PR Updates for the Week of March 9

March 11, 2015

By Denise Grayes, Business Wire

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Atlanta
Mini-hamburger chain Krystal has formalized its agency roster. Ink Link Marketing will handle PR and promotions as AOR, while22Squared was named creative AOR. NewFire Media is serving as digital AOR, while The Johnson Group is co-op and media buying AOR.Article

LED Medical Diagnostics has retained MZ Group as its investor relations adviser. Article

PM Publicidad has relaunched as PM3, a full service marketing solutions firm with deep understanding of the multifaceted Total Market Approach, driven by the realization that the face of America is changing. Article

Austin

Drumroll announced that it has hired two new employees to the team. Article

Boston
Ovuline has named Hollywood PR as its AOR. JMATEK North America also recently hired the firm. Article

Stormy Kromer announced the selection of Pale Morning Media as its national public relations partner. Article

Charlotte
French/West/Vaughan has been selected by the award-winning BRAND Napa Valley winery as agency of record for integrated marketing initiatives including brand strategy and positioning, communications and creative execution. Article

Chicago
Edelman has named Will Collie as GM of health in its Chicago office, effective immediately. Article

Detroit
Cooper-Standard Holdings has appointed Roger Hendriksen as director of investor relations. Article

Eisbrenner Public Relations has hired Jennifer Biter as account coordinator. Article

Dallas
The Richards Group has been selected as the agency of record for Schwab’s Trading Services business. Article

Ketchum has named Sean Fitzgerald director of its North America corporate and public affairs practice. Article

DC
Global Bridges Healthcare Alliance for Tobacco Dependence Treatment-a partnership between Mayo Clinic and the American Cancer Society-has selected JPA Health Communications to manage its digital presence and network communications. Article

Gary Duke has joined Wild Blue Yonder as partner and chief talent officer. Article

RedPeg Marketing has promoted David Shackley to president, effective immediately. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Sage Communications recognized Chloé Kerr for her recent NASCAR Diversity Internship Participant Award. Article

Denver
MJPayment has hired Wilson Lass Brandon to raise awareness of its integrated cash-management service for the legal marijuana industry.Article

Houston
Hill+Knowlton Strategies has elevated Michael Kehs, head of the firm’s U.S. energy practice and Houston office, to the role of global energy practice leader. Article

Los Angeles
Amy Levy Public Relations has signed Premium Gold Flax Products and its Debbie Kay Baking Mixes; Rosewood Pantry gluten-free cookies; and You Are Loved Foods‘ paleo-friendly sweet snacks. Article

The Los Angeles Tourism & Convention Bureau has named Jamie Foley to the role of VP of global communications. Article

Music equipment maker Roland Corporation has appointed Clyne Media Inc. as its AOR. Article

Health Net has named Peter O’Neill as VP of investor relations and corporate communications. Article

JMPR Public Relations announced that it has been retained by leading children’s toy manufacturer and distributor, Funrise, Inc., to handle media relations duties for its TONKA branded products under license from Hasbro. Article

Miami
Claudia Gioia is joining Hill+Knowlton Strategies as head of the firm’s Latin American region. Article

Husebo Advertising and Public Relations has moved from Leesburg, Fla. to Mount Dora’s Renaissance building, the Daily Commercial reports. Article

Minneapolis
Starting 2015 off on a charitable note, healthcare marketing firm StoneArch will conduct its annual RedEye Rebrand on March 5. Now entering its third year, the 24-hour marathon of collaboration, creativity and caffeine provides a local nonprofit with creative and strategic resources to build its brand. Article

Nashville
The National Association for Female Executives has named FleishmanHillard as one of its “Top Companies for Executive Women.” Article

New York
M&C Saatchi PR has hired brand marketing veteran Laura Hall as the firm’s first dedicated managing director in the US. Article

NBCUniversal has promoted Ndidi Oriji to SVP of advertising standards. Article

International Data Group has named Josh London to the newly created position of CMO for IDG Communications. Article

