Warren Buffett’s Surprise Visit to Business Wire

January 13, 2016

By Serena Ehrlich, Director of Social and Evolving Media

Cathy and Warren 2016
Earlier this month, the Business Wire team had the chance to meet with Warren Buffett to discuss his thoughts about Business Wire, the changes occurring in the newswire industry and even his love of the ukulele.
Scott Fedonchik, Business Wire’s Vice President of Marketing shares some of Mr. Buffett’s thoughts, as well as our own in this LinkedIN piece: Warren Buffett Shares a Coke and a Smile at Business Wire’s Global Sales Meeting.
Click here to read this piece and learn more about Warren Buffett and his views on Business Wire. And click here to share this blog post with your Twitter followers!

16 Easy Ways to Fix Your PR Program for 2016

December 28, 2015

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

In the last year, PR has changed. Drastically. If you are still distributing text only news releases, aren’t measuring your inbound traffic, not leveraging the power of social shares or are still thinking that media relations is a mystery, you have a lot to learn before we move into 2016.

2016 is the year of content amplification. As companies create more and more news and brand content, they are realizing that there is no such thing as good content, only seen content. Is your content being seen?

As 2015 comes to a close, we at Business Wire want to share the many ways you can utilize public relations and newswires to amplify your news content to ensure you are reaching your entire targeted audience, ultimately increasing impact and ROI.

Introducing our brand new weekly news series, BizWireTV, an embarrassment of riches.

9 PR Hacks to Increase Impact of Your PR Program

Optimizing Headlines

 4 Times Newswires Resulted in Big Success

Where your news is made

What is Business Wire? Why Amplify Your News?

We at Business Wire will continue to monitor and share emerging technical and behavioral trends that impact news distribution and news consumption in 2016. Stay ahead of the game by signing up for our blog RSS feed or social accounts: Twitter, Facebook, YouTube or LinkedIN. 2016 is going to be a great year for PR professionals. We’re excited to be in the trenches with you.

Click here to share this post on Twitter: http://ctt.ec/se8cQ

 


PR Updates From Around the World for November 23

December 2, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

yay-9389360-digital

Boston
CGPR named Nicole Kieser as senior vice president. Article

Chicago
Spalding has named Walton Isaacson agency of record following a competitive pitch. Article

Wilks Communications Group (WCG) announced the appointment of two senior communications professionals to help lead the firm in its next phase of growth. Article

Cleveland
P&G is aiming to consolidate global PR support for all four of its key business units, as part of the FMCG giant’s overall effort to simplify operations and slash agency costs. Article

Dallas
Transformance, Inc., formerly Consumer Credit Counseling Service (CCCS) of Greater Dallas, has named TrizCom Public Relations as its agency of record. Article

 Denver
Barnhart recently added the Town of Parker as a new client. Article

Los Angeles
MWW Public Relations announced that JP Schuerman has been promoted to president of MWWPR’s Western Region. Article

Miami
Weber Shandwick has launched in Brasilia, marking its fourth operation in Latin America’s biggest economy. Article

Nashville
Nissan has named Kristina Adamski director, Group Communications, Nissan North America, Inc. (NNA) effective Dec. 1, 2015. Article

New York
RoseComm announced it added three new members to its team: Laurie Petersen as vice president, Shwetha Ramani as senior account executive and Stephanie Shaw as assistant account executive. Article

Lincoln Center for the Performing Arts has appointed Mary Caraccioli as its Chief of Public Relations and Media Strategy. Article

Portland
Maxwell PR + Engagement was the recipient of a Pearl Award from the Content Council for creating video content for Dave’s Killer Bread. Article

San Francisco
Praytell today announced its expansion into San Francisco. Article

Silicon Valley
Oracle is shaking up its corporate communications leadership with the hire of Mike Moeller to oversee global PR and social media. Article

Frankfurt
Telekom Austria has appointed Ingrid Spörk as director of corporate communications and sustainability. Article

Cohn & Wolfe has won the Hamburg Elbphilharmonie account. Article

Hong Kong
Darby Doll has left his role as senior advisor, international communications and digital media at Telstra in Hong Kong to return to Taiwan and launch his own independent consultancy. Article

Delicia Tan has been appointed senior director and lead client strategist for major client engagements for Edelman in Singapore. Article

