Looking Ahead: Business Wire in 2016

January 4, 2016

A special message from Cathy Baron Tamraz, CEO and Chairman, and Gregg Castano, President of Business Wire.

Change is a constant in our industry and 2015 was no exception. While new communications platforms and technologies are launched with stunning regularity, the core premise of our business, the act of sharing your stories with the audiences that matter most, has remained the same. This year, Business Wire has invested in capabilities that make your news more shareable, measurable, secure and engaging. We like to say Business Wire is “Where your news is made” and our commitment to living up to that statement drives us forward every day.

Where your news is made

Business Wire’s evolving commitment to our client’s news is best illustrated by the recent launch of “BizWireTV”, a video news collaboration with Al Roker Entertainment. The twice-weekly digital video series covers trending stories distributed via Business Wire, using media analytics and social monitoring tools to spotlight stories with broad reader resonance. BizWireTV profiles disruptive startups, hot new products, business trends and companies to watch. While story selection is determined by reader engagement analysis, all segments are based on releases published across the Business Wire network.

With the rise of video as a popular asset, Business Wire provides a unique opportunity for coverage. Business Wire is the only commercial news wire accessible via AP Video Hub, the leading resource for online publishers and major broadcasters worldwide. AP Video Hub provides broadcast quality video to digital publishers, news portals, and broadcasters, including 350 of the world’s largest media companies in 100 countries.

AP Video Hub

Videos distributed by Business Wire now receive global visibility via AP Video Hub

We also realize that today it is all about return-on-investment; our measurement reports are continuously refined to provide metrics that validate the success of your communications campaign. Our goal is to provide the tools and turnkey solutions that will create greater awareness of client content via the expanding range of platforms used by information consumers.

A key competitive advantage is our international distribution network. We augmented our Brazil reach via a multichannel platform that includes DINO, Brazil’s leading press release portal. We also launched 19 language-based Twitter feeds, including Chinese, Japanese, and Spanish. Business Wire offers more than 80+ Twitter feeds — at no additional cost — amplifying the visibility of our clients’ news to an ever-increasing audience.

Lastly, we maintained our thought-leadership programs, including publications, surveys, and webinars. Publications included our“2015 Media Survey,” a “Complete Guide to Modern Public Relations,” and “Let’s Get Visual: Multimedia and the News Release.” We look forward to more engaging programs and professional development guides in the year ahead.

With your business needs guiding our efforts, we are focused on identifying emerging platforms, while maintaining the core values that clearly differentiate Business Wire from its competition: client service, local newsrooms/editorial accuracy, and value-based pricing.

We again thank you for your business and express our appreciation for your trust and confidence.

Our best wishes for 2016, hoping that it will be a year of peace, health and prosperity for all.

Sincerely,

Cathy Baron Tamraz, CEO, Business Wire and Gregg Castano, President, Business Wire
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16 Easy Ways to Fix Your PR Program for 2016

December 28, 2015

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

In the last year, PR has changed. Drastically. If you are still distributing text only news releases, aren’t measuring your inbound traffic, not leveraging the power of social shares or are still thinking that media relations is a mystery, you have a lot to learn before we move into 2016.

2016 is the year of content amplification. As companies create more and more news and brand content, they are realizing that there is no such thing as good content, only seen content. Is your content being seen?

As 2015 comes to a close, we at Business Wire want to share the many ways you can utilize public relations and newswires to amplify your news content to ensure you are reaching your entire targeted audience, ultimately increasing impact and ROI.

Introducing our brand new weekly news series, BizWireTV, an embarrassment of riches.

9 PR Hacks to Increase Impact of Your PR Program

Optimizing Headlines

 4 Times Newswires Resulted in Big Success

Where your news is made

What is Business Wire? Why Amplify Your News?

We at Business Wire will continue to monitor and share emerging technical and behavioral trends that impact news distribution and news consumption in 2016. Stay ahead of the game by signing up for our blog RSS feed or social accounts: Twitter, Facebook, YouTube or LinkedIN. 2016 is going to be a great year for PR professionals. We’re excited to be in the trenches with you.