NBCUniversal has named Katherine Nelson as SVP of communications for Syfy and Chiller. Article

EVC Group has hired Rob Swadosh as MD and lead of its integrated communications practice. Article

Hubbell has appointed Maria Lee VP of corporate strategy and investor relations. Article

SecureAuth has hired SpecOps Communications as its PR AOR. Article

Designer footwear brand Stuart Weitzman has tapped agency Karla Otto to oversee PR initiatives in the digital realm. Article

Warner Music Group has promoted James Steven to EVP for communications and marketing. Article

M Group Strategic Communications announced that its New York headquarters, formerly JMR Worldwide NY, has completed a yearlong agency transition and rebranding process as the firm expanded its global reach, strengthened the leadership team and magnified scope of services. Article

SpecOps Communications announced that The Grilled Cheese Truck Inc. has retained the firm as its public relations agency of record.Article

Laura Davidson Public Relations has been appointed the public relations agency of record for a variety of new accounts, from one of Scotland’s most luxurious resorts, to new and refreshed properties in New England and a leader in extended stay lodging. Article

AirPR has sold its PR marketplace to marketing agency The CHR GroupArticle

MWW Public Relations announced today that registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice. Article

Matt Kirdahy brings the dual insight of a seasoned communications professional and veteran journalist to Water & Wall‘s client programs.Article

Caroline Andrew and Agatha Capacchione were promoted to Senior Vice President, from Vice President, at Mfa, Ltd. Article

Rooney & Associates Communications announced that Len Costa has joined the firm as Managing Director and will lead the social and digital media practice. Article

The Association of Business Information & Media Companies (ABM)  named SourceMedia CEO Douglas J. Manoni as Chairman of its board. Manoni will begin his term immediately, succeeding current Chair Neal Vitale, Director and former CEO of 1105 Media. Article

The International Institute for Conflict Prevention and Resolution announced a new hire in furtherance of its efforts to serve CPR membership, provide the highest quality administered and non-administered offerings and drive global adoption of alternative dispute resolution.Article

Phoenix
The spr agency has added a new junior account executive to its agency. Leilani Young joins the Scottsdale-based digital marketing agency as an junior account executive. Article

San Diego
Havas Formula has added Monoprice to execute a strategic PR program. Article

Lewis PR has acquired Piston, a 50-person digital agency based in San Diego. Article

San Francisco
Twitter‘s consumer division is working with M Booth for an assignment centered around using the platform for holidays and events.  Article

Seattle
R2C Group has appointed Mark Toner as its first CMO. Article

DC & Houston
FTI Consulting has expanded its North American energy and natural resources industry team in its strategic communications group by hiringKristina Moore as MD in Washington, DC, as Brian Grove as MD in Houston. Article

Hong Kong
Chinese technology giant Huawei has brought in new global PR support to handle an ambitious consumer remit that sees it attempt to rival such companies as Apple and Samsung for consumer affections. Article

Cohn & Wolfe has named Harriet Gaywood as the firm’s new managing director for Mainland China. Article

Ogilvy Hong Kong creates optical illusions for Smart CarArticle

Frankfurt
FischerAppelt has expanded its content creation capabilities with the acquisition of AtkonArticle

Grayling has been appointed as international PR partner for the Croatian National Tourist BoardArticle

PROI Worldwide has added Germany’s Klenk & Hoursch Agency to its global partnership. Article

London
Kate Cleevely will join Hudson Sandler as a director in the brand and corporate team. Article

Stéphanie Bunten and Lee-Ann Cameron, both formerly of Tonic, have joined forces to launch a new boutique health and wellness communications agency. Iris Life Communications will provide international and domestic public relations, medical communications for both ethical and consumer health clients. Article

The Academy has hired Nicky Law as managing director. Article

Clarity PR has been appointed by Paris-based data agency fifty-five to handle its UK communications following a competitive pitch process.Hopscotch will continue to serve as fifty-five’s global and French market PR agency. Article

