Warren Buffett’s Surprise Visit to Business Wire

January 13, 2016

By Serena Ehrlich, Director of Social and Evolving Media

Cathy and Warren 2016
Earlier this month, the Business Wire team had the chance to meet with Warren Buffett to discuss his thoughts about Business Wire, the changes occurring in the newswire industry and even his love of the ukulele.
Scott Fedonchik, Business Wire’s Vice President of Marketing shares some of Mr. Buffett’s thoughts, as well as our own in this LinkedIN piece: Warren Buffett Shares a Coke and a Smile at Business Wire’s Global Sales Meeting.
Click here to read this piece and learn more about Warren Buffett and his views on Business Wire. And click here to share this blog post with your Twitter followers!

How Smart Companies Build Relationships with Millennial Audiences in 2016 (hint: CSR)

December 21, 2015

By Alison Hanby, Business Wire

Company reputation is key when trying to attract Millennial interest in your brand.

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Millennials are now the largest, most diverse generation in the U.S., and when it comes to supporting corporations, they pay attention to the transparency, authenticity, and reputation of the companies and brands they associate with.

As Millennials rise in the workforce and obtain greater buying power, they look for like-minded companies to partner with. Are you making it easy for them to choose your organization?

Here are 6 ways companies of all sizes can capture Millennial attention through Corporate Social Responsibility:

  1. Promote Corporate Social Responsibility (CSR) What is CSR? CSR encompasses how a company contributes to society and protects the environment; a company’s stewardship and transparency; and even how a company improves quality of life for their employees and the community they serve. Your company’s CSR program sends an important message to stakeholders and impacts consumer behavior, investor behavior and a company’s perceived value in the marketplace.
  1. Define Your Organization’s Purpose – Of course the top goal of most organizations is revenue, but that is not the same as your organization’s purpose. Today’s companies need to find a way to connect with these audiences.  For your first step in promoting your CSR programming you should start by showcasing the impact your business will have on the lives and welfare of those you serve. A clearly defined company purpose will encourage brand loyalty and promote authenticity, as well as attract and retain employees.
Mill life goals

Rutgers Talent Report: What Workers Want in 2012

In a recent Rutgers University Study approximately 40% of Millennials interviewed noted it was “very important” to them to have a job where “they can make an impact on causes or issues that are important.” Define your purpose and shout it from the rooftops. Weave it into your news releases, brand content, website and more.

  1. Be Local – When looking to build your own CSR program, start by looking in your own backyard! Participation in your local community allows you to make smaller contributions that create big results. Stories of your authentic local participation will spread and word of mouth accolades will positively impact your company reputation, attracting Millennial consumers and employees, while balancing consideration for the shareholder.
  1. Be global The next step in a strong CSR program is to showcase the impact of your company and organization’s CSR promise on the world. Take a minute to define how your company decisions are bettering the world at large.
  1. Promote Your Good Works! Once you have defined your CSR programming, the next step is to promote it widely. Many companies not only designate a specific section of their online newsrooms to highlighting their CSR efforts, they utilize news releases to promote and amplify their good works and the impact they are generating on the world at large.

Leverage all the tools at your disposal to promote your good works. Company websites, social media and news releases are a perfect way to tout your corporate environment or your community involvement. Millennials are tech-savvy multitaskers switching from computer to tablet to smart phone in the blink of an eye, so why not launch an informative attack from all fronts?

  1. Involve your Millennial employees
    and give them the opportunity to lead, or at least inform your efforts. Your reputation depends on it. By embracing this new generation of employees and understanding how they think and behave, you will attract the Millennial customers and successfully grow your business.

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One suggestion is to offer a millennial employee the opportunity to take the reins on one of your social media pages for a week.  The freedom and responsibility to express your company’s purpose will increase loyalty, empower, and involve. It will help to cultivate your cause as well as contribute to that employee’s sense of connection to your purpose.  He/she may even share on a personal page, immediately amplifying your message and brand.

Today’s Millennials have access to more information and resources than ever before. When they search for good works, is your company information going to visible? Take the time to build your CSR program, to not only increase interest in your business, but to attract the buyers of the future.

Interested in learning more about promoting your CSR programming? Let us know.  Liked this post? Click here to share it on Twitter!


