Looking to learn more about the art and science of Search Engine Optimization? Join Joseph Miller, EON Product Manager, for a new batch of tips from his SEO Tip Jar.
In the age of Google, links truly make the world go round and your press releases are no exception. Every press release is an opportunity to push your story out to the world and influence how your company is seen, not only by people but search engines as well.
In the previous edition of SEO Tip Jar, I went into the why behind the benefit of links. This article will cover some success stories and techniques on how to get more benefit from your links.
Search engines consider hundreds of factors in determining their ever-changing search rankings for pages across the web, but chief among them is link text from other sites. Consider a site such as NBA.com, the official site of the National Basketball League. Using an analysis tool, I can see that some of the most popular keywords linking to nba.com are: NBA, NBA.com, National Basketball Association, NBA Official Site, Basketball, and NBA Basketball.
All these keywords linking to them reinforce both the brand name and the site’s strong relevance to basketball, so it’s no surprise that NBA.com is the top result in search.
Your company or organization may not have the wide consumer reach of the NBA, but you still need to build awareness regardless of your industry or niche. Every press release you put out is an easy opportunity to build more links and generate long-term SEO advantages for your site.