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PR Updates From Around the World for December 20

December 23, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

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Atlanta
Brandware has been selected by Ashton Woods as its public relations agency partner. Article

communications 21 (c21) has hired Jaclyn McDougal as senior account manager to join the c21 team. Article

Boston
BOND announces the hiring of Deana Martin as its new Director of Marketing. Article

Chicago
Grisko has launched an integrated marketing communications campaign to promote the debut of the new Chicago-region Ventra Mobile App, the first-ever transit payment app of its kind in the nation. Article

Frequency540 has hired creative talent Suzanne Michaels to oversee its creative department. Article

Finn Partners Chicago named One of the City’s “50 on Fire” by Chicago Inno. Article

Dallas
Halliburton Investor Relations & Communications (HIR) announced the election of Hala Elsherbini onto the National Investor Relations Institute (NIRI) National board of directors. Article

DC
Elly Spinweber Burke has joined The Glover Park Group as a vice president in the strategic communications division. Article

President Obama has appointed John Kirby as assistant secretary for public affairs, Department of State. Article

The International Coach Federation (ICF) named Stanton Communications its global public relations agency of record. Article

Crosby Marketing Communications has won four awards in the 2015 Best in Maryland awards competition of the Maryland Chapter of the Public Relations Society of America (PRSA). Article

Catherine Melquist, senior vice president of Sage Communications‘ Satellite division, was recently selected to be the new Mobile Satellite Users Association president. Article

Warschawski announced that it has hired John Devor as a Senior Developer. Article

BitFury Group announced Jamie Smith joined the team as Global Chief Communications Officer. Article

Detroit
Vanguard Public Affairs has announced the addition of Andrew Heller. Article

Los Angeles
Laura Ackermann is now launching Advantage Public Relations effective December 15. Article

Myriad Marketing announced it has acquired Spring O’Brien. Article

Farmers Insurance announced it selected Leesa Eichberger to lead its Brand and Sponsorships unit. She will begin in her new role on January 4, 2016. Article

Miami
Llorente & Cuenca has acquired 70 percent of US firm EDF Communications. Article

Diamond Public Relations is now working with Opal Sands Resort in Clearwater Beach, Florida. Article

República announced that it was selected by PR News as one of the “Top Places to Work in PR.” Article

Minneapolis
General Mills has hired Mary Lynn Carver as vice president of global corporate communications and chief communications officer. Article

RiverMend Health has chosen Maccabee Public Relations as its agency for media relations, social media marketing and corporate communications. Article

Pineapple RM announced it has promoted Cassie Roman to account executive. Article

Ralph Crosby, Founder and Chairman of Crosby Marketing, received the Lifetime Achievement Award from the Public Relations Society of America Maryland Chapter. Article

Gage announced it has hired Dan Hellerich as tech lead and Lauren Johnson as engagement manager. Article

Nashville
Heather Husek has joined McCarthy Holdings as vice president, corporate communications. Article

Brian Bartow, a member of the St. Louis Cardinals‘ communications department since 1987, has been named the recipient of the 2015 Robert O. Fishel Award for Public Relations Excellence. Article

Newport Beach
Morgan Marketing & Public Relations has been sold by founder and president Melinda Morgan Kartsonis to Kristin Daher. All current employees and clients will remain with the firm. Article

New York
Chris Albert has been named senior vice president of digital and social research and analytics at Ketchum. Article

HL Group announced has promoted Kimberly Flaster to senior vice president of fashion. Article

Ogilvy PR has formed a new board to advise CEO Stuart Smith and the newly expanded executive committee on strategies related to growing talent, innovation and digital capabilities. Article

Project: WorldWide has appointed Jennifer Comiteau as executive director of corporate communications, a new role. Article

Lou Hammond & Associates has added seven new clients for public relations, digital marketing and positioning. Article

Vested has added clients including financial services companies Bloomberg, Citadel, Tabb Group, and Broadridge as well as financial publishing companies Investopedia and Institutional Investor. The firm has also appointed Ali Wells as its chief creative officer. Article

WPP’s Palisades Media Ventures has formed a strategic partnership with A Plus. Article

Brand Connections announced the recent launch of their newest division, FEED Public Relations. Article

Julie Livingston has launched PR Video Boost, a video service offering affordable video packages using remote production. Article

Magrino Digital has expanded its roster of clients to include digital marketing services for Chateau d’Esclans, The Ranch at Live Oak, Highland Dallas and Windsor Properties. Article

