Business Wire’s Video Content Is Now Featured On the AP Video Hub

August 17, 2015

Business Wire continues its dedication to the evolving media landscape by announcing a new distribution program with the Associated Press. The new content enhancement will place videos released through the newswire service directly onto AP Video Hub.

AP Video Hub offers media subscribers from around the globe access and usage rights to a wide range of video news footage, including world news, entertainment, sports, lifestyle, breaking news and archive stories. AP Video Hub subscribers include 350 of the world’s largest media companies in 100 countries. Journalists, industry bloggers, and media professionals at all levels use the AP video hub to access news video footage to supplement a story and give their media-hungry audiences what they crave. News release video distributed by Business Wire will now sit alongside breaking news video from around the globe, providing new, broader visibility to this key content.

“From earnings releases to content marketing, more and more public relations and investor relations professionals are enhancing their news announcements with multimedia assets including video,” noted Laura Sturaitis, Business Wire’s executive vice president of media services and product strategy. “With this latest content amplification arrangement, Business Wire continues to lead the industry in the distribution and discoverability of its clients’ news and branded content.”

Thanks to an evolution in technology and human behavior, visual story telling is the growing dominant force in the news industry. Smart technology offers people instant access to multimedia and they’re taking advantage, whether following a story on their phone, tablet, computer or television. According to Pew Research Center, digital news video consumption has been on the rise consistently since 2007 and those most likely to watch that content are the young, educated, and affluent. Exactly how many people are watching digital news video? Over half (52%) of Americans with a bachelor or graduate degree consume the kinds of videos that Business Wire will now be presenting via the AP video hub.

Videos distributed by Business Wire now receive global visibility via AP Video Hub

Videos distributed by Business Wire receive global media audiences via AP Video Hub

Why should communicators include video in their news releases?

  1. Media outlets want it.  Every day, media outlets from around the world turn to AP Video Hub to find multimedia content to round out their news stories.  Companies that include video in their news now receive additional visibility of their story simply based on their multimedia components
  2. Creating professional digital video is easier than ever. Even Hollywood is taking notice! According to Casey Newton, Silicon Valley editor at The Verge, “one of the best films at Sundance was shot using an iPhone 5S.” A smart phone is easy to use and can be used to create video that is both impressive and professional looking.
  3. Videos are highly engaging content that work as an educational tool, explaining and reinforcing your news release and message points. Consumers want it – with more than 63% of the world learning from visual and interactive media, the fastest way to increase adoption of your news is to use video.
  4. Video allows you to create visual consistency for your brand, one that will be remembered by audiences and potential clients and consumers
  5. Videos are easily sharable across social and other digital platforms

Want to learn more about Business Wire’s multimedia distribution services? Drop us a line today.

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PR Updates for August 1 – 14

August 14, 2015

By Denise Grayes, Business Wire Atlanta

There have been a huge number of changes this month in the PR industry. Here are just a few of the top stories for your review. Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Media Frenzy Global announced it has been named agency of record across multiple marketing disciplines by LNL Systems. Article

Austin
Umbel has hired Lisa Pearson as chief marketing officer. Article

Salt and Company has named Meghan Flynn as EVP. She is also principal at Meghan Flynn PR. Article

Vacation rental website HomeAway has enlisted Kwittken as competition and regulatory battles within the ‘sharing’ economy heat up. Article

Boston
CÜR Media announced the hiring of Marcy Polanco as Vice President of Marketing, Public Relations and Social Media. Article

Viber has selected Allison+Partners for public relations. Article

Calypso Communications today announced that JMD Industries has selected the agency to develop comprehensive marketing campaigns and build public and media support for JMD’s long-term strategic business development goals. Article

Shift Communications has added entertainment destination Foxwoods Resort Casino to its Boston-based consumer lifestyle practice. Article

Warner Communications announced it has been selected as the agency of record for the All Stars Project, Inc. Article

March Communications has closed the second quarter by adding seven new clients to its roster. Article

Charlotte
Dr. Bruce W. Jentleson has joined APCO Worldwide’s International Advisory Council (IAC) as APCO’s office in Raleigh continues to expand. Article

Steele Rose Communications (SRC) this week opened its new headquarters in Chapel Hill, NC. Article

Chicago
Golin has hired Laura Sutphen to head the firm’s work in social purpose, corporate responsibility, and sustainability. Article

Exposure & Co. opens new office in Milwauke. Article

Resolute Consulting recently received six awards from three different public relations award ceremonies, including four awards from the Publicity Club of Chicago (PCC) Golden Trumpet Awards, the most prestigious awards program in the Midwest. Article

Burson-Marsteller announced Jane Madden has joined the firm as Managing Director, Head of Corporate Responsibility. Article

In the past five months, the client roster at Henson Consulting has significantly expanded to include 13 new locally and nationally prominent brands in the hospitality, corporate, education, technology and not-for-profit sectors. Article

The staff at Chicago-based boutique public relations agency Henson Consulting has expanded to include seven new hires who provide strategy and support for the consumer, hospitality, corporate, creative services and new business teams. Article

Cleveland
Fahlgren Mortine was selected as the public relations agency of record for the North Dakota Department of Commerce, Tourism Division. Article

