Sacramento Media Discuss Industry Trends, Give Tips for PR Pros

May 15, 2009

Business Wire Sacramento hosted a panel discussion last week with four distinguished Sacramento area journalists who discussed methods of reporting technology, business and real estate stories in the region and on a national level.

The panelists (from left to right) were:

The panelists discussed some of the trends in their industries, including:

  • Mr. Barr says CPR has recently been doing “incidental business coverage,” as the economy and housing are of major importance to their listeners. CPR is interested in how individuals are being affected by the economy.
  • Mr. Veen notes that, despite being a monthly publication, Government Technology is constantly looking for stories to print online as a complement to their print edition. Because of these online opportunities, they are becoming more diversified. They are interested in how city, county or state agencies are trying to run more efficiently to better serve their constituents. They are also interested in where stimulus money is being spent.
  • Ms. Turner says the SBJ is interested in topics like how companies are cutting costs and how business is changing with the aging population.
  • Mr. Wasserman says one major focus with the Bee recently is “greentech,” which includes solar power, venture capital behind green tech, green construction, green fuels and green transportation.

When asked “How can PR professionals make your job easier?,” some of the responses included:

  1. Ask “Is this really news worthy?”  Distinguish between internal news that your company would find of interest versus general news that appeals to a greater audience.
  2. Put reporters in direct touch with someone at the company.
  3. Video!  Panelists all agreed that video can really enhance a story.
  4. Finding the human angle, particularly how one person is being affected by something.

All the panelists noted that they usually need at least two people to verify a tip. They prefer pitches via email, versus fax or phone, and they are all also on Twitter Facebook and write active blogs for their outlets.

Local Business Wire offices host several events each year on PR, IR and media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Upcoming Business Wire Events – April 20 Edition

April 20, 2009


Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Lunch & Learn: Press Releases as Web Pages and Marketing in a Down Economy

Hosted by Business Wire Phoenix

Join Business Wire Phoenix for a two-part lunch seminar. Business Wire Account Executive & New Media Specialist Malcolm Atherton leads “Part I: Your Release Wants to Be a Mini Web Page,” a discussion on developing release content for long tail online visibility. Then, Jeff Luth, President, Luth Communications, presents “Part II: Fear and Loathing in Your Marketing Department: Positioning for the Upturn,” a discussion on best practices for marketing departments during the down economy. This event is free for all attendees.

Tuesday, April 21 at 11:30am MT
Union Square Boardroom
6991 E. Camelback Rd. Suite D-210, Scottsdale, AZ 85251
To register: RSVP by Friday, April 17 to Billy Russell at or call 480-990-9942 or visit

The Role of the Canadian Media in the North American Energy Sector

Hosted by Business Wire Canada

Join Business Wire Canada and a dynamic panel of industry experts for an interactive discussion about the role of the Canadian media in the North American Energy sector. Panelists include Charles Frank, Business Editor, Calgary Herald; Claudia Cattaneo, Calgary bureau chief, Financial Post; Gordon Jaremko, Editor, Alberta Oil Magazine; and Wilf Gobert, Chairman, Calgary Economic Development. This event is free for all attendees.

Thursday, April 23 at 2:00pm MT
Fairmont Palliser Hotel, Leduc Room
133 9th Avenue SW, Calgary, Alberta , Canada
To register: Please RSVP by April 17 to Rhianna Padamsey at

Effective Communication Strategies in Challenging Times

Hosted by Business Wire Charlotte

Join Business Wire Charlotte for lunch and a discussion about effectively communicating your message during challenging times. Listen and learn best practices from both IR and PR professionals in the field as well as members of the media. Panelists include Kiley Rawlins, VP of Investor Relations & Communications, Family Dollar Stores; Patrick Scott, Business Editor, The Charlotte Observer; and Laurie Tardif, Media Relations Manager, Goodrich Corporation. Brandon Uttley, APR, President, PRSA Charlotte and Web Business Freedom will moderate. This event is free for Business Wire members and $10 for non-members.

Tuesday, April 28 at 11:30pm ET
The Morehead Inn

1122 E. Morehead St., Charlotte, NC  28204
To register:  Please RSVP to Angela Hayworth at or 704-347-1590 by Thursday, April 23.

Business Reporting: Meet the Media Covering Tech and Business in Sacramento

Hosted by Business Wire Sacramento

For this Conference Series Media Breakfast, a panel of local tech media share and discuss how they report on the business and technology stories that are unique to Sacramento and add their perspective on this important topic. Learn best practices in business media relations. Panelists include Melanie Turner, Technology Reporter, Sacramento Business Journal; Joe Barr, News Director, Capital Public Radio; and Chad Vander Veen, Associate Editor, Government Technology. This event is free for all attendees.

