How Business Wire Works: The Digital Journey of News Release Distribution

March 26, 2015

By Kourtney Hannaway, Editor, Business Wire

The life of a press release begins with a piece of newsworthy, specific content. It contains tight, efficient text focused around industry keywords and clear formatting. Multimedia assets, like photos and video will give it a boost, and links to social media sites spread its reach and encourage clicks.

Intel Example of a Business Wire Picture Capsule

After initial development, the release is submitted into the Business Wire Connect platform. Through this process, distribution possibilities become available, including regional and industry-focused options, translations, and specialty circuits like LatinoWire and HealthWire. The submission system includes an option to see a proof of the release before distribution, and a section for special instructions to pass along any questions or specific issues so they can be quickly resolved.

Business Wire NX Distribution Technology

When the submission process is complete, the press release pops into the Business Wire Newsroom. From there, editors carefully look over the release and its chosen distribution, making suggestions to both when appropriate. Editors add keywords based on the release content, making sure the release gets directed toward relevant media and boosting the release’s ultimate reach. They also connect relevant releases to the Business Wire tradeshow archives, when relevant, for free.

A release that has been fully prepared then gets scheduled for the time requested. When it crosses the wire simultaneously and securely through the NX network, Business Wire editors monitor the release to confirm third party sites like Yahoo! and AP are posting it correctly and on time. The release will appear on many platforms, including mobile apps and promoted stories sites like Dlvr.it.

Following distribution, the press release’s effectiveness can be measured through the included NewsTrak report, which gives information on traffic and search data. And the NUVI social media monitoring report displays social media conversation information, relevant influencers, virality, and more. These reports provide valuable info that can be used to create more press releases in the future.

NUVI Social Monitoring Tool Dashboard

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Want to learn more about crafting and distributing a press release that delivers higher results?  Read A guide to writing optimal press releases in 2015.

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Seek and Ye Shall Find: The News Release

March 25, 2015

By Neil Hershberg, Senior Vice President, Global Media

The primacy of the news release in the editorial ecosystem has once again been reaffirmed.Google adjusted its algorithms last September to include news releases among the authorized news sources used in gathering its “in the news” search results. Google’s decision had escaped notice until Reuters recently spotlighted the silent shift in search strategy: http://www.reuters.com/article/2015/03/11/us-google-news-idUSKBN0M729A20150311

Simply put, news releases may catapult other sources to earn top ranking in searches focusing on specific companies. The impact on corporate issuers, news consumers, and media organizations promises to be profound in many ways.

Sonic Earnings in Google News

Corporate issuers stand to be the major beneficiaries; companies are now able to convey their message in their own words, unfiltered and without interpretation by others. Their official statements will play a larger role in shaping subsequent conversations, based on heightened visibility.

The biggest challenge for the PR industry is to not abuse the privilege. Following rampant efforts to game the system and artificially elevate search standings, Google introduced various initiatives, i.e. “Hummingbird,” to clamp down on the outsized presence of news releases in its search results.

Google’s release rehabilitation decision provides PR and IR professionals with the opportunity for redemption.

News consumers also stand to benefit on multiple levels. Company statements are an authoritative source of information; they remain extremely popular with many audiences, including investors, product enthusiasts, and peer group professionals.

The renewed prominence of the news release provides users with a direct and simple pathway to this invaluable information resource.

“The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returning an article from an established publisher or from a smaller niche publisher or indeed it might be the press release,” a Google spokeswoman told Reuters.

An unintended consequence of Google’s action is the potential diversion of traffic away from sites operated by news organizations. Industry analysts have noted that Google’s “in the news” modules are a major driver of traffic to news sites, which may see some user slippage.

The reality, however, is that most readers are anxious to get a kaleidoscope of opinions and perspectives; they will likely seek out editorial coverage from trusted third-party sources to supplement the core release.

Bottom line: the news release is more vital than ever, at the very center of the discovery process.

