by Andrea Gillespie, Account Executive, Business Wire Chicago
Cheryl Corley, National Desk Correspondent, NPR
Based in NPR’s Chicago Bureau, Cheryl Corley travels primarily throughout the Midwest, covering issues and events from Ohio to South Dakota as a National Desk reporter.
- Cheryl is interested in stories that have a national or at least a broad Midwestern scope. If a story is too focused on one specific state or city, she will refer the person to the local station.
- Because of the radio format, she is not as interested in video. Adding still photography is helpful to create interest in your pitch, but no attachments.
- The librarians for NPR are frequently called upon by NPR correspondents to do research for stories, so they are good contacts to have. They regularly scour and post queries to social media sites for experts.
Jason Dean oversees coverage of subjects including economic, political and cultural developments in the Midwest; national education issues; the agriculture and foods business; the airline and aerospace industries; and key financial exchanges.
- Jason prefers personal pitches – just plugging his name into an email that went to a large group of people doesn’t fool him.
- He also suggests doing research to identify which WSJ/Dow Jones reporter covers your industry. The Chicago Bureau does not cover all Chicago companies. For example, Chicago tech companies are covered by the San Francisco bureau.
- Pitch visuals. With every story they cover, they consider what type of video component can be added to it. While they prefer to shoot their own video, it’s helpful to include a link to b-roll or your spokesperson in action in your pitch. He requests links only – no attachments.
Andy Fies, Producer, ABC News
- Andy is interested in covering stories from all Midwestern companies, but he is mostly drawn to those that show how people on the street are being affected. They want to put a personal view into every story they cover.
- As ABC recently merged with Yahoo! News, consider the digital version of your story. This means photos and visuals of your story are necessary.
As an editor in the business news section, Greg Stricharchuk works with reporters and helps conceptualize and edit their stories. He’s also specifically responsible for the Sunday business section.
- While you can copy Greg on your pitches to reporters, it’s best to read the paper and know who writes about your topic. Pitch them directly first.
- Greg is mainly interested in publicly held companies – not so much private companies or organizations, unless they are starting an industry trend or obtaining significant funding.
- Don’t pitch experts 2-3 days after a story breaks. Oftentimes, stories are starting to form days before the actual news breaks. Get your expert pitches to the appropriate editor before that happens.
- Remember that the Tribune is comprised of six newspapers, online sites and TV stations. Pitches that show how the story can cross all mediums are typically well-received.