Business Wire Memorabilia Pennants Still Available

May 6, 2014

 

Business Wire Team with warren Buffett at the 2014 Berkshire Hathaway Shareholders Meeting. Photo credit Matthew Allinson

Business Wire Team with Warren Buffett at the 2014 Berkshire Hathaway Shareholders Meeting.
Photo credit Matthew Allinson

If you weren’t able to attend the baseball-themed 2014 Berkshire Hathaway Shareholders meeting, you can still catch a cool piece of memorabilia, with all proceeds going to charity.
We have a limited supply of Berkshire Hathaway Sluggers baseball pennants available online for just $3 each or $5 for two.

Berkshire Hathaway Sluggers baseball pennants

Berkshire Hathaway Sluggers baseball pennants

Business Wire’s team was in force at the show, with more than a dozen of us representing a wide range of departments and bureaus, engaging with shareholders and raising money for an amazing organization that supports at-risk youth,
CASA (Court Appointed Special Advocates) for Douglas County, Nebraska.

 

Once again, Business Wire covers the cost to produce the keepsakes, donates all money raised to CASA and matches funds raised, ensuring at least $5,000 heads to CASA.
CASA for Douglas County, Nebraska is a voice for abused and neglected children via trained citizen volunteers. When juveniles appear in front of a judge, it is the CASA volunteer that becomes the advocate for children within the court system.

To purchase a pennant online, visit: http://bit.ly/BRKPennant

Read the Business Wire-CASA press release

Read the Business Wire Blog about the event


The Women of Berkshire Hathaway: BW CEO Cathy Baron Tamraz Interviewed by Bloomberg TV

May 8, 2013

During Berkshire Hathaway’s Annual Shareholders meeting on Saturday May 4th, 2013, Bloomberg TV’s “In The Loop” host Betty Liu interviewed three female CEOs from Berkshire Hathaway’s subsidiary companies; Cathy Baron Tamraz, CEO of Business Wire, Mary Rhinehart, CEO of Johns Manville, and Susan Jacques, CEO of Borsheims. The three women speak out about the role of females in business and the vast opportunities now available for women.

When Liu commented that, to someone looking in, five female CEOs is not an impressive number for Berkshire Hathaway, Business Wire’s Cathy Baron Tamraz said, “Change comes slowly. [Warren Buffett] didn’t buy these other businesses because there were men running them . . . He is always looking for the best person for the job.” Watch the full interview to hear more from the women of Berkshire Hathaway.


Business Wire Sponsoring the 2013 PYMNTS Innovation Project

February 7, 2013

PYMNTS.com is the number one B2B information platform for the payments industry, and Business Wire has been closely involved with it since its inception. This year, we’re proud to be a sponsor of their invitation-only event, The Innovation Project.

The Innovation Project

This two-day event, being held March 20-21 at Harvard University, promises to be the payments industry’s most exciting and interesting event of the year. Over 2 days, 100 speakers and 500 senior industry members will assemble to kick the conversation about innovation up to an entirely different level. Speakers and delegates are among the most senior executives from literally every established payments company worldwide, along with the CEOs of the most innovative start-ups from Adyen to iZettle.

The keynote speaker for this year’s event is Warren Buffett; other speakers and participants include Eric Reis of The Lean Start Up; former US Vice President Al Gore; Steve Levitt, author of Freakonomics; US Treasurer Rosie Rios; Russell Simmons of Rushcard, and many more. Among the activities to be featured:

  • The First Look Innovators Expo will assemble the newest and most exciting innovators in the payments and commerce space, who will compete for grants and “best in show” recognition. Briefing Rooms and Product Launch Pads bring the experience of innovation to life for all participants.
  • In the ThinkAThon™ fifteen teams will compete in front of a panel of expert judges for the title of Payments Guru as they devise the best practical solution for five of the industry’s most vexing problems. Team captains are given the floor to deliver a keynote that makes their team’s case to the judges and to the audience and an opportunity to publish their solution in a ThinkAThon™ eBook.
  • Seven “Up Close and Personal” Live Sessions will pair celebrated thought leaders with prominent CEOs to share how they have applied the very best principles of innovation in their own organizations. Several lucky audience members will have a chance to join them on stage.
  • The 2013 PYMNTS.com Innovator Awards will once again celebrate the sectors’ most innovative players. (More than 500 submissions for awards have already been received.) The award categories have been expanded from five to fifteen this year – and a Lifetime Achievement Award will honor the special contributions of an innovator in this space. Actor/producer B.J. Novak of The Office fame will be the emcee for the night.
  • Finally the Crystal Ball – more beer bash than ball – will celebrate the achievements over the two days and cement the friendships and networks that the Innovation Project™ has helped to foster.