All Street has appointed Cicero Group to boost its own crowdfunding campaign. Article

Grind & Co. has appointed W to handle launch activity to support its 2015 expansion. Article

Tata Consultancy Services (TCS) has hired former Microsoft communications director Pete Devery as head of PR in the UK, amid rapid growth of the technology service provider’s operations in Europe.  Article

William Grant & Sons has called in Salt to handle its UK PR mandate following a competitive multi-agency review. Article

Salesforce.com has consolidated UK and EMEA public relations duties with BlueCurrentArticle

PayPal is seeking a new EMEA comms head following the departure of Lee BrookeArticle

Paris
FleishmanHillard and Ketchum are partnering to support the communication strategy of the USA Pavilion 2015Article

Tetra Pak has commenced a search for global PR support. Article

PubMatic has debuted programmatic native advertising on its One Platform for publishers. Article

Sydney
LinOpinion GH has picked up the PR mandate for INOX Leisure LimitedArticle

Ogilvy PR Australia has appointed Nino Tesoriero as director, Ogilvy corporate. Article

The Indian School of Communications & Reputation (SCoRe), India’s first post-graduate school dedicated to strategic communications and reputation management, is opening in Gurgaon. The school will be led by Amith Prabhu as founding dean, with NS Rajan, global partner and managing director of Ketchum Sampark will be the chief mentor to the founding team. Article

H+K Strategies has hired former Weber Shandwick deputy MD Carolina James Bajaj as VP of its Western Region and marketing communications practice lead. Article

Tokyo
PRAP Japan Group has become a partner agency in PROI Worldwide.Article

Julie Hamp has been promoted to managing officer and chief communications officer of the Toyota Motor Company, making her the first woman to hold these positions globally. Article

Toronto
Urban Communications has brought on Elina Chow to provide investor relations services as director of IR. Article

Orbis Canada has selected Shine to manage its Plane Pull for Sight campaign. Article


Listen up! Everything PR and Social Media Pros Need To Know About Meerkat

March 9, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire

Welcome to Meerkat!

Welcome to Meerkat!

As Business Wire’s director of social and evolving media, I get asked a lot about the future of social tech and which emerging apps are going to impact the social news distribution/consumption flow.  Right now, that tool is most definitely Meerkat.

Meerkat is a very easy to use, point and shoot iOS application that allows users to share live video from their mobile devices.  For today’s marketers, the opportunities provided by Meerkat for program amplification, and real-time news sharing are huge.  Expect to see marketers use it to livestream media and consumer focused events and interviews, showcase product use, create meet and greets with executives, interviews and even provide real-time behind the scene sneak peeks.

Using Meerkat is easy! First you download the app and log in using your Twitter account.  Meerkat will automatically find and link you with Twitter followers who are also using Meerkat, so right from the start you have fans and followers.  Meerkat videos are not available for replay, although you can choose to save your broadcasts for additional content marketing use.basketball meerkat

Meerkat offers two ways to livestream –in real-time or later, at a scheduled time.

To begin a livestream, aim your camera to feature whatever you want to show and start streaming.  The app will then send out a Tweet to your Twitter followers, as well as a mobile alert to Meerkat connections, that you are livestreaming, inviting them to view your video.  Meerkat users can then come and watch either via the Meerkat app or their web browser, with in-app notifications alerting you every time someone new joins in.

How to schedule on meerkatTo schedule a livestream, click the schedule button, type in the time and date of your upcoming livestream and Meerkat will help you promote it by sharing this information via a Tweet sent from your Twitter account.

During your livestreams, you can engage with viewers via comments that are also pushed out on Twitter as a way to increase the visibility and potential engagement of and with your Meerkat livestream

The results of Meerkat livestream announcements on Twitter remind me of the ALS Ice Bucket Challenge.  First, it coincides with Twitter’s recent move to allow users to embed Twitter-hosted videos on any website.  As Twitter focuses on video sharing, don’t be surprised if you see more videos within your Twitter stream. While we cannot confirm it at this time, it would make sense for Twitter to change their news feed algorithms slightly to highlight this new feature.