Business Wire NX Distribution Technology

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5 Tips for Building Brand Believers

March 20, 2015

By Vilan Trub, Business Wire

Bernadette Morris, CEO and President of Black PR Wire, and Raschanda Hall, Director of Global Media Relations at Business Wire, cohosted a conference spotlighting the best practices in multicultural marketing. Hall explained that it was important to understand how to tap into the Black market because “according to Target Market News, the Black American economy already represents the 20th largest market in the world.” The event was initially described as a webinar on how to best reach the Black market, however, what resulted was a fantastic discussion that applied to all developing campaigns, reflecting how connected society has become in a digital world.

  1. Multicultural Markets are more Connected than Ever Before

Communications professional Danyele L.C. Davis, Vice President of Flowers Communications Group, explained that multicultural markets are more connected than ever before.

“The one thing I really want to dispel is that total market is not general market.”

Flowers Communication Group has successfully implemented the Cultural Fusion Model: Assess, Embrace, and Customize. Targeting minority markets the way they were targeted in the past is outdated and destined to alienate your target audience. Millennials see themselves completely differently and the best way to reach them is to assess cultural nuances.

  1. Who Influences Your Target Market?

Courtney Cunningham, Esq., Co-Founder and Managing Director of Commonground/MGS, explained that minorities, like all people, are influenced by region, religion, and upbringing. He referenced a series of commercials in which a Black male is shown failing at many attempts to use household products to do some basic cleaning. This example showcases how a target market is not being effectively reached because the people behind the advertising campaign have a misconception that minority males do not know how to take care of a household. He compared his reaction when watching the commercials to that of a professional lawyer watching a highly dramatized courtroom drama. The result is that you know what you are watching is fake, a stereotype.

  1. Don’t Just Target Your Market, Go to Them!

Danyele L.C. Davis brings up the example of technology and faith. The accepted idea was that cell phones had no place in church. It was considered a big “no-no.” That notion has since changed and the only way to know that is to be immersed in the community. The result was a newfound knowledge that Bible apps and selfies are regularly being used as a mode to connect in church and are quickly becoming integral to the faith community. It was the authenticity behind her attempts to understand this community that led her to identify current trends and make an impact with the #inspiredmobility campaign.

  1. Employees Must Be Brand Ambassadors

Alicia R. Alston, Vice President of Global Communications at Prudential Financial, Inc., stressed the importance of authenticity when attempting to build a connection with a market. She expressed that creating a legitimate and lasting connection with a market can only occur when the people responsible for implementing a campaign have a clear understanding of both the target market and their respective community. Alston makes the point that “employees be brand ambassadors for us” in regards to how employees should represent their respective companies.

  1. There’s More Than One Type of Marketing

Amber Bullock, Executive VP, Community & Youth Engagement for American Legacy Foundation, has been engaged in what is called counter marketing. American Legacy Foundation has been behind the easily recognized Truth anti-tobacco campaign, aimed at educating and influencing the public by exposing the dangers of using tobacco products. Bullock believes that to be successful in today’s world of communication, the emphasis must be placed on people and not the product.

The hour-long conference was followed by half an hour of question and answer. There was a clear consent amongst the group that the communication landscape is changing and it is important to understand what those changes are in order to connect with any target market. The millennial generation is not only forcing the industry to rethink the concept of multicultural marketing, but marketing in a much broader sense. Ultimately, all marketing is target marketing because the idea of a general market is one that is at best misconceived.

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Business Wire: Trust Is The Air We Breathe

March 19, 2015

By Serena Ehrlich, Director of Social + Evolving Media, Business Wire

Scott-FedonchikEarlier this week, Scott Fedonchik, VP of Marketing for Business Wire, crafted a must-read piece for PRSA outlining the role of trust within the communications space.  Scott notes, that while the communications industry constantly seeks new tactics and techniques to differentiate pitches and media engagement strategies, when it comes down to it, reporters are more likely to rely on sources they can trust for information. In news and financial communities, trust is a powerful and precious asset that is earned over time, requires mutual consent and is a disciplined pursuit. A great Buffett quote that is worth repeating is: “It takes 20 years to build a reputation and five minutes to ruin it.”