There is limited space available for both attendees and exhibitors, so request an invite or get an exhibitor space today.


NYSE Opening Bell with Warren Buffett: A Day in the Life of SVP of Marketing Tom Becktold

October 10, 2011

Here’s a glimpse into one of the best days I’ve experienced in my 23 years at Business Wire. This is a recap of my experiences planning and participating in the Business Wire 50th Anniversary NYSE Opening Bell events on Friday, September 30.  (Learn more about Tom Becktold)

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We had planned for months – event details, contests, timing, logistics, media interview scheduling.  When the most famous investor in the world accompanies you to the NYSE Opening Bell under the gaze of media, employees and clients to honor the 50th anniversary of your company, you want to get it right.

It was an incredibly exciting day as dozens of our staff were on hand as Warren Buffett joined Business Wire on our big day.

The NYSE hosted a breakfast for the Bellpodium guests in their historic board room, which has played host to heads of state and business leaders for the past century – impressive to say the least.  Joining us were executives from Barclays Bank, including Berkshire Hathaway market maker Jimmy Maguire, who’s been on the trading floor for more than four decades.  NYSE CEO Duncan Niederauer welcomed us and presented Business Wire with a framed proclamation honoring our 50thCathy Baron Tamraz and Warren Buffett each made remarks, with Warren pulling out a copy of the letter Cathy sent to him that started the process of Business Wire being purchased by Berkshire Hathaway in 2006.

To the Bellpodium we headed at 9:20 am, where we saw BW colleagues and traders cheering us on.  It was a tremendous honor to be among the group on the podium representing the amazing Business Wire team around the globe. Duncanput us all at ease by demonstrating some entertaining clapping styles.

We then headed to the trading floor, which was a frenzy of activity.  Traders wanting Warren Buffett’s autograph or to shake his hand – really everyone there was in awe of him, and he couldn’t have been more gracious.  A trip to the Barclay’s trading desk, and then to a photo op for wire service and news photographers quickly followed, along with a video interview by the NYSE, conducted by their senior media relations manager (and former BW colleague!) Annmarie Gioia.

From there, we split into teams.  Most BW folks headed up to the Board Room or luncheon along with many of our trade press for interviews that have or will be appearing soon.  I stayed with Cathy,Warren and a couple NYSE reps on the floor as we did four live and one taped interview in about an hour – Fox Business, CNBC, Bloomberg, Nightly Business Report and CNN.  Cathy did a fantastic job summarizing our anniversary and fielding questions along side Buffett (see links to coverage below).

Our luncheon then took center stage, with more than 225 in attendance, including BW staff, Berkshire colleagues, executives at our top clients and agencies, executives and reporters from our trade media and major media – Fortune, CNBC, industry influencers like Jeff Morgan, head of NIRI, among others.

The luncheon opened with remarks by Cathy where she introduced our College Video Contest winner, Jenna Marie James.  Jenna has become quite the celebrity as a result of winning our contest to come to NY to meet Warren Buffett.  She’s been interviewed by newspapers and radio stations in her home state of Indiana (she’s a senior at Ball State University), and did a live interview with the CBS Early Show on the morning of the event.  She’s pretty amazing and her videos are great fun to watch.

We then played our 50th Anniversary Video, produced for the event, featuring interviews with BW execs, and followed with a toast by Gregg Castano.

After lunch, Cathy did an interview with Warren Buffett and then opened the floor to questions from the audience.  The subjects covered were timely and Buffett’s comments were informative and in his disarming style.  He touched on the European debt crisis and his thoughts on the Euro surviving (they need a more unified monetary policy or need to break up) to the “Buffett tax” (he jokingly said he always wanted a tax named after him) to our economy (watch housing starts – we need to the number of households, which will take time, to absorb the available housing; when we have a million new housing starts a year, the economy will be back).

