Al Roker Entertainment and Business Wire Developing New Video Series

September 8, 2015

Al Roker Logo

Al RokerGood things are happening with the collaboration between television icon Al Roker and leading newswire Business Wire. This week it was announced that a news video series is in development combining Al Roker Entertainment’s extensive expertise in online programming with Business Wire’s news distribution and media analytics platforms. The programming will shine a light on the startup community and their industry disrupting announcements – news announcements published by Business Wire.

Read the full news release here:

“We are always looking for interesting partners in entertainment and business,” said Al Roker, CEO, Al Roker Entertainment. “The Business Wire brand provides access to breaking news well suited for compelling video content for social and digital platforms and this is one of ARE’s specialties.”

Stay tuned for additional details coming later this month.

Click here to share this news with your Twitter followers:

PR Updates From Around the World for the Week of September 1

September 2, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


InfiniteLatitude is expanding its US ranks, adding Jo Communications as a new partner. Article

gShift announced it has entered into a definitive agreement to acquire SiteCondor. Article

ProPRcopy has continued its rapid expansion by adding more than a dozen skilled writers to its team in the past month. Article

Razberi Technologies has selected integrated marketing communications firm M/C/C as its agency of record. Article

Hill+Knowlton Strategies announced that Mark Edgar will join the firm’s Dallas office as a senior vice president on Sept. 1. Article

Kate Bedingfield has been appointed communications director for Vice President Joe Biden. Article

Los Angeles
Hill+Knowlton Strategies announced veteran public affairs and public relations strategist and agency leader Larry Krutchik will join the firm Aug. 31 as a senior vice president. Article

Marie Moore has joined Turner Broadcasting System, Inc. as vice president of communications for TBS and TNT. Article

Hanser & Associates has named C. Ryan Hanser as president and principal. Bonnie Hanser, chief operating officer and principal since 1996, will retire December 31, 2015. Article

A new advertising campaign produced by Peter Mayer Advertising for the Asheville Convention & Visitors Bureau (ACVB) recently launched with a series of new TV spots and a brand video.  Article

Employers Council on Flexible Compensation (ECFC) hired Mercury Labs to advance the organization’s marketing communications efforts. Article

Newport Beach
Morgan Marketing & Public Relations is celebrating its 20th anniversary as the PR agency of record for Wienerschnitzel. Article

New York
The Blue Focus-owned We Are Social has a new US leader, Rob FitzGerald. Article

Blue Fountain Media has picked Feintuch Communications to implement an integrated public relations program. Article

Steinreich Communications Group has expanded its capabilities in the travel and hospitality sector with the acquisition of Montgomery Communications. Virginia Montgomery been named vice president and group director of the travel and tourism group of Steinreich Communications. Article

Sugru has selected Manifest to boost profile of Sugru inventor and CEO Jane ni Dhulchaointigh. Article

Southard Communications continues to grow its consumer practice with the addition of seven new accounts. Article

GLOSSYBOX is relying on up-and-coming CLY Communication to handle public relations and events also in North America. Article

Glass Lantern PR announced today the launch of their PR Timeshare program. Article

Access Communications has recently been chosen Agency of Record for BlackBerry, MongoDB, Ooma and VCE. Article

5W Public Relations has been named PR Agency of Record by OneJet. Article

Healthcasts has announced the appointment of Denis Wyrwoll as Senior Director of Market Research. Article

Marketing Maven announced the appointment of Andrea Pass to the position of Vice President, Media Relations. Article

Edelman has named Ted Smyth vice chair and chief of staff to Richard Edelman, president & CEO. Article

The Marino Organization (TMO) has announced that Michelle Friedman has joined the agency as an account director. Article

Nicole Giantonio joined Patina Solutions as Managing Director. Article

Slice Communications announced that it has hired Tyler Cameron, Mason Luvera, Alisa Gross and Renee Stanzione as their new account managers to help service the agency’s rapidly expanding client base. Article

San Diego
Caroff Communications celebrates 20-year anniversary. Article

San Francisco
Lynn Fox is joining W2O Group to become a tech lead, as the holding group acquires her boutique shop Fox Communications. Article

Sparkpr is packaging a new suite of services deemed “Agile Narrative” intended to help companies build and integrate narratives. Article

Fineman PR announced the addition of HealthRIGHT 360 and Renteria Wines as new clients. Article

Spark PR announced that it has hired Toby Trevarthen as its first ever Chief Narrative Officer, starting October 1. The agency also appointed Tim Donovan to the role of Executive Narrative Strategist. Article

Silicon Valley
Interprose announced Cathy Palmen has been named president of the company, with founder Vivian Kelly serving as chief executive officer. Article

