[SURVEY] Best Practices for Promoting Crowdfunding Campaigns

April 17, 2015

By Vilan Trub, Business Wire

yay-16924732-digital

Many people are interested in launching crowdfunding campaigns to bridge their idea to reality but aren’t certain how to execute such a campaign successfully. To help answer this question, we created a survey about the best steps PR professionals can take to develop and execute a successful crowdfunding campaign.

Take our 2 minute survey now:  https://www.surveymonkey.com/s/6NGB5DZ

This survey will be open until April 24th and then we will share the resulting best practices for successful crowdfunding promotion.

Tell your friends about this survey: http://ctt.ec/j9XES

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


2015 Corporate Earnings Call Best Practices

April 15, 2015

By Farah Merchant, Specialist, Global Disclosure & Financial Reporting Services

Every year our team is asked to share best practices for financial earnings calls and webcasts.  So much has changed in recent years, that we decided to put together a short list of facts, figures, benefits and best practices for maximizing this crucial communications program.

irservices

NIRI’s recent Earnings Call Practices Survey shows some very interesting facts and figures. Did you know that in 2014:

  • 97% of responding companies held earnings calls versus 80% in 1996?
  • Almost 80% of companies that do hold calls do not utilize social media platforms during the call.
  • For the few companies that do use social media during the earnings call, the most popular medium was Twitter (5%), followed by StockTwits, podcasts (~2% each), and Facebook, LinkedIn, and SlideShare (each 1%).

Investors have emphasized the importance of quarterly financial calls and webcasts for some time as they provide listeners with the opportunity to make wiser investment decisions.  Some of the additional benefits include:

  • They provide analysts with the opportunity to ask questions of C-level executives, and base their research, valuation and estimates on the information revealed in the call that may not have been disclosed in the press release.
  • They provide an opportunity for the company to mention upcoming events, such as analyst days, annual shareholders meeting and investor conferences. Some even mention the company’s full calendar of upcoming events.
  • Calls and webcasts provide companies the opportunity to leverage social media messaging to increase visibility of the discussion. Home Depot is an excellent example of a company successfully tweeting live information.
  • Webcasts can be archived with replays accessible through company’s investor relations site.

Because earnings calls and webcasts are predominantly presented in a live format, here are a few preparation tips to keep in mind:

  • Present a cohesive message that communicates what your earnings results indicate for the future of your company.
  • Pick your presenter based on position in the company and speaking skills (usually CEO or IRO and CFO to present the financials).
  • Do a dry run of the presentation and potential Q&A topics.
  • Utilize visual components such as power point presentations, infographics and downloadable content to increase engagement with your audience.
  • Use multiple channels to announce the earnings webcast date/time, insuring the widest possible outreach. Most common methods of alerting audiences of the call are via press release, your company’s investor relations website page, and social media outlets such as Twitter, LinkedIn and Facebook.

Consider combining traditional earnings call and webcast methods with the power and reach of social media platforms the day of the event, to both increase the intended reach of the event and generate higher levels of engagement with investors, analysts and the media.

There are many companies consistently exhibiting ‘Best Practices’ through various mediums during their earnings calls. One company is FedEx (NYSE: FDX), and how they use Twitter and their $FDX StockTwits symbol to showcase their key headline numbers:

Fedex Tweets

As you can see, there are many components that go into a quarterly earnings call, and best practices are constantly evolving. Public companies should always be on the lookout for new trends and mediums for earnings calls as well as more ways to actively engage with their audience during these events.

Earnings calls present a valuable opportunity for public companies to communicate key messages to investors, analysts and the media. By following best practices for the call presentation and leveraging multiple distribution mediums (press releases, webcasts, social media), they can maximize their earnings call even further.