Afimilk has selected LP&M Advertising to implement a public relations and education campaign for the dairy industry in North America. Article

Falcon + Wolf today announced the launch of the FalconWolf Content Lab. Article

Visioneer, Inc. has selected Feintuch Communications as its public relations agency of record. Article

Havas PR North America has won the Rhode Island Commerce Corporation account. Article

PebblePost announced the hiring of Elke Wong as Vice President of Customer Success and Jacquelyn Goldberg as the company’s first Director of Sales. Article

Newsweek announced that Margarita Noriega has joined the team as Director of Social Media. Article

Larry Bernard is now director of communications for the U.S. Department of Energy’s Princeton Plasma Physics Laboratory (PPPL). Article

Guinness World Records and D S Simon Media have today announced a new joint marketing initiative in the USA. Article

Prosek Partners has been certified as a Woman-Owned Business by the Women’s Business Enterprise National Council (WBENC). Article

Burson-Marsteller today announced a strategic partnership with Ridge Global. Article

Philadelphia
Temple Emanuel has launched a visioning and fundraising campaign, “Emunah,” that incorporates a video produced by Lubetkin Media Companies (LMC). Article

Flackable has expanded its team by adding Amanda Coyle and Megan Healy as account coordinators. Article

Sacramento
The Dewey Square Group (DSG) has announced that Erin Campbell Boltz will join the firm as General Manager of DSG’s California office and as leader of DSG’s California Public Affairs Practice. Article

San Diego
Dan Pfeiffer has joined GoFundMe as vice president of policy and communications. Article

San Francisco
Pan Communications has acquired Vantage PRArticle

MSR Communications announced it has been named one of the Top Places to Work in PR by PR News. Article

Eastwick announced that marketing executive Phyllis Grove will partner with the company to offer her marketing expertise to Eastwick clients via the CMO-in-Residence (CIR) program. Article

Silicon Valley
Tanis Communications has appointed Michele Landry as executive vice president to lead and grow the public relations and employee communications practices. Article

DC & New York
Cohn & Wolfe announced the addition of three senior executives to its growing U.S. healthcare practice. Joining the agency are Mary Conway, in a newly created role as Managing Director of Healthcare Media, U.S.; Alice Sofield as SVP, Healthcare Media, U.S.; and Jenn Gordon as VP, Healthcare Media, U.S. Article

London & New York
Pascale Communications (PC) announces the formation of PCGlobal, a business unit specially designed to assist international clients with professional, mainstream and digital campaigns. Article

 Frankfurt
Schwartz PR has won the PR account for Weebly. Article

Hong Kong
Edelman has appointed Daniel Yang as business director in Beijing and Mikko He as creative director in Shanghai as part of Edelman Digital’s cointinued expansion. Article

The Prudential Eye Awards has appointed W Communications to handle the consumer communications for its forthcoming awards and exhibition in Singapore in January. Article

Ogilvy Public Relations Singapore has promoted Emily Poon to deputy managing director. Article

H+K Strategies has strengthened its senior team in China by hiring four new executives as it seeks to step up integration across digital and technology. Article

Golin has significantly expanded its offering in China by acquiring local partner Magic Group, creating a 150-person firm called GolinMagic. Article

Herbalife has tapped Tod Gimbel to lead government affairs in Asia-Pacific. Article

Cohn & Wolfe has opened in Guangzhou, after being named PR agency of record for Colgate in China. Article

Netflix is talking to agencies about building its presence in Asia through social media. Article

Ogilvy & Mather (O&M) has announced the promotion of Anthony Wong as Worldwide Effectiveness Director, effective January 4, 2016. Article

London
The three-strong senior management team from creative agency Diamond Conspiracy is joining Four Communications Group. Client services director Piers Bracher, creative director John Scully, and creative services director Jonny Campbell will all take senior roles in Four’s creative and digital practice. Article

Brands2Life has expanded its management team with the addition of Claire Rudall as managing director, corporate. Article

Maitland has appointed Al Loehnis as a partner in the firm, head of its TMT Industries advisory team and head of digital media. Article

London Union appointed Headland to advise on corporate and financial communications as it launched a significant crowdfunding campaig to build a flagship street food market in central London. Article