Hocking College appointed Michael M. Brown as its new executive director of public relations, marketing and community relations. Article

Communication AMMO has added an innovative, proven manager communication training program to its portfolio of services. Article

Dallas
The Point Group announced the acquisition of Dallas-based Forté. Article

Nuñez PR Group announced it has rebranded as TruePoint Communications. Article

Halliburton Investor Relations honored the firm’s founder and chairman, Alan Halliburton, at a 25-year celebratory dinner last month. Article

DC
Hager Sharp has announced that Jennifer Wayman has accepted their offer to become President and Chief Executive Officer. She will begin September 8, 2015. Article

Home Front Communications welcomes Wyatt Queener as Vice President and Director of its Interactive team. Article

Jason Kravitz has been appointed Director of Strategic Communications and Senior Advisor in the Office of the President at the Johns Hopkins University. Article

Abt Associates has named Selena Ramkeesoon as a Vice President within Abt’s U.S. Health division. Article

APCO Worldwide launched its global emergency response offering, APCO ER, to better serve clients facing significant crisis events that require dedicated and immediate emergency response capabilities. Article

Cassidy & Associates has named Russell Thomasson as EVP. Article

Planned Parenthood has hired crisis communication firm SKDKnickerbocker to help it deal with fallout from a series of undercover sting videos produced by the Center for Medical Progress, Breitbart reports. Article

Rami Sharaf, CEO of WorldBridge International Group and member of the board of governors for AmCham Cambodia, joined APCO Worldwide’s International Advisory Council (IAC). Article

The 38 North Solutions team has announced an expansion our services to include communications and public relations expertise through a collaboration with RENEWPR. Article

Edelman has named Bob Knott global chair of its Business + Social Purpose (B+SP) practice. Article

Warschawski announced the promotion of Allison Beers to Senior Designer. Article

Denver
AAR Partners has added a Midwest office location to its New York headquarters and Los Angeles office. The new Kansas City office is launched in partnership with two advertising industry professionals, George Weyrauch and Jay Liebenguth, with 45 years of combined experience. Article

StartingDot Ltd. announced two Colorado companies as Agency of Record leading up to the September 8th launch of the world’s first top level domain for anyone with a passion for snow sports. Scream Agency will be spearheading PR and event relations, while partnering with Native Rank to tackle digital aspects of the campaign. Article

WordenGroup Public Relations has recently added Wildlife Expeditions of Teton Science Schools and WRJ Design to its client roster. Article

Detroit
Lambert, Edwards & Associates announced the promotions of Tiffany Jones to Senior Director, and Amanda Passage and Renee Ketels to Director. Article

Airfoil has officially announced its headquarters will move to downtown Royal Oak, Mich. in fall 2015. Article

Los Angeles
Retailer Toms has hired BWR Public Relations for editorial, entertainment marketing, special events and social media for both the brand and its founder Blake Mycoskie. Article

Haley Miranda Group has expanded its capabilities to include full public relations and social media services. Ashton Spatz has been appointed director, social media and public relations. Maggie Waters joins as senior manager, public relations and Sarah Ledesma joins as social media manager. Article

PMBC Group has promoted Maura White to director, taking on additional new business development and agency management responsibilities. In addition Lisa Inouye has been promoted from senior account manager to media strategist and Andrew McCrea has been promoted to account coordinator. Article

Two new clients have joined Murphy O’Brien Public Relations‘ Real Estate collection: Laurus Corporation and QUIGG. Article

Giant Spoon announced that is has hired Veronica Brothwell as Senior Strategist. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

The Lagrant Foundation has appointed Raul Reis to its board of directors. Article

NRPR Group announced its newest client, DeLon, a hip-hop artist, producer and DJ from Los Angeles, with a strong international following. Arti cle

ANTHEMIC Agency announced its partnership with DTS, Inc. Article

4 Two Life is a newly-established multidisciplinary communications agency that hustles and grinds 27/7 for its clients, right down to the last drop. Article

Universal Pictures has named Teri Everett as EVP of global communications, effective August 17. Article

A team of nationally renowned PR specialists, journalists, legal analysts and victim advocates announced that they’ve banded together to create Cavalry Public Relations. Article

Miami
Edelman has made Carlos Correcha-Price the GM of its Miami office. Article

La Cita de las Americas named Vine Communications its PR agency of record for all media outreach in North America. Article

JoTo PR has BodyHealth as a new client for its healthcare PR unit. Article

JoTo PR moves to complete remote workforce. Article

C.Suite Communications recently added Lauren Opelt to the account service team as a senior account manager. Article

Oracle has handed its Latin America PR brief to Burson-Marsteller, adding to the global product PR work the agency secured earlier this year. Article

Brandstyle Communications today announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque. Article

The Public Relations Society of America Sunshine District honored Curley & Pynn Public Relations and Marketing Communications with one of its 2015 Radiance Awards, recognizing the best public relations programs and tactics in the state. Article

Red Banyan Group announced the appointment of Robbin Lubbehusen, MBA, as its new Vice President of Operations and Marketing. Article

The University of Florida’s College of Journalism and Communications named Robert Norberg as Director of Strategy and Research at student-run The Agency effective immediately. Article