In addition to Twitter’s own emphasis on video, Meerkat also taps into innate human behavior in two ways.  First, when one sees an announcement of a livestream from a friend or connection, it creates a desire to click to see what is being shared. Secondly, with today’s consumers adopting visual communications, this is a perfect marriage between social media and video production, allowing them to watch the video live, as it is being made.  Meerkat itself built in a point system to reward users for watching other videos, showcasing top viewers via a leaderboard.  The gamified, viral nature of the tool, combined with the ease-of use, makes this a marketers dream – and just in time for SXSW.

With no costs associated with the service, and its ability to alert your followers of current and upcoming broadcasts, there is no reason marketing and communication pros should not be testing this tool to support a wide range of event, business, product and consumer-focused marketing program. Are using Meerkat yet?

Like this discussion? Share our tips about Meerkat with your friends on Twitter by simply clicking this link: http://ctt.ec/rw1C3

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The Future of Strategic Communications: Thoughts from the C-Suite

March 6, 2015

By Vilan Trub, Marketing, Business Wire 

Business Wire and CommPro.biz recently hosted a conversation between seven PR and communication industry CEOs on the topic of innovation in the communication industry.

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Participants of this discussion included:

Click here to read how these respected CEOs view the role of innovation, collaboration, creativity, mentoring and leadership within their agency and the public relations industry as a whole:  http://bit.ly/1wZ1F7f 


Google Update Emphasizes Editorial Coverage in Mobile Search Results

March 4, 2015

Last week Google started rolling out a change to mobile search results that includes a stronger emphasis on fresh news articles featuring the company, or term searched.  In this update, Google now puts the information that persuades customers the fastest right into the top half of search results.

Blog 1

The role of Mobile in the Conversion Funnel
A 2014 study from Chief Marketing Officer (CMO) Council and NetLine Corporation found that 62% of B2B buyers use mobile devices to seek out content to stay abreast of industry changes and 60% use them to find solutions to existing problems.  The IDG Global Mobile Survey 2014 shows that 86% of decision makers and executives use tablets for business-related research while 72% used mobile phones.

Given the increased reliance on mobile devices in the purchase cycle, communication and marketing professionals must be aware of how their company and content appear in search results. The better placement this material receives, the better chance for sales and marketing conversions.

The Role of Coverage in the Conversion Funnel
In 2014, Nielsen and InPowered studied how editorial coverage stacked up against other types of corporate marketing content such as branded content and user reviews. In each instance, editorial coverage showed to be more effective at increasing awareness, increasing brand affinity and purchase intent.

blog 2

Previously, Google search results looked like this image on the left. As you can see, Google included, when possible, a knowledge graph within the search results to provide a wider range of context to the search term.

Google now utilizes a carousel to present recent articles, videos and more on a particular topic. This format allows the search user to receive a wider array of more useful recent information, while the results appear in a clear, concise manner and fit within the size limitations of the device on hand.

We are excited to see additional emphasis on editorial coverage, without pushing other important search results farther down the page.  Of course, just like all Google updates, it’s key to remember that this change is still rolling out and will most likely evolve based on user search behavior, but we’ll continue to monitor and update you on changes as occur.


PR Updates From Around the World for the Week of March 2

March 3, 2015

By Denise Grayes, Senior Client Services, Business Wire

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Marketing Inspirations has been selected as a finalist for four campaigns for the 2015 Atlanta Marketer of the Year Awards (AMYs), and received recognition as a finalist in the Atlanta American Advertising Awards (ADDYs). Article

Porsche Cars North America has appointed Christian Koenig as vice president public relations. Article

Austin
Drumroll announced that it has hired Nicole Sanchez into a new Account Director position, created to support continued agency growth. Article