Click here to share this valuable information with your Twitter audience: http://ctt.ec/uPx58

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Industry Updates and Job Changes for the Week of April 13th

April 14, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
communications 21 has hired Jamie Donaldson as its newest account manager. Article

communications 21 has promoted account manager Lauren Vocelle to senior account manager. Article

Austin
Crosswind Media & Public Relations named Angela Shubert as vice president of health care services. Article

Boston
Progress has hired Matter Communications as North American agency of record. Article

Detroit
DTE Energy has named Paula Silver as VP of corporate communications. Article

Cleveland
Anthem has hired Bonnie Jacobs as SVP of corporate communications. Article

Dix & Eaton has upped president and COO Chas Withers to president and CEO, effective July 1. Article

Dallas
Golin is one of just 16 companies out of more than 10,000 suppliers worldwide to be recognized with a 2014 Supplier Excellence Award from Texas Instruments. Article

DC
The Glover Park Group has hired Tod Preston as senior vice president in the government affairs practice. Article

PowerBar named full-service marketing agency IMRE as its Agency of Record for social media, public relations and creative services. Article

The Department of Health and Human Services has hired Kevin Griffis as its top public affairs adviser, according to The Hill. Article

GreenSmith PR announced a new client, Nextility, a solar company moving into power advocacy for small businesses. Article

Lauren Hansen, PRR‘s Communications Project Manager for the Elizabeth River Tunnels (ERT) Project, was recently named Women’s Transportation Seminar (WTS) 2015 Communications Committee Chairman for the Hampton Roads Chapter. Article

Denver
Metzger Albee Public Relations has added four new high tech companies to its client roster. Article

Los Angeles
Starz has promoted Eric Becker to SVP, corporate communications; Shannon Buck to SVP, programming publicity; and Colleen Curtis to SVP, consumer and digital publicity. Article

The Original Farmers Market at Third & Fairfax has selected PadillaCRT as its public relations agency of record. Article

Hollywood & Highland has retained Zapwater Communications as its public relations agency of record. Article

Giant Spoon announced that is has promoted two members of its team to Senior Strategist positions. Article

Giant Spoon announced that is has added three new employees. Article

Miami
Petroleum and transportation industry innovator SCI Distribution is partnering with JoTo PR. Article

Minneapolis
Rose McKinney, APR, was designated as a member of the President’s Circle of Engagement by Metropolitan State University. Article

Nashville
Big Machine Label Group has promoted Jake Basden to VP of publicity and corporate communications. Article

Newport Beach
Pascale Communications, LLC announced Steve Chesterman as the company’s new vice president. Article

New York
Wyndham Worldwide has appointed hospitality industry veteran Nadeen Ayala to the post of senior vice president, communications. Article

Mike Azzi has joined Hill+Knowlton Strategies as a senior vice president leading the firm’s New York tech practice. Article

Porter Novelli has hired Tamar Anitai as senior vice president, content strategy, and Diana Scott has been hired as senior vice president, health and wellness. Article

Exposure has appointed former PR director Matt Arrowsmith as partner and communications director and John Benson as managing director of the firm’s New York office. Article

Hawkins International Public Relations has added three start-ups to its client roster: Digital Air Strike, a leading social media and digital engagement company; Happier, a digital wellness company; and Kaptivating, which connects hotels and potential guests via social intelligence. Article

Two senior Edelman executives with ties to the firm’s China operations are on leave, sources say, as the company conducts its own probe into its relationship with CCTV and detained reporter Rui Chenggang, which led to the three-month disappearance of former Edelman China CEO Steven Cao last year. Article

Exposure has named John Benson as MD of the firm’s New York office and Matt Arrowsmith as agency partner and communications director. Article

The Institute for Public Relations has elected Tina McCorkindale as its CEO. Article

Bullfrog + Baum has named Jee Won Park and Lauren Sikora as MDs. Article

Cohn & Wolfe has launched a strategic consulting unit, led by Geoff Beattie. Article

Select Art Fair has hired Issa PR to help it launch during the Frieze Art Festival in May. Article

Nancy J. Friedman Public Relations has announced the addition of two new clients – Oasis Collections, an international portfolio of high-end rental properties, and Wild Walk, the all-new outdoor discovery attraction located in the heart of Adirondack Park. Article

J Public Relations has launched 7th & Wit, a digital and social strategy agency specializing in the travel, hospitality, fitness, wellness and consumer lifestyle product spaces. Article

Praytell announced today a slew of new initiatives that make its momentum impossible to ignore as the agency celebrates its second year birthday on a serious roll. Article

Connect360 Multimedia has announced the launch of its new “PSA Good4Good” campaign, offering nonprofit organizations a no-cost opportunity to disseminate their TV and/or radio public service announcements to broadcast stations across the country. Article

Beautiful Planning Marketing & PR recently added Silvia Bours to its roster. Article