Vine Communications announced the addition of Christine Siervo as the new Senior Account Executive. Article

Balsera Communications has announced that it has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. Article

Llorente & Cuenca has entered the US market with the opening of an office in Miami. Alejandro Romero, managing partner and CEO for Latin America, will lead the Miami office. Article

WorldWise PR Affiliates announced that SGR Comunicaciones of Buenos Aires, Argentina and Sabina Covo Communications of Cartagena, Colombia have joined its global alliance of independent public relations firms. Article

Diamond Public Relations expanded its hotel and resort client roster with the addition of CasaMagna Marriott Puerto Vallarta Resort & Spa. Article

Minneapolis
PadillaCRT has added Anastasia Lopez as vice president of social media in the firm’s New York office and Matt Fairchild as vice president of technology and innovation, leading digital strategy, user experience and development teams from the Minneapolis headquarters. Article

Tunheim has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions.  Article

Pheasants Forever and Quail Forever announced Anthony Hauck as the organization’s director of public relations. Article

Nashville
Oncologix Tech announced the appointment of Nikole Jessie as the Director of Marketing and Public Relations. Article

New Orleans
Deveney continues to grow its dynamic team, recently hiring Creative Director Rachel Wilson to take the helm of the firm’s creative department. Account Executive Savannah Urban and Senior Account Coordinator Brittany Cruickshank are new additions to the account services team. Article

Newport Beach
Bravo Brio Restaurant Group has appointed Morgan Marketing & Public Relations as agency of record representing its Southern California BRIO Tuscan Grille locations at the Irvine Spectrum Center and Victoria Gardens in Rancho Cucamonga. Article

Copernio announced that it is a multiple award recipient in the 2015 Hermes Creative Awards for outstanding public relations work. Article

New York
Paul Newman has left the Publicis-owned MSLGroup 18 months after joining as president of North America. Article

The Confederation of North, Central America & Caribbean Association Football (CONCACAF) has engaged Global Strategy Group to assist with public affairs and communications regarding the Confederation’s reform efforts. Article

MDC Partners agency Kwittken has launched KFF, a new lifestyle and entertainment “agency-within-an-agency,” specializing in high-impact publicity, consumer and media events, celebrity influencer engagement and brand partnerships. It will be led by director Michelle Aselta. Article

Ortho Clinical Diagnostics has named Kristie Bouryal as chief corporate brand and communications officer. Article

Darrow Associates has hired Tad Gage as a managing director. Article

GCI Health has begun working with InVivo Therapeutics and Neuraltus Pharmaceuticals. Article

Crossmedia announced that it has been named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. Article

Glass Lantern PR and SGC have announced a strategic partnership tailored for the marketing/development needs of the broadcast industry. This partnership offers a single source business solution for high impact results, designed to propel start-ups and known brands alike to that next level of success. Article

Tiffani Cailor joins Bermuda Tourism Authority (BTA) as director of public relations and content development. Article

The American Heart Association (AHA) announced its Founders Affiliate board officers for the 2015-2016 fiscal year beginning July 1st. Gil Bashe, Managing Partner, Health, Finn Partners, has been named Affiliate chair. Article

DraftKings has named United Entertainment Group as its communications agency of record. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

As Beautiful Planning Marketing & PR (BPMPR) continues to expand their global reach, the public relations firm has been contracted by the legendary French cabaret, The Moulin Rouge, for their highly anticipated debut in the United States this coming fall. Article

DeVries Global has recently been named US public relations agency of record for Los-Angeles based cosmetics brand wet n wild, a division of Markwins Beauty Products. Article

Lou Hammond & Associates has added five new clients for public relations, digital marketing and positioning. Article

Issa PR has added Bloom + Grace to its list of clients. Article

Edelman and United Entertainment Group have expanded their Olympic marketing and communications offering in advance of the upcoming Rio 2016 Olympic and Paralympic Games. Article

Relevance New York announced the relocation of its Midtown headquarters. Article

Stern + Associates and Stern Speakers announced the firms’ rebranding as Stern Strategy Group. Article

Didit has acquired the Manhattan-based, public relations firm, JB Cumberland PR. Article

G&S Business Communications has appointed Kevin Pchola as vice president to accelerate the agency’s expansion in consumer categories, including home and lifestyle, as well as building and construction segments. Article

Among new senior staff hires for MMC, Matthew Anderson has been named the agencies first CMO. Reporting to Anderson is Annie Fileta, Vice President, Marketing, who will partner with him on agency marketing. Article

MDC Partners public relations agencies expect “business as usual” following the departure of holding company chief executive Miles NadalArticle

After the New York Post reported that former Democratic lawmaker Anthony Weiner was hired by MWW, the firm issued a statement “clarifying” that Weiner will serve as a member of its board of advisors. Article

Seton Hall University is launching a College of Communications and the Arts. Professor Deirdre Yates will serve as interim dean of the college, and the search for a new dean will begin this fall. Article

Two prominent New York nonprofit organizations, Children of Promise, NYC and the New York Society for Ethical Culture have retained Momentum Communications Group. Article

Finn Partners has been awarded the North American public relations account for Crystal Cruises. Article

