BW’s Laura Sturaitis in New Book on Product Launch

April 29, 2010

Business Wire’s own Laura Sturaitis, Executive Vice President of Media Services & Product Strategy, is quoted in The New Launch Plan: 152 Tips, Tactics & Trends from the Most Memorable New Products, a new book by Joan Schneider and Julie Hall from Boston-based PR firm Schneider Associates (disclosure: SA is a Business Wire client). In the book, which is about how integrated marketing ideas fuel and sustain successful product launches, Laura discusses how enhanced press releases can improve product launches. Specifically, she discusses how links and multimedia improve the visibility of press releases and the importance of being able to measure the ROI of a release.

For more information, check out the press release about the book. The New Launch Plan is on sale now & can be purchased on Amazon here.


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