The luncheon wrapped at about 2:30 with Buffett signing autographs and posing for pictures with our clients.  The feedback, tweets and blog posts we’ve received indicate that Friday was a resounding success!

Happy 50th Business Wire!

Television Coverage Highlights

CNBC Squawk on the Street (CNBC link)

CNN Newsroom (CNN link)

Fox Business News (Fox Biz link)

Bloomberg In the Loop (Bloomberg link)

PBS Nightly Business Report (PBS link)

CBS The Early Show (CBS link) interview with our College Video Contest Winner Jenna Marie James, also covered on local television stations, including ABC-Channel 8/Omaha, CBS-Channel 5/San Francisco, CBS-Channel 8/Indianapolis.

Trade Coverage Highlights

IR Magazine/Inside Investor Relations

http://www.insideinvestorrelations.com/articles/ir-tv/18503/warren-buffett-and-business-wire/

Warren Buffett and Business Wire bring cheer to Wall Street

Happy 50th anniversary, Business Wire

PR Newser

http://www.mediabistro.com/prnewser/warren-buffett-business-wire-celebrate-50-years-at-the-nyse_b28023

Warren Buffett, Business Wire Celebrate 50 Years at the NYSE

PR Week

http://www.prweekus.com/buffetts-communications-advice-keep-it-simple/article/213288/

CommPro.biz

http://blog.commpro.biz/irthereforeiam/?p=1094

Great Partners: Warren Buffett Helps Celebrate Business Wire’s 50th Anniversary at NYSE

PRSA Tactics and NIRI IR Update are planning pieces for their print editions.

Feintuch Communications (client/guest, Henry Feintuch)

http://prniblets.blogspot.com/2011/10/my-lunch-with-warren-buffett-and.html


Happy Birthday Business Wire: Looking Back, Forward…it’s STILL All About Relationships

October 5, 2011

by Mike Maguire, National Editorial Supervisor

The big day has come and gone.  Business Wire is 50 years old and we celebrated in grand style  with company executives led by Chairman and CEO Cathy Baron Tamraz ringing the opening bell at the New York Stock Exchange with Warren Buffett, CEO of Berkshire Hathaway – our parent company.

Business Wire rings the opening bell at the NYSE September 30, 2011

Business Wire rings the opening bell at the NYSE September 30, 2011 (Photo by Ben Hider/NYSE Euronext)

As 9:30 last Friday quickly approached, and our team took the podium, I couldn’t help but think back over the past two decades that I have been a part of Business Wire. We’ve come a long way and to be part of a day that brought Business Wire VIPs in from across the country together with our clients and other distinguished people is a day I won’t soon forget.

After the Opening Bell, media conducted interviews of Tamraz and Buffett, including Andrew Sorkin of CNBC, Liz Claman of Fox Business News and Susie Gharib of PBS Nightly Business Report.   At 11 am, a luncheon took place with more than 200 attendees, including our College Contest winner Jenna Marie James from Ball State University.

A viewing of our 50th Anniversary Video was on tap next, followed by Business Wire President Gregg Castano leading a congratulatory toast. During a Q & A with Tamraz, Buffett and the audience,  Buffett opined on the current state of the economy, taxing the wealthy, doing business in China, President Obama as a CEO, and investor relations.

In anticipation of the day, I had coordinated the receipt of proclamations from the mayors in 17 cities of offices where we conduct business. The proclamation from New York Mayor Michael R. Bloomberg read in part:

`Throughout our history, New York City has been proud to be an engine for economic growth worldwide. Even during these challenging times, more and more companies are locating or expanding here, including firms focused on international business and financial reporting. Of course, in a former life, I was one such small business owner, and I am proud to say New York’s future looks brighter than ever thanks to its status as a leader in the financial news industry. That is why we are honored to join Business Wire in celebrating its 50th Anniversary.’

Those words, along with a blog post from long time client Gene Marbach from Makovsky and Co. about the relationships between clients and companies sum up the significance of 50 years in business:  it is truly golden!

To see more birthday photos, check out our 50th birthday scrapbook on Facebook.


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