When companies are researching ways to increase the reach of their news, they often ask about the role newswires have in their process.

In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content. These include:

  1. Trust
  2. Reach
  3. Visibility
  4. Innovation
  5. Disclosure
  6. Public Demand
  7. Longevity

In this blog we will discuss the role of reach.

Every day, Business Wire works with communicators across the globe to maximize the reach of their news. Our goal is to put their organizational news and content into the hands of their niche and broad audiences. In the second part of our ongoing series on why small and large public and private companies and non-profits use newswires to distribute news release and multimedia content, we will look at the role newswires have in increasing the reach of corporate information.

Reach is the most important factor in the success of any news or content piece. The farther the piece travels, across any channel, the more activity it can generate. Put a news release in one place, and only a specific audience sees it. Put a news release in thousands of spaces, and you drastically increase the impact of your headline and the possibility for coverage and action. Commercial newswires provide a massive amount of reach for a single content piece.

Business Wire’s distribution was built to maximize the reach of your news release to your targeted and broad audiences. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 100,000 media outlets in 162 countries. Industry professionals recognize our benefits as exemplified by the tens of thousands of journalists who subscribe to our PressPass service, offering convenient and customized news feeds. We also offer over 1,600 delivery options in more than 100 local languages that reach specified geographic markets and offer a choice of over 200 industry trade categories at no additional charge. Our clients’ news is simultaneously transmitted to all end users over a private, encrypted network that guarantees that it is visible and not trapped by spam filters.

This global distribution system provides broad reach and visibility to our members by placing their news into the news and financial systems of relevant publications, large and small, on a global scale. Pushed to media and investors, and search friendly on the web, virtually anyone can easily find a news release distributed by Business Wire and act on it, from reporter to consumer, from investor to blogger.

It is important to note that news access is not the only benefit of Business Wire’s reach. News releases are distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey. When it comes to media relations, organizational stories are often reinterpreted. By using a trusted newswire with strong reach, your news, and your message, in its entirety, is always easy to find and act upon.

When it comes to telling your story, reach is a required element. Our commitment to reach is a core reason why companies use Business Wire.


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