With so much on the line when critical, market-moving information or company news needs to be shared with the world, the question is why would any company bring risk into the equation by employing anything other than a reputable, industry-compliant and trusted news distribution platform?

Learn more about the role of trust in the communications program, from the perspective of both the practitioner and the media outlet here: http://bit.ly/1xvHiil

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“Every Business Has an Audience” is a Key Takeaway from SXW2O

March 17, 2015

By Vilan Trub, Business Wire

The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on stage. They had their hands full with a standing room-only audience and only saying something fundamentally mind blowing would turn it around. Fortunately for the crowd, that’s exactly what happened.

Cathy and Jim at SXW2O event

During the session, Cathy was asked how a newswire service could support a startup or organization that journalists weren’t actively looking for information on. “If you have a business, you have an audience,” she told the crowd. “Safe is not going to win the game.”

More news is being created and consumed now than ever in the history of modern man, she continued, adding that there are trade papers, journalists, online publications and consumers looking for relevant company news every day. You don’t have to be a big name brand to get noticed; you just have to have a good product or piece of news. In a world so cluttered with content, it was refreshing to hear someone say what every successful large and small organization knows to be true. You don’t have to be big to get noticed — you just have to appeal to your core audience.

Apple WatchTo reiterate the point that smaller companies can greatly benefit with a newswire service, Cathy cited her own company’s history. When Business Wire first launched over 50 years ago, they were distributing news for companies like Hewlett-Packard, companies that were being run out of garages. This hasn’t changed much. From startup launches to the introduction of the Apple watch, Business Wire continues to distribute market moving news across a wide range of industries.

Jim Weiss chimed in, adding that startups need to get into the practice of issuing releases. It is important to start building and archiving a digital trail for your company during its earliest stages. The digital revolution also created a wide variety of options for the format of your distributed information.

Both Jim and Cathy agreed that multimedia was not just beneficial to a news release, but a requirement in modern news consumption programming. Modern communicators like Hasbro, Intel, Cigna and more are leveraging multimedia assets like News and Picture Capsules that allow users to play a game while learning about the brand and product. IntelBy incorporating interactive multimedia within the news story, audiences spend far more time on the news announcement than they would had it just been a simple text release.  Text-only news releases engage readers for seconds, while interactive-based releases are showing engagement results between 4-10 minutes – rates that are unheard of in the current communications and content marketing space.

The next topic covered was the importance of measurement in the communication space.  Measurability is the single greatest tool in identifying how a release is impacting the market and the company goals alike. Advents, such as NUVI, create an ability to not only see where your news release is being picked up but who is engaging with it and how – reading, sharing or advocating. Being able to distinguish the public reaction of your release gives you the opportunity to take control over your campaign like never before.

nuvi report

The lineup at this year’s SXW2O was fantastic, and the reason why is because the speakers were inspiring. There is a great feeling to knowing that you can make an impact especially when the message is coming from people who make an impact every day, like Jim Weiss and Cathy Baron Tamraz. The question now is who are you trying to activate with your news, and how can Business Wire help you distribute it?

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PR Updates and Changes for the Week of March 16

March 16, 2015

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Austin
Sanders\Wingo Advertising has introduced a new division, The Knowledge Group, consisting of 23 members across offices in Austin, El Paso, Atlanta and New York. Article

Boston
Greenough Communications announced it has increased its Account Director ranks with the addition of three senior practitioners to address the agency’s growth. Brad Puffer, Amy Legere and Rachel Vaccari will provide counsel, media relations and team leadership for the agency’s healthcare, professional services, technology and non-profit clientele. Article

PAN Communications today announced the strategic hires of Lauren Arnold and Darlene Doyle as vice presidents joining the agency’s growing technology and healthcare practices. Article