Consumer Reports has named Jason Fox as Vice President, Digital. Article

Philadelphia
Media Friendly Public Relations will commemorate its 10th anniversary by hosting 10 events that will benefit the Philadelphia community. Article

San Diego
aTyr Pharma has named Marcy Graham as vice president, investor relations and corporate communications. Article

San Francisco
BitTorrent has promoted Christian Averill to vice president of global communications and brand from his previous role as director of communications. Article

Meltwater has consolidated its global PR efforts with Burson-Marsteller as it expands beyond capturing brand mentions into the broader social media monitoring business.  Article

W2O Group has hired Dorinda Marticorena as MD and leader of its new entertainment practice. Article

Seattle
Blab is partnering with Zeno Group. The companies will offer Asia Pacific-based brands the ability to forecast “online trends,” helping companies to respond to good or bad news and tailor content and ad spend to optimize engagement. Article

Silicon Valley
McGrath/Power Public Relations and Communications announced three new client wins. Article

Chicago, Los Angeles, New York & San Francisco
Ketchum has elected 11 new partners, including Matt Afflixio, president of Access Communications, based in San Francisco; Marc Drechsler, head of financial communications, based in New York; Kim Essex, director of the North America food and nutrition practice, based in Chicago; Bill Reihl, managing director of the global brand marketing practice, based in New York; Kiersten Zweibaum, director of client development, New York; Lynn Farley, Asia Pacific chief financial officer, based in Los Angeles; and Bill Visone, chief financial officer, based in New York. Article

Frankfurt & London
Ketchum has elected 11 new partners, including Babette Kemper, managing partner, Düsseldorf; Rüdiger Maessen, managing partner, Düsseldorf; Paul Teuton, EMEA regional director for Ketchum Change, based in London; and Stephen Waddington, chief engagement officer, based in London. Article

Hong Kong
Dassault Falcon has retained FleishmanHillard after a competitive pitch against four other agencies. Article

GO Communications has been appointed on a two-year retainer contract by the Malaysian Timber Council. Article

Hilton Worldwide has named Joanna Ong as vice president of corporate communications in Asia Pacific. Article

PR Communications has been appointed by Harry’s International for The Club, the group’s latest hospitality destination. Article

Hill+Knowlton Strategies has named Sara Gourlay to lead the firm’s global technology practice. Article

Frankfurt
Grayling has promoted Jan Simunek to oversee the company’s operations in Western Europe. Article

London
The European Network of Cyber Security has appointed Aspectus to help broaden the company’s engagement with its target audience across Europe as it seeks to grow its membership base. Article

Groupe GM has reappointed Hopscotch Europe to carry out a multi-country PR campaign across Europe and beyond. Article

Box Plus has appointed Threepipe following a competitive pitch. Article

We Are Social has expanded its creative department with the addition of Matthew Guy and Hannah Drury. Article

Horizon Pharma has named Geoffrey Curtis group VP of corporate communications. Article

Tim Johns has joined Hudson Sandler as a senior consultant. Article

Cohn & Wolfe has named Geoff Beattie to lead a new unit that will advise clients on corporate strategy. Article

CNC has promoted Oliver Mann to managing director of its London office. Article

Paris
Genticel has appointed Valerie Leroy as senior director in charge of corporate communications and investor relations. Article

Edelman is to acquire fast-growing Dubai PR firm Dabo & Co. Article

Kenya has hired PR firm Grayling to help revive tourism and inward investment, as terrorist attacks weaken the country’s international brand. Article

Sydney
Aston Martin Lagonda has appointed DEC Communications as its communications agency partner. Article

Ogilvy PR Australia has appointed Craig Page to the newly created position of head of digital. Article

Pulse Communications has announced the appointment of Jacqui Abbott as director. Article

Triune Group has joined PROI Worldwide. Article

Toronto
Canada Strategic Metals announced that it has entered into an investor relations agreement with Momentum Public Relations. Article

Click here to share these great updates with your Twitter followers: http://ctt.ec/bYZfP

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


What Are Top Communication CEOs Reading in 2015?

April 13, 2015

By Vilan Trub, Business Wire

Just in time for Spring, Business Wire has pulled together a reading list based on suggestions from the communication industry’s top CEOs. Each recommendation is based on how to strengthen your professional (and personal) life.