Dynamo PR has been brought in by Canonical to promote Ubuntu, a leading OS for PC, tablet, phone and cloud. Article

Oracle has extended its relationship with Burson-Marsteller into EMEA, after earlier consolidating work with the WPP PR firm in North America and Latin America. Article

Slack has brought in Marlin PR to oversee PR in the UK and Europe amid continued growth. Article

Activision Blizzard has hired Blue Rubicon to lead corporate PR across Europe following a competitive pitch. Article

Arent Jan Hesselink is to leave Philips to become GM of Edelman Netherlands. Article

Grayling is merging its UK brand practice with Huntsworth sibling firm Atomic. Article

ECCO has appointed Ketchum as its sole UK press office agency. Article

Henkel Transport & Metal has chosen EMG to spearhead the brand PR strategy activities of its European automotive business. Article

Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Article

Beazley and CNC – Communications & Network Consulting have formed a global partnership designed to help organisations protect and insure themselves from the reputational impact of a data breach. Article

Ketchum has hired Andrew Ferguson as director of strategic and creative planning. Article

Next 15 has acquired UK digital agency ODD, after raising almost £8m via a share placing. Article

Catherine Warne has left her position as chief executive of Creston Health Unlimited. Article

Priority Software has brought in UK PR support as it expands operations in the country. Article

Unilad has brought in Manifest London to help it build on its success in reaching Gen-Y males. Article

Paris
Steinreich Communications has appointed Daniel Seaman as its managing director of its Israel office. Article

Heather Knox has joined Groupe Renault as vice president of external relations. Article

Rossella Carrara joined APCO Worldwide as deputy managing director of APCO’s Rome office. Article

Wix.com announced today that following the success of its 2015 Super Bowl campaign, it will return to Big Game marketing by airing a new spot during the CBS broadcast of Super Bowl 50. Article

Sydney
Meenu Handa is leaving Amazon to become communications head at Google India. Article

DEC PR has added new clients including RaboDirect and Perform. The agency also added Stuart Terry and welcomes back account director Joanne McIntosh. Article

Toronto
Kim West, National Public Relations‘ director of integration, has been promoted to chief client officer for National in Toronto. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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How Smart Companies Build Relationships with Millennial Audiences in 2016 (hint: CSR)

December 21, 2015

By Alison Hanby, Business Wire

Company reputation is key when trying to attract Millennial interest in your brand.

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Millennials are now the largest, most diverse generation in the U.S., and when it comes to supporting corporations, they pay attention to the transparency, authenticity, and reputation of the companies and brands they associate with.

As Millennials rise in the workforce and obtain greater buying power, they look for like-minded companies to partner with. Are you making it easy for them to choose your organization?

Here are 6 ways companies of all sizes can capture Millennial attention through Corporate Social Responsibility:

  1. Promote Corporate Social Responsibility (CSR) What is CSR? CSR encompasses how a company contributes to society and protects the environment; a company’s stewardship and transparency; and even how a company improves quality of life for their employees and the community they serve. Your company’s CSR program sends an important message to stakeholders and impacts consumer behavior, investor behavior and a company’s perceived value in the marketplace.
  1. Define Your Organization’s Purpose – Of course the top goal of most organizations is revenue, but that is not the same as your organization’s purpose. Today’s companies need to find a way to connect with these audiences.  For your first step in promoting your CSR programming you should start by showcasing the impact your business will have on the lives and welfare of those you serve. A clearly defined company purpose will encourage brand loyalty and promote authenticity, as well as attract and retain employees.
Mill life goals

Rutgers Talent Report: What Workers Want in 2012

In a recent Rutgers University Study approximately 40% of Millennials interviewed noted it was “very important” to them to have a job where “they can make an impact on causes or issues that are important.” Define your purpose and shout it from the rooftops. Weave it into your news releases, brand content, website and more.

  1. Be Local – When looking to build your own CSR program, start by looking in your own backyard! Participation in your local community allows you to make smaller contributions that create big results. Stories of your authentic local participation will spread and word of mouth accolades will positively impact your company reputation, attracting Millennial consumers and employees, while balancing consideration for the shareholder.
  1. Be global The next step in a strong CSR program is to showcase the impact of your company and organization’s CSR promise on the world. Take a minute to define how your company decisions are bettering the world at large.
  1. Promote Your Good Works! Once you have defined your CSR programming, the next step is to promote it widely. Many companies not only designate a specific section of their online newsrooms to highlighting their CSR efforts, they utilize news releases to promote and amplify their good works and the impact they are generating on the world at large.

