[SURVEY] So What Do Reporters Like About Newswires?

October 28, 2015

Reporters, journalists, bloggers, and other news media pros use newswires regularly, some even daily. What keeps them coming back? Much like a favorite restaurant, it’s more than just one dish that feeds a craving so what aspects of a newswire feed the cravings of the media? Business Wire, in a perpetual endeavor to strengthen relations with the media, set out to find the answer. A 2015 survey conducted on the current and future state of media with nearly 400 industry members asked for their input. The result is an insightful look into why the media uses newswires and what they’d like to see more of in order to help them better do their job.

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For a news story to be interesting it needs to be comprised of relevant and timely facts, data, and supplemental information. Newswires deliver this content in real-time, offering the media a trusted source for story leads. The most sought after type of information in a press release is breaking news (75.3%) followed closely by interesting story angles (72.1%) and supporting facts (68.84%). Journalists and bloggers also look for trending industry topics (56.7%), quotable sources (50.7%) and company background information (51.2%).

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Participants were asked if they would be more likely to utilize a press release if it provides multimedia elements (logos, images, audio files, video files). The results were very clear with 52.6% of responding reporters saying they would be likely to use a news release if it included some form of multimedia element. The multimedia type most often preferred is a photograph (82.8%), then graphics (48.4%), infographics (35.8%), and logos (27.4%) with video files at 38.1%. Communicators, in addition to the textual content of a news release, can also include images and videos, as well as interactive content such as news and picture capsules to aid in telling their message. For the media, a well thought out release featured on a newswire provides the assets needed to put together a news story for the public.

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A release disseminated by a newswire goes through an editorial process of vetting. This is advantageous to newsrooms who increasingly find themselves in the fight to get the news out first without scarifying accuracy. Journalists know that a story picked up via a newswire is in fact verified information from a legitimate source. The newswire’s track record of delivering reliable and trustworthy content is a major reason that the role of newswires in journalism remains vital in the digital age.

A majority of respondents (84.7%) use newswire services, with 53.5% referring to newswires daily or several times a day.  When asked what newswire they used the most, Business Wire came out as the top news source with 67.4% of respondents choosing Business Wire as their top commercial newswire resource. When asked if their jobs would be harder if newswire-distributed press releases were no longer made available, 62.8% said yes.

Newswires are a resource and journalists, bloggers, and other media pros continue to utilize them. Issuing this survey gives us the opportunity to learn from the media what aspects of a newswire are valued most. Newswires are a bridge between media members and the innovative companies trying to get their messages out. Understanding how to better transport that message is beneficial to all parties involved.

Click here to download the entire 2015 Media Survey now!

A Behind the Scenes Look at How Newswires Distribute News Releases

October 26, 2015

Sometimes the best way to learn how something works is by watching it in action. Business Wire wants people to know exactly how news is made and have captured the process in an exciting new video.

What starts off as an announcement goes through a process of editing and enhancement before entering a hub. Think of it as a digital metro station that leads to stops around the world where your information travels to journalists, bloggers, reporters, and other media professionals and publications.

Key takeaways from the video about the news making process:

  • A news release should go through several drafts to ensure maximum readability and accuracy
  • Know (and write for) your target audience
  • Include multimedia such as photographs, graphics, and if possible, videos to increase release views
  • Measure the results to gauge impact of your news

In order to make the news it’s important to know how news is made. Learn the exact steps and make sure to maximize the impact of your next announcement.

PR Updates From Around the World for the Week of October 12

October 24, 2015

By Denise Grayes, Business Wire, Nashville


Each week, Business Wire brings you the latest changes and updates in the PR industry. To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

S&A Communications received five 2015 Sir Walter Raleigh Awards for Excellence in Communication from the Raleigh Public Relations Society (RPRS). Article

Zapwater Communications announced the addition of Thread Experiment to the agency’s portfolio. Article

ASGK Public Strategies and M Public Affairs announced that the two firms have merged and rebranded as Kivvit. Article

A new website developed by Rhea + Kaiser, FSnutrientmanagement.com, is helping agriculture and energy retailer FS better connect with their customers on the benefits of nutrient management. Article