Ketchum Pleon has been selected to handle communications for the US tech startup Hashplay and its live streaming platform #Play, which enables live streaming of gameplay content on mobile and virtual reality devices. Article

Hong Kong
Ogilvy Malaysia has appointed John Deschner as its Chief Executive Officer. Article

Ketchum has announced the appointments of two senior level executives at the company’s office in Singapore, as well as the launch of its specialty change management unit in the region. Article

GCI Health has appointed Cally Clarkson as its first director of medical education. Article

Hill+Knowlton Strategies has strengthened its sports and entertainment capabilities with the addition of Adam Paris and Emma Wright. Article

Kingsland Drinks has appointed food, drink and lifestyle agency Stir PR as its retained public relations agency. Article

Buman Media has been selected by App Annie. Article

Cxense announced an extensive list of new and expanded customer relationships across the world during the second quarter of 2015. Article

The Utah Office of Tourism, Film and Global Branding has appointed KBC to implement an integrated marketing and public relations program in the UK. Article

PlasticsEurope has appointed Leonor Garcia as director public affairs. Article

Niamh Keohan has been appointed director of marketing and public relations at Burj Al Arab Jumeirah in Dubai. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this information on Twitter:

Just in: Hard Data Supports the Effectiveness of Interactive Media vs. Passive Content

August 31, 2015

Nothing ends an argument like data, and the data on interactive media is in.

Image source: Demand Gen Report’s 2014 Content Preferences Survey

Image source: Demand Gen Report’s 2014 Content Preferences Survey

Demand Gen’s 2015 Content Preferences Survey offers a startling look at just how effective interactive media is when compared to passive content such as text-only articles when it comes to consuming information. People are spending more time using multimedia that they can click on and explore. These interactive, gamified assets, such as news and picture capsules, are quickly becoming engagement magnets for the industry, attracting and retaining the interest of potential clients and customers.

How do the numbers stack up?


When asked, 88% of respondents stated that interactive content is effective in creating differentiation between brands, while only 55% believed that passive content is effective in creating differentiation.

To read the full highlights of the study and statistics between interactive and passive content, click here.

How can this survey help communicators? By knowing what form of assets  have the greatest impact on modern audiences, communications pros are able to take advantage, create more impactful content and more effectively reach and convert their target market. This data takes the guesswork out of trying to figure out what works best and what approach to take in managing dialogue between brand and public.

Understanding the importance of multimedia as a prime tool for communicators, Business Wire recently launched a white paper designed to help communicators take advantage of these highly successful content pieces. The paper details the science and other aspects behind the influence such an asset can have on the success of your news release. Click here to read this piece and click here to share this information with your Twitter followers:

Taking Stock of the World Media – A Recap of the Global Media Forum

August 27, 2015


By Kai Prager, Senior Media Relations Specialist – Frankfurt

In crisis situations around the world, the media has an undeniable impact on perception of events. It also shapes public opinion and can even manage to influence political decision makers. With the help of the internet, media access has multiplied and more and more platforms now vie for our attention. It made sense, then, that the topic of this year’s Global Media Forum, hosted by Deutsche Welle, was “Media and Foreign Policy in the Digital Age.” About 2,000 journalists and media workers came from more than 100 countries to take part in the discussions and workshops in Germany’s former capital Bonn.

Participant looking at the Plenary Chamber - Photo by Kai Prager

Participant looking at the Plenary Chamber – Photo by Kai Prager

Many presentations noted that the internet, with its vast platforms of social media, blogs, news sites, etc., has radically changed the media landscape by enabling anyone to participate and creating a demand for speed of information. But the demand for speed also puts pressure on traditional media. This was not lost on Andreas Zumach, a journalist with German paper Die Tageszeitung.

“We have a rat race to see who is first with the most spectacular news,” Zumach said. “That makes it difficult for journalists who cover the efforts to de-escalate or even solve the conflict at a diplomatic level to get coverage.”

Asiem El Difraoui, a researcher for the Institut d’Études Politiques de Paris, stated, “We run after the news … we don’t do permanent coverage of places which are still potentially dangerous and might explode from one minute to the next.” El Difraoui also lamented that a lot of media reduce its foreign coverage and are later surprised by the consequences. “People are much more interested in what is happening in foreign countries than what we give them credit for.”

Dana Asaad and Asiem El Difraoui - Photo by Kai Prager

Dana Asaad and Asiem El Difraoui – Photo by Kai Prager

At this international forum, the situation of foreign countries was discussed on many levels. It was mentioned that, often, media of countries in transition are not as advanced as media in more developed countries, and this often causes problems. The main problems that were visited and revisited were the lack of quality journalism due to poor training and funding; no freedom of the press; usage of media for propaganda and misinformation; and no access to information.

