In the fourth quarter of 2021, Business Wire blog posts covering our 60th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Each post below offers an abundance of guidance for writing and editing news releases, pitching, brainstorming and collaboration, the benefits of multimedia for financial news, and planning publicity for trade shows and events.

Business Wire Celebrates 60 Years of Innovation On October 2, 2021, Business Wire celebrated 60 years in the newswire industry. Becoming the global leader in press release distribution and regulatory disclosure didn’t happen overnight. Take a look back at our history and learn about our key products and don’t miss our guide for PR pros, Celebrating 60 Years with 60 Tips!

Editing Your Press Release: 9 Tips for Getting it Right All writing – even the best writing – needs editing. Scott BaradellIdea Grove CEO, reminds us that the most important edit is the edit we do to our own work. Discover nine tips for getting your copy right while preparing press releases for internal and external stakeholder review and approval.  

2022 Public Relations Predictions From PR Experts Experts from 17 PR agencies share their thoughts on communications trends from 2021 and what to keep in mind for 2022. From analytics to social media, ESG to DE&I, public relations professionals should keep these top trends in mind as planning and campaigns kick off this year.

Trade Show Publicity: Learn Best Practices and Boost Your Results With many important components to trade shows and events, it can be tough to know where to get started. Kathleen Meyer, content manager at Business Wire, shares tips for preparing publicity and marketing efforts for your next event. Plus, Business Wire’s Trade Show Publicity guide for public relations and marketing pros provides best practices for increasing online, hybrid, and in-person event results. 

Straight From the Newsroom: Watch for These Common Mistakes in Your Press Release There are several details – big and small – that go into a news release. Allison Gray, Business Wire newsroom editor, covers common inconsistencies caught by our editors as they review releases for accuracy before distribution. 

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros As part of a thought-leadership series from The Worldcom Public Relations Group, Madison Pappas of RH Strategic shares tips for navigating today’s complex media relations landscape in the U.S. and getting your news in front of reporters. 

Releasing Ideation: How to get creativity flowing that eventually leads to the EUREKA moment Whether teams are together face-to-face, working virtually, or a mix of both, collaboration is key – especially for a new campaign or project. Valerie Christopherson, Global Results Communications founder and CEO, shares tips for keeping the creativity flowing and having successful brainstorm sessions. 

What Do Financial Earnings and Comic Books Have in Common? Comic books and financial earnings may have more in common than you think. Learn how to visually share your financial news through multimedia to increase stakeholder awareness and understanding. Business Wire newsroom editor Paul Bowman discusses these commonalities.

It’s the Season of Giving – and the News Doesn’t Stop! The news cycle doesn’t slow down at the end of the year to celebrate the holidays. Kathleen Meyer, content manager at Business Wire, shares guidance for pitching during the holidays and helping your story stand out from the rest. 

The Business Reporter is Also an Influencer in the U.S. Also from The Worldcom Public Relations Group thought-leadership series, Jacqueline Liu, vice president at The Pollack Group, offers five tips and considerations to effectively pitch business media in the U.S., with insights into the new realities of working in journalism.

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