Babbler has tapped Emerging Media as its Agency of Record. Article

MWW Public Relations announced it is “pearing” up with Harry & David to serve as its official public relations agency. Article

A team of entrepreneurs in the marketing field have found an effective way to compete with corporate America for big business. The NYC Marketing Resource Group is a marketing collaborative comprised of fifteen entrepreneurs each specializing in different fields within the marketing arena. Article

The Animal Medical Center (AMC) announced the appointment of Jennifer Petrisko to the position of Executive Director of Marketing Communications. Article

Phoenix
Serendipit Consulting announced it has retained 13 new clients and several student housing projects to its lineup since the start of 2015. Article

San Francisco
The popular workplace tool Slack has brought on Julia Blystone to lead communications. Article

Waggener Edstrom Communications (WE) brought on Miranda Duncan as Senior Vice President to join the rapidly growing Healthcare team. Article

Allison+Partners announced the addition of Henk Campher as executive vice president, Social Impact. Article

Harden Communications Partners announced Cindi Goodsell has joined as a director of the firm. Article

Seattle
Thompson & Co. Public Relations added experience to its Anchorage, Alaska, office with the addition of Abby Cooper as account executive and Sydney Brusewitz as account coordinator, as well as the promotions of Nikkie Viotto and Emily McLaughlin to junior account executives. Article

R2C Group announced that it has been selected as the TV creative and media agency for Blinds.com. Article

Silicon Valley
Singularity University has enlisted Ogilvy PR‘s startup division amid reports the university is planning to convert from a non-profit into a for-profit corporation by the end of the year. Article

Networking and storage giant Brocade is looking to consolidate its global PR efforts as the company evolves its positioning to include more software services. Article

Chicago & Cleveland
Rhea + Kaiser has added two recent college graduates as full-time staff. Article

Minneapolis & New York
Anastasia Lopez joined PadillaCRT as vice president of social media. Matt Fairchild joined the agency as vice president of technology and innovation, leading PadillaCRT’s digital strategy. Article

Hong Kong
Lewis PR has appointed Scott Pettet senior vice president, Asia Pacific. Article

Hill+Knowlton Strategies has appointed Pamela Teo as regional HR director for Asia Pacific. Article

Zeno Group Asia has appointed Tony Ray Pereira as executive creative director for its Singapore office. Article

SERMO has signed a new agency partner in China. Article

Text100 announced that it is now working with audio and entertainment systems provider Pioneer and creative technology company iQNECT. Article

London
The Associated Press has hired W Communications to handle the launch of two AP and British Movietone YouTube channels that feature more than one million minutes of digitized film footage. Article

Geoff Beattie has joined APCO Worldwide as executive director. Article

Edelman has named Naheed Mehta as head of its global government communications office. Article

Grayling has been appointed as Mitel‘s agency of record across EMEA, following a competitive pitch earlier this year. Article

Canary Wharf Group has appointed Brands2Life to handle consumer and lifestyle PR. Article

Victor Benady, previously global head of digital at Grayling, has been promoted to the newly created position of global creative director, with a seat on the firm’s global board. Jan Mikulin takes the digital role vacated by Benady and has been promoted to global head of digital marketing, a new role focused on supporting the Grayling network in delivering digital marketing services. Article

Guardian Industries‘ glass group in Europe has selected EMG as its lead media relations and marketing communications agency in the region, including Russia and the CIS. Article

Belmond has appointed Maria Kuhn as corporate director of communications. Article

Four Communications has received a £10 million investment of equity finance from BGF (Business Growth Fund). Article

Cohn & Wolfe has appointed Kate Joynes-Burgess as its new head of digital and integrated marketing for the UK and EMEA. Article

Tina Woods has joined Lansons as a board director to launch Lansons Health, a start-up helping healthcare clients navigate disruption. Article

Stir PR has added French regional wine denomination Pays d’Oc IGP to its client roster. Article

Brad Fishman has partnered with UK franchise industry experts Sally Anne Butters and Lucy Maisey to form Rev PR. Article

Andy Annett has been appointed as Managing Director of TODAY Ogilvy & Mather Myanmar. Article

Tim Sutton is returning to London to expand his international leadership duties at Interpublic Group, adding chairman of Weber Shandwick EMEA to his existing role as chairman of the firm’s Asia-Pacific operations. Article

Paris
Etihad Airways has appointed the Cheil Network to handle its global digital and social marketing activities following a competitive pitch process. Article

InterContinental Hotels Group has appointed Cicero Group to provide retained public affairs advice in London and Brussels after a competitive pitch process. Article

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa. Article

Sydney
The Bill & Melinda Gates Foundation has hired the MSLGroup as the organization looks to work with Indian governments to ensure access to health services. Article

Mullen Lowe Lintas Group has announced leadership for its newly launched creative agency Mullen Lintas. Article

Volkswagen Passenger Car has appointed Nitisha Agrawal as head of public relations. Article

DEC Communications has been appointed by Mirvac to support its residential portfolio. Article

WPP is partnering with the Indian School of Design & Innovation on the establishment of the ISDI WPP School of Communication. The partnership will help create a three-year undergraduate diploma program in communication based on a work-study model that brings together an academic curriculum and practical application. Article

Zeno Group India has made several new additions to its leadership. Article

Toronto
Ireland + Hall Communications has expanded its health and wellness roster with two new clients. Article

National Public Relations has bought Equicom from TMX Group. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Journalism Technology and the Canadian Media – A Game of Give and Take

August 12, 2015

Jean-Adrien (2)

By Jean-Adrien Delicano, Media Relations Specialist – Canada

In June, I attended the Canadian Association of Journalists (CAJ) annual conference in Halifax, Nova Scotia. The CAJ conference is generally considered the largest gathering of Canadian journalists during the year and offers journalists a place to exchange ideas, tools and a few laughs.