Leverage all the tools at your disposal to promote your good works. Company websites, social media and news releases are a perfect way to tout your corporate environment or your community involvement. Millennials are tech-savvy multitaskers switching from computer to tablet to smart phone in the blink of an eye, so why not launch an informative attack from all fronts?

  1. Involve your Millennial employees
    and give them the opportunity to lead, or at least inform your efforts. Your reputation depends on it. By embracing this new generation of employees and understanding how they think and behave, you will attract the Millennial customers and successfully grow your business.

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One suggestion is to offer a millennial employee the opportunity to take the reins on one of your social media pages for a week.  The freedom and responsibility to express your company’s purpose will increase loyalty, empower, and involve. It will help to cultivate your cause as well as contribute to that employee’s sense of connection to your purpose.  He/she may even share on a personal page, immediately amplifying your message and brand.

Today’s Millennials have access to more information and resources than ever before. When they search for good works, is your company information going to visible? Take the time to build your CSR program, to not only increase interest in your business, but to attract the buyers of the future.

Interested in learning more about promoting your CSR programming? Let us know.  Liked this post? Click here to share it on Twitter!


Why Do PR Pros Distribute Their News Releases over Business Wire?

December 15, 2015

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

Earlier this year, Business Wire attended the 2015 International PRSA Conference. This event hosted thousands of communication pros from around the world for 3 days of discussing PR strategies and tactics and 3 nights of fun, food and, of course, networking.

This year, our team asked several attendees what newswire they used, and why. After all, we know the role we play in increasing the visibility and access to company news stories, but do leading PR pros know?

The answer is yes!!  So who do Allison Ilg, Ilg Communications and Tracy Schario, APR, The Optical Society, rely on to distribute their news releases? Business Wire. Why? Watch the video to find out:

Business Wire can increase the visibility of any good news program. Want to learn more about us? Send us a note today and let’s discuss how our newswire services can help you meet, and exceed your communication goals.

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PR Updates From Around the World for November 30

December 8, 2015

By Denise Grayes, Business Wire, Nashville

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Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Strategic Vision LLC has rebranded itself as Strategic Vision PR Group. Article

Media Frenzy Global recently announced its official partnership with Velociti as its public relations and brand communications agency of record for its Facility Services business. Article

Boston
Havas PR North America has won the Rhode Island Commerce Corporation account and hired Linda Descano, CFA, to lead as executive vice president from the Havas office in Providence, R.I. Article

Warner Communications has announced that it has been named public relations agency for O’verlaysArticle

Millennium Integrated Marketing announced the launch of their digital agency’s new website, http://www.mill-im.com. Article

Allison+Partners announced its entry into Boston, expanding the agency’s footprint to 13 cities in the US and 19 worldwide. New York General Manager Anne Colaiacovo has been named Chair, Eastern region to manage the business operations of Boston, in addition to New York and Washington, DC. Article

Charlotte
French/West/Vaughan has hired Carol Lewis as vice president and media director. In addition, Lacie Lindstaedt joins as account supervisor; Debbie Vandiford and Jennie Klahre as senior account executives. Article

Articulon announced today two new account wins within the Professional Services practice group. Article

Chicago
Golin announced it is now opening applications for its second U.S. “Unternship.” Article

Cleveland
Kroger has promoted Kate Ward to director of investor relations. Article

Dallas
Saxum has hired Amy Pyles as vice president of digital to oversee its interactive business. Article

CyrusOne recently partnered with marketing agency M/C/C for planning and management of the global data center company’s integrated media strategies and implementation. Article

DC
The Motion Picture Association of America has named Chris Ortman as vice president, corporate communications, and the association’s chief spokesperson. Article

Kivvit has added former White House digital practitioner Thomas Kelley and former US Department of Energy and Obama Administration official Damian Bednarz to its team. Article

Fenton has named Trish Taylor as managing director of the Washington, DC, office. Article

H+K Strategies has announced that Soren Dayton has joined their Washington, D.C. office as a senior vice president. Article