Cathy Baron-Tamraz, CEO, Business Wire
It is important to think about things differently, from different angles, in order to to see full potential and opportunity. Cathy’s suggested reading does just that, inspires a creative approach to thinking and problem solving. Sometimes it is also important to think about failure, as in The Ten Commandments for Business Failure. “Simple, but so true,” Cathy says of the book.

Stacey Cohen, CEO, Co-Communications 
Warren Buffett built Berkshire Hathaway into a financial mega-giant that reaches around the globe. Over the years, his philanthropic work has achieved as grand a reputation as his business instincts, so it’s no wonder Stacey Cohen recommends today’s business professionals think like Warren Buffett. To achieve this goal, Stacey suggests the following books that aim to crack the code to being earnest and successful.

Jennefer Witter, CEO, The Boreland Group
Trends are always evolving and in the digital age, they come and go with the blink of an eye. To stay connected with what’s happening in the world, Jennefer Witter recommends reading the following news magazines and newspapers..

Barri Rafferty, CEO, Ketchum, North America
Communications professionals like all professionals, are busy and often find little time left at the end of the day for reading. That doesn’t mean you shouldn’t read, it just means you need to be more methodical about what you choose to read. Barri Rafferty reads executive summaries as a way to gauge her interest in material. An executive summary of a book is a great way to get acquainted with a larger work without sacrificing much time. Barri also recommends reading content that you might not necessarily be interested in to broaden your horizons. The following are some great providers of well written executive summaries.

Patrice Tanaka, Co-founder, Chief Counselor and Creative Strategist, PadillaCRT
Wealth, health, and happiness seem to cover the main aspirations of every ambitious person, although not necessarily in that order. Patrice Tanaka first raved about this particular book earlier in the year in a Business Journal interview. The book in question? Money, and the Law of Attraction. After all, “even if you think you know the law of attraction you must read this book to create the life you desire.”

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Sandra Fathi, President/Founder, Affect
Thirty years ago, women represented 50% of those graduating college in the United States, yet there continues to be a significant gender gap in leadership positions. Sandra Fathi recommends a book that aims to find the root of why women’s progress in achieving leadership positions has stalled and offers solutions and methods to achieving desired goals.

Sabrina Horn, CEO, The Horn Group
Esteemed psychologist Martin Seligman believes that optimism and motivation are key factors in getting the most out of life. A state of well-being is very conducive to thinking creatively and taking charge of your professional career. Sabrina Horn recommends a book that can help you cultivate your talents and tap into more than just being happy.

There are thousands of business-oriented books, blogs, social channels and publications designed to educate and inform today’s leaders. It is always important to take advice from the individuals who set the best examples, such as highly successful CEOs, but it is equally important to be inquisitive and seek out all the best information available. You never know where you might find your next spark for inspiration.

What books are you reading? What do you recommend?

Click here to share this reading list with your Twitter following: http://ctt.ec/3wOc1

And stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates From Around the World for the Week of April 7, 2015

April 8, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Austin
Drumroll announced that it has hired two new employees to its team. Article

Boston
AMAG Pharmaceuticals has hired Linda Lennox as vice president of investor relations and corporate communications, assuming the duties of Kathryn Carr Payne, who has been promoted to vice president of external affairs. Article

Socialtext announced business strategist and marketing communications luminary Tom Tardio has been appointed Chairman of the Board. Article

Charlotte
French/West/Vaughan has been selected by Absorption Pharmaceuticals as marketing and public relations agency of record. Article

Cynthia Goins, founder and principal officer of Motivations, selected the PR PROS team for a new branding and creative campaign that will be introduced in April 2015. Article

S&A Communications has announced the hiring of Deneen Winters Bloom as director of client services. Article

Chicago
Marci Kaminsky has joined financial advisory firm Grant Thornton as chief communications officer. Article

Delta Dental Plans Association has named David Irwin as its new director of corporate communications. Article

CF Industries Holdings has hired Chris Close as director, corporate communications. Article

Edelman named David Greenbaum as MD of Edelman Digital in its Chicago office. Article

Entertainment Cruises has retained Zapwater Communications as its public relations firm of record. Article

Bianchi Public Relations was retained to handle North American PR activities by Eisele Connectors, Inc. Article