Frequency540 announces it has been selected by Lincoln Park Zoo as agency of record. Article

The Word of Mouth Marketing Association announces it is inducting Spredfast’s Virginia Miracle, Brains on Fire’s Geno Church and Zócalo Group’s Paul M. Rand into the Word of Mouth Marketing Hall of Fame. Article

Hill+Knowlton Strategies has added to its political and media credentials in Washington with the hiring of Senate veteran and former news anchor/commentator Matthew Felling, and Patrick Ryan, previously with the Fox Business Network and CNBC. Article

Grayling has partnered with the Women’s High-Tech Coalition (WHTC) to elevate the organization’s profile in the media, the member community and other tech influencers. Article

Warschawski announced the addition of Sam Ruchlewicz to the agency’s team. Article

Molly Biwer has been named senior vice president of public affairs and communications of Hallmark Cards. Biwer will replace Steve Doyal who is retiring at year end after 41 years at Hallmark. Article

Barnhart recently added Spring Institute for Intercultural Learning as a new client. Article

Los Angeles
South Coast Botanic Garden has chosen full-service public relations agency Bob Gold & Associates to lead the publicity efforts for the arrival of the garden’s newest attraction: a collection of nature-themed sculptures. Article

Cutler PR has announced that it has been named PR agency of record for Silicon Valley-headquartered website-building platform Duda and Australian-based marketing tech company Oomph. Article

Uber has chosen Newlink Communications as agency of record for communications efforts in Latin America. Article

Balsera Communications received two national awards during the 2015 Hispanic Public Relations Association (HPRA) ¡Bravo! Awards in New York. Article

Carma PR has been selected as PR agency of record for the Fall 2015 edition of FUNKSHION Fashion Week Miami Beach. Article

The CMO Club announced the winners of the 2015 CMO Awards in the categories for Content Engagement, Creativity and Story Telling, Customer Experience, Growth, Leadership, Marketing Innovation, Officers, Rising Star, Social Responsibility, and President’s Circle. Article

Comcast has named Jill Hornbacher director of external communications for the company’s Twin Cities region. Article

New York
BMI (Broadcast Music, Inc.) has hired Jodie Thomas as executive director, corporate communications and media relations. Article

GCI Health announced that the agency has promoted Kristin Cahill to President, North America. Article

Makovsky has hired Megan Thomas as senior vice president, health practice. Article

Finn Partners announced that Kristie Kuhl has been appointed senior partner, Health. Article

Christine Heenan has joined Burson-Marsteller as a member of its US-based creative council. Article

Publicis Groupe has agreed to pay a $2.9m settlement in a class-action gender discrimination lawsuit against MSLGroup that has been ongoing since 2011 and initially sought $100m in damages. Article

Bullfrog + Baum has been named the agency of record for Aretsky’s Patroon. Article

Magrino announced new client, Matthew Kenney Cuisine. Article

The PR Council announced the election of its new officers and directors. Article

Spark named Faith Paris and Nicole Bestard as Managing Directors to its expanding New York office. Article

The Stevens Group (TSG) has named Rich Jachetti Senior Partner. Article

Slice Communications announced that Brandon Mendelson (B.J.) and Krista Neher will be the official keynote speakers for Social Media Day Philadelphia 2016 on Thursday, June 30, 2016. Article

San Francisco
MSLGroup has appointed Curt Kundred as managing director for its Western region as well as global head of strategic partnerships and acquisitions. Article

Evident.io announced it has appointed Anthony Freed as director of corporate communications. Article

Metia Group has promoted Seattle-based J. Paul Anderson from regional vice president to vice president, and Amber Whiteman from director of client services to vice president. Austin-based Daniel Brooks has been promoted from regional vice president to vice president. Article

Silicon Valley
PayPal’s VP of global brand and communications Christina Smedley is departing the payments company to take a senior post at Facebook. Article

Andreas Winiarski is joining German PR giant Hering Schuppener. Article

Hong Kong
Vero has formed a strategic partnership with All Public Relations, The collaboration will provide Vero clients with access to All PR’s services in Cambodia. Article

