There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of the world.

The Business Reporter is Also an Influencer in the U.S.

Jacqueline Liu, vice president at The Pollack Group, explains that pitching business media in the U.S. requires an understanding of the new realities of working in journalism and provides five considerations for effectively pitching to this targeted audience in the U.S.

How to Pitch...to journalists in the DACH market
Ebru Özalan and the experts at HBI share guidance for sending your news to the DACH market. Covering the specific and decisive differences in local news compilation and consumption habits in the region, this blog post helps communicators improve their chances of landing a successful pitch in Germany, Austria, and Switzerland.

How to Pitch Media in Canada: Best Practices and Local Insights 
Jason Chennette, vice president at CASACOM, describes media relations as an artform. From researching the right journalists for your news, to best pitching practices, to appropriate follow-up efforts, this blog post offers a better understanding of how to connect with and pitch Canadian media.

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros 
Madison Pappas, public relations associate at RH Strategic, shares five insights for PR pros to build relationships with U.S. business reporters: do your research, tailor your approach, make the ask, position yourself as a resource, be human. Click through to learn more about each strategy.

10 Tips How to Communicate in the CEE Region 
The Central and Eastern Europe region – east of Germany and Austria and south of the Nordic countries – is broad with varying languages, histories, and cultures. Patrik Schober, managing director of PRAM Consulting in the Czech Republic, shares 10 media relations insights to navigate local market communications efforts.

For Chinese Enterprises and Startup Entrepreneurs, How to Pitch International Business Press 
Chinese businesses are quickly going global, expanding, and looking to establish a presence overseas. Yan Han, Chairperson, International Business at China Topline Consulting Group, explains the media insights that Chinese businesses and entrepreneurs need to know to effectively communicate with international business press.

About Worldcom

Worldcom Public Relations Group is an international network of independently owned public relations agencies whose collective partners possess deep expertise in all PR disciplines and across virtually every industry. Worldcom agencies offer local market knowledge providing vital market intelligence and cultural sensitivities that add significant value to their clients. 


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