Halifax

Halifax

The conference covered a lot of subjects regarding the state of journalism. Speakers held panels about ethics, investigative journalism, different types of reporting and tips on how to succeed as a journalist today.

One particular subject that dominated the conference was the role of technology in journalism. These days, technology goes hand-in-hand with just about everything in our lives, be that organizing our days, facilitating tasks or providing entertainment. Technological advancements have also played a big role in improving news gathering, production and consumption. These new tools for journalists range from drones with cameras designed to capture images from different vantage points, to web programs that intend to protect the identity of sources.

Trevor Adams, editor of the local city and lifestyle publication Halifax Magazine, agrees with the notion that technology improves journalism. That said, there can be pitfalls that may come as a result of technological advancements.

“Many of the technologies referred to are becoming essential tools for journalists and it was good to learn more about them,” Adams says. “However, as other sessions discussed, these technologies also have the potential for great intrusion on personal privacy. I was pleased the conference covered both sides of the issue.”

Nick Taylor-Vaisey, current president of the CAJ and moderator at the conference this year, agrees that new technology has benefited modern newsrooms. But he also says there is risk involved when trying out the latest and greatest gadgets and apps.

Nick Taylor-Vaisey

Nick Taylor-Vaisey

“Many of journalism’s technologically driven projects are experiments. That’s important, because it demonstrates that newsrooms can innovate and try things out with no guarantee of success,” Taylor-Vaisey says. “Of course, that latter bit is also important to note: Not every experiment works as intended or delivers what was expected.

“One of the enduring themes of CAJ 2015 was that we brought together innovators who know what works and who could pass on some of that knowledge to their peers,” he continued. “Those delegates all return to newsrooms that are stronger for that learning.”

Topics regarding technology in journalism covered at the conference included:

Using drones for news gathering: Drones can be used to capture captivating footage for news stories from a perspective that has not always been available to everyday people until recently. Drone journalism is an emerging field in the industry, and soon it will be a useful tool for journalists. While drone journalism has been prominent in other countries around the world, the issue of safety and ethics has affected the use of drones for news reporting in Canada.

Data journalism: Math and numbers may scare off some journalists, but they can also help them find stories buried in the data. Spreadsheets and analytics can be used to discover trends, predict possible future results or further verify facts. Recently, Canadian journalism schools have begun to offer more data journalism classes, as young journalists are seeing the value in stories underneath the statistics.

Covering your online tracks: In this age of digital surveillance, the safety of your sources, and perhaps even yourself, can depend on an ability to cover your tracks online. With threats posed by hackers and the NSA, your privacy may be compromised during the chase for a great story. A CAJ panel brought up some tools and tips that can help journalists protect their sources and secure their own safety.

Photo and video journalism right in the palm of your hand: Journalists once had to rely on heavy, expensive and intrusive technology in order to capture photos and videos for their stories. Today, journalists can use their handheld, pocketable smartphones to capture photos and videos in ways not possible as recent as a decade ago, improving the speed and accuracy of modern news reporting. The CAJ Conference featured panels that discussed how to take advantage of mobile technology when it comes to photo journalism, and how to verify that what we see is true in the age of speedy and citizen journalism.


How to Engage Hungarian Bloggers: An Interview with Zsuzsi Panyi

July 29, 2015

kai5

By Kai Prager – Senior Media Relations Specialist, Frankfurt

After a pleasant and informative visit to The Hive in Copenhagen last year, I was looking forward to visiting the conference again in Berlin, the city where it was originally founded. The first thing I noticed was that the event for European bloggers had  far outgrown  its original borders, with attendees from places such as Hawaii and Canada coming to improve their blogging and social media skills, learn how to create a business model for a blog, and to successfully work with brands.

The Hive

I also saw a lot of bloggers that I had originally met in Copenhagen and noticed that the conference had become something like a family reunion. One of the people I met for the second time was Zsuzsi Panyi, a Hungarian blogger and glass designer, who launched her blog in September 2014. To reach an international audience, she later initiated bold.color.glass – an international version in the English language – as well as an Instagram account where she posts some of her best photographs on a regular basis.

As a lot of bloggers like to write in their native language, it can be hard to find out more about the blogger scene in some countries (due to the language barrier). As I don’t speak Hungarian, I was curious to learn more about Hungarian bloggers and therefore asked Zsuzsi some questions about blogging in her native country:

Zsusi

1. How important are blogs in comparison to other media?

Blogs are definitely rising at the moment. I’m not saying bloggers rule the media, but they certainly have more and more influence as candid, independent alternatives to traditional media. People read them and trust them.