A triumphant sweep of 39 awards at the recent 2015 PMAA Dragons of Asia Awards Gala positions Geometry Global as the most successful agency in Malaysia for marketing effectiveness. Article

Ogilvy Public Relations Indonesia has been appointed the official agency of record for Indonesia’s Ministry of Tourism, following a highly competitive pitch. Article

Text100 has been appointed as agency of record in Asia Pacific for Zebra Technologies Corporation. Article

Katja Hall has been named group head of public affairs, a new position, at HSBC. Article

Four Communications Group has appointed John Farrell as its new chairman. Article

Citigate Dewe Rogerson has been selected by Boao Forum for Asia as the PR agency supporting partner of the November Boao Forum for Asia Financial Cooperation Conference in London. Article

Huntsworth has appointed Neil Jones as chief financial officer. Article

Knight Frank has brought in Teneo Group consultancies StockWell and Blue Rubicon following a competitive pitch. Article

Good Relations has won a new brief with train operating company c2c to develop an integrated communications campaign that maximises awareness around the launch of c2c’S new 2015 timetable. Article

Vauxhall has selected Weber Shandwick to handle social media duties in the UK, following a competitive pitch. Article

MSLGroup India has appointed Manish Thirumulpad as vice president and head of its Bengaluru office. Article

Yulu Public Relations has become the first Canadian PR company to become a certified B Corporation. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

The Science (and More) Behind Multimedia’s Impact on the News Audiences

October 23, 2015

How much faster does the human eye process visual information (an image, video, etc.) compared to text? Does that play a role in wh3 times as muchy multimedia news releases attain higher visibility than their text-only counterparts? Absolutely it does, but there are other factors as well, additional scientific data as well as trends in technology and communication.

Learn about the various factors behind multimedia’s massive impact on news release visibility and audience engagement by reading the popular guide: Let’s Get Visual: Multimedia and the News Release

This guidance report details the changes within the communication landscape that have created this opportunity for today’s organizations and answers the following questions:

  • How does the brain process multimedia?
  • How does multimedia influence technology development and design?
  • What is the role of multimedia in today’s mobile environment?
  • What is the role of imagery in news creation and consumption?

Click here to download this guide today: Let’s Get Visual: Multimedia and the News Release

Business Wire’s 2015 Media Survey Reveals Best Practices in Media Relations

October 20, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
Earlier this year, Business Wire asked reporters worldwide their preference for being pitched – from the type of news they prefer, to best practices for continuing relationships after coverage was secured.

The results of the Business Wire 2015 North American Media Survey provide a strong road map for communicators to follow when looking to increase the visibility of their organization via news coverage.

Click here to download the full survey results now:  http://bit.ly/1hOkatq

Media_Relations_Info_FINALStep 1:  Write an interesting release
This may sound easy enough, but in order to catch a reporter’s attention, your news release needs to contain the information they want to cover.

When you craft your next news release, focus on the breaking news and interesting story angles as well as quotes to increase the likelihood of pick up.

Step 2:  Multimedia is no longer optional
As more and more reporters are providing news content for online sources, there is a growing need for multimedia.  What kind of multimedia? The element most preferred is a photographic with graphics, videos, infographics, logos and audio files rounding out the list.

Why is multimedia so important? As we discuss in Let’s Get Visual, multimedia elements allow readers to engage and absorb information in new ways, building deeper emotional connections between the reader and the news story.  And reporters are not just relying on you to provide them with supporting multimedia – more than 64% of reporters are creating their own to supplement content.

In short, if you want to tell your story in your voice, supply reporters with multimedia to ensure the highest possible adoption of your news.

Step 3:  Your News Release Distribution Service Matters
News distribution services such as Business Wire play an important role in the news ecosystem. 63% of media respondents noted that their jobs would be harder without newswires to vet and deliver news releases.  Commercial newswires provide media outlets with an ongoing stream of trusted, breaking news in a variety of formats, allowing reporters to access and produce news coverage throughout the day.  And what newswire do media outlets trust the most?  At 67%, Business Wire continues to be the top newswire of choice for today’s media.