Matter Communications announced it has acquired search marketing firm Search Maven Media. Article

Hollywood Public Relations this month announced the expansion of its client portfolio with the addition of Ovuline and JMATEK North America, LLC to its roster. Article

Communications professionals responsible for sustainability and CSR will share best practices in a free webinar series organized by 3BL Media and kicking off March 18. Article

Paul Andrew has been appointed Harvard University‘s vice president for public affairs and communications. Article

Charlotte
Actor Marc John Jefferies announced he has selected French/West/Vaughan as his public relations agency of record. Article

Travel and tourism firm Fuel has named Jay Juan Garcia as director of sales and marketing. Article

Chicago
Brixy has hired KidStuff Public Relations to handle marketing and public relations for the group. Article

Hyatt Hotels Corporation has named Debra Goetz as senior vice president, corporate marketing and global communications. Article

Cleveland
Major League Baseball has chosen Game Day Communications to assist in its efforts for the 2015 All-Star Game at Great American Ball Park and other related events. Article

DC
Ketchum has named Dr. Christopher Handler as SVP and director of its social marketing practice. Article

Hill+Knowlton Strategies has named Ellen Moran an executive vice president and the general manager of the global public relations firm’s office in Washington, D.C. Article

Wendy Katzen “Party Perfect” has selected Cornerstone Communications as its public relations and marketing strategy agency of record. Article

Global Strategy Group has hired Matt Canter as senior vice president. In addition, Kate Hansen has come on board as vice president, communications from FWD.us, an advocacy organization in the tech community; and John Cipriani as director, research, having most recently worked for the chief strategy officer at Microsoft. Article

Denver
Fruition has announced Melanie Davidson will be named president. Article

Los Angeles
Ketchum Sports & Entertainment has hired Kelly Mullen as VP of branded entertainment. Article

Silvercrest Advertising announced the launch of its public relations and communications department, which allows the firm to employ more enhanced cross-channel marketing tactics for its clients that can benefit from strategic media relations campaigns and programs. Article

The Pollack PR Marketing Group has been selected by The City of Santa Monica‘s Wellbeing Project as their agency of record. Article

Health Net has named Peter O’Neill vice president, investor relations and corporate communications.  Article

Bud Genius has launched an investor relations website. BGMedTech.com includes company news, profiles of company divisions, updates on legalization efforts, and media relations and IR contact information. Article

Caruso Affiliated has hired Steven Martin as SVP of strategic alliances and entertainment. Article

Miami
The Resort at Pedregal announced the appointment of Cataline Green as Director of Sales and Marketing. Article

Pushing the Envelope has hired Kate Walter, MA, APR as Public Relations and Project Manager. Article

Pinnacle Advertising and Marketing announced that Waldan International has retained them for a national publicity campaign.  Article

FJ Communications has recently added new assignments, including internal communications for French global energy firm Total in the Latin American region; communications strategy, media relations and event support for interactive whiteboard developer Smart Technologies in Mexico; communications planning and branding profile for Chinese manufacturer of radio transceivers and radio systems Hytera in Mexico; and external communications in Peru and Mexico for consumer finance technology company Kreditech. Article

Minneapolis
TeamQuest has announced the appointment of Dino Balafas as Vice President of Marketing. Article

New York
Ketchum‘s controversial PR assignment for Russia, a relationship that has spanned nine years, has ended in the US and Europe. Article

AMC Networks has hired Bernadette Simpao as VP of corporate communications.  Article

Jaguar Growth Partners has brought on Quyen Tran as principal leading fundraising and investor relations. Article

The CHR Group has appointed Jonathan Zaback president of its newly formed Communications and Brand Marketing Division. Article

Ogilvy Public Relations announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice, effective January 2015. Article

Maine Lobster Marketing Collaborative hired the global public relations firm Weber Shandwick to help expand existing markets and find new ones. Article

Island Harvest has retained Long Island public relations firm Epoch 5 to head up its public relations, branding and marketing initiatives. Article