The Interactive Advertising Bureau has named Dave Grimaldi as the trade organization’s new executive vice president of public policy and head of its Washington, DC, office. Article

Detroit
834 Design & Marketing and Vanguard Public Affairs have announced a strategic partnership that will combine the unique resources and talents of both companies to benefit current and prospective clients. Article

Los Angeles
Kathryn Kranhold has been appointed UCLA‘s associate vice chancellor for university communications and marketing.  Article

Murphy O’Brien Public Relations announced three new clients joining its Travel collection. Article

MLC PR is expanding its presence in the lifestyle PR sector by establishing a new subsidiary company, Conscious Living PR. Article

Minneapolis
Spong founder Doug Spong plans to step down from his role as president emeritus, a few months after appointing Julie Batliner as head of the firm. Article

Nashville
ReviveHealth has been selected as the strategic marketing communication agency of record for Pamplona Capital Partners IV LP. Article

New York
Hilary Smith has been promoted to senior vice president, communications, for NBCUniversal entertainment and digital networks and integrated media. Article

DeVries Global has hired Daniel Maree as vice president, creative intelligence, part of a department that includes strategy, creative content, social media, analytics and research. Article

Carolyn Izzo Integrated Communications has appointed Amy Sedeño as senior account executive. Article

Burson-Marsteller has been named agency of record for NextVR. Article

The Halo Group has been selected by the Toy Industry Association as the primary agency to help rally families and influencers behind their ongoing consumer program, The Genius of Play, which provides families with the information and inspiration to make play an important part of their daily lives. Article

J Public Relations has added two of The Ritz-Carlton properties, Chicago and Washington D.C. to its list of luxury hotel clientele. Article

Renee Wilson is leaving MSLGroup to become president of the PR Council. Article

Margi Booth, chairman of M Booth, is taking on an EVP position at parent company Next 15 to work alongside CEO Tim Dyson on the holding company’s strategic initiatives. Article

Fitz and Floyd has named 5W Public Relations as its PR AOR. Article

Child’s Play Communications announces the launch of The Influencer Initiative, to help companies that target moms reach them across multiple social media platforms. Article

Philadelphia
Delaware Investments has hired Daniela Palmieri as assistant vice president, senior corporate communications manager. Article

Phoenix
Avnet has named Kevin Sellers to the newly created role of vice president of corporate marketing and communications. Article

San Francisco
Nathan Friedman, considered a rising star at Ogilvy PR, resigned from the firm as managing director of Ogilvy West, overseeing operations in Sacramento, San Francisco, Los Angeles and Denver. Article

Seattle
Seth Oster has been named chief communications officer leading marketing and communications for Vulcan. Article

Silicon Valley
Broadcom’s Karen Kahn is now CCO at the new HP which completed its split from the combined Hewlett-Packard entity last month. Article

DC & New York
Burson-Marsteller has formed a strategic partnership with Ridge Global. Article

 Los Angeles & New York
Myriad Marketing has acquired Spring O’Brien. Chris Spring will continue to run the company and operate it as a separate unit within Myriad, with its current staff and clients. Article

New York and Toronto
A new and innovative agency named The Startup Farm, offering a full range of valuable resources under one roof, has launched as an idea-house, incubator and transformative consultancy providing to upstart consumer food and beverage companies services such as brand creation, package design, product formulation, manufacturing guidance, distribution consultancy, work space, operations consultancy and access to early-stage capital. Article

Frankfurt
Caroline Hempstead has been appointed as head of communication, public affairs and sustainable development, of LafargeHolcim, reporting to CEO Eric Olsen. Article

Volkswagen brand communications head Peter Thul has become the latest casualty of the company’s emissions scandal, stepping down after 11 years with the German automaker. Article

Edelman has acquired German independent firm Ergo Kommunikation, in a bid to boost its offering in Europe’s second-largest PR market. Article

 London
Way To Blue has acquired The Project Factory. Article

Chris Lee has launched Silvester and Finch, a new digital consultancy that will work with companies seeking to expand their digital marketing capabilities. Article

Rentokil Initial UK has retained incumbent agency Brands2Life, and hired CubanEight to manage PR for its five UK businesses. Article

Signal has appointed Nelson Bostock Unlimited as its UK PR agency following a competitive pitch. Article

