Business Wire’s Ibrey Woodall on Mobile Investor Relations

May 5, 2010

Ibrey Woodall

Business Wire’s Director of Client Development, Ibrey Woodall, has an article in today’s Bulldog Reporter IR Alert, “Are You Ready for 3G IR? Investor Relations Should Heed the Momentum of Mobile.” With the explosive growth of the mobile internet, financial and investor information joins the other types of content that needs to be prepared for the 3-inch screen, and as soon as possible.

Ibrey offers key tips for getting your own site up to speed:

As many components, as technically possible, that are found within an investor relations website should also be readily available for mobile browsing. Stock quotes, stock charts, stock history, events, investor relations contacts, company information, financial press releases and more should be properly formatted for legibility. Smartphones have small viewing screens, so attention to display is particularly important for financial content. Table columns should line up, navigation icons should be larger, and scrolling should be limited to one direction.

Click through to read even more in-depth suggestions and analysis.

Mobile Is A Game-Changer

January 20, 2010

Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people.  Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.

It makes sense.  Never before have consumers of information been more in charge of when, where and how they get it.  Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere.  Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.

Take a look at the expected growth of mobile internet devices over the next few years.  The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009.  And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”

So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it:  Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels.  And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.


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