Chicago
Derivatives clearing organization OCC has hired David Prosperi as first vice president, public relations, and Patricia Overstreet-Miller as first vice president, corporate communications, both reporting to newly appointed as executive vice president, business development Scot Warren. Article

FoodMinds has added the American Frozen Food Institute to its client roster. In addition, Welch Foods has named FoodMinds its agency-of-record for health professional and nutrition influencer communications. Article

Cleveland
FrazierHeiby has named Bryan Haviland as president. Article

DC
Crosby Marketing Communications has promoted Jeff Rosenberg to EVP, leading its advocacy and social media practice. Article

Clutch recently published its first report on leading search engine optimization consultants. Article

Denver
The American Advertising Federation (AAF)-Kansas City recently held its American Advertising Awards and honored Woodruff Sweitzer for its work with AMVAC Chemical Corporation. Article

Hospitality Sales & Marketing Association International (HSMAI) honored the nation’s largest integrated travel marketing firm MMGY Global with its top award, “Best in Show” for its rebranding and advertising campaign for the city of Cleveland. Article

DBC PR + Social Media has been appointed PR agency of record by cocktail soda maker Q Drinks. Article

Crosby Marketing Communications has promoted Jeff Rosenberg to executive vice president. Article

Global Strategy Group has hired Matt Canter as senior vice president. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Story Partners has hired Adam Croglia as a director. Article

Los Angeles
American Apparel has named Thoryn Stephens as chief digital officer, a newly created role at the company, and Cynthia Erland as SVP of marketing. Article

Movement Public Relations announced the signing of its newest client, The Detour Bistro Bar, a Culver City restaurant founded by Los Angeles locals and long-time caterers Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events. Article

Automotive search site AutoWeb has selected JMPR Public Relations as its public relations agency of record. Article

Pacific Shore Holdings announced that Smith Public Relations has been named as its new marketing and public relations agency of record. Article

Miami
The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. Article

As Orlando-based integrated marketing agency Chatter Buzz Media prepares to celebrate its third year in business this Spring, its co-founders, Shalyn Dever and Ashley Cisneros Mejia, pause to reflect on a historic 2014. Motorsports communication professional David Hart will be joining the Mazda Raceway Laguna Seca team as public relations manager, effective March 2. Article

Brad Goldstein, former corporate affairs director at Oxbow Carbon, has left the company to start a crisis communications and crisis management firm-Resilience Communications. Article

NTC (Nationwide Title Clearing, Inc.) has hired Gina Morales, APR, to serve as the Vice President of Marketing for the leading post-closing services provider. Article

Fetching Communications has added new clients including the American College of Veterinary Ophthalmologists for its National Service Animal Eye Exam Event; The Rein Coat, to raise awareness of its therapeutic calming coat for pets; and Daybreak/Lindy & Co. to raise visibility of its treats and mission. Article

Minneapolis
The Integer Group has appointed Michael Rivera as Executive Creative Director out of Integer’s Des Moines office. Article

Nashville
DVL Seigenthaler, a Finn Partners Company, has promoted three to partner: Jonathan Carpenter, Mark Day, and Andrea Lindsley. Article

Memphis International Raceway has hired Craig Wack as director of public relations and marketing. Article

Newport Beach
Strategic video communications firm D S Simon Productions has added an industry veteran to its expanding sales team. Brian Devenny, who worked at D S Simon for six years as director of media relations, has rejoined the company as Senior Account Manager for the West Coast. Article

New York
Ted Sabarese has joined Porter Novelli as regional creative director, North America. Article

Financial communications specialist ICR has hired public affairs veteran Michael Robinson as managing director and former business and financial journalist John Jannarone as senior vice president. Article

DKC Public Relations has launched BR&, a branding and advertising arm. The group will be led by Karen Whittey, VP and creative director. Article

OpenLink has brought on Aspectus PR as its global communications partner following a competitive pitch. Article

King + Company announced it has been retained by Juice from the Raw, an Online Cold-Pressed Raw Juice Cleanse. Article