Lambert, Edwards & Associates announced the promotion of Jeremy Bakken to Senior Director. Article

Winger Marketing recently announced the hire of Alisa Bay as its Director of Public Relations. Article

Cleveland
Baesman launched their new website as part of a company-wide rebrand that reflects their long-standing reputation for delivering innovative, customized marketing solutions for their clients. Article

Dallas
Two North Texas restaurant brands announced that they have retained Champion Management Group LLC of Addison, Texas, as their new Public Relations Agency of Record. Article

Kevin Nix has launched Playbook Strategies, a strategic consulting firm focused on legislative, ballot, and judicial initiatives. Article

DC
Public affairs strategist Ed Gillespie has returned to Brunswick Group as senior counselor. Article

CenturyLink announced that John F. Jones has been named CenturyLink’s senior vice president of public policy and government relations effective immediately. He succeeds Steve Davis, who is retiring. Article

The Glover Park Group has hired Robert Seidman as vice president in the firm’s government affairs practice.  Article

Porter Novelli has added Ryan Kuresman in its Washington, DC, office as senior vice president. Article

Goddard Gunster has hired Dan Colegrove as a senior advisor. Article

Bully Pulpit Interactive has released Vantage, an advertising technology platform that it says will boost the impact of paid and owned content and provide additional measurement capabilities. Article

GMMB has hired Don Corrigan as SVP and creative director. Article

Nextility has engaged GreenSmith PR as it moves into power advocacy for small businesses. Article

Warschawski announced that it was named the agency of record for Chiron Technology Services. Article

Denver
DStreet has added Fenix Lighting US to its client roster. Article

MMGY Global has added three new global hospitality clients to its esteemed portfolio of tourism accounts, including Leading Hotels of the World, Occidental Hotels & Resorts and NH Hotel Group. Article

Los Angeles
Kirk Stewart has formed a new firm, KTStewart, headquartered in Los Angeles and specializing in corporate communications. Article

Allison+Partners announced that it has appointed Carline Jorgensen to be general manager of the agency’s Los Angeles office. Article

Miami
Sterling is the newest client of JoTo PR. Article

Juan Valdez Café has selected Newlink America as its AOR. Article

Minneapolis
Hormel Foods has announced the retirement of Julie Craven, VP of corporate communications, and VP of legislative affairs Joe Swedberg. Wendy Watkins, global VP of corporate communications at Delaware North Companies, was named VP of corporate comms at Hormel. Article

Pineapple RM announced the promotion of Danielle Cristal to account executive. Article

Nashville
Ripley PR has been selected to become a partner in IPREX. Article

Newport Beach
Vectis Strategies has hired Sarah Catz as senior partner. Article

New York
Ketchum has named partner Tyler Durham president of Ketchum Change. Article

Edelman has named Martin O’Reilly global chief information and technology officer. Article

DKC has appointed Kristin Boehm as director of its digital division, DKC Connect. Article

Club Med has named Current Lifestyle Marketing as public relations agency of record following a competitive review. Article

The Halo Group has been selected by Flossy Shoes to capture attention of fashion influencers through a multi-tiered national public relations and social media program. Article

Magrino has added two new clients today: the Chateau d’Esclans estate, located in the Provence region; and recently-launched market and dining experience Le District, which opened in downtown Manhattan last week. Magrino also renewed agreements with James Beard Foundation Awards and the Kips Bay Decorator Show House. Article

Havas PR has launched a new practice focused on gluten-free products. Article

Labatt USA has named Eric Mower + Associates as its social media AOR. Article

Tumblr has hired Stephanie Dolgins as its first CMO, according to Re/code. Article

Evins Communications has named Drew Tybus as VP and director of its food, wine, and spirits division. Article

Novogen announced it has appointed US-based public relations firm, PCG Advisory Group, to drive the Company’s investor-awareness program in the US. Article

The Software & Information Industry Association (SIIA), announced it has merged two of its divisions – Association of Business Information & Media Companies (ABM) and the Content and Information Services Division (CISD). Article

Brandon Thomas has joined Southard Communications as Senior Account Director. Article

Current Lifestyle Marketing has announced the promotion of Christine Bridger to Executive Creative Director and hire of Jonathan Kreissman, joining the Current team as Vice President in New York. Article