Daylight Partnership has launched a new content creation unit, Daylight IS (Immersive Storytelling), devoted to creating compelling, engaging visual content designed for a multi-screen world. Article

Daylight Partnership has added new clients and services, two years after being launched by former WagEd Asia-Pacific head David Ko. Article

London
Cicero Group and BritainThinks have launched a partnership offering research, polling and political analysis to help businesses prepare for the UK’s European Referendum. Article

Four Broadgate has been appointed as the retained agency of Seneca Investment Managers. Article

Beattie has launched a content marketing business, Only Content. The new business offers three basic services: content strategy, content creation and content placement. Article

Firefly Communications has appointed Christian Sharp as senior account director. Article

Paris
LifeSci Advisors has appointed Chris Maggos as managing director, Europe, to spearhead the expansion of the company’s services to European clients. Article

Café de Costa Rica (Icafé) announced that it has selected Sopexa as its public relations agency in the United States. Article

Sydney
Edelman has hired H+K Strategies veteran Vinod Moorthy to lead its critical Tata business, which the firm manages in conjunction with ad agency Rediffusion Y&R. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this information on Twitter: http://ctt.ec/YpGf8


Corporate strategy, content and philanthropy top discussions at the World Business Forum

December 2, 2015

By Zach Wallens, Specialist, Global Disclosure & Financial Reporting Services

Whether you’re an account executive at a boutique PR firm or a senior investor relations officer (IRO) for a Fortune 500 company, storytelling is likely among your most fundamental job functions. All companies, regardless of their industry, have long communicated stories to customers, investors, internal stakeholders and media. As we adopt various digital technologies, the platforms on which these narratives are consumed continues to change. To thrive in this evolving environment, we can often learn from those who are truly innovators –business leaders, entertainers or, sometimes, people whose profession falls somewhere in between.Panel-7-Herminia-IbarraEarlier this month I had the opportunity to attend the World Business Forum in New York, where, for two days, thousands of executives from around the globe gathered to absorb knowledge from some of the world’s most renowned innovators. With a lineup of speakers that included Herminia Ibarram the Cora Chaired Professor of Leadership and Learning, and Professor of Organizational Behavior at INSEAD, Carolyn Everson, Facebook’s Vice President, Global Marketing Solutions, Virgin Group founder Richard Branson and award-winning actor Kevin Spacey, the conference certainly provided the audience with thought-provoking business ideas, stories and laughs. The theme of this year’s conference was storytelling – specifically, how and why companies should disseminate their unique, compelling stories.

The event hosted by World of Business Ideas (WOBI), and its speakers lectured about wide-ranging topics, and some, in particular, are of definite interest to Business Wire clients. Here are the top business trends and strategies discussed during the conference:

  1. Brands must communicate their stories using several platforms and multimedia is no longer optional

Twitter. Facebook. Instagram. news releases. blogs, email campaigns. In today’s business world, nearly all PR and marketing professionals are familiar with these storytelling channels. However, there is a distinct difference between distributing content via various platforms, and having high audience engagement. According to Facebook’s Carolyn Everson, successful brands don’t just tell their stories, they show them to consumers.Panel-9-Carolyn-Everson“Billions of photos are shared and uploaded, now we’re seeing an explosion of video. Eight billion video views a day on Facebook alone. Every time we estimate video growth, we under estimate it,” Everson said. “Brands love to tell their stories through sight, sound and motion.”

Because mobile devices and apps are such an integral part of consumers’ lives and purchasing decisions, companies must also consider how they can integrate these platforms with their core products, Everson said, noting that Facebook now adheres to a “mobile first” philosophy.

Kevin Spacey echoed many of Everson’s points, particularly her message about businesses needing to convey their stories using new platforms. He also stated producing the best content is still the most important.Panel-13-Kevin-Spacey

“What is it that really elevates these companies to be able to hover above the competition? I tell you, it is the story they are able to communicate, and when we tell better stories, our businesses have a better chance to provide a memorable experience and achieve success,” said Spacey, an Academy Award winner and star of Netflix’s first original show, House of Cards.

“The good news is,” Spacey continued, “with the emergence of new tools and new technology, I think there has actually never been a better moment to make vivid stories that stand out from the crowd.

