Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year.

Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

5 Public Relations Trends for 2021 Our most popular blog of the quarter is a summary of our webinar discussion with Sandra Fathi, President, Affect PR; Ginger Porter, President, Central Region, Golin; and Stuart Bruce, PR Futurist and CEO, Stuart Bruce Associates. 

What are Earned Media Visuals and Why Should You Create Them? “Creating visuals specifically for media usage is a trend that’s here to stay” was the top takeaway in this blog featuring tips from Jane Maynard, Digital Marketing Manager, Velodyne Lidar; Jackie Piccolo, Managing Director of Business Development, RF|Binder; Mario Mejia, Associate Creative Director, Hotwire Global; and Alex Ebanks, Manager of Brand and Business Communications, Coca-Cola North America.

Recruiting in PR: Eliminating Barriers to Entry for People of Color Jalana Torres of Prosek Partners, discusses changes the PR community should make to their recruiting process so it attracts and retains diverse talent.

Happy Year of the Ox! Celebrate Chinese New Year with These 4 Perfect Press Release Tips The Year of the Ox is a time when hard work will be rewarded. In this blog, Business Wire Newsroom Editor Serena Hillery shares our top four tips to catch reporters’ attention during Chinese New Year.

[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust The first in our seven-part series tackles the question of why organizations should use a newswire, focusing on the trust media organizations have in newswire-distributed press releases.

8 Tips for Maximizing Your International Press Release As businesses continue to globalize, many organizations are looking at new ways to build mindshare outside their home market. In this piece, Business Wire Director of Marketing, Serena Ehrlich, lays out eight steps to increase awareness and activity in international markets with a press release.

Moving Beyond Photos – Use Multimedia to Increase the Value of Your News A must-read for anyone in charge of media relations. This comprehensive blog written by Business Wire Assistant Newsroom Supervisor Teresa Garrity outlines a wide range of popular media types, plus when to use them and more.

From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release Written by Business Wire Newsroom Editor Serena Hillery, this piece shares best practices for Chinese English authors when writing a press release for international audiences.

Getting Started in PR? Here are 5 Steps to Build Your Career A short summary of our recent webinar aimed at newer PR professionals, featuring advice from Stefan Pollack, President, The Pollack Group; Martin Waxman, digital communications strategist and instructor; and Ryan Whittle, Communications Manager, Kalypso: A Rockwell Automation Company.


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