Sandra Fathi, President, Affect

Sandra Fathi has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. She went on to work at a number of leading technology firms and one of the top global PR agencies. Her clients have included Apple, EDS, Ericsson, Nokia and Microsoft, as well as innovative start-ups. She is a sought-after speaker for conferences and events and her expert commentary has appeared in business and industry outlets such as CNN, Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report. She has also been recognized as one of PRNews’ Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year. In addition to her professional pursuits, Sandra is a wife and mother of two children and one demanding dog. She is passionate about philanthropic work and serves on the Board of HavServe, a nonprofit organization focused on community-led development in Haiti.

Posts By Sandra Fathi, President, Affect

State of PR Around the Globe

Sandra Fathi, President, Affect
03, Apr 2020

Media Relations in the Age of Coronavirus and Othe...

Sandra Fathi, President, Affect
01, Apr 2020

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