2. Do you think that there are any special subjects Hungarian bloggers mostly write/blog about?

There is no question about it: Hungary is a country of food bloggers! And for good reason – we have an amazing gastronomical culture and we are happy and proud to show it. Food blogs (we call them gastro blogs) are flourishing here, but they face difficulties monetizing their blogs.

The main reason for that is the language barrier. Most blogs and bloggers speak and write in Hungarian, a language spoken by approximately 15M people in the world. This is a rather limited audience, and most big companies will not pay for such a reach. Therefore, food bloggers look for alternative ways to make money: publishing books, running a food business, like a bistro or a buffet, or making and selling specialty food products (jam, chutney etc.). These are great sources of income, but do require a bigger investment at the start.

The other interesting niche that the local food blogger community moves in is charity projects. For example, a group of food bloggers got together and established Segitsüti (literally translated as “HelpCake”, but sounds fun like “LemonAid” or “ChariTea”). Their goal was to make their voices heard while helping the community. They hold online auctions twice a year and the proceeds go to an organization they’ve chosen to support. It is a well-working system here. They can raise quite a lot of money while also making their voices heard.

The other popular topic is DIY/remodeling/interior and craft. There are many craft businesses in Hungary, but most are part-time businesses. There are many professional and self-taught artisans, artists and other hobby or professional crafters. Most of them are selling, or trying to sell, online. These people are either trying to earn some extra income or start their own business while being home with kids.

There is a cultural background for this: The local maternity leave is 3 years. During these years the state gives some financial help to families that is quite low (ca. €100 to €300/month) and insurance. Despite this rate, many mothers decide to stay at home with the kids for this period of time. As far as I know, this is the longest maternity leave in the EU. Three years is a long time and because of this there is hardly any way back to the workplace. Part-time positions and home offices are not common here. So after having kids it is very hard to get back to work. Some women, like me, start their own business that can be adjusted to the kid’s schedule and make money. I wouldn’t say that it’s easy, but it’s certainly flexible and good for the family.

Many mothers start down this route, but only the best go professional. Makers sell through little design shops, craft fairs and online. The major platform for that is Meska, which is basically a cheap Etsy copy from its early days. The ones who can drive traffic to their Meska-shop will get more successful, but few get to the point where they make their own website with a web shop. These women do not go back to their companies after the maternity leave. They keep improving their businesses and make a living on it.

It is useful to know that Hungary has, on average, really low wages. An average person makes €600/month. That is very low compared with the EU average. (For example, a primary school teacher makes somewhere between €300-400/ month!) These are the net wages. The reason for this is the high tax rate (gross wages are basically double the net salary) which is galvanized by widespread corruption and tax evasion (many people work on the black market and the few legal companies have to pay all the tax the country needs). People do not think about going to a restaurant or getting their apartment painted, they cook for themselves and make EVERYTHING they need around the house. On the positive side, this explains why Hungarians are so much into food and DIY blogs – it’s basically an extension of everyday life.

3. How can bloggers be reached?

That is pretty easy. Some brands write to blogs they like, and build some kind of cooperation.

As the reach of one blog is not that big, due to the mentioned language problem, sometimes PR companies collect blogs in one file, like food, and they sell their ad spaces together. This way they serve brands better.

4. If one would like to reach bloggers in Hungary, is it important to pitch them in Hungarian, or would other languages work as well?

Major bloggers do speak English. I guess if there are language problems, there is no point in proposing a partnership, because it simply will not work.

If a brand would like to make a long-term agreement with a big reach I would definitely recommend searching for PR companies, who will find you the perfect blogs!

5. There are reports about the harassment of Hungarian media that is not under government control. Do you see this as a problem for bloggers as well?

There are many things that are written about us, Hungarians and our government. As a small nation with a very special language on the more Eastern side of things, Europe looks at us a bit suspiciously. We always had the Turks, the Austrians or the Russians here. After centuries of foreign occupation in one form or the other, we are finally independent, and trying to define ourselves, but that takes a lot of work. We are, at the most immediate level, undoing decades of communist thinking and mentality, and we are only halfway into the second generation of post-Soviet society. You find media in each country that is liberal or conservative. It works the same way here; we have complete freedom to write what we want to!

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Business Wire Presents: PR Industry Updates for July 24

July 24, 2015

By Denise Grayes, Business Wire Nashville

This week we feature several changes in the PR industry, including:

PR Industry Updates

Atlanta
Phase 3 Marketing & Communications has unified the creative department of recent acquisition Brand Fever and its PR practice with The Reynolds Group, both of which are divisions of the company. Article

Charlotte
French/West/Vaughan has been selected by Paralyzed Veterans of America to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

The Brandon Agency has added Beth Kann to its social media and public relations team to serve the company’s expanding roster of clients. Article

Chicago
After 15 years working with Golin as its public relations agency of record, the National Peanut Board (NPB) announced the agency will expand its role to include advertising and marketing. Article

Cleveland
Hennes Communications has hired Thomas Fladung as vice president. Article

DC
Lisa Osborne Ross is joining APCO Worldwide as the managing director of its Washington, DC, office. Article