“The storytellers who thrive are the ones who understand how to use these platforms to elevate their stories.”

Storytelling and content creation were two of the major topics throughout the conference, but other presenters, each from a different industry, spoke more about developing a corporate culture, collaboration and philanthropy.

  1. To build a successful, innovative company, it’s imperative that executives invest in their employees and promote a collaborative work environment.

Mark Bertolini, CEO of Aetna, stated that for organizations to achieve sustainable success, companies must invest in their employees, through salary raises, wellness programs and affordable health benefits.Panel-11-Mark-BertoliniAccording to Bertolini, human capital is a company’s scarcest resource, and the ability to maintain engaged, front-line employees is vital to success within any industry. This sentiment was reiterated by Walter Isaacson, who has written biographies of Steve Jobs, Benjamin Franklin and Albert Einstein. Jobs, Isaacson said, once told him that the team at Apple was the most important product he ever built.

Isaacson further discussed the lessons he gained writing about the world’s most celebrated innovators, and he centered on the necessity for leaders to encourage collaboration among employees. “Innovation relies on collaboration,” he said. “It takes teams of people, rubbing up against each other, to make true imagination into real innovation.”Panel-12-Walter-Isaacson (1)Several of the speakers, including Richard Branson, said that successful business leaders hire employees who are better than themselves. The Virgin Group founder also wasn’t shy about his hatred of ties, his belief that employees’ dressing comfortably spurs creativity, and that Virgin’s corporate culture is an important part of its achievements.

“All a company is, is a group of people,” Branson said. “What sets Virgin Atlantic off against British Airways is the people on the plane, it’s their attitude. So we try to find leaders from other companies who genuinely love people.”

  1. To meet climate change and global development goals, the business community must get more involved.

Branson and Everson each spoke extensively about the philanthropic endeavors of Virgin and Facebook, respectively. The business community, Branson said, has made significant progress in its aim to curtail climate change and develop impoverished countries, but much more is still required.Panel-10-Sir-Richard-Bronson“If business people can join with politicians and social workers and adopt programs, and we’ll have enormous fun overcoming those problems, I really do think we can overcome most of the problems of this world so that our children and grandchildren can have as wonderful life as we’ve all had,” he said.

Everson cited Facebook’s internet.org, an initiative to provide internet access to the more than four billion people without it. Solving this problem, she said, would advance education, healthcare and business in developing nations.

“We believe connectivity is also a human right,” Everson said. “Because we can’t leave four billion people behind as we all continue to have access to information at our fingertips.”

You can see why Business Wire was thrilled to be a media sponsor for this event. These business tips and strategies were the main takeaways from the World Business Forum. Most interesting was that even with speakers from highly different industries and backgrounds, many shared similar opinions regarding the importance of storytelling and of embracing new content platforms. This advice holds especially true for PR and IR professionals, who must regularly communicate their companies’ stories, in press releases, videos and/or social posts. Brands are constantly telling stories to a wide array of audiences, and as the event’s speakers stressed, multimedia distributed over multiple platforms is essential for an effective communications strategy.

Share this post on Twitter now by clicking this link: http://ctt.ec/_g3Le

Note:  Scribed images courtesy of @LudicCreatives. To learn more about visual scribing, rich pictures and infographics, visit their website at www.ludiccreatives.com.


Business Wire’s 2015 Media Survey Reveals Best Practices in Media Relations

October 20, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
Earlier this year, Business Wire asked reporters worldwide their preference for being pitched – from the type of news they prefer, to best practices for continuing relationships after coverage was secured.

The results of the Business Wire 2015 North American Media Survey provide a strong road map for communicators to follow when looking to increase the visibility of their organization via news coverage.

Click here to download the full survey results now:  http://bit.ly/1hOkatq

Media_Relations_Info_FINALStep 1:  Write an interesting release
This may sound easy enough, but in order to catch a reporter’s attention, your news release needs to contain the information they want to cover.

When you craft your next news release, focus on the breaking news and interesting story angles as well as quotes to increase the likelihood of pick up.

Step 2:  Multimedia is no longer optional
As more and more reporters are providing news content for online sources, there is a growing need for multimedia.  What kind of multimedia? The element most preferred is a photographic with graphics, videos, infographics, logos and audio files rounding out the list.