Susan Fraysse Russ has been named senior vice president, communications at MPA-The Association of Magazine Media. Article

Spectrum has opened in New York under the leadership of managing director Michelle Gross. Other new additions include senior vice presidents Michelle Strier and Tim Goddard. Article

Korn Ferry has hired Peter McDermott as a principal in the corporate affairs practice. Article

Shutterstock has brought on Craig Felenstein as SVP of investor relations. Article

Philadelphia
Comcast has promoted CCO D’Arcy Rudnay to EVP. Article

The annual report of the New Jersey Election Law Enforcement Commission released on March 5, 2015 named Princeton Public Affairs Group as New Jersey’s top lobbying organization based on 2014 revenue. PPAG has held this distinction for twelve consecutive years. Article

Sacramento
Perry Communications has added the California Craft Brewers Association and the Sierra Nevada Conservatory to its client roster. Article

San Diego
KCD PR has been selected by AIG Advisor Group as its agency of record. Article

San Francisco
Chris Knight has launched Divino Group, a brand marketing and PR consultancy that plans to provide CMOs and brand marketers with solutions for the new new media world. Knight founded the firm with six others, including husband Celso Dulay, who will serve as executive producer in charge of the group’s video and broadcast news services; Diana Stoneberg, a consumer tech product expert and television and radio personality; Gretchen Throop Williams, an artist with experience across graphic design, photography, music and video; Kimberly Quinn Devine, who worked with Knight for more than a decade at FleishmanHillard and Cohn & Wolfe; and Matt Schwarz and Tania Kempf, who also worked with Knight early in their careers. Article

Austin, San Francisco & Seattle
FILTER announced the addition of three new senior level staff members and the opening of an office in Austin, Texas. Article

Chicago & Nashville
Humana Inc. has named Golin its public relations agency of record. Article

Nashville &New York
Roland Corporation U.S. announced the appointment of Nashville- and New York-based firm Clyne Media as agency of record to spearhead public relations and editorial initiatives. Article

Los Angeles & New York
After spending the past seven years as an account executive at BWR on both coasts, Kevin McLaughlin has joined Craig Bankey in Main Stage Public Relations, a bicoastal firm. Article

Hong Kong
Social media platform Hootsuite has shifted Asia-Pacific PR duties to Waggener Edstrom following a competitive review. Article

Porter Novelli has relocated agency veteran Angie Schneider from Seattle to Singapore to oversee the firm’s Asia-Pacific operations. Article

Wagstaff Worldwide announced it is now working with Bangkok-based Akaryn Hospitality Management Services. Article

Frankfurt
Fink & Fuchs PR has been awarded a contract to develop and execute public relations activities on behalf of the federal administration, including all Federal Ministries and subordinate authorities. Article

London
UK telecoms group Lebara has handed multi-market PR duties to Text 100, the Holmes Report has learned. Article

Paul Fabretti has departed Telefonica to take on a global social media role for Microsoft‘s consumer apps and services (CAS) division. Article

Alison Couper has joined online ratings and reviews provider Feefo in the newly-created role of VP, brand and communications. Article

Twentieth Century Fox Television Distribution has promoted Victoria Marcroft to VP of marketing, promotion, and publicity. Article

Hill+Knowlton Strategies has launched a people and purpose practice under the leadership of Laura House. The unit has also expanded with the addition of two specialist consultants, Eloise Hindes (formerly of AB Communications) and Kitty Gordon (who joins from Which? Consumer’s Association). Article

Media company Sanoma has named Sandra van Vreedendaal as chief communication officer. Article

Weber Shandwick has been appointed by the United Nations Volunteers to coordinate media and stakeholder launch events coinciding with publication of the second State of the World’s Volunteerism Report in summer 2015. Article

Golin has appointed Kate Miller as the agency’s first head of media to lead its “connector” community. Article

Golf brand TaylorMade-adidas Golf has appointed global social media agency We Are Social as its strategic and creative social media agency in Europe. Article

