The Women of Berkshire Hathaway: BW CEO Cathy Baron Tamraz Interviewed by Bloomberg TV

May 8, 2013

During Berkshire Hathaway’s Annual Shareholders meeting on Saturday May 4th, 2013, Bloomberg TV’s “In The Loop” host Betty Liu interviewed three female CEOs from Berkshire Hathaway’s subsidiary companies; Cathy Baron Tamraz, CEO of Business Wire, Mary Rhinehart, CEO of Johns Manville, and Susan Jacques, CEO of Borsheims. The three women speak out about the role of females in business and the vast opportunities now available for women.

When Liu commented that, to someone looking in, five female CEOs is not an impressive number for Berkshire Hathaway, Business Wire’s Cathy Baron Tamraz said, “Change comes slowly. [Warren Buffett] didn’t buy these other businesses because there were men running them . . . He is always looking for the best person for the job.” Watch the full interview to hear more from the women of Berkshire Hathaway.

The Daily Dog Interviews Marketing SVP Tom Becktold on PR’s Role in the Marketing Process

October 25, 2012

The Daily Dog, as part of their “Exhibitor Insights” video series from this month’s PRSA International Conference, spoke with Tom Becktold, our SVP Marketing, about how PR pros are in a perfect position to drive companies’ greater marketing messages, how social media has given PR a bigger presence in C-suite decision making, and how PR should be guiding marketing and advertising. Check out Tom’s interview with Richard Carufel below:

Interview: Cathy Baron Tamraz on “2 Minutes & More”

August 5, 2010

Business Wire CEO & Chairman Cathy Baron Tamraz recently sat down for a few minutes with Renee White Fraser and Betsy Berkhemer-Credaire, hosts of 2Minutes&More, an hourlong business program that airs Sunday afternoons on KFWB-AM in Los Angeles. Both of the hosts are successful business owners who each week share their own tips for success and interview others to inspire success and entrepreneurship.

Cathy Baron Tamraz

BW Chairman & CEO Cathy Baron Tamraz

Cathy’s fifteen minute segment covers topics ranging from how Business Wire helps its clients by being a credible, trusted source of news:

“When a release runs over Business Wire, Dow Jones, Reuters and Bloomberg, as examples of financial wires, they don’t check the source, because they know that, coming from Business Wire, we’ve done that. The release will go out a lot faster, it will be automatically posted to their constituencies. Everybody has faith that when it comes out through Business Wire, it’s real.”

. . . to how our formatting and distribution models help our users with their SEM and SEO efforts, to our acquisition by Berkshire Hathaway and our own successful corporate culture:

“We’re a real homegrown kind of company. We’re close with each other, we run it very entrepreneurial, but we’re serious about what we do. [I’ve] been there 31 years, and I like to know everybody’s names, and their families and what’s going on in their lives, and I really think that builds loyalty and good morale. We’re all about the longer you stay with us, and continue to do a great job for us and take care of the company, the more we want to take care of you.”

Cathy’s interview was part of a program on “Public Relations & Earned Media”; listen to her segment here. And be sure to listen to the rest of the program, which includes interviews with Business Wire users Susan M. Tellem, CEO of Tellem Worldwide, and Rebekah Illiff, owner of Smart Girls Consulting.

Business Wire’s Monika Maeckle in Communicate Magazine

February 27, 2009

Communicate, a UK publication for corporate communications professionals, has a new article on listening to the social media world and managing your reputation.  The article includes comments from our own Monika Maeckle, VP, Media Services and Product Strategy, and the voice of Business Wire’s Twitter feed.  Lots of great info there for communicators new to social media who are looking for tips — go read!


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