Why is multimedia so important? As we discuss in Let’s Get Visual, multimedia elements allow readers to engage and absorb information in new ways, building deeper emotional connections between the reader and the news story.  And reporters are not just relying on you to provide them with supporting multimedia – more than 64% of reporters are creating their own to supplement content.

In short, if you want to tell your story in your voice, supply reporters with multimedia to ensure the highest possible adoption of your news.

Step 3:  Your News Release Distribution Service Matters
News distribution services such as Business Wire play an important role in the news ecosystem. 63% of media respondents noted that their jobs would be harder without newswires to vet and deliver news releases.  Commercial newswires provide media outlets with an ongoing stream of trusted, breaking news in a variety of formats, allowing reporters to access and produce news coverage throughout the day.  And what newswire do media outlets trust the most?  At 67%, Business Wire continues to be the top newswire of choice for today’s media.

Step 4:  Social Pitching is Not Advised
Despite the use of social media for research purposes or for identifying hot news trends, 75% of reporters said they do not want to receive pitches via social media

Rather than pitch reporters via social channels, use the channels to identify who is writing about your industry and to gain a better understanding to the types of news your top reporters are interested in writing and sharing with their readers.

Step 5:  The Role of Your Online Newsroom
Where do reporters turn to research your pitch? Your online newsroom!

When breaking news hits the reporter’s desk, the next step is for the reporter to research the news, the company and the impact your news has on their readers. 77% of reporters turn to company online newsrooms to find the information they need to turn your news release into a headline.  Frequently updated newsrooms provide reporters, and other interested parties, on-demand access to the news releases, multimedia and other branded content – perfect for reporters responsible for writing news stories in a 24/7 world.

Bonus tip? Share your coverage!
The top metric for judging the success of a news story continues to be inbound traffic to that piece. Help reporters meet this metric by creating a strong coverage sharing program to not only increase views, but awareness of your news.

Securing coverage in a selfie world is not easy, but by following the steps provided in the 2015 Business Wire Media Survey you can build stronger relationships with your key media targets and increase the chance to receive more media coverage.

Click here to share these survey results on Twitter:  http://ctt.ec/3Cyhv

Download the complete 2015 Business Wire Media Survey now:  http://bit.ly/1hOkatq


PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Boston
Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Charlotte
Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Chicago
Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

DC
Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Houston
Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

Miami
3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

Philadelphia
M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

Seattle
The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

Frankfurt
PR.Konektor has appointed Radek Vítek as executive director. Article

London
Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Paris
Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

Sydney
The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

Like this post? Please take a minute and share it out on Twitter:  http://ctt.ec/BQkOT

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates for August 1 – 14

August 14, 2015

By Denise Grayes, Business Wire Atlanta

There have been a huge number of changes this month in the PR industry. Here are just a few of the top stories for your review. Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Media Frenzy Global announced it has been named agency of record across multiple marketing disciplines by LNL Systems. Article

Austin
Umbel has hired Lisa Pearson as chief marketing officer. Article

Salt and Company has named Meghan Flynn as EVP. She is also principal at Meghan Flynn PR. Article

Vacation rental website HomeAway has enlisted Kwittken as competition and regulatory battles within the ‘sharing’ economy heat up. Article

Boston
CÜR Media announced the hiring of Marcy Polanco as Vice President of Marketing, Public Relations and Social Media. Article

Viber has selected Allison+Partners for public relations. Article

Calypso Communications today announced that JMD Industries has selected the agency to develop comprehensive marketing campaigns and build public and media support for JMD’s long-term strategic business development goals. Article

Shift Communications has added entertainment destination Foxwoods Resort Casino to its Boston-based consumer lifestyle practice. Article

Warner Communications announced it has been selected as the agency of record for the All Stars Project, Inc. Article

March Communications has closed the second quarter by adding seven new clients to its roster. Article

Charlotte
Dr. Bruce W. Jentleson has joined APCO Worldwide’s International Advisory Council (IAC) as APCO’s office in Raleigh continues to expand. Article

Steele Rose Communications (SRC) this week opened its new headquarters in Chapel Hill, NC. Article