Rachael Evans has joined Man Bites Dog in a senior consultancy role. Article

Sarah Long has joined Beattie Communications to lead Only Travel, its travel PR, social and digital boutique. Article

Mischief PR has been appointed as the International PR agency for Paddy’s Bathroom, a new organic and natural children’s toiletry range created by Ella’s Kitchen founder Paul Lindley. Article

Atomic has been appointed by security specialist, RiskIQ, following a competitive pitch. Article

Virgo Health has strengthened its leadership team with the appointment of Tom Griffiths as head of digital. Article

TVC Group managing director Nicky Minter-Green is stepping down as MD of the agency, after nine years in the role. Article

Paris
FTI Consulting has added Massimo Baldinato, John Clancy, Kyra Obolensky and Roeland Van der Stappen as senior directors; Robrecht Vandormael as director; Maria Tsoni as senior consultant; and Matilda Wallmon as consultant, bringing its team in Brussels to 60 consultants. Article

PROI Worldwide has added Distinct Communication in Luxembourg to its membership to provide more comprehensive coverage in the EMEA region. Article

Sydney
Carol Potter is joining Edelman as executive vice-chairman for the firm’s Asia-Pacific, Middle East and Africa (APACMEA) region, after spending the past eight years as CEO of BBDO China. Article

Tokyo
Geometry Global Japan has launched a new film to draw visitors to Saga City, Japan. The film, ‘Alien of Ariake’, tells the story of an alien creature that lives in the nearby Ariake Sea. Article

Toronto
Cohn & Wolfe | Toronto announced a series of appointments to the team, further reinforcing the agency’s core strengths, and expanding its expertise and service offerings. Article

Hill+Knowlton Strategies Canada announced two new senior leaders in its corporate practice. Effective immediately, Jason MacDonald and Susan Schutta join as vice presidents in the firm’s Ottawa and Toronto offices, respectively. Article

Accor North America has awarded the public relations account for its Canadian Sofitel and Novotel hotels to Citoyen Optimum. Article

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PR Updates for the Week of March 9

March 11, 2015

By Denise Grayes, Business Wire

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Atlanta
Mini-hamburger chain Krystal has formalized its agency roster. Ink Link Marketing will handle PR and promotions as AOR, while22Squared was named creative AOR. NewFire Media is serving as digital AOR, while The Johnson Group is co-op and media buying AOR.Article

LED Medical Diagnostics has retained MZ Group as its investor relations adviser. Article

PM Publicidad has relaunched as PM3, a full service marketing solutions firm with deep understanding of the multifaceted Total Market Approach, driven by the realization that the face of America is changing. Article

Austin

Drumroll announced that it has hired two new employees to the team. Article

Boston
Ovuline has named Hollywood PR as its AOR. JMATEK North America also recently hired the firm. Article

Stormy Kromer announced the selection of Pale Morning Media as its national public relations partner. Article

Charlotte
French/West/Vaughan has been selected by the award-winning BRAND Napa Valley winery as agency of record for integrated marketing initiatives including brand strategy and positioning, communications and creative execution. Article

Chicago
Edelman has named Will Collie as GM of health in its Chicago office, effective immediately. Article

Detroit
Cooper-Standard Holdings has appointed Roger Hendriksen as director of investor relations. Article

Eisbrenner Public Relations has hired Jennifer Biter as account coordinator. Article

Dallas
The Richards Group has been selected as the agency of record for Schwab’s Trading Services business. Article

Ketchum has named Sean Fitzgerald director of its North America corporate and public affairs practice. Article

DC
Global Bridges Healthcare Alliance for Tobacco Dependence Treatment-a partnership between Mayo Clinic and the American Cancer Society-has selected JPA Health Communications to manage its digital presence and network communications. Article

Gary Duke has joined Wild Blue Yonder as partner and chief talent officer. Article

RedPeg Marketing has promoted David Shackley to president, effective immediately. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Sage Communications recognized Chloé Kerr for her recent NASCAR Diversity Internship Participant Award. Article

