In our recent CommPro.biz article, Ciaran Ryan interviews two leading photographers who shared their top 4 tips to taking the perfect photo. You can read the entire piece here. Have some tips of your own you would like to share? Add them below in the comments section of this blog.
Ever wonder what it is like to work for Business Wire? In today’s employee spotlight, we talk with Rishika Jha, an account executive from our Canadian team about herself, her job and her vision for Business Wire.
When did you start working for Business Wire?
What is your background?
I had a brief stint as a television news youth reporter with CNN-IBN before venturing into Public Relations. Having worked with some of the largest global agencies like Text 100 and Burson-Marstellar in India, I was already familiar with newswires and used Business Wire’s services loyally throughout my tenure at the agency. No points for guessing how delighted I was, when the opportunity to be a part of the Business Wire Toronto team presented itself!
This is not your first role at Business Wire. What did you do before becoming an AE?
I started at Business Wire as the Media Relations Specialist for Canada and two years later, assumed the role of an Account Executive.
What do you do for Business Wire?
My primary responsibility at Business Wire is to focus on new business development to grow our presence in the Canadian market.
What do you enjoy about your job?
Meeting people, learning new things and consulting on all things press releases are the top three aspects of my role at Business Wire that I enjoy most.
What do you like about Business Wire?
Our work culture is phenomenal. We are a great team and all of us work with trust and transparency while engaging effectively with each other and our clients.
What are some of your favorite Business Wire projects?
As a Media Relations Specialist for Canada, I successfully leveraged social media to engage with journalists and resultantly increase the availability of news that crossed the wire. I am also proud to have established and fortified our agency partnerships within Canada, since becoming an account executive and helping public and private corporations meet their external communications goals.
What is your goal as a Business Wire account executive?
Be it disclosure or marketing communications, we have the right solution catering to a company’s specific communications needs. I hope to partner in the continued success of our operations in Canada and share our story with companies to help them understand what differentiates us in the market.
Tell us about yourself.
A nature lover, I live in Toronto’s most amazing neighbourhood – High Park! When I am not working, I can be found trying out a new restaurant with friends, running/biking in the park or enjoying the sun’s golden glow by our outdoor swimming pool (of course, only during summer months. Frost bites are for real). I also enjoy backcountry camping, which has led me to discover some amazing lakes in Ontario in the past five years that I have lived here. Given my eclectic taste in music, I am open to most genres, however Yann Tiersen is my favourite. When it comes to books, I love reading Jane Austen, Shakespeare and Leo Tolstoy, but at the same time enjoy historical novels.
What drives you to do what you do every day at Business Wire?
My passion for communication and once again, our company culture.
What is your favorite thing about living in Canada?
For someone who enjoys the outdoors, loves to travel and learn about different cultures, I could not have ended up in a better place. My favourite thing to do during summer months is going camping and fishing and in doing so, I have seen some of the most beautiful places tucked away in the Great White North.
What do you think about Business Wire Canada?
Business Wire’s distribution is a great fit for Canadian corporations because we go above and beyond as a wire, to ensure that our clients’ news releases are discovered easily by key investors/stakeholders. Our exclusive distribution agreements with leading Canadian media, exceptional turnaround time and outstanding monitoring reports invariably garner a better ROI for clients. It is because of these competitive advantages, that we continue to experince accelerated growth within the Canadian market.
What is the top reason companies should work with Business Wire?
It would have to be the quality of people who work at Business Wire and the level of service we strive to continually provide to our clients.
By Neil Hershberg, Sr. Vice President, Global Media, Business Wire
Not only are press releases alive and well but, according to an industry insider, their role in today’s editorial ecosystem is more important than ever. They have emerged as the “exclusive information source” for many corporate developments, most of which fail to generate independent coverage.
Frankie Flack, a pseudonym for a New York-based public relations professional, authored a column for “Talking Biz News” explaining the shifting dynamics of financial news coverage in a challenging media environment. “Talking Biz News” is a popular web site that enables business journalists to track the latest media trends, developments, and personnel moves.