Chicago
Golin has hired Laura Sutphen to head the firm’s work in social purpose, corporate responsibility, and sustainability. Article

Exposure & Co. opens new office in Milwauke. Article

Resolute Consulting recently received six awards from three different public relations award ceremonies, including four awards from the Publicity Club of Chicago (PCC) Golden Trumpet Awards, the most prestigious awards program in the Midwest. Article

Burson-Marsteller announced Jane Madden has joined the firm as Managing Director, Head of Corporate Responsibility. Article

In the past five months, the client roster at Henson Consulting has significantly expanded to include 13 new locally and nationally prominent brands in the hospitality, corporate, education, technology and not-for-profit sectors. Article

The staff at Chicago-based boutique public relations agency Henson Consulting has expanded to include seven new hires who provide strategy and support for the consumer, hospitality, corporate, creative services and new business teams. Article

Cleveland
Fahlgren Mortine was selected as the public relations agency of record for the North Dakota Department of Commerce, Tourism Division. Article

Hocking College appointed Michael M. Brown as its new executive director of public relations, marketing and community relations. Article

Communication AMMO has added an innovative, proven manager communication training program to its portfolio of services. Article

Dallas
The Point Group announced the acquisition of Dallas-based Forté. Article

Nuñez PR Group announced it has rebranded as TruePoint Communications. Article

Halliburton Investor Relations honored the firm’s founder and chairman, Alan Halliburton, at a 25-year celebratory dinner last month. Article

DC
Hager Sharp has announced that Jennifer Wayman has accepted their offer to become President and Chief Executive Officer. She will begin September 8, 2015. Article

Home Front Communications welcomes Wyatt Queener as Vice President and Director of its Interactive team. Article

Jason Kravitz has been appointed Director of Strategic Communications and Senior Advisor in the Office of the President at the Johns Hopkins University. Article

Abt Associates has named Selena Ramkeesoon as a Vice President within Abt’s U.S. Health division. Article

APCO Worldwide launched its global emergency response offering, APCO ER, to better serve clients facing significant crisis events that require dedicated and immediate emergency response capabilities. Article

Cassidy & Associates has named Russell Thomasson as EVP. Article

Planned Parenthood has hired crisis communication firm SKDKnickerbocker to help it deal with fallout from a series of undercover sting videos produced by the Center for Medical Progress, Breitbart reports. Article

Rami Sharaf, CEO of WorldBridge International Group and member of the board of governors for AmCham Cambodia, joined APCO Worldwide’s International Advisory Council (IAC). Article

The 38 North Solutions team has announced an expansion our services to include communications and public relations expertise through a collaboration with RENEWPR. Article

Edelman has named Bob Knott global chair of its Business + Social Purpose (B+SP) practice. Article

Warschawski announced the promotion of Allison Beers to Senior Designer. Article

Denver
AAR Partners has added a Midwest office location to its New York headquarters and Los Angeles office. The new Kansas City office is launched in partnership with two advertising industry professionals, George Weyrauch and Jay Liebenguth, with 45 years of combined experience. Article

StartingDot Ltd. announced two Colorado companies as Agency of Record leading up to the September 8th launch of the world’s first top level domain for anyone with a passion for snow sports. Scream Agency will be spearheading PR and event relations, while partnering with Native Rank to tackle digital aspects of the campaign. Article

WordenGroup Public Relations has recently added Wildlife Expeditions of Teton Science Schools and WRJ Design to its client roster. Article

Detroit
Lambert, Edwards & Associates announced the promotions of Tiffany Jones to Senior Director, and Amanda Passage and Renee Ketels to Director. Article

Airfoil has officially announced its headquarters will move to downtown Royal Oak, Mich. in fall 2015. Article

Los Angeles
Retailer Toms has hired BWR Public Relations for editorial, entertainment marketing, special events and social media for both the brand and its founder Blake Mycoskie. Article

Haley Miranda Group has expanded its capabilities to include full public relations and social media services. Ashton Spatz has been appointed director, social media and public relations. Maggie Waters joins as senior manager, public relations and Sarah Ledesma joins as social media manager. Article

PMBC Group has promoted Maura White to director, taking on additional new business development and agency management responsibilities. In addition Lisa Inouye has been promoted from senior account manager to media strategist and Andrew McCrea has been promoted to account coordinator. Article