Blue Chip Public Relations announced it has been retained by EQIS Capital Management to earn media coverage for the new book, “Mutual Funds Exposed,” by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients. Article

TapImmune Inc. announced the company’s management team has selected New York City based PCG Advisory as agency of record for Investor, Public, and Social Media Relations. Article

Barbara Branagan-Mitchell, owner of Branagan Communications Consultants, is celebrating 22 years of success as a sole proprietor entrepreneur in 2015. Article

Focus Media announced that Michael Bieger has recently been promoted to director of public relations. Article

European social data intelligence company Talkwalker announced its entry into the U.S. market with the opening of offices in New York City. In coordination with the NYC launch, Talkwalker has hired Todd Grossman as CEO Americas. Article

Richard Rubenstein, President of Rubenstein Public Relations, has announced that Amy Delson has joined the agency as Vice President. Article

Hawkins International Public Relations has named Michelle Kelly vice president, client services, and Martha Carrera account director. Article

Aspectus PR has been selected by OpenLink to act as its global communications partner. Article

Ogilvy PR has promoted Suresh Raj to the newly-created role of MD of global business development. Article

Korn Ferry has hired Peter McDermott as principal. Article

Philadelphia
The organizers of the 50th Anniversary Celebration of the LGBT Civil Rights Movement have hired Cathy Renna, SVP of TargetCue, to lead media relations and visibility activities for events in Philadelphia this summer. Article

David Neff, Founder and President of Philadelphia-based Neff Associates, will be receive this year’s Grace Labouchere Award for Corporate Humane Awareness at The Fur Ball, the annual celebration and fundraiser of the Morris Animal Refuge. Article

Rita’s Italian Ice has brought on Vault Communications as its PR AOR. Article

Phoenix
China Mist Iced Tea has named Santy as AOR. Article

Amendola Communications announced it has been selected as the public relations and content marketing agency of record for Zynx Health. Article

LaneTerralever has been named the PR Agency of Record for the Arizona chapter of the National Multiple Sclerosis Society, Arizona Chapter (NMSSAZ). Article

Fitmoo, Inc. has selected Las Vegas-based Forté PR as its public relations agency of record. Article

Zion & Zion continues to add to the ranks of its senior talent with the hire of public relations professional Teri Morris. Article

Las Vegas-based Quillin Advertising, Public Relations & Social Media has hired Antonia Genov as social media manager. In addition, Melanie Shafer was promoted to public relations supervisor. Article

San Francisco
Waggener Edstrom Communications has been selected by Tallie as communications agency of record to help the San Francisco-based company disrupt the expense reporting industry. Article

Seattle
Amazon is unifying oversight of PR and public policy under the leadership of former White House press secretary Jay Carney. Article

San Diego & San Francisco
Wonacott Communications has hired Johner Riehl as vice president and Andrew Park as account director for its interactive entertainment and technology PR team. Article

London
WGSN has hired Ogilvy PR as its global PR agency of record. Article

Mobile virtual network operator Lycamobile has called in Chime agencies Harvard and Essentially to oversee PR and sponsorship strategy in the UK. Article

MeetingRooms.com has hired Weber Shandwick as its PR agency of record ahead of its official launch in March.  Article

Nautilus has extended its relationship with the Hoffman Agency to support support a European rollout of its latest home fitness products. Article

Eulogy! is launching a strategic content marketing division to help clients amplify their stories across a wider range of online and offline channels. E!Content is led by Noelle McElhatton. Article

Corporate and public affairs firm Cicero Group has launched a healthcare practice under the leadership of former Baxter senior communications director Fiona Cohen. Article

Firefly Communications has been appointed by global talent management software provider Cornerstone OnDemand to handle public relations and digital communications in the UK, and support with European agency co-ordination. Article

Mind Candy has appointed Fever as its new retained UK consumer agency. Fever’s sister agency, Nelson Bostock Unlimited, has also been appointed to drive Mind Candy’s corporate PR program. Article

