September 17, 2014
In this blog post, Business Wire looked at the metrics used to evaluate reporters based on their stories, and how communication pros can not only help them meet their metrics.
The core metric used to evaluate reporters on the stories is views – the more eyeballs on the story, the more successfully the content is seen. In this article you will learn what you can do to help reporters meet this metric, ultimately building a stronger media relations program.
September 15, 2014
Survey reveals the 10 most desired types of content
By Ibrey Woodall
In the August 7, 2014 online issue of PR Week, I presented the “Top 10 Content Types For Today’s Online Newsroom.” This research and insight was extracted from the 2014 Business Wire Media Survey of over 300 journalists. When asked what type of information they wanted to access in an organization’s online newsroom/media center, members of the media ranked the following content types.
- Press Releases
Graded the highest, press releases must be categorized by subject and searchable by date. A minimum of 1 to 5 years of historical releases should be made available.
- Breaking News
The moment that major news is made available, reporters want to be notified immediately via an email alert that provides them with a link to the most recently announced news.
- Media Relations Contact Information
This information must be prominent on the Home Page of your online newsroom. Make it easy for reporters to find who is responsible for what content, in which geographic region.
- Fact Sheets
Nothing but the facts, easily accessible and digestible. Provide a bullet-point list of the basics that any journalist needs to write an article about your company, including addresses for headquarters and other locations, date established, number of employees and annual revenues.
- Images / Photographs
If a journalist needs a logo, image or photograph to go with the story, they’re going to go to the multimedia gallery within your media center to download it.
- Press Kits
If you have a lot of content for a specific event, product or promotion, package it in a press kit.
- Executive Biographies
Headshots, personal history, birthdates, affiliations, quotes, interviews and white papers should be provided for all top executives.
Lend a starting point to all reporters on a research mission with an overview section about the company, including major timelines and additional historical data.
List press conferences, product launches, executive appearances and industry events so that journalists can choose to attend and cover your news.
A list of facility locations help media in determining regional proximity and size, as well as company effect on the particular region, whether domestic or international.
For more details, download the “Top 10 Content Types for Today’s Online Newsroom” article.
ABOUT THE AUTHOR
As VP Web Communications Services, Ibrey Woodall is responsible for Business Wire’s NewsHQ Online Newsroom and InvestorHQ Investor Center products. Ibrey holds a B.A. in Mass Communications and a Webmaster certification. She has been involved in launching online newsrooms and investor centers for Fortune 500 companies. She can be reached at Ibrey.Woodall@BusinessWire.com, http://www.linkedin.com/in/IbreyWoodall or via Twitter @IbreyWoodall.
September 12, 2014
In this piece by Ibrey Woodall, Business Wire’s VP of web communication services, we take a closer look at the various ways public companies present their company news to reporters, analysts and other parties.
Some online newsrooms combine public relations, branded content and investor information on one single landing page. While this allows all interested parties access to a wide range of content, many experts have noted that the experience these newsrooms present are not customized enough to produce significant results.
The other option is to decouple company and branded content from investor information by creating two sites, an online newsroom and an IR site that link to each other as needed. Since each audience has such differing goals when visiting the company’s site, this allows each section of the website to be tailored enough to the visitor that it drives higher rates of adoption of content and alignment with the company message itself.
What type of corporate online newsroom does your company have? And why should you care? (Hint –over 70 percent of reporters access the company’s news page when writing a story). Read more here to find out which set up works best for you and your goals.