In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news.

There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content:

  1. Trust
  2. Reach
  3. Visibility
  4. Innovation
  5. Disclosure
  6. Public Demand
  7. Longevity

In this piece we are going to talk about the role of public demand in the news industry.

Public demand is a major benefit of using a commercial newswire, yet not one that is frequently discussed.

News consumption is at an all-time high. Consumers, investors and potential purchasers are spending more time online researching organizations, products and services before ever contacting the company directly. This research can happen during traditional business hours or late at night and can originate from your hometown or from anywhere around the globe. The information desired could be breaking news, or content from past years.

Using a commercial newswire with broad and trusted reach ensures your breaking or historical news and multimedia content can be easily found with a few simple keystrokes. We understand that placing the right news story in front of your audiences at the time they want it most has a direct impact on your organization. Once your news release has been discovered, readers can click included hyperlinks, entering key pages of your website to learn more.

The existing interest from potential purchasers, coupled with the high visibility provided by a newswire distribution, positions information to both be seen and acted upon in a timely and efficient manner. Business Wire distributed news is available in full text as the issuer intended, providing an additional layer of certainty that the consumer has access to full, unfiltered information. While editorial coverage is a major driver of interest in a business, the access to unfiltered information ensures your news story featuring your perspective is always available, at any time, to any interested party.

News on demand is not a new concept, but it is a frequently overlooked benefit of using a commercial newswire. Take advantage of the power of Business Wire to maximize your on-demand content programming.


Get the latest PR, IR, Marketing and Media tips on the Business Wire Blog. Subscribe today!

Subscribe to the blog

New call-to-action