Alex Slater has launched Clyde Group, a new communications and public affairs firm. Article

Levick has added Stephen Aaron as vice president. Article

Whiteboard Advisors announced the addition of Ted Eismeier as an Associate Vice President in its growing communications practice. Article

The Human Rights Campaign (HRC) named Olivia Alair Dalton as the organization’s new Senior Vice President for Communications and Marketing. Article

Gadi Dechter joined APCO Worldwide as head of its Public Affairs Practice. Article

Warschawski announced that it has been hired by Pompeian. Article

Reputation Institute is retaining the Pinkston Group of Alexandria, Virginia, to develop and implement comprehensive media strategies to increase Reputation Institute’s national and global prominence. Article

GolfBoard has selected Buffalo Brand Invigoration Group to turnkey a brand communications and public relations program. Article

Denver
5W Public Relations has opened a Denver office to support its growing client base in the Southwestern US. Article

Detroit
Lambert, Edwards & Associates has expanded its Grand Rapids team with the addition of Alaina Korreck as an associate and Abby Timmer as a digital specialist. Article

Identity announced that it launched a new website that represents the firm’s evolution as an agency. Article

Los Angeles
JMPR Public Relations, Inc. announced that it has been named agency of record for AMA Pro Flat Track. Article

CannaGrow Holdings announced the appointment of Cheryl Shuman as Senior Business Development, Public Relations, Marketing & Media Strategist. Article

Miami
JoTo PR has added Clearwater-based company, Handymen for All, owned and operated by US Air Force Captain (Ret.) Julie Daniels. Article

Nashville
Shelton Group announced that it has added CertainTeed Insulation to its client roster. Article

Newport Beach
Terry Blount has been named NHRA vice president of public relations and communications. Article

American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. Article

New York
Ogilvy Public Relations has launched The Boutique@Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients and helps brands forge strategic collaborations in the fashion space. Article

Edelman subsidiary United Entertainment Group has promoted Mary Scott to president, sports and brand experiences, and Robby Wells to chief strategy officer. Article

Nancy J. Friedman Public Relations announced a new account addition and two tourism renewals to its diverse roster of hospitality and destination clients: London & Partners, Visit St. Pete/Clearwater, FL and Visit Savannah. Article

Magrino was selected following a competitive search to represent Italian restaurant brand, Obicà, for national public relations. Article

Phil & Co. has formed a strategic alliance with GoDiversity to launch “cause diversity,” offering clients in the cause space the opportunity to better reach and engage with the Hispanic market. Article

Golin has made Dawn Langeland managing director of its New York operation. Article

MSLGroup has launched its fifth-annual grant program, Generation Activation Be:Cause. The firm will award one local nonprofit with up to $100,000 in strategic communications counsel. Article

The CHR Group has acquired marketing agency Colour. Article

BBC Worldwide North America announced the appointment of Dawn Williamson to Senior Vice President, Advertising Sales and Tim Wastney to Vice President, Advertising Sales to bolster the ad sales division based in the U.S. and Canada. Article

Sharp Communications announced two new staff members. Article

Richard Rubenstein, President of Rubenstein Public Relations, announced that the firm has been named the agency of record for New York City’s 42nd Annual Village Halloween Parade. Article

Eastwick announced a new partnership with Grand Central Tech (GCT). Article

Sharp Communications announced three new major account wins to its portfolio of architecture and design brands. Article

48 Communications has expanded to the east coast with a new Public Relations division and New York office, offering new and current clients an expanded scope of services in the largest media market in the nation. Article

Lorraine Gregory Communications (LGC) has been selected by the Boy Scouts of America (Suffolk County Council) to create a fundraising campaign for the Baiting Hollow Scout Camp it owns and operates in Calverton, NY. Article

Philadelphia
Marking its 20th anniversary in business this July, Kimball Communications announced it is opening a new office at 794 Penllyn Pike, Suite 214 in Blue Bell, Pa. Article

San Diego
After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers. Article

San Francisco
Twitter‘s head of communications Gabriel Stricker announced, via Twitter, that he’s leaving the company. Article

Blanc & Otus CEO Joshua Reynolds is stepping down to join a Silicon Valley startup, meanwhile Annemiek Hamelinck is taking over as general manager. Article

Ruder Finn announced the hire of Scott Beaver as Vice President, Ruder Finn West – the agency’s San Francisco office. Article

Runa Capital announced that partner Andre Bliznyuk will move to the US to open an office in San Francisco, California. Additionally, in a move to extend its operations expertise into new areas, it has hired startup veteran Marcos Sanchez to run global communications for the firm. Article

DC & San Francisco
Fenton is expanding its environment, energy and sustainability expertise with the additions of Ryan Cunningham and Eric Raymond have joined as senior vice presidents in Washington, DC, and San Francisco respectively. Article

Hong Kong
The Hoffman Agency has hired Esther Kuang Mei to spearhead its Shanghai operations as general manager. Article

Frankfurt
Uwe Kattwinkel has been named senior vice president, communications, at airberlin. Article