Two new clients have joined Murphy O’Brien Public Relations‘ Real Estate collection: Laurus Corporation and QUIGG. Article

Giant Spoon announced that is has hired Veronica Brothwell as Senior Strategist. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

The Lagrant Foundation has appointed Raul Reis to its board of directors. Article

NRPR Group announced its newest client, DeLon, a hip-hop artist, producer and DJ from Los Angeles, with a strong international following. Arti cle

ANTHEMIC Agency announced its partnership with DTS, Inc. Article

4 Two Life is a newly-established multidisciplinary communications agency that hustles and grinds 27/7 for its clients, right down to the last drop. Article

Universal Pictures has named Teri Everett as EVP of global communications, effective August 17. Article

A team of nationally renowned PR specialists, journalists, legal analysts and victim advocates announced that they’ve banded together to create Cavalry Public Relations. Article

Miami
Edelman has made Carlos Correcha-Price the GM of its Miami office. Article

La Cita de las Americas named Vine Communications its PR agency of record for all media outreach in North America. Article

JoTo PR has BodyHealth as a new client for its healthcare PR unit. Article

JoTo PR moves to complete remote workforce. Article

C.Suite Communications recently added Lauren Opelt to the account service team as a senior account manager. Article

Oracle has handed its Latin America PR brief to Burson-Marsteller, adding to the global product PR work the agency secured earlier this year. Article

Brandstyle Communications today announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque. Article

The Public Relations Society of America Sunshine District honored Curley & Pynn Public Relations and Marketing Communications with one of its 2015 Radiance Awards, recognizing the best public relations programs and tactics in the state. Article

Red Banyan Group announced the appointment of Robbin Lubbehusen, MBA, as its new Vice President of Operations and Marketing. Article

The University of Florida’s College of Journalism and Communications named Robert Norberg as Director of Strategy and Research at student-run The Agency effective immediately. Article

Vine Communications announced the addition of Christine Siervo as the new Senior Account Executive. Article

Balsera Communications has announced that it has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. Article

Llorente & Cuenca has entered the US market with the opening of an office in Miami. Alejandro Romero, managing partner and CEO for Latin America, will lead the Miami office. Article

WorldWise PR Affiliates announced that SGR Comunicaciones of Buenos Aires, Argentina and Sabina Covo Communications of Cartagena, Colombia have joined its global alliance of independent public relations firms. Article

Diamond Public Relations expanded its hotel and resort client roster with the addition of CasaMagna Marriott Puerto Vallarta Resort & Spa. Article

Minneapolis
PadillaCRT has added Anastasia Lopez as vice president of social media in the firm’s New York office and Matt Fairchild as vice president of technology and innovation, leading digital strategy, user experience and development teams from the Minneapolis headquarters. Article

Tunheim has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions.  Article

Pheasants Forever and Quail Forever announced Anthony Hauck as the organization’s director of public relations. Article

Nashville
Oncologix Tech announced the appointment of Nikole Jessie as the Director of Marketing and Public Relations. Article

New Orleans
Deveney continues to grow its dynamic team, recently hiring Creative Director Rachel Wilson to take the helm of the firm’s creative department. Account Executive Savannah Urban and Senior Account Coordinator Brittany Cruickshank are new additions to the account services team. Article

Newport Beach
Bravo Brio Restaurant Group has appointed Morgan Marketing & Public Relations as agency of record representing its Southern California BRIO Tuscan Grille locations at the Irvine Spectrum Center and Victoria Gardens in Rancho Cucamonga. Article

Copernio announced that it is a multiple award recipient in the 2015 Hermes Creative Awards for outstanding public relations work. Article

New York
Paul Newman has left the Publicis-owned MSLGroup 18 months after joining as president of North America. Article

The Confederation of North, Central America & Caribbean Association Football (CONCACAF) has engaged Global Strategy Group to assist with public affairs and communications regarding the Confederation’s reform efforts. Article

MDC Partners agency Kwittken has launched KFF, a new lifestyle and entertainment “agency-within-an-agency,” specializing in high-impact publicity, consumer and media events, celebrity influencer engagement and brand partnerships. It will be led by director Michelle Aselta. Article