Denver
MJPayment has hired Wilson Lass Brandon to raise awareness of its integrated cash-management service for the legal marijuana industry.Article

Houston
Hill+Knowlton Strategies has elevated Michael Kehs, head of the firm’s U.S. energy practice and Houston office, to the role of global energy practice leader. Article

Los Angeles
Amy Levy Public Relations has signed Premium Gold Flax Products and its Debbie Kay Baking Mixes; Rosewood Pantry gluten-free cookies; and You Are Loved Foods‘ paleo-friendly sweet snacks. Article

The Los Angeles Tourism & Convention Bureau has named Jamie Foley to the role of VP of global communications. Article

Music equipment maker Roland Corporation has appointed Clyne Media Inc. as its AOR. Article

Health Net has named Peter O’Neill as VP of investor relations and corporate communications. Article

JMPR Public Relations announced that it has been retained by leading children’s toy manufacturer and distributor, Funrise, Inc., to handle media relations duties for its TONKA branded products under license from Hasbro. Article

Miami
Claudia Gioia is joining Hill+Knowlton Strategies as head of the firm’s Latin American region. Article

Husebo Advertising and Public Relations has moved from Leesburg, Fla. to Mount Dora’s Renaissance building, the Daily Commercial reports. Article

Minneapolis
Starting 2015 off on a charitable note, healthcare marketing firm StoneArch will conduct its annual RedEye Rebrand on March 5. Now entering its third year, the 24-hour marathon of collaboration, creativity and caffeine provides a local nonprofit with creative and strategic resources to build its brand. Article

Nashville
The National Association for Female Executives has named FleishmanHillard as one of its “Top Companies for Executive Women.” Article

New York
M&C Saatchi PR has hired brand marketing veteran Laura Hall as the firm’s first dedicated managing director in the US. Article

NBCUniversal has promoted Ndidi Oriji to SVP of advertising standards. Article

International Data Group has named Josh London to the newly created position of CMO for IDG Communications. Article

NBCUniversal has named Katherine Nelson as SVP of communications for Syfy and Chiller. Article

EVC Group has hired Rob Swadosh as MD and lead of its integrated communications practice. Article

Hubbell has appointed Maria Lee VP of corporate strategy and investor relations. Article

SecureAuth has hired SpecOps Communications as its PR AOR. Article

Designer footwear brand Stuart Weitzman has tapped agency Karla Otto to oversee PR initiatives in the digital realm. Article

Warner Music Group has promoted James Steven to EVP for communications and marketing. Article

M Group Strategic Communications announced that its New York headquarters, formerly JMR Worldwide NY, has completed a yearlong agency transition and rebranding process as the firm expanded its global reach, strengthened the leadership team and magnified scope of services. Article

SpecOps Communications announced that The Grilled Cheese Truck Inc. has retained the firm as its public relations agency of record.Article

Laura Davidson Public Relations has been appointed the public relations agency of record for a variety of new accounts, from one of Scotland’s most luxurious resorts, to new and refreshed properties in New England and a leader in extended stay lodging. Article

AirPR has sold its PR marketplace to marketing agency The CHR GroupArticle

MWW Public Relations announced today that registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice. Article

Matt Kirdahy brings the dual insight of a seasoned communications professional and veteran journalist to Water & Wall‘s client programs.Article

Caroline Andrew and Agatha Capacchione were promoted to Senior Vice President, from Vice President, at Mfa, Ltd. Article

Rooney & Associates Communications announced that Len Costa has joined the firm as Managing Director and will lead the social and digital media practice. Article

The Association of Business Information & Media Companies (ABM)  named SourceMedia CEO Douglas J. Manoni as Chairman of its board. Manoni will begin his term immediately, succeeding current Chair Neal Vitale, Director and former CEO of 1105 Media. Article