Thursday, April 30 at 8:30am  PT
California Chamber of Commerce
1215 K Street 14th Floor, Sacramento, CA 95814
To register: RSVP to Trina Laird at or call (916) 772-2570 by Tuesday, April 28th

The Changing Media Landscape

Hosted by Business Wire Philadelphia

Business Wire, Philadelphia’s only local wire service, and the Science Center partner for this media panel discussion on media relations in a Web 2.0 world. We’ve brought together some of the area’s top journalists and bloggers, including Bernard Dagenais, Editor, Philadelphia Business Journal; Mike Armstrong, Business Columnist, PhillyInc Blog Editor, Co-Host of Philadelphia Business Today, and Business Columnist for The Philadelphia Inquirer; Ed Silverman, Bureau Chief, The Pink Sheet and In Vivo blogs, Elsevier Business Intelligence and Founder of the Pharmalot blog, to share their thoughts on media relations and the future of the industry. This event is free for Science Center and Business Wire members, and $25 for non-members.

Friday, May 1 at 8:00am ET
University City Science Center
3711 Market Street, Suite 800, Conference Room Fuller A&B, Philadelphia, PA 19104
To register: Please RSVP to Kate Carr at with the subject line: Media Breakfast: Changing Media Landscape Registration by Wednesday, April 22.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit

No Joke: Fighting PR Tomfoolery on April Fools’ Day

April 3, 2009

As much as we enjoy playing spectator to the fake news circuit, we appreciate the mention of our April Fools’ policy in PR Newser’s round-up of this year’s tries in headlining gotchas. Business Wire continued its strict vigilance against April Fools’ related joke releases crossing our wire this April 1st. As our senior vice president of Marketing, Business Wired’s own Tom Becktold put it:

“For Business Wire, April Fools is a pretty high-alert day. Our newsrooms and staff are on the lookout to block April Fools press releases from getting on our wire. We ask our clients not to send us fake press releases tied to April Fools campaigns…Our users trust us for legitimate copy.”

It doesn’t sound like many mainstream sources fell for the Lawn Mower Racing Hall of Fame & Museum of America from the US Lawn Mower Racing Association (the museum is fake, but the organization is real) or The Guardian newspaper’s switch to a completely Twitter-based platform (okay, that one was pretty good). Still, we’re sticking to our policy of leaving releases not marked as an April Fools’ item off our wire on April 1st. Sorry, jokesters.

Upcoming Business Wire Webinars – March 20 Edition

March 20, 2009

Here at Business Wire, we pride ourselves for being experts in all things press releases. We invite you to join us for our free award-winning webinar series throughout the year. Our industry professionals take you through interactive discussions, digging deep into the latest trends in the business as well as long-asked questions about press release strategy. Here are some of our upcoming free webinars:

Press Release Optimization: Build Your Press Release
Like a Pro

In this webinar we’ll dig deeper into the relationship between your company’s overall Search Engine Optimization (SEO) strategy and its Press Release Optimization strategy. We’ll examine the concept of Press Release Optimization (PRO)–an effective combination of coding and craft–and provide tips on selecting keywords using Business Wire’s Press Release Builder. The goal? Increased online traction. Join Business Wire SEO experts Maria Van Wambeke and Michael Toner for this free hour-long webinar.

April 2, 2009 at 1pm EST

For more upcoming Business Wire webinars and events, visit

Applying Buffettisms to All Walks of Life

November 24, 2008

c0r3Berkshire Hathaway CEO Warren Buffett (disclosure: Business Wire is a subsidiary of Berkshire) has been called many things— the “greatest stock market investor of modern times,” for a while the richest man in the world, one of the most influential people in the world and one of the most generous and inspirational—but it’s doubtful he’s ever been called a search marketing expert.

We enjoyed this recent clever article from Steve Baldwin at Media Post’s Search Insider, relating some famous Warren Buffett quotes to major issues in search marketing (using Buffett ubiquities like “I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over” and “Price is what you pay. Value is what you get” to discuss the problems in going after the top placement on high-traffic keywords and the additional marketing intelligence value received from paid search). It’s an interesting study in Buffett’s ability to draw life lessons from different situations that can apparently be applied to just about anything.

Baldwin also chose to include another of our favorite Buffettisms, “Your premium brand had better be delivering something special, or it’s not going to get the business.” That one in particular applies to every form of marketing. As Warren Buffett might say, “If you think about that, you’ll do things differently.”


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