Every day companies ask why they should use a newswire to distribute their news.
One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out? Once the news is public, how can they leverage it to generate discussions and more visibility?
We identified the following seven core reasons to use a newswire:
In this seven-part series, we delve into each and outline the advantages newswires provide to organizations and end audiences alike.
This first piece looks at the importance of trust and credibility in the news distribution process.
The most fundamental tools in the communicator tool box are those designed to increase the visibility of news, such as a commercial newswire service like Business Wire. Newswires are news release amplification systems. With a single push of a button, your news is launched around the globe, reaching journalists, analysts and consumers instantly.
For more than 60 years, newswires have filled the need for the distribution of market-moving information to a wide range of news organizations, financial audiences, influencers and consumers. The stability, credibility and widespread usage of newswires are primary reasons why communications professionals view them as the backbone of their news dissemination process.
Let's review why companies should use a newswire to distribute their news.
When it comes to finding new news stories, journalists have no shortage of where to look. Their inboxes are overflowing with overly personalized emails, filled with hyperlinks or attachments, from complete strangers. A compelling story often forces a reporter to first research the sender before being able to even consider acting upon the news. This is not the case for newswires, and it is one reason why, when you are selecting a newswire, you want to consider how trusted they are by today’s news and financial decision makers.
To news media, financial audiences, reporters, investors, search and social platforms and consumers, commercial newswires are a trusted source of news and multimedia content. With almost 60 years of industry leadership, Business Wire has established irrefutable trust from within the news and financial markets. This trust has made Business Wire the platform that turns company news releases into credible, breaking news.
The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire news and supplemental content allow companies of all sizes to use our service.
Why is Business Wire a trusted news source?
Beyond our long-established history with news and financial audiences, around the world, Business Wire employs the industry’s most experienced and knowledgeable editorial teams who review our clients’ content and confirm the source. This process of vetting the news source is a key feature of Business Wire’s value proposition and results in the unquestioned reliance on our service by leading journalists and investors who act upon the breaking news we deliver.
Why is trust important in journalism?
When a reporter receives a news pitch from an unknown source, whether it be email or an unknown news service, they must first identify if the sender and the information it contains are credible. While the information may be of interest, this lack of trust generated by a cold email or unknown carrier can lead to lost story opportunities, especially when time constraints are present. With Business Wire, our name recognition and known vetting process means our clients' news and multimedia content can be used upon receipt, allowing reporters, and analysts to act within seconds of receiving your news. When selecting a newswire partner, trust must be considered. It can directly impact your relationship with your end audiences.
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