Step 4:  Social Pitching is Not Advised
Despite the use of social media for research purposes or for identifying hot news trends, 75% of reporters said they do not want to receive pitches via social media

Rather than pitch reporters via social channels, use the channels to identify who is writing about your industry and to gain a better understanding to the types of news your top reporters are interested in writing and sharing with their readers.

Step 5:  The Role of Your Online Newsroom
Where do reporters turn to research your pitch? Your online newsroom!

When breaking news hits the reporter’s desk, the next step is for the reporter to research the news, the company and the impact your news has on their readers. 77% of reporters turn to company online newsrooms to find the information they need to turn your news release into a headline.  Frequently updated newsrooms provide reporters, and other interested parties, on-demand access to the news releases, multimedia and other branded content – perfect for reporters responsible for writing news stories in a 24/7 world.

Bonus tip? Share your coverage!
The top metric for judging the success of a news story continues to be inbound traffic to that piece. Help reporters meet this metric by creating a strong coverage sharing program to not only increase views, but awareness of your news.

Securing coverage in a selfie world is not easy, but by following the steps provided in the 2015 Business Wire Media Survey you can build stronger relationships with your key media targets and increase the chance to receive more media coverage.

Click here to share these survey results on Twitter:  http://ctt.ec/3Cyhv

Download the complete 2015 Business Wire Media Survey now:  http://bit.ly/1hOkatq

PR Updates From Around the World for the Week of October 5

October 13, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Arketi Group will lead strategic PR initiatives for Salesfusion. Article

communications 21 has hired Jordan Garofalo as an account manager to join the c21 team. Article

Brandware has been selected by Pellisari LLC as its public relations agency of record. Article

Argo Group International Holdings, Ltd. announced David Snowden has been appointed to serve as senior vice president, group communications and public relations. Article

Sanders\Wingo chairman Robert V. Wingo has been elected to the Ad Council Board of Directors. Article

RetailMeNot announced that Marissa Tarleton has joined the company as its chief marketing officer for North America. Article

Matter Communications has announced it will serve as Agency of Record for JDA Software Group. Article

marlo marketing announced today two new Travel & Destination clients: The Envoy Hotel in Boston, MA,, and The Ricci Collection’s Grand Amore Hotel and Spa in Florence, Italy. Article

InkHouse Media + Marketing announced that Susan Elsbree has joined the company’s growing real estate practice as vice president. Article

Justin Nicolette has joined IMRE as the new General Manager for their Raleigh office. Article

French/West/Vaughan (FWV) has been selected by the Veteran Golfers Association (VGA) to provide public relations and sponsorship support for its 2015 VGA National Championship. Article

French/West/Vaughan has been selected by Trailways Transportation System as its marketing agency of record. Article

French/West/Vaughan took home 18 Sir Walter Raleigh Awards – including a “Best in Division” honor, the night’s highest designation – as part of the annual recognition program hosted by the Raleigh Public Relations Society. Article

MMI has added five new clients for services including branding and creative design, website design and development, video production and media relations. Article

Current Lifestyle Marketing is rebranding to become Current Marketing, emphasizing its focus on “marketing for real lives.” Article

Creative agency 50,000feet has been awarded a 2015 Sappi Ideas that Matter grant to develop a communications toolkit for Peace Care. Article

rEvolution has acquired NEXTGEN+MVPs, and is launching a new eSports consultancy, rEvXP, to serve brands, platforms and players in advancing their respective brand connections with fans. Article

Henson Consulting has added nine new talented employees to its vibrant team since the end of July. Article

GMR hired Aaron Frank as associate creative director, ideation. Article

The Arthur W Page Society has named Dave Samson, general manager of public affairs at Chevron, as its next chairman. Article

Resolute Consulting announced Kimberly Walz has joined the firm as vice president. Article

Don Tomala, Co-Founder and Managing Director of Matrix Partners has been named the recipient of Pet Age magazine’s coveted ICON award. Article