Atomic PR has been appointed by Lengow to promote it in the UK. Article

Anne Villemoes has stepped down from her role as VP of group communications at Danish Crown after a decade. Article

Lewis has rebranded by adding new services, dropping ‘PR’ from its name and redesigning its logo. Article

Paris
Lift World has hired Teresa Figueira as MD in charge of integration. Article

Publicis Groupe has announced a reorganisation of the holding group into four units, which will see PR network MSLGroup sit alongside advertising and digital agencies in the Publicis Communications group. Article

Toronto
Wolf Wörster has launched Kudamm Marketing, a luxury marketing agency that will help celebrities, high-profile individuals, start-ups, and brands reinvent themselves. Article

The Jeff Eller Group and Scout Public Affairs have begun an agency affiliation with the goal of giving clients in-market public affairs and crisis communications expertise in the US and Canada. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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PR Updates From Around the World for November 23

December 2, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

yay-9389360-digital

Boston
CGPR named Nicole Kieser as senior vice president. Article

Chicago
Spalding has named Walton Isaacson agency of record following a competitive pitch. Article

Wilks Communications Group (WCG) announced the appointment of two senior communications professionals to help lead the firm in its next phase of growth. Article

Cleveland
P&G is aiming to consolidate global PR support for all four of its key business units, as part of the FMCG giant’s overall effort to simplify operations and slash agency costs. Article

Dallas
Transformance, Inc., formerly Consumer Credit Counseling Service (CCCS) of Greater Dallas, has named TrizCom Public Relations as its agency of record. Article

 Denver
Barnhart recently added the Town of Parker as a new client. Article

Los Angeles
MWW Public Relations announced that JP Schuerman has been promoted to president of MWWPR’s Western Region. Article

Miami
Weber Shandwick has launched in Brasilia, marking its fourth operation in Latin America’s biggest economy. Article

Nashville
Nissan has named Kristina Adamski director, Group Communications, Nissan North America, Inc. (NNA) effective Dec. 1, 2015. Article

New York
RoseComm announced it added three new members to its team: Laurie Petersen as vice president, Shwetha Ramani as senior account executive and Stephanie Shaw as assistant account executive. Article

Lincoln Center for the Performing Arts has appointed Mary Caraccioli as its Chief of Public Relations and Media Strategy. Article

Portland
Maxwell PR + Engagement was the recipient of a Pearl Award from the Content Council for creating video content for Dave’s Killer Bread. Article

San Francisco
Praytell today announced its expansion into San Francisco. Article

Silicon Valley
Oracle is shaking up its corporate communications leadership with the hire of Mike Moeller to oversee global PR and social media. Article

Frankfurt
Telekom Austria has appointed Ingrid Spörk as director of corporate communications and sustainability. Article

Cohn & Wolfe has won the Hamburg Elbphilharmonie account. Article

Hong Kong
Darby Doll has left his role as senior advisor, international communications and digital media at Telstra in Hong Kong to return to Taiwan and launch his own independent consultancy. Article

Delicia Tan has been appointed senior director and lead client strategist for major client engagements for Edelman in Singapore. Article

Daylight Partnership has launched a new content creation unit, Daylight IS (Immersive Storytelling), devoted to creating compelling, engaging visual content designed for a multi-screen world. Article

Daylight Partnership has added new clients and services, two years after being launched by former WagEd Asia-Pacific head David Ko. Article

London
Cicero Group and BritainThinks have launched a partnership offering research, polling and political analysis to help businesses prepare for the UK’s European Referendum. Article

Four Broadgate has been appointed as the retained agency of Seneca Investment Managers. Article

Beattie has launched a content marketing business, Only Content. The new business offers three basic services: content strategy, content creation and content placement. Article

Firefly Communications has appointed Christian Sharp as senior account director. Article

Paris
LifeSci Advisors has appointed Chris Maggos as managing director, Europe, to spearhead the expansion of the company’s services to European clients. Article

Café de Costa Rica (Icafé) announced that it has selected Sopexa as its public relations agency in the United States. Article

Sydney
Edelman has hired H+K Strategies veteran Vinod Moorthy to lead its critical Tata business, which the firm manages in conjunction with ad agency Rediffusion Y&R. Article

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