What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot.

While "change” might still be the name of the game, 2022 already looks full of possibilities. As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR. The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives.

Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world.

You might be asking, “But why should I partner with an agency?”

Ahh, glad you asked! This is the question that most CMOs or other executives have to ponder at some point in time. Here are seven reasons why engaging with a PR firm is smart business in general – and to help with the latest and greatest in the coming year:

1. Reap the Benefits of Experience

When partnering with a PR agency, you’re working with an entire team of experts who know about, and anticipate, all the twists and turns on the road, and the best ways to navigate them. Leaning on the experience of an agency elevates your business by supplying the know-how you need to handle any PR opportunity that comes your way. In many cases, it’s also incredibly valuable to get another – more specifically, outside – perspective on your brand and business.

2. Free Up Your Time to Focus on What You Do Best

You're building your company: designing, developing, and selling products and services. That’s what you do best. Your agency brings clients and their products and services to market. We write, message, and position you, pitch media, create news stories, secure speaking opportunities and awards, execute digital marketing – that’s what we do best. With a trusted agency, you can take a sigh of relief and focus on your strong suit while we focus on ours, paving the way for you to build products that are PR-worthy.

3. Be More Efficient and Effective… and Save Money

As a marketing lead, you know you could exceed your executives' expectations when you have the right support, but you're not sure how to justify the cost. As it turns out, engaging an agency can actually save you money. Agency teams create scale that let you effectively multiply your workforce, accelerate your accomplishments, and attain your goals without the high costs associated with benefits, insurance, or retirement, while maintaining control over your message. You may wield more influence than you think.

4. You Can’t be Two Places at Once… With an Agency You Can

Managing multiple priorities, juggling schedules, and multitasking are daily challenges. No one can be in two places at once, but with a PR and marketing agency, you can. While you're busy attending meetings, your extended team is busy launching blog posts and email campaigns, pitching your stories, booking interviews, and securing speaking slots for your CEO. With an agency there's always someone at your disposal, regardless of vacation schedules, sick days, or other business priorities.

5. You’ll Have an Abundance of Resources

Your PR and marketing agency has an abundance of resources including the best, most comprehensive media databases and training in marketing automation tools that can save you thousands of dollars in subscription fees, as well as expand your capabilities ten-fold. Agencies are also adept at vetting platforms and services that make your communications efforts more effective. We’re always on the lookout for tools that help us be more efficient for you, on our dime, not yours.

6. It Really Does Take a Village

It really does “take a village.” Your company's success is dependent on the success of each business unit, from sales to business development, to product management, to marketing and PR. We’re here to listen to your business challenges and identify the most effective ways to solve them. Fortify your ability to succeed by working with a PR and marketing firm devoted to your success and driven to help you achieve it.

7. Results, Results, Results

It's really all about results. Increased awareness and positive regard of your executives, company and products often precede market share. Greater public visibility means greater credibility to potential clients and builds trust with existing customers, not to mention increased revenues, higher profits, and happy investors. With the help of an agency, results can be limitless!

Agencies look at our clients as partners. Why? Because our success is dependent on the success of our clients. We stake our reputation on building yours. Each client has a unique story, and we find both passion and purpose in telling it through strategies that drive business results. Since we scale as our clients grow, our ultimate goal is to help you get the most from your PR and marketing dollars.

The bottom line is we’re here for you, and want to be an extension of your team, not just a line item in your budget.

Sharon-Y-Sim-SKC SKC logo

Sharon Y. Sim is Founder & President of SKC, Inc., a Los Angeles-based public relations/marketing agency. Connect with her on LinkedIn.

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