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Sandra Fathi has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. She went on to work at a number of leading technology firms and one of the top global PR agencies. Her clients have included Apple, EDS, Ericsson, Nokia and Microsoft, as well as innovative start-ups. She is a sought-after speaker for conferences and events and her expert commentary has appeared in business and industry outlets such as CNN, Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report. She has also been recognized as one of PRNews’ Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year. In addition to her professional pursuits, Sandra is a wife and mother of two children and one demanding dog. She is passionate about philanthropic work and serves on the Board of HavServe, a nonprofit organization focused on community-led development in Haiti.