Jones PR has become part of PROI Worldwide. Article

The Dallas Entrepreneur Center (DEC) has partnered with TrizCom Public Relations to open Pitch PR. Article

Dave McCulloch has joined Capitol Media Partners to lead its Washington, DC, operations as partner. Article

Ogilvy Public Relations has launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Article

The Stagwell Group has acquired strategic communications and public affairs firm SKDKnickerbocker through its Stagwell Media private equity fund. Article

Curley Company has been selected by L’Oreal USA as the strategic event firm for L’Oreal USA’s For Women in Science awards ceremony and reception in October. Article

Frederic J. Frommer has been tapped to lead the Dewey Square Group‘s new Sports Business Practice. Article

Western Union chief communications officer Luella Chavez D’Angelo is leaving after 15 years with the financial services company. Article

The ART Hotel announced Candace Duran, director of sales & marketing, as the lead of a robust sales team. Article

Barnhart announced the appointment of Matt Ward as creative director. Article

Woodruff Sweitzer continues its rapid expansion with the addition of four new employees: Caitlin Christopher and Kimberly Curtis to the Columbia office, and Andy Grollmes and Cassie Naes to the Kansas City office. Article

Crossroads was the recipient of the Best in Show Award at the 2015 Greater Kansas City-PRSA PRISM Awards Gala. Article

GYMR Public Relations announced internal promotions and new hires in its Washington, D.C. office. Article

MWW Public Relations has announced that Erin Bzymek has joined MWWPR as an account supervisor and lead media strategist. Article

Campbell Ewald announced today that it has been named Agency of Record (AOR) for Travelocity, following a competitive review. Article

Finn Partners announced the promotion of Emily Shirden to Partner at its growing Detroit office. Article

Master Public Relations officially opened its doors for business on October 1st and specializes in crisis communication, crisis management, and media relations. Article

Los Angeles
Weber Shandwick has added Alejandro Castro Enciso as senior vice president and executive producer in the digital creative group. Article

Phelps has added three new clients: Learn4Life, Natrol and Ryze Capital Partners. Article

AwesomenessTV introduced Wildness-a new firm that offers research, insights and strategy services for brands that want to be relevant with youth culture. Article\

ZeeVee has selected Bob Gold & Associates to lead its PR activities. Article

Fifteen Minutes expands its tech footprint with the October onboarding of two new clients. Article

The National Black Public Relations Society is honoring leaders in PR excellence as a part of its 2015 #PowerPR Summit, which convenes October 30 at the Dupont Circle Hotel in Washington, D.C. Article

Variety has named Dea Lawrence as its Chief Marketing Officer. Article

rbb Communications was named agency of record for VITAS Healthcare. Article

3AWORLDWIDE announced the addition of Adam Horowitz as the new Chief Financial Officer. Article

Cheryl Andrews Marketing Communications (CAMC) has been appointed the PR agency of record for Viceroy Anguilla. Article

Fetching Communications has added new clients including Veterinary Practice Partners; VetSpecialists.com; Yabozi Products; and Voyce Pro. Article

O’Donnell Agency has opened an office in Sarasota, FL and added four executives in West Palm Beach to its advertising and public relations staff. Article

Schwartz Media Strategies has added marketing executive Katherine Doble as Director of Digital Media and Branding. Article

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill, was selected as the first-ever recipient of the Hispanic Public Relations Association National Pioneer of the Year Award. Article

Gage announced it has hired Travis J. Lee as associate director of design. Article

Carmichael Lynch Inc. named Julie Batliner President of the company’s public relations division, Spong. Article

New York
Prosek Partners announced that Andy Merrill has joined as Partner. Article

Fenton has named Ben Branham as managing director of the New York office. Article

Makovsky has named Denise Vitola as managing director, a new position, serving in a leadership position for all practice leaders and supporting the CEO with the strategic direction of the firm. Article

David Grant is joining Steinreich Communications as a senior vice president. Article

Nancy J Friedman Public Relations has signed Li-Lac Chocolates to announce the opening of its third Manhattan store at 162 Bleecker Street. Article