You can read the article here: http://talkingbiznews.com/2/frankie-flack-why-my-press-releases-are-the-new-newswire
According to Flack, a confluence of factors have contributed to the press release’s resurgent popularity, and its de facto dominance as a primary news source.
Newsroom cutbacks have sharply curtailed the resources dedicated to breaking news other than major announcements, in Flack’s view.
Beat reporters are committed to churning out “thumb-sucker” stories focusing on Big Ideas, as opposed to the nuts-and-bolts stories that news organizations were noted for in the past.
Even the larger market-moving news services have become dependent on news releases to provide context to their headlines, often in the absence of insights from analysts and academics who were relied on for perspective in the past. According to Flack, press releases enable issuers to “control the narrative.”
Flack also cites the ubiquity of press releases on the web, pointing to such popular sites as Yahoo! where releases far out number wire stories.
The middling stories that represented the bulk of a news service’s daily output have all but disappeared, Flack notes, making press releases the “exclusive information source” for most corporate events. In the absence of coverage of record, press releases have become the default archive that investors, journalists, consumers, and others will rely on in the future.
Clearly, press releases are more vital than ever, playing an ever more robust role in determining the daily news agenda, and influencing user consumption.
In the last 5 years, new communication tools have made it both easier, and more complicated to launch and manage successful Healthcare PR programs. Media relations has changed across the board, especially as it relates to writing about healthcare.
To help our clients increase the visibility of their organization and their news, Business Wire is hosting a one-hour webinar in which we will be asking leading reporters how they identify topics, what assets they need to write about a company and even how they like to be pitched.
Our panelists include Tina Reed from the Washington Business Journal and Jacqueline Fellows, senior editor of HealthLeaders Media.
Join us on Thursday, July 17th from 12:00-1:00 PM EDT and in just one hour, learn everything you need to know about working with healthcare reporters in 2014.
Learn more about this one hour webinar, at http://bit.ly/HealthMediaWebinar
Tina Reed, Washington Business Journal, Healthcare reporter
Reed has been the HealthCare Reporter at the Washington Business Journal since January 2014. She previously was the online content editor and healthcare reporter with The Capital in Annapolis, MD. In her current role she covers the pertinent health issues that affect the Washington, DC metro area.
Jacqueline Fellows, HealthLeaders Media, Senior Editor
Fellows has been with HealthLeaders Media since 2012. Her coverage is focused on the business of healthcare. Prior to joining HealthLeaders she spent more than 10 years in broadcast journalism where she won numerous awards including the 2010 Best Radio Newscaster Award from the Tennessee AP Broadcasters and Media Editors.
Kerting Baldwin, Ed.D., is the director of corporate communications at Memorial Healthcare System.
She oversees all aspects of media communication including strategy, social media, corporate communications and crisis communications for the six-hospital healthcare system in south Broward County. Kerting started her career as a journalist, and has worked for The Miami Herald, Sun-Sentinel and The Tampa Tribune. She also has worked in the broadcast industry for Telemundo as a video editor. Kerting holds a Bachelor’s in Communication from Florida International University, a Master’s Degree in Liberal Studies from University of Miami and a Doctorate in Education from St. Thomas University. Her doctoral thesis focused on the use of social media in healthcare.
The event will be moderated by Molly Pappas and Simon Ogus, Business Wire Health and Public Policy Media Specialists. Molly and Simon work closely as liaisons between healthcare and public policy reporters and our clients, ensuring media outlets receive the news they are most interested in, quickly and easily.
Register for the Event now: http://bit.ly/HealthMediaWebinar
As time becomes more precious for today’s journalists, company websites, or more specifically online newsrooms and IR sites become increasingly important. As the importance of these sites grows, so does the question of how to highlight the content relevant for each of an organization’s differing audiences. For example, should public companies combine financial data with branded content? Or do reporters prefer separate microsites, each highlighting the content relevant for that specific reader, making it easier for the visitor to find what they are looking for?
Find out what reporters want in an online newsroom in Ibrey Woodall’s latest article in our series based on the results of the 2014 Business Wire Media Survey.
Click here to read: Hosting Corporate Financial Data: Online Newsroom or IR Site?
Download a copy of our Media Survey results at: http://go.businesswire.com/business-wire-media-survey-results