The International Institute for Conflict Prevention and Resolution announced a new hire in furtherance of its efforts to serve CPR membership, provide the highest quality administered and non-administered offerings and drive global adoption of alternative dispute resolution.Article

Phoenix
The spr agency has added a new junior account executive to its agency. Leilani Young joins the Scottsdale-based digital marketing agency as an junior account executive. Article

San Diego
Havas Formula has added Monoprice to execute a strategic PR program. Article

Lewis PR has acquired Piston, a 50-person digital agency based in San Diego. Article

San Francisco
Twitter‘s consumer division is working with M Booth for an assignment centered around using the platform for holidays and events.  Article

Seattle
R2C Group has appointed Mark Toner as its first CMO. Article

DC & Houston
FTI Consulting has expanded its North American energy and natural resources industry team in its strategic communications group by hiringKristina Moore as MD in Washington, DC, as Brian Grove as MD in Houston. Article

Hong Kong
Chinese technology giant Huawei has brought in new global PR support to handle an ambitious consumer remit that sees it attempt to rival such companies as Apple and Samsung for consumer affections. Article

Cohn & Wolfe has named Harriet Gaywood as the firm’s new managing director for Mainland China. Article

Ogilvy Hong Kong creates optical illusions for Smart CarArticle

Frankfurt
FischerAppelt has expanded its content creation capabilities with the acquisition of AtkonArticle

Grayling has been appointed as international PR partner for the Croatian National Tourist BoardArticle

PROI Worldwide has added Germany’s Klenk & Hoursch Agency to its global partnership. Article

London
Kate Cleevely will join Hudson Sandler as a director in the brand and corporate team. Article

Stéphanie Bunten and Lee-Ann Cameron, both formerly of Tonic, have joined forces to launch a new boutique health and wellness communications agency. Iris Life Communications will provide international and domestic public relations, medical communications for both ethical and consumer health clients. Article

The Academy has hired Nicky Law as managing director. Article

Clarity PR has been appointed by Paris-based data agency fifty-five to handle its UK communications following a competitive pitch process.Hopscotch will continue to serve as fifty-five’s global and French market PR agency. Article

All Street has appointed Cicero Group to boost its own crowdfunding campaign. Article

Grind & Co. has appointed W to handle launch activity to support its 2015 expansion. Article

Tata Consultancy Services (TCS) has hired former Microsoft communications director Pete Devery as head of PR in the UK, amid rapid growth of the technology service provider’s operations in Europe.  Article

William Grant & Sons has called in Salt to handle its UK PR mandate following a competitive multi-agency review. Article

Salesforce.com has consolidated UK and EMEA public relations duties with BlueCurrentArticle

PayPal is seeking a new EMEA comms head following the departure of Lee BrookeArticle

Paris
FleishmanHillard and Ketchum are partnering to support the communication strategy of the USA Pavilion 2015Article

Tetra Pak has commenced a search for global PR support. Article

PubMatic has debuted programmatic native advertising on its One Platform for publishers. Article

Sydney
LinOpinion GH has picked up the PR mandate for INOX Leisure LimitedArticle

Ogilvy PR Australia has appointed Nino Tesoriero as director, Ogilvy corporate. Article

The Indian School of Communications & Reputation (SCoRe), India’s first post-graduate school dedicated to strategic communications and reputation management, is opening in Gurgaon. The school will be led by Amith Prabhu as founding dean, with NS Rajan, global partner and managing director of Ketchum Sampark will be the chief mentor to the founding team. Article

H+K Strategies has hired former Weber Shandwick deputy MD Carolina James Bajaj as VP of its Western Region and marketing communications practice lead. Article

Tokyo
PRAP Japan Group has become a partner agency in PROI Worldwide.Article

Julie Hamp has been promoted to managing officer and chief communications officer of the Toyota Motor Company, making her the first woman to hold these positions globally. Article

Toronto
Urban Communications has brought on Elina Chow to provide investor relations services as director of IR. Article

Orbis Canada has selected Shine to manage its Plane Pull for Sight campaign. Article


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