M2M PR & Partnerships has announced the addition of THIEL Audio, Lion Heart Autographs, The T.J. Martell Foundation 40th Anniversary, Van Eaton Galleries and the Brumley Music Company to its roster. Article

Kip-PR announced its representation of Hamptons Glow. Article

PureWow celebrated its 5th birthday on Thursday, October 8th. Article

JONESWORKS announced its representation of WTRMLN WTR. Article

BMI (Broadcast Music, Inc.) announced that Jodie Thomas has been named Executive Director, Corporate Communications and Media Relations, effective immediately. Article

Havas Health has announced the launch of a new consultancy company, xigxag. Article

Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President. Article

Coyne has hired Ann Smith as a vice president in the healthcare practice.  Article

Cutler PR has been named PR agency of record for website-building platform Duda and marketing tech company Oomph. Additionally, Cutler PR has expanded its relationship with RR Media , becoming RR Media’s global PR agency of record. Article

Brandstyle Communications has been selected to represent Cobram Estate Olive Oil and Quiet Logistics. Article

MWWPR has announced the acquisition of a majority stake in Berk Communications & Marketing Group. Article

Christopher Graves, global chairman of Ogilvy Public Relations, has been elected to his second term as chair of the PR Council. Article

The co-founders of the consumer powerhouse Catalyst abruptly stepped down this week, three years after the agency sold to IMG. Article

Zeno Group has hired Frank Eliason as an EVP to lead US digital and customer experience. Article

Reputation Institute has launched its Reputation Tracker service in India, Canada, Brazil, Sweden, China, Japan and Portugal. Article

Assembly announced that it has won the media account of Audible, Inc. Article

ICM Registry announced KCSA Strategic Communications will lead the company’s public relations program. Article

WEILL has been appointed public relations representative for PARIS MADE PERFECT. Article

Monastero Santa Rosa has appointed WEILL to oversee its public relations. Article

Ogilvy Public Relations has launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Article

The Stevens Group has named Rich Jachetti Senior Partner. Article

DBC PR + Social Media announced that Jon Cunningham has joined the agency as Senior Vice President and New York office lead. Article

Candor was recognized by the Greater Oklahoma City Chamber of Commerce as the second-fastest-growing business in the Oklahoma City area. Article

The Kimmel Center for the Performing Arts has selected Cashman & Associates as its PR agency of record to assist in expanding the reach and impact of the 2016 Philadelphia International Festival of the Arts (PIFA). Article

San Diego
Clearpoint Agency has been selected by the San Diego County Vintners Association (SDCVA) to manage its public relations and digital strategies. Article

San Francisco
Karbo Communications has announced the PowerStart PR Launch Program created for pre-Series A technology companies. Article

Waggener Edstrom is refreshing its brand identity, refining its focus, and restructuring its leadership team as it prepares for future growth, with founders Melissa Waggener Zorkin and Pamela Edstrom taking their names off the door as the firm becomes simply WE. Article

Salt Branding and independent communications agency WE announced a new strategic partnership that will enhance their clients’ ability to create, redefine, and extend Essential Brands. Article

Austin & New York
Ogilvy PR and Good Scout Group announce a strategic alliance in which the agencies will partner on key corporate social responsibility (CSR) and cause-related initiatives. Article

DC & New York
Portland has expanded its strategic communications counsel and media expertise in its Washington and New York offices with the additions of Noah Black and Eric Schultz. Article

New York & Seattle
Lane has added three new clients: Portland Roasting Coffee is a specialty coffee roaster; Regal Springs Tilapia, a sustainable, international producer and supplier of tilapia based in Miramar, Fla.; and Steaz, a brand of natural, organic and fair trade green tea-based beverages. Article

Schwartz Public Relations has been selected by Sharp Electronics Europe to handle media relations within the DACH (Germany, Austria, Switzerland) region. Article

Volkswagen has named new communications leadership as it attempts to salvage its reputation amid its ongoing emissions crisis. Article

Volkswagen has called on a quartet of PR firms to oversee its global crisis PR response as it attempts to deal with the biggest scandal in its 78-year history, the Holmes Report can reveal. Article