London
Following his promotion to group managing director of TVC Group in March, James Myers has created a new board structure to lead the business and made two new hires: Simon Murphy joins TVC from The Narrative in Australia as director of client services and will oversee our UK clients including Tesco, Easyjet, Royal Voluntary Service, Eurostar and Sky; Simon Amster joins as creative content director, having held positions at NBC Universal, Addiction Worldwide/Bray Leino, and FleishmanHillard. Article

Bite has been selected by Trainline. Article

Al Berry has joined Weber Shandwick as head of content in EMEA from Bacardi Global Brands where he developed content campaigns across its portfolio of brands – among other new hires in EMEA. Article

Paris
Infiniti Middle East has appointed Four Communications as its new PR agency for the region following the recent appointment of Craig D’Silva to lead the automobile manufacturer’s PR and corporate communications activities across the Middle East and Africa. Article

Italy

Cesare Valli has joined leading Italian independent SEC Relazioni Pubbliche e Istituzionali as managing director and partner via the acquisition of a minority stake in the company. Article

Sydney
Avian Media has added new roles – chief strategy officer and regional heads – as it braces for growth from existing and new clients. Article

Toronto
National Public Relations has acquired the business of Equicom from TMX Group. Article

Shine PR has partnered with DelilahK. Article

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Business Wire Gives Back With Contribution to Journalism Scholarship for University of Washington’s LaVendrick Smith

July 21, 2015

Matt Allinson Bio Pic

By Matt Allinson, Media Relations Manager, Int’l Markets

Business Wire is pleased to contribute to a journalism scholarship awarded to University of Washington journalism student LaVendrick Smith during the Society of Professional Journalists (Region 10) awards gala on Saturday, June 13. Mr. Smith, an Everett, WA native and a senior at the University of Washington, was one of four students who were collectively awarded over $10,000 in scholarship funds.

LaVendrick Smith

LaVendrick Smith

Mr. Smith spent last term covering the Washington state legislature as an intern for the News Tribune and The Olympian. During his time on staff, he wrote about a wide array of bills, one of which would have required young drivers to place “New Driver” decals on the back windows of their vehicles. He also wrote about House Bill 1021, one that would require the Washington State Patrol to create and implement a system similar to Amber Alerts (called Silver Alerts) for lost senior citizens. He also works on The Daily at the University of Washington and wrote for the Seattle Times in autumn of 2014.

I had a chance to sit down with Mr. Smith after he received his scholarship and ask him a few things about the journalism profession, his life, and what he would do if he were the first person with verifiable proof that Bigfoot exists.

1) Who or what inspired you to study journalism and pursue it as a career?

I’ve always been interested in writing ever since I was a kid, but in high school, a security guard I knew at my school read my work and really encouraged me to pursue journalism because he said I could be really talented at it.

2) How can you and your generation of journalists help to change the negative impression most people have of the industry?

I think the best way to change negative impressions people have of the industry is to make sure people are doing their jobs the right way. Many people have a mistrust of the media, when the role of the media is to foster and maintain trust. If journalists uphold the values and ethics that are central to journalism, I believe people will have a better understanding of the industry. 

3) Where would you like to be in eight years?

I would love to be working at a major daily newspaper covering a major U.S. city. 

Me & LaVendrick

4) What are you doing this summer?

This summer, I’m spending my vacation in Boston, and resting up for my senior year of college.

5) If you were somehow able to capture the first verified photo/video of a Sasquatch, where would you publish it first?

I’d want it to be in TIME magazine because I always like their covers, but anywhere where I can always have credit of being the first person to ever capture the Sasquatch.

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How to Perfect Your Headlines

July 20, 2015

by Agnes Deleuse, Senior Marketing Specialist, Business Wire Paris

How to Perfect Your Headlines

Photo: startupstockphotos.com

Headlines are made to draw in readers.  They are bait to capture their attention.  On newspapers, magazines, blogs, social media, and, of course, press releases, this is what you see first. According to a recent survey by Copyblogger, 80% of readers don’t read beyond the headline. Thus, your headline better be a catchy one if you want your audience to remember you.

Here are a few tips from Business Wire to help you craft the perfect headline.

1/ Provide real information
No jargon.  Your headline should imply an interesting and relevant question.  You can include figures/data.

2/ Opt for short phrasing
It is a necessity.  Today, titles must be short. Think social media. Write headlines like a tweet or a post. Also, remember that if your release is going to be translated into foreign languages, English is one third shorter than French, for instance!

3/ Write your release first and finish by crafting the headline
It will help you focus on the main message you want to highlight.  You want to target the brain of your reader.  Don’t focus on news release discovery at this stage. To do this, integrate the keywords your audiences use to find your company information in the sub-headline or the first paragraph.

4/ Write at least three headlines, adjusting the order of the words and see which one has more impact.
Work like a sculptor. Add words, remove them, change them, move them around.  You can test the headlines on your colleagues.

5/ Think like a journalist!
If you want your news to catch a journalist’s attention, write a headline that is snappy, informative.  To think like a journalist is also a way to approach a subject the way a journalist would.  Journalists like it when they sometimes just have to copy and paste headlines and body texts directly from a press release!

Quality content, including well-written headlines, contributes to the entire process of delivering information to your right audience.

For additional information on how to craft an effective news release, click here:

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Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


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