Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.
In the posts shared below, you’ll find best practices, advice for tracking results, insights about the world of journalism, and much more.
Hashtags and Press Releases: How Do They Work Together?
What is a hashtag? What is its purpose? How can you use hashtags to increase press release visibility? Kathleen Meyer, content manager at Business Wire, shares a quick history of hashtags and provides guidance for incorporating them into press releases. Learn how to research relevant hashtags for your news and best practices for extending your reach.
How to Create and Distribute a Press Release in 5 Steps
Business Wire’s technology delivers your news to countless journalists, databases, search engines, and social channels, building brand awareness with your target audiences. See how our five-step process combines your news with our strengths.
10 Media Relations Predictions to Watch in 2023
At the end of the year, Business Wire’s Global Media Relations Team reflected on 2022 and discussed 10 trends they believe will impact journalists and PR professionals in 2023. From new tools, software, and platforms, to the role of AI in PR, and the importance of DEI, CSR, and ESG, learn what will grow and evolve in the media relations world this year.
2021 IPO Highlights and What to Expect in 2022
Neil Bardach, manager, strategic initiatives at Business Wire, reflected on 2021’s busy global IPO market and shared highlights including a 64% increase in traditional IPO filings from 2020 and record SPAC activity. He also shared predictions for companies going public in 2022.
Format Your Press Release for Improved Readership and Results
Since most people don’t read the news word for word, utilizing formatting tactics in your press releases can help increase open rates, readership, engagement, and inbound traffic. Ann Wylie shares methods and examples to help make your news releases 47% more usable.
Journalism is Changing – Here’s What You Can Do About It
In this post, Quincy Mix, Senior Associate at Sloane & Company, shares how PR professionals can prepare for changes in the journalism industry and find ways to converse within and through emerging media channels.
8 Ways to Increase Press Release Results With A/B Testing
Results from A/B testing your press release can be used to optimize the performance of future releases. Learn about the value of A/B testing and eight elements of a news release that can be adjusted as you test to maximize the impact of your news.
Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA
During a webinar last year with Muck Rack, Agence-France Presse, and The Foreign Press Association, the topics of discussion were focused on the state of international journalism and global pitching tips. Discover expert guidance for connecting with reporters outside of your home market.
What You Should Actually Care About in “ESG” in 2022
What’s happening in the world of ESG, and what’s to come? Jesse Chen, AVP and Head of ESG & Sustainability at Water & Wall, shared her predictions for ESG initiatives and investing in 2022.
20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences
In the groundbreaking and ever-evolving biotech industry, effective strategic communications are vital. Karen Sharma, Managing Partner at MacDougall Advisors, shares insights from the organization’s 20 years of experience assisting biotech industry clients.
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