Articles on measurement & analytics

Five Data Points Busy PR Pros Should Be Watching

Corine Hernandez Varga, Sales Enablement Manager   |     30, Mar 2020

Keeping Track of KPIs: Adjusting Metrics for Today...

Michael Toner, VP Digital Strategy   |     18, Feb 2020

Need to Increase Earned Media? Change When You Sen...

Hinda Chalew, Vice President, Product Marketing   |     01, Nov 2019

The Art and Science of PR in the Digital Age

Michael Toner, VP Digital Strategy   |     21, Oct 2019

Three PR Trends to Adopt for Better News Release R...

Serena Ehrlich, Director, Product Marketing Management – Growth and Diane Harrigan, Account Executive   |     23, Aug 2019

Before You Measure, Set Measurable Goals

Sandy Malloy, Business Intelligence Manager   |     22, Jan 2019

Which Social Media Measurements Matter Most?

The Business Wire Content Team   |     01, Aug 2017

PR Measurement: How to Track Inbound Traffic from ...

Serena Ehrlich, Director of Product Marketing   |     06, Mar 2017

News Optimization Quantified: Measuring the impact...

The Business Wire Content Team   |     23, Feb 2016

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