Magrino announced a number of new hires and internal promotions which reflect the agency’s continued growth and development of some of the best communications and marketing professionals in the industry. Article

Philadelphia
Olympus Corporation of the Americas has promoted Mark Miller to VP of corporate communications. Article

Phoenix
SnappConner PR has promoted Cory Maloy to EVP. Article

San Diego
Halozyme Therapeutics has appointed James Mazzola as vice president, corporate communications and investor relations. Article

Nuffer, Smith, Tucker Public Relations and Gable PR have merged operations. Article

San Francisco
BMC Software has tapped Eastwick to lead its PR efforts in the US following a marketing shakeup last year. Article

W2O has snapped up VinTank, a combination social media monitoring, social media management and social CRM platform developed first for the wine industry. Article

Bay Alarm Medical has hired Horn Group for consumer communications support as it looks to grow its brand and reputation and drive sales leads. Article

The Sheraton Maui Resort & Spa has promoted Alexis Eaton to director of public relations. Article

Atlanta & New York
GNC Holdings announced the addition of three new communications partners to help drive profitable growth for the brand. The new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22Squared (digital and social media)-were selected after a multiple-month review and assessment process. Article

Hong Kong
Ketchum has appointed Bruce Shu as managing director of Ketchum Greater China. Article

Zeno Group Asia has appointed Matt Collette to lead its new regional planning and research capability as director of planning and innovation. Article

Ogilvy Public Relations Indonesia once again will be supporting the World Economic Forum as its public relations provider for the upcoming East Asia forum in Jakarta 19-21 April, 2015. Article

London
Paul Lyon has joined Wolters Kluwer Financial Services in a newly created role as its director of corporate communications for Europe, the Middle East and Africa. Article

The Turkish Ministry of Culture & Tourism has appointed Publicasity to handle its consumer and trade PR in the UK and Ireland. Article

Focus PR has been appointed to handle the global PR programme for CourvoisierArticle

Ranj George has joined Lewis PR in the newly-created role of UK head of consumer. Article

Amanda Groty is joining PayPal as senior director of communications in EMEA. Article

Edelman is to shut down its Russian operation in favour of an affiliate deal with local firm PRT. Article

Carisbrooke Shipping has selected London-based maritime and offshore marketing consultancy Wake Media as its new public relations agency. Article

Paris
Saab Grintek Defence has appointed Tribeca Public Relations as its strategic communications partner for sub-Saharan Africa. Article

Sydney
Taylor Bennett Heyman has expanded its services in the Asia-Pacific region to Melbourne. Article

Toronto
Argex Titanium has hired Serge Depatie as VP, communications and investor relations. Article

Ireland + Hall Communications has added three clients to its roster: St. Clair Perio, the Acne & Rosacea Society of Canada, and Arteriors Fine Furnishings & Accessories. Article



One on One with VentureBeat’s Founder and CEO, Matt Marshall

April 6, 2015

By Matt Van Tassel, Business Wire

With over a year since Business Wire signed an exclusive wire partnership with VentureBeat, I thought this was a perfect

Matt Marshall, CEO and Founder

Matt Marshall, CEO and Founder

opportunity to sit down with Matt Marshall, the man behind this great news organization.

For those of you who are unfamiliar with our partner, VentureBeat is a powerful channel for Business Wire clients looking to engage venture capital funds and influencers. The highly targeted audience for VentureBeat includes potential investors, business decision-makers, tech industry leaders, and consumer enthusiasts with a keen interest in the latest innovative products and services. By adding news releases to VentureBeat, Business Wire clients gain access to the venture capital news mix, with stories aimed at VC-backed innovation, deal flow and liquidity.

Matt Marshall, Founder & CEO of VentureBeat, launched the website in 2006 in response to the lack of coverage in the entrepreneurial and tech space. Matt began his writing career with the Washington Post in 1994 and covered venture capital for the San Jose Mercury News prior to starting VentureBeat. In 2002, Matt was awarded “Journalist of the Year” by the Northern California Society of Professional Journalists. Matt’s impressive background, experience and passion were clearly evident when we spoke to him about VentureBeat.