Hong Kong
SGK has promoted Brad Wills to executive senior vice president of global operations. Adam Ransom takes over the reins as APAC group managing director and Simon Macdonald fills Ransom’s place as SGK’s managing director for Australia and New Zealand. Article

Citizen Relations has named Chris Chamberlin as Asia-Pacific managing director. Article

Fortune PR has named Ati Muchtar as its new chief executive officer. Article

Societe Generale has appointed Lansons to provide agency support for its corporate and investment banking (CIB) arm, adding to the services Lansons already provides for SG Securities Services, SG Global Transaction Banking and SGPB Hambros. Article

Hill+Knowlton Strategies has strengthened its expanding issues and crisis management team with the appointment of Simone Whitfield as a director. Article

Ketchum has promoted two partners into new roles: Jo-ann Robertson, partner, managing director, corporate, technology and public affairs has been promoted to deputy chief executive officer, London, while Deirdre Murphy, Partner, senior managing director, has been promoted to the role of chief operating officer, London. Article

uSwitch.com has appointed 3 Monkeys Communications to handle UK PR for its energy proposition. Article

Four Communications Group has acquired the Welsh market leading PR and design agency Francis Balsom Associates. Article

Streamwire has appointed Spreckley as its retained PR agency in the UK to support the company’s growth in delivery of the IT services. Article

Kenshoo has formed a global partnership with Hootsuite in an attempt to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing. Article

Anglo American is seeking new communications support after parting ways with Edelman. Article

Ogilvy Public Relations announced the appointment of Marshall Manson to the position of UK CEO Ogilvy PR. Article

Marshall Manson has been named CEO of Ogilvy PR UK. Article

Beyond has brought on Tom Denning as COO amid double-digit growth. Article

Glencore has brought in external PR support as it attempts to reassure investors and creditors following a 60% slump in its stock price this year. Article

Sofia Axelsson has been appointed senior vice president, group communications, brand and marketing, for Husqvarna Group. Article

Luke Pearson has joined Brands2Life‘s consumer team in the newly created role of senior content producer. Article

Springer Nature has hired Atomic to undertake a comprehensive audit and analysis of the media landscape. Article

Strategic communications agency salt is one of the first companies in the UK to be awarded B Corporation status, awarded to companies that meet high standards of social and environmental performance, transparency and accountability. Article

WPP PR firm Buchanan has hired City PR veteran Giles Sanderson as deputy chairman and partner. Article

Steffan Williams has left Finsbury to join Porta Communications in the newly-created role of group managing director. Article

MediaCom USA announced that it has recruited Tom Cijffers as its new Chief Client Officer. Article

Grayling has been selected following a competitive tender to drive awareness and attendance for the World Energy Congress in Istanbul this month. Article

Action Global Communications has launched Action Digital, creating an integrated on and offline offer to help clients widen their reach, engage their consumers, amplify the impact of their brand and grow their business across emerging markets. Article

The International Communications Consultancy Organisation has appointed Maxim Behar as its new president during its Global Summit in Milan. Article

A group of ten successful independent PR firms are joining forces to create a new global affiliate network, called the Ecosytem. Article

Saint James has selected Sopexa to celebrate its 250th anniversary through 2015-2016 with a host of festivities on its home island of Martinique as well as an international communications campaign and special commemorative bottlings. Article

General Motors India has appointed Swati Bhattacharya as vice president of communications and Pankaj Gupta as vice president of government relations and public policy. Article

Rishi Bhattacharya, the chair of Edelman’s global energy sector practice, is leaving the firm to take on a similar role at Instinctif Partners. Article

TVS Motor Company has appointed Varghese Thomas as vice president of corporate communications. Article

Hill+Knowlton Strategies Australia has added goCatch to its client roster. Article

jack + bill has selected four campaigns to receive $30,000 fee equivalent PR support: Forage Cookbook, a charity cookbook; Danny Burrito, on-demand burrito delivery across Sydney; Olympic Nick: A Donutmentary, a short film about a 76-year-old doughnut maker; and The Rum Diary Bar Spiced Rum. Article