The Press Association has appointed Sophie Lister to the role of communications manager, responsible for managing external and internal communications for a number of divisions within the company including news, images and sport. Article

The Pension Protection Fund has appointed Lansons to provide communications and external relations support on a retainer basis. Article

Marketing and PR agency Zoodikers Consulting has hired Marcus Chrysostomou as its senior account director. Article

Paris
Publicis Groupe has announced its acquisition of South Africa’s Epic Communications, two weeks after the Holmes Report revealed the deal’s details. Article

Spanish communications consultancy Infopress has rebranded as Atrevia. Article

Waggener Edstrom Communications announced six new strategic partners in Africa. Core Public Relations, Corporate Talk Group, Exclamation Marketing Ltd., Hotwire PRC, Lift Consulting and XLR8 reinforce WE’s commitment to the fast-growing African continent and extend the agency’s service network to 18 new markets in Africa and more than 100 globally. Article

Grayling and Huntsworth Health have partnered on a health and wellness offering for the Middle East and Turkey known as Grayling Health. Article

Hill+Knowlton Strategies has strengthened its Portuguese office with the appointment of creative director Tiago Veiga. Article

Sydney
BlaBlaCar has called on Chase India to oversee government affairs as it launches operations in India. Article

Toronto
Canadian luggage retail brand Bentley Group has named Narrative PR as its AOR. Article

Precious metals producer SilverCrest Mines has appointed Michael Rapsch as vice president, corporate communications. Article

Ireland + Hall Communications has added four new clients: design shop twenty2b Design; teALCHEMY, a Canadian tea brand; former professional athlete turned artist Brendan Murphy, who has founded World143, a crowd-funding organization; and beauty brand Takie’moto Cosmetics, founded by “urban Model” turned entrepreneur Nicole Hamilton-Takemoto.  Article

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Selfies Are Here To Stay…

March 2, 2015

Guest Contributor: Marie Baker, Vice President,Social Media, Coyne PR

…So says the Coyne State of the Selfie report, which takes a deeper look into the ever-popular selfie (or not so popular depending on whom you’re asking).  The report revealed some seriously unbelievable selfie stats; did you know the first selfie was snapped in 1839 by American pioneer and photographer, Robert Cornelius?  We’re pretty sure if Instagram were around back then this selfie would have made it to the popular page.

Selfies-20150211084019681_1

Fast-forward to 2015 – there are now more than 93 million selfies taken worldwide each day. Are you guilty of a daily selfie?  It’s okay to admit it. Most people are posting their selfies to show off something new, like hair, makeup or clothing. Other reasons for snapping a selfie included sharing family time moments, visiting new places or just hitting the gym to show off your physique.

State of the Selfie shared some interesting information discovered by Harvard University. During a recent study they discovered that human arms have grown half an inch over that last two years. Eighty percent of participants polled said they took a selfie at least one time a day. Harvard is now predicting human arms will become 4 to 5 inches longer by the close of the century.  Keep stretching for that perfect angle people – we may be changing the human anatomy!state_of_selfie_infographic

Whether you’re a selfie lover or dread the thought of posing for the camera, State of the Selfie generated some major buzz within the industry. PRNewser, PRWeek snd others shared their love for State of the Selfie.

Our recommendation? Embrace the selfie!  Take selfies with your cat, your grandma and that awesome burrito bowl you had for lunch. Have no shame in your selfie game, and check out the State of the Selfie Report (if you haven’t already)! www.coynepr.com/selfie-report#


The Role of Consistency in News Releases, and Gym Workouts

February 28, 2015

By Serena Ehrlich, Director, Social +Evolving Media, Business Wire

StetchingEarlier this month, CommPro.biz published a piece by Business Wire Newport’s Kathy Tomasino outlining the seven reasons why sending out a news release is a lot like going to the gym and sharing her top tips for creating a communications fitness plan.

Click here to read this piece. Have a comment or a tip of your own?  We would love to hear your thoughts!  Just leave a message in the comment section below.


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