Articles on measurement & analytics

Three Ways to Increase the Impact of Your Technolo...

Hinda Chalew, Vice President, Product Marketing
13, Apr 2021

How to Track Inbound Traffic from a Press Release

Serena Ehrlich, Director of Product Marketing
04, Aug 2020

Five Data Points Busy PR Pros Should Be Watching

Corine Hernandez Varga, Sales Enablement Manager
30, Mar 2020

Keeping Track of KPIs: Adjusting Metrics for Today...

Michael Toner, VP Digital Strategy
18, Feb 2020

Need to Increase Earned Media? Change When You Sen...

Hinda Chalew, Vice President, Product Marketing
01, Nov 2019

The Art and Science of PR in the Digital Age

Michael Toner, VP Digital Strategy
21, Oct 2019

Three PR Trends to Adopt for Better News Release R...

Serena Ehrlich, Director, Product Marketing Management – Growth and Diane Harrigan, Account Executive
23, Aug 2019

Before You Measure, Set Measurable Goals

Sandy Malloy, Business Intelligence Manager
22, Jan 2019

Which Social Media Measurements Matter Most?

The Business Wire Content Team
01, Aug 2017

PR Measurement: How to Track Inbound Traffic from ...

Serena Ehrlich, Director of Product Marketing
06, Mar 2017

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