Matt, give our readers a little background, what is VentureBeat?
VentureBeat is a media company that covers disruptive technology and why it matters in our lives. We are headquartered in San Francisco, with a news bureau in New York and staff writers in France and the United Kingdom. The company, now at 44 people, is divided into News, Events and Research. Events produces six events per year, targeting C-level executives and founders. VB Insight, our new, VC-backed research offering, focuses on reports tracking mobile monetization and marketing automation.

VentureBeat

VentureBeat

How did VentureBeat get started?
The company began in 2006 as a personal project. I was working at the San Jose Mercury News and blogging in my free time. This blog was the seed of what became VentureBeat.

Who is VentureBeat’s target audience?
VentureBeat is what I call a “B2B2C” play.

We target people who are already in the technology industry, along with those who aspire to be in it. As our conference participants show, our audience is comprised of C-level executives at leading technology startups, senior technologists at blue chip technology companies, investors, analysts and leading academics. Other notable participants include young people early in their technology careers, many of them starting their own companies, as well as regular folks interested in what’s happening at the forefront of innovation.

What kind of traffic volume do you receive – daily, weekly, monthly?
Our most recent numbers are 7.5 million uniques per month. Volume varies, of course, depending on the news or if we’re hosting a conference.

Is there a particular industry or sector that you gravitate towards (or perhaps is trending now)?

The general “beat” at VentureBeat is innovation. But lately, we’ve started focusing on the new technologies and strategies companies are using to achieve impressive growth, given the explosion of the smartphone and other channels.

Whether it is in the area of social, mobile or marketing automation, there are thousands of promising companies. As it has been with other market segments, our job has been to filter through those technologies, and report which ones are really working. We’re doing that through our news, but also our events, and increasingly our research initiative, called VB Insight.

What do you look for when you are going to write a story?
It goes back to innovation. If a company is disrupting an entrenched business, that’s a story. If a company aspires to change the world through online education or a health care device, that’s also a story. The bottom line is that we want to bring our readers the news from the front lines of this industry.Business Wire VB Logo

Does multimedia play an important role in VB’s reporting process?
We’re open to anything that gets the story across in a compelling way.

Is there a funding round or minimum amount of funding required for a story to be written?
We don’t play those games at VentureBeat. If a startup has an innovative value proposition, we will write about them. We don’t care if the company is two guys in a garage.

How does VentureBeat differentiate itself from other online news portals?
We distinguish ourselves in two ways: The first is that we bring old-fashioned shoe-leather journalism to a world moving at Internet speed.  We don’t rely on gossip or un-sourced pieces. We get the story fast, but we also get it in full.

The second difference is breadth of coverage.  We don’t just chase the next funding announcement. We do science pieces, stories that explore the human impact of technology, pieces that are often critical of the received values of the industry itself.

How is VentureBeat perceived versus competing websites, like TechCrunch or Wired?
TechCrunch is great, fast, and snarky. It’s also pretty loud, and sometimes had a hard time buckling down and covering the most innovative trends with serious analysis. That’s where we think VentureBeat adds greater value. You’ll see us go a lot deeper in areas of marketing technology, for example, where we bring in the expertise we’ve generated from our VB Insight research initiative. We bring a depth of insight that is unparalleled, because of our data set draws from tens of thousands of technology users. The same goes for Wired, to some extent. Wired covers a lot of cool, wonky stuff, which we also try to do. But they’re less focused on the business leader — that practitioner who really needs to get things done and needs to make critical decisions on the tech they’re using.

What is the most important benefit VentureBeat offers its readers? 
Our goal is to inform–and inspire.

What were some of the reasons that helped VentureBeat decide on moving forward with the Business Wire partnership?Press Releases on Venture Beat
There were two reasons: The first was your brand. The second was the community of sophisticated business users that support that brand.

What are some of the advantages for Business Wire clients posting their news releases to VentureBeat?
The chief advantage is direct access to one of the most sophisticated and influential technology/business audiences in the industry today: 35% of VB readers are C-level; 58% director-level and above; 70% have final purchasing power at their jobs.

How can VentureBeat contribute to driving brand awareness for our clients’ websites?
Again, it goes back to our audience. Their influence, combined with their engagement and regular sharing of content across their social channels, leads to that increased brand awareness.

To learn more about how your company’s news releases can benefit from Business Wire’s exclusive partnership with VentureBeat, click here.


Follow

Get every new post delivered to your Inbox.

Join 41,235 other followers

%d bloggers like this: