & Wolfe. Article

Energy supplier E.On has consolidated corporate, consumer and B2B PR duties with Hill+Knowlton Strategies after a competitive review, the Holmes Report has learned. Article

MHP Communications has appointed Jane Wilson and Lee Findell to its corporate affairs team. Article

Harris+Hoole has appointed Brands2Life as its retained consumer, social media and digital agency. Article

National communications agency Remarkable Group has launched a new office in Cardiff to meet growing demand for its services across Wales. Leading the Wales team is associate director Laura Wyatt, who has 10 years of industry experience. Article

Chestertons Polo in the Park has appointed Revolution Sports + Entertainment to market the event and build its profile in the consumer and lifestyle media. Article

Unilever has awarded a lucrative global PR brief to Golin as it attempts to turn around its underperforming spreads business. Article

Paris

Le Public Systeme Hopscotch has rebranded as Hopscotch Global PR Group. Article

Sydney

Ketchum has signed an exclusive affiliation agreement with The Hausmann Group. Article

Adfactors has made its first acquisition, buying a majority stake in Bangalore agency Yorke Communications. Article

Toronto

TVI Pacific has appointed Shirley Anthony as VP of corporate communications. Article

Ketchum has promoted Emma Capombassis to director of its Toronto office, responsible for Ketchum operations across Canada. Article

energi PR has been appointed by HomeStars. Article


Three Reasons Why PR Professionals Rely On Newswires

February 9, 2015

By Billy Russell, Business Wire Phoenix

Corporate communications have never been more important.  In an internet era where a wealth of knowledge is available at anyone’s fingertips, consumers now have an unprecedented ability to see an entire corporate history unfold before them.  Whether a company is publicly traded or private, it is crucial to a company’s current and longterm success that they communicate initiatives, product rollouts and personnel announcements to the public.  A press release is the tried-and-true surefire method of encapsulating an important, newsworthy event with a cohesive narrative. Once it is written, what happens next?

With so many options available, the task of actually releasing the press release can be daunting.  There are many methods for press release distribution including email blasts and direct pitching to established or discovered contacts at media publications, but for the broadest audience reach possible for your company’s content and breaking news, a commercial newswire like Business Wire is the most effective tool at your disposal.

Why PR Professional Rely on Newswires:

1.  Newswires Increase Visibility – The problem with promoting your news via email is that yay-9159998-digitalultimately it limits the potential impact of your news to only those you already know. A newswire, on the other hand, distributes news to thousands of contacts at one time, via the method they choose to receive news – electronically.  These outlets include major news services like the Associated Press, Dow Jones, Bloomberg, Reuters, international news points like JiJi Press and Agence France Press, online services like Yahoo! and key financial communities like J.P. Morgan H&Q.

Outside of the newswire’s proprietary list of media and journalists, many news aggregators utilize newswire feeds to provide relevant content for its desired reading audience.  This means company news can now be discovered and acted upon by thousands of investors and consumers—instantly and on demand.

2.  Newswires Provide Legitimacy – A news release distributed electronically by a newswire will be posted on multiple sites and media sources as opposed to just one company website’s news section, or social channel.   Every media outlet receiving a newswire feed understands that this content has already yay-8022260-digitalpassed through strict publishing guidelines to ensure accuracy and legitimacy.  The efficacy of using a newswire to distribute company news announcements is to live on the web as an official piece of breaking news, to not simply be a single-source announcement.

Distributing your news through a newswire allows you to reach out to the media as a whole (newspapers, magazines, TV and radio), thus inaugurating a company’s name as an official, recognized brand that has a placement in news around the country and in the web.

3.  Trusted Name Recognition – There is nothing more trusted than a familiar name.  Some names become synonymous with products—heck, some corporate names become verbs.  A trusted source is one with a name that is familiar, a name that has become familiar due to reputation and a history of legitimacy.

The media relies on newswires for reputable, vetted company news content.  With an established database of contacts and a unique delivery platform, a newswire can easily deliver a company press release to a media outlet. With thousands of news releases being shared every day, newswires ensure yay-15034446-digitalthat journalists and editors are provided with the content that they need in order to do their jobs.  To make their lives even easier, journalists can use keywords to make sure they receive only the news they are most interested in, by subject and region.

Company news releases are no longer considered to be just a media pitch requesting coverage.  Today’s news releases are viewed as the key source of originating data with more and more media outlets linking to the release to provide readers access to the raw data provided within the press release.

There is an entire world of options to consider when it comes to amplifying your company’s news.  Amplifying your content with newswire distributions ensures you have left no stone unturned in your quest to increase coverage, engagement and sales.

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Canadian Investor Relations Teams Shine During IR Magazine’s 2015 Awards

February 7, 2015

IRMaglogoEarlier this week, Business Wire’s Canadian team had the pleasure of sponsoring the IR Magazine Awards – Canada 2015. This event celebrates the best investor relations work being done by large, mid-cap and small companies. And this year’s work was exceptional.

Click here to read more about this awards dinner and to see all of the IR Magazine – Canada award winners: http://bizwire.pr/CanadaIRAwards


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