An example for this problem was shared by Dana Asaad, Editor-in-Chief of, who said that a lack of well-trained journalists contributes to the continued conflict in Iraq.

“It’s obvious that covering a post-conflict [Iraq] … we need to have qualified people,” Assad said. “Before 2003, we had few media outlets – you could count them on your hand – and it was the media of the Baathist regime. One color, one opinion, one ideology.  After 2003, suddenly, hundreds of media outlets came out. Every single political party and every single official had its own media. … but we didn’t have journalists.” Asaad continued, “Journalism became the job for jobless people. You fill all those media outlets with people who have no journalism background and they know nothing about the ethics of journalism and those people started to cover the post-conflict time.”

There was also a discussion about propaganda in political reporting within the Russia-Ukraine conflict. Ukrainian journalist Yevhen Fedchenko explained that propaganda tools to promote the government’s message are mainly implemented by Russia to change, omit or manipulate facts. In contrast, the Ukrainian government doesn’t have the same means to promote its propaganda though the media. Instead, news outlets started to target different groups and usually don’t keep up journalistic standards.

Many speakers mentioned problems with authoritarian governments that try to stop unwanted reporting. Saudi blogger Raif Badawi was honored with the Freedom of Speech award at the annual prize competition The Bobs (Best of Online Activism).  In his ceremonial speech, Editor-in-Chief of, Jochen Wegner, said the ceremony was “among the most bitter, for Raif Badawi cannot be with us today.” Badawi is currently serving a 10-year prison sentence in Saudi Arabia for criticizing senior religious figures online.

Jochen Wegner holds his ceremonial speech - Photo by Kai Prager

Jochen Wegner holds his ceremonial speech – Photo by Kai Prager

After three days of discussions and workshops, it became clear that media professionals need to band together and work together on a worldwide basis. The Global Media Forum served as a jumping off point for this type of comradery and coordination, and hopes to continue foster international journalistic cooperation into the future.

PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

PR.Konektor has appointed Radek Vítek as executive director. Article

Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

Like this post? Please take a minute and share it out on Twitter:

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

News Sharing in the Age of Social Platforms

August 24, 2015

Many say that social media started as a college campus phenomenon. People wanted to know where the party was and who was going. Many of those same early adopters now have mortgages, kids, careers and a lot more headaches. They also still have accounts on those same social media platforms. Just as daily interests change for people when they’re ten years removed from frats, sororities and mixers, so has the use for social media.

Pew Internet 2015 news consumption via socia;

Pew Research Center released a study recently and the results will make you think of Facebook and Twitter like you think of Bloomberg News and the Wall Street Journal. As the original social platform user’s interests changed over the years, so has their use of social media. These platforms now serve as a news source, influencing opinions, purchases and professional decisions. What do you see on your wall when you log in?

The exact figures of how people are using Facebook and Twitter can be found in greater detail here.

What does this mean for the future of news distribution? The impact of the digital revolution is being felt daily, and every industry, including corporate communication, is adjusting to how news consumers are getting their fill. The internet is not a new resource, but interactive platforms such as social media are changing where people look for breaking news. People trust people they know, and reading news on the advice of a friend or colleague is transforming how news is distributed and consumed.

When you really think about it, what do you look for when logging into Facebook?

The Experts Speak: How to Brand Your Startup

August 21, 2015

By Serena Ehrlich, Director of Social and Evolving Media

This past year’s SXSW festival offered audiences enough movies, music and tech to keep busy until – you guessed it – next year’s SXSW. For those in the know, however, that wasn’t the end of the fun. From July 19th to the 22nd there was an additional SXSW event, the SXSW v2v in Las Vegas. This boutique event, aimed to help startups grow, brought together great minds and offered future business moguls an opportunity to learn from and connect with industry leaders.


One of the topics discussed during the four days in Vegas was how a new company can develop a brand with which audiences will identify. Melodie Tao, Marketing Consultant and Founder of Marketing Melodie, spoke on just that and left the crowd inspired.

Coverage and highlights of the session can be found here.

“How can you establish your brand?” was the first question Melodie posed, and what followed was a series of tips and insider tricks to connect with modern markets. Find out what she had to say and how it might apply to your business.


Business Wire CEO Cathy Baron Tamraz also spoke about startups prior to the Vegas event at the Austin SXSW. Her fireside chat was insightful and declared that “every business has an audience.” Coverage of the conversation can be found here.


Get every new post delivered to your Inbox.

Join 44,247 other followers

%d bloggers like this: