Articles on measurement & analytics

Measuring the Success and ROI of Your Press Releas...

Kathleen Meyer, Content Manager
07, Mar 2024

Incorporating Keywords in Your News Release

Kathleen Meyer, Content Manager
26, Sep 2022

Three Ways to Increase the Impact of Your Technolo...

Hinda Chalew
13, Apr 2021

How to Track Inbound Traffic from a Press Release

Serena Ehrlich
04, Aug 2020

Keeping Track of KPIs: Adjusting Metrics for Today...

Michael Toner
18, Feb 2020

The Art and Science of PR in the Digital Age

Michael Toner
21, Oct 2019

Three PR Trends to Adopt for Better News Release R...

Serena Ehrlich and Diane Harrigan
23, Aug 2019

Before You Measure, Set Measurable Goals

Sandy Malloy
22, Jan 2019

Which Social Media Measurements Matter Most?

The Business Wire Content Team
01, Aug 2017

PR Measurement: How to Track Inbound Traffic from ...

Serena Ehrlich
06, Mar 2017

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