Ortho Clinical Diagnostics has named Kristie Bouryal as chief corporate brand and communications officer. Article

Darrow Associates has hired Tad Gage as a managing director. Article

GCI Health has begun working with InVivo Therapeutics and Neuraltus Pharmaceuticals. Article

Crossmedia announced that it has been named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. Article

Glass Lantern PR and SGC have announced a strategic partnership tailored for the marketing/development needs of the broadcast industry. This partnership offers a single source business solution for high impact results, designed to propel start-ups and known brands alike to that next level of success. Article

Tiffani Cailor joins Bermuda Tourism Authority (BTA) as director of public relations and content development. Article

The American Heart Association (AHA) announced its Founders Affiliate board officers for the 2015-2016 fiscal year beginning July 1st. Gil Bashe, Managing Partner, Health, Finn Partners, has been named Affiliate chair. Article

DraftKings has named United Entertainment Group as its communications agency of record. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

As Beautiful Planning Marketing & PR (BPMPR) continues to expand their global reach, the public relations firm has been contracted by the legendary French cabaret, The Moulin Rouge, for their highly anticipated debut in the United States this coming fall. Article

DeVries Global has recently been named US public relations agency of record for Los-Angeles based cosmetics brand wet n wild, a division of Markwins Beauty Products. Article

Lou Hammond & Associates has added five new clients for public relations, digital marketing and positioning. Article

Issa PR has added Bloom + Grace to its list of clients. Article

Edelman and United Entertainment Group have expanded their Olympic marketing and communications offering in advance of the upcoming Rio 2016 Olympic and Paralympic Games. Article

Relevance New York announced the relocation of its Midtown headquarters. Article

Stern + Associates and Stern Speakers announced the firms’ rebranding as Stern Strategy Group. Article

Didit has acquired the Manhattan-based, public relations firm, JB Cumberland PR. Article

G&S Business Communications has appointed Kevin Pchola as vice president to accelerate the agency’s expansion in consumer categories, including home and lifestyle, as well as building and construction segments. Article

Among new senior staff hires for MMC, Matthew Anderson has been named the agencies first CMO. Reporting to Anderson is Annie Fileta, Vice President, Marketing, who will partner with him on agency marketing. Article

MDC Partners public relations agencies expect “business as usual” following the departure of holding company chief executive Miles NadalArticle

After the New York Post reported that former Democratic lawmaker Anthony Weiner was hired by MWW, the firm issued a statement “clarifying” that Weiner will serve as a member of its board of advisors. Article

Seton Hall University is launching a College of Communications and the Arts. Professor Deirdre Yates will serve as interim dean of the college, and the search for a new dean will begin this fall. Article

Two prominent New York nonprofit organizations, Children of Promise, NYC and the New York Society for Ethical Culture have retained Momentum Communications Group. Article

Finn Partners has been awarded the North American public relations account for Crystal Cruises. Article

Babbler has tapped Emerging Media as its Agency of Record. Article

MWW Public Relations announced it is “pearing” up with Harry & David to serve as its official public relations agency. Article

A team of entrepreneurs in the marketing field have found an effective way to compete with corporate America for big business. The NYC Marketing Resource Group is a marketing collaborative comprised of fifteen entrepreneurs each specializing in different fields within the marketing arena. Article

The Animal Medical Center (AMC) announced the appointment of Jennifer Petrisko to the position of Executive Director of Marketing Communications. Article

Phoenix
Serendipit Consulting announced it has retained 13 new clients and several student housing projects to its lineup since the start of 2015. Article

San Francisco
The popular workplace tool Slack has brought on Julia Blystone to lead communications. Article

Waggener Edstrom Communications (WE) brought on Miranda Duncan as Senior Vice President to join the rapidly growing Healthcare team. Article

Allison+Partners announced the addition of Henk Campher as executive vice president, Social Impact. Article

Harden Communications Partners announced Cindi Goodsell has joined as a director of the firm. Article

Seattle
Thompson & Co. Public Relations added experience to its Anchorage, Alaska, office with the addition of Abby Cooper as account executive and Sydney Brusewitz as account coordinator, as well as the promotions of Nikkie Viotto and Emily McLaughlin to junior account executives. Article

R2C Group announced that it has been selected as the TV creative and media agency for Blinds.com. Article