Edelman has hired Amit Narayan for the newly-created role of reputation head in India. Article

Cohn & Wolfe has acquired fast-growing Indian PR firm Six Degrees and its content subsidiary Alphabet Consulting, the latest in a series of investments designed to expand its Asian footprint. Article

Prain Global has appointed Kim Dong Wook as its president and CEO. Article

Nissan has named new corporate communications leadership, with Microsoft’s Jonathan Adashek arriving to become global VP of communications and chief communications officer at the automaker’s HQ in Yokohama, Japan. Article

Edelman Canada has announced the opening of an Ottawa office under the leadership of Senior Vice President and Ottawa General Manager Darcy Walsh. Article

PR agency veteran Bob Pickard has returned to his native Canada and plans to launch a new consultancy after departing Huntsworth earlier this year. Article

Yulu Public Relations has become a certified B Corporation, a new type of company that builds positive social and environmental impact into its business model. Article

How to Write an Earnings Release For All Audiences

October 7, 2015

By Natasha Artavia, Business Wire

With another earnings season to soon commence, there’s no better time to review a few editorial practices that will provide your investors, the media, and your company with a successful, interactive earnings release.

Let’s start with the basics. Your headline is an essential element of your earnings release, as on databases, RSS feeds and social channels it’s often the first, or only content visible to analysts and investors. Keep your headline short and to the point. Journalists and the investor community will be actively searching for your announcement, and a succinct, search-optimized headline is crucial to their locating your release.

Revolution Lighting Technologies Earnings subhead


Your sub-headlines should emphasize your company’s most important financial figures and business position from the previous quarter or fiscal year. These could include: dividend announcements, sales growth, share increases, financial results from a major product launch, YOY and/or quarterly growth. Using bullet points to format your sub-headlines can make your layout more visually appealing, but don’t go overboard. Treat your sub-headlines as premium real estate that provides your audience with the important highlights of the quarter. Compelling sub-headlines will encourage your audience to continue reading below the fold.

While there is a plethora of financial information that must be disclosed to your investors and the media, this data shouldn’t overwhelm the reader with blocks of text. Here are a few ways you can provide your audiences with a more reader-friendly earnings announcement.

  • Use bullet points to break up the numbers

The use of bullet points in a financial news release will draw the readers’ attention to the significant facts and figures. Plus, bullet points provide clean divisions between separate sections within your text, while also doubling as quick “numbers at a glance” references for the media.

  • Tables can help illustrate your news by providing readers with a visual breakdown of the information you have included in the release

Just because you have provided full financial tables in your earnings announcement, this doesn’t mean you can’t insert imagery within the body of your news release. These tables should be smaller and can provide comparisons to prior years or quarters, or highlight certain aspects of financial growth. Think of these tables as additional resources the media can use to develop their story.

  • Earnings InfographicIncrease message adoption with multimedia

Providing a visual element with your earnings release will not only increase media pickup, but will augment a predominantly text announcement. Consider adding an infographic that shows readers the growth your company experienced this past quarter or fiscal year.

  • Don’t forget your hyperlinks

It’s extremely important to add hyperlinks or URLs for the media and investor community. If you are directing your audience to the Investor Relations section of your website or the earnings webcast, don’t tell them where to go…show them. Provide them with the registration link that will take them directly to the event. If you have a report or are providing your company’s earnings as a download, include the URL that forwards readers to these resources. Hyperlinks are an excellent tool to increase engagement with your audience. Links add additional texture and depth to your release, giving the reader a better experience.

Best_Practices_for_Enhancing_Earnings_Release_WP_1However you decide to format your earnings release, we hope you find these suggestions to be useful. You can also download Business Wire’s Best Practices for Enhancing Earnings Releases whitepaper here.

And remember, at Business Wire, our editors, client services representatives and account executives understand how stressful the earnings period can be. From submitting your order to confirming distribution timing and formatting, we’re here to help make this process as smooth and efficient as possible. Feel free to reach out to your local newsroom before submitting your next earnings release. We can work with you on the best way to submit your release and the best time to disseminate the announcement.

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