The Press Release 2.0: A Users Guide

September 20, 2007

Since 1996 when we first posted press releases on the Internet, we’ve been encouraging clients to write them with an eye to both journalists and consumers and to include photos and interactive elements. We thought we’d share the real-world application of what you can do today with the Business Wire platform.

Check out this sample press release from Business Wire that we put together for an author’s upcoming book on PR. You’ll notice that we enable you to present your press release using many of the style guidelines you build into your original document, including bold, underlines, bulleted text and hyperlinked keywords. All of these can help enhance the search engine visibility of your press release, not to mention improve the readiblity and interactivity of your communications.

We provide easy access to your photos and multimedia, translated versions of your press release, a company information center, your contact information, social media icons, measurement reports and more. Earnings tables are also more attractive and readable. And, these style elements are pushed out over our network to recipients via XHTML and RSS on our patented NX distribution platform.


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