Silicon Valley
Singularity University has enlisted Ogilvy PR‘s startup division amid reports the university is planning to convert from a non-profit into a for-profit corporation by the end of the year. Article

Networking and storage giant Brocade is looking to consolidate its global PR efforts as the company evolves its positioning to include more software services. Article

Chicago & Cleveland
Rhea + Kaiser has added two recent college graduates as full-time staff. Article

Minneapolis & New York
Anastasia Lopez joined PadillaCRT as vice president of social media. Matt Fairchild joined the agency as vice president of technology and innovation, leading PadillaCRT’s digital strategy. Article

Hong Kong
Lewis PR has appointed Scott Pettet senior vice president, Asia Pacific. Article

Hill+Knowlton Strategies has appointed Pamela Teo as regional HR director for Asia Pacific. Article

Zeno Group Asia has appointed Tony Ray Pereira as executive creative director for its Singapore office. Article

SERMO has signed a new agency partner in China. Article

Text100 announced that it is now working with audio and entertainment systems provider Pioneer and creative technology company iQNECT. Article

London
The Associated Press has hired W Communications to handle the launch of two AP and British Movietone YouTube channels that feature more than one million minutes of digitized film footage. Article

Geoff Beattie has joined APCO Worldwide as executive director. Article

Edelman has named Naheed Mehta as head of its global government communications office. Article

Grayling has been appointed as Mitel‘s agency of record across EMEA, following a competitive pitch earlier this year. Article

Canary Wharf Group has appointed Brands2Life to handle consumer and lifestyle PR. Article

Victor Benady, previously global head of digital at Grayling, has been promoted to the newly created position of global creative director, with a seat on the firm’s global board. Jan Mikulin takes the digital role vacated by Benady and has been promoted to global head of digital marketing, a new role focused on supporting the Grayling network in delivering digital marketing services. Article

Guardian Industries‘ glass group in Europe has selected EMG as its lead media relations and marketing communications agency in the region, including Russia and the CIS. Article

Belmond has appointed Maria Kuhn as corporate director of communications. Article

Four Communications has received a £10 million investment of equity finance from BGF (Business Growth Fund). Article

Cohn & Wolfe has appointed Kate Joynes-Burgess as its new head of digital and integrated marketing for the UK and EMEA. Article

Tina Woods has joined Lansons as a board director to launch Lansons Health, a start-up helping healthcare clients navigate disruption. Article

Stir PR has added French regional wine denomination Pays d’Oc IGP to its client roster. Article

Brad Fishman has partnered with UK franchise industry experts Sally Anne Butters and Lucy Maisey to form Rev PR. Article

Andy Annett has been appointed as Managing Director of TODAY Ogilvy & Mather Myanmar. Article

Tim Sutton is returning to London to expand his international leadership duties at Interpublic Group, adding chairman of Weber Shandwick EMEA to his existing role as chairman of the firm’s Asia-Pacific operations. Article

Paris
Etihad Airways has appointed the Cheil Network to handle its global digital and social marketing activities following a competitive pitch process. Article

InterContinental Hotels Group has appointed Cicero Group to provide retained public affairs advice in London and Brussels after a competitive pitch process. Article

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa. Article

Sydney
The Bill & Melinda Gates Foundation has hired the MSLGroup as the organization looks to work with Indian governments to ensure access to health services. Article

Mullen Lowe Lintas Group has announced leadership for its newly launched creative agency Mullen Lintas. Article

Volkswagen Passenger Car has appointed Nitisha Agrawal as head of public relations. Article

DEC Communications has been appointed by Mirvac to support its residential portfolio. Article

WPP is partnering with the Indian School of Design & Innovation on the establishment of the ISDI WPP School of Communication. The partnership will help create a three-year undergraduate diploma program in communication based on a work-study model that brings together an academic curriculum and practical application. Article

Zeno Group India has made several new additions to its leadership. Article

Toronto
Ireland + Hall Communications has expanded its health and wellness roster with two new clients. Article

National Public Relations has bought Equicom from TMX Group. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this week’s PR updates on Twitter: http://ctt.ec/u144z


Follow

Get every new post delivered to your Inbox.

Join 46,791 other followers

%d bloggers like this: