Maximizing ROI: How to Share Your News Release on Facebook

February 29, 2016

By Jahana E. Martin, Newsroom Supervisor

Whew! The news release you’ve worked on for weeks just hit the wire. Job done, right? Twitter news on PewWell, not if you want to maximize the return on your investment (ROI). A recent study reveals that 46% of social network users share and discuss news on social platforms, with 64% of U.S. adults — 30% of the U.S. population — receiving their news via Facebook.

Facebook makes it easy to share news, but simply posting your release to Facebook versus having an actual strategy will mean the difference between reaching your intended audience and being Facebook roadkill.

So, what steps should you take to maximize your ROI?

Start crafting your post.
The first thing to do after distributing your press release through a newswire service and monitoring it online is to insert the URL to your release into a new Facebook post.

What will make your readers pause in their timeline to read your press release?
Simply put: your headline. Make it good.

After you insert the URL, your article will be visible in the post. Replace the URL with a headline that grabs readers’ attention and makes them want to share it. The Social Media Handbook for PR Professionals suggests a good length for a Facebook headline is 90 -120 characters because it is easier to share and can be rapidly scanned as an email subject line.

Here are some tips to tailor your headline for Facebook.

  • Solve a problem.
    • “MEGA Shows How to Triumph in the Digital Revolution“
      “Tips to Triple Your Followers in 10 Days “
  • Pose a question.
    • “What is responsive design and do you really need it?”
    • “Why Do Start Ups Fail?”
  • Create a sense of urgency.
    • “10 Things you must do Today to Save your 401(k) “
    • “Before you go the ATM, Know This”
  • If you’re in a pinch, and don’t have time to craft a new headline, just use your news release subhead.

Many times, the subhead is more specific and could be more useful for your social media audience.

  • Headline: “It’s Time Again For Our Summer Loan Sale-a-Bration”
  • Subhead: “Refinance your mortgage at an unbelievable 2.85%!”

Is your multimedia compelling for social media?bw fb post with image
If you want to change the image that uploaded with the post, now is a good time to add the new image with the “Upload Image” function. Your picture, graphic or video should be engaging and relevant. Links with thumbnails and teasers receive 20% more clicks than links without. Which leads me to my next tip…

Be a Tease.
Your headline made an impression, but viewers must want to read your release, so give them a little teaser.

Here, under your new headline, add the most compelling data right up front to increase activity and shares. This allows you to tailor your content for your targeted Facebook audience and show why your press release is relevant to them.  The reader is now incentivized to click on the link back to the press release and also to share it with others.

Find your audience.
Your content is ready, now it is time to pinpoint your audience. FB targetingFor a fee, take advantage of Facebook’s “Boost Post” feature. First, you need to answer for yourself: Who is your ideal reader and what is your goal?

  • Goal: Enhance your existing audience. Use the “People similar to people who like your page” boost.
  • Goal: Find new supporters. Use the “People you choose through targeting” boost to select the location, age, gender and interests of your target audience.

You can use your Insights (explained below) to select the age, gender, location, relationship and educational status, language and interests of the user you want to reach.

Perfect timing.
This seems obvious: The perfect time to post on Facebook is when your audience is on Facebook. Paying attention to timing pays off. Posting on Facebook between 1 – 4 p.m. can result in the highest average click through rates. So, how do you find out when your audience is on Facebook?

when to use FB

Best times to post for your existing Fans
Once your page has accumulated 30 likes, you are able to use the “View Insights” tool located at the top of your Facebook page.  Click on the “Posts” tab, then the “When your Fans are Online” tab.  You can use this information to pinpoint the days and times your fans are online.

Best days to post in general – what the experts say
According to What are the Best Times to Post on Social Media:

Best day to post:

  • 86% of Facebook posts are published Monday – Friday, with engagement peaking on Thursday and Friday;
  • Engagement rates fall 3.5% below average for posts published Monday – Wednesday

Best time of day to post:

  • In general, the optimal time to post is early afternoon in your target’s time zone.
  • To get the most shares: 1 p.m.
  • To get the most clicks: 3 p.m.

You don’t have to schedule your days and nights around Facebook. Simply schedule your posts at the optimal time for your target audience and watch the results.

Using Facebook to reach your target audience with relevant, shareable content at the right time is an easy, effective way to get more out of your press release.  A user that promotes your brand by sharing your post can spend 13% more than the average customer, and 84% of consumers trust earned media.

You can’t afford not to have a tactical approach when you share your news release on Facebook. So, what’s your strategy?

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PR Updates From Around the World for January 11, 2016

January 25, 2016

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

yay-9389360-digital

Atlanta
InterContinental Hotels Group (IHG) has named Michael Torres Vice President of Corporate Communications, The Americas. Article

Brandware Public Relations announced the appointment of Ryan Deal as senior vice president of strategy and content. Article

Austin
Caitlin Rourk has launched Dynamis Strategies, a communication consulting firm. Article

Boston
Solomon McCown has launched a new government relations practice, a natural extension of the firm’s public affairs expertise, and has hired Daniel F. Cence as Senior Vice President to run the practice. Article

Tier One Partners announced communications veteran Sarah Mees has joined the agency as senior account director. Article

Charlotte
I Heart Keenwah announced its partnership with Groundswell Public Relations to oversee their media relations and strategically drive editorial content in the natural product and active lifestyle arenas. Article

919 Marketing celebrates its 20th anniversary this month with a series of milestones that accentuate the firm’s success with clients across a broad range of industries. Article

Chicago
Gagen MacDonald has promoted Sherry Scott to president, effective immediately. Article

Cleveland
P&G has concluded its extensive global PR agency review, consolidating PR support for all of its brands with five global agency groups: MMK+ (Omnicom), MSLGroup (Publicis), Citizen Relations (Blue Focus), DeVries Global (Interpublic) and H+K Strategies (WPP). Article

Dallas
Richard Maxwell has joined the staff of PAVLOV Agency. Article

DC
The Glover Park Group has added Jim Bognet as a senior vice president in the strategic communications practice. Article

The Society of Satellite Professionals International‘s Awards Committee has selected Penelope Longbottom, founder of Longbottom Communications and most recently president of Sage Communications‘ satellite division, to be inducted into the Satellite Hall of Fame. Article

Denver
Stephanie Stover has joined Greteman Group as a brand manager. Article

Meghan Smith, a graphic designer at Greteman Group, has been promoted to art director. Article

Northrop Grumman Corporation recently announced that its board of directors has elected Lisa R. Davis to take the role of Corporate Vice President, Communications, effective Feb. 29, 2016. Article

Los Angeles
Barry Ziehl has been named senior vice president, public affairs and strategic initiatives for Warner Bros. Entertainment. Article

Triple 7 Public Relations has been selected to represent Tami Pardee, owner and principal broker of Pardee Properties. Article

USC Annenberg and USC Viterbi are teaming up in a transformative, interdisciplinary partnership to launch programs that will shape new kinds of communication and technology professionals for the 21st century – equipped with education and training that combines the strengths of their fields. Article

1105 Media announced that Anne Armstrong has been honored at the CES Government Conference in Las Vegas. Article

Miami
Porter Novelli (PN) announced that Verónica González has joined its Mexico City office to lead the local Health and Wellness Practice. Article

Minneapolis
Tunheim has added Don Ness to its roster of strategic partners, helping the firm relationships with stakeholders and community leaders in the corporate, academic and non-profit sectors. In addition, Ness also announced the founding of Hillside Ventures, which will specialize in business and economic development, executive strategies, organizational development and public affairs messaging. Article

Clarity Coverdale Fury hired six new employees, including an Assistant Art Director (Becca Dietz), an Account Coordinator (Madeline Hasler), an Assistant Media Planner (Walter Kaplan) and Media Planner (Max Forster), Brand Development Supervisor (Robin Pfeifer) and Director of Business Development (Karen Schultz). Article

New York
SITO Mobile has appointed Joseph Wilkinson as senior vice president of investor relations. Article

Hill+Knowlton Strategies announced Nancy Fitzsimmons joined the firm this week as a senior vice president in the corporate and crisis practice. Article

Porter Novelli (PN) has appointed four new partners to the firm. Article

CRC has been named the agency of record for BeYu. Article

Investopedia has selected Vested as agency of record to manage its global communications. Article

Scott Beaudoin has joined RF|Binder as chief strategy officer and executive MD of corporate and brand purpose. Article

Bret Werner has joined MWW as chief client officer and EVP. Article

Brandstyle Communications announces its representation of CÜR Music. Article

Beautiful Planning Marketing & PR has been tapped as the new PR firm for online beauty retailer Beauteque. Article

WorldatWork announced Hill+Knowlton Strategies U.S. has earned its Work-Life Seal of Distinction for 2016, recognizing employers that demonstrate leadership in creating a culture that supports employees at work and at home. Article

Brodeur Partners announced that Beth Kwon has joined the firm as Vice President.  Article

ICR announced the appointments of Rob Sharp, Co-CEO and owner, Ramy Brook, and Joseph B. Kennedy, Managing Partner, Crystal Lake Capital, as the first members of ICR’s newly created advisory board. Article

Melissa Gliatta was promoted to COO, North America of Thor Equities. Article

Debra Hyman joined Greatist as SVP of Marketing and Partnerships. Article

Sean Gardner joined William Blair as Director in financial sponsors group. Article

Andrew Levine joined Blue Latitude Consulting LLC as Managing Director. Article

Thom Hamill joined JCCA as Chief Advancement Officer. Article

Daniel Rhoads was promoted to Executive Director of Adveq. Article

Henry Johnson joined Northern Trust as Executive Vice President and Vice Chairman. Article

Ethan Vogelhut was promoted to Executive Director of Adveq. Article

San Francisco
Resound Marketing announced it has been selected as the 2016 agency of record for Palo Alto Software. Article

Current Marketing announced that Erica Archambault McCabe has joined the agency as an executive vice president. Article

George Pollington has launched a new, global event consultancy, RGE. Article

Sitecore announced that it awarded its US PR account to Eastwick as the company continues to promote its context marketing point of view which launched in October of 2015. Article

Denver & Minneapolis
Woodruff Sweitzer (WS) recently announced the addition of Lindsey Woolsey and Brandon Thomas to its Kansas City, Missouri, office, Cynthia Kotovsky to its Columbia, Missouri, office and Halli Kubes to the agency’s Red Wing, Minnesota, office. Article

Hong Kong
Burson-Marsteller has named Ruby Fu as the PR firm’s new CEO in China. Article

Jeffrey Yu has joined Edelman as CEO in China. Article

Geometry Global Malaysia has revealed key appointments in core divisions across the agency. Effective immediately, Jayesh Vyas has taken the role of Chief Finance Officer, Sean Lim has been promoted to General Manager for Brand Activation while counterpart Leong Siew Yee will head up the Shopper Marketing division as General Manager.  Article

London
Zoopla has appointed Brands2Life to handle its consumer PR. Article

StockWell Communications Group and Pendomer Communications have fully rebranded as Teneo Strategy. Article

John Morris joins Freshwater‘s London team bringing experience in stakeholder engagement, political communications and public affairs. Article

Ryanair has appointed Matthias Wenk as marketing operations director, overseeing all advertising, brand communications and sales and marketing functions. Article

Beattie has appointed Jessica McAndrew as digital communications director. Article

Bacardi has begun a review of PR agency support for key brands across Europe. Article

Adidas has hired Hope&Glory to work on its running and women’s performance categories in the UK. Article

Pepsico is reviewing its consumer PR agency roster across Europe. Article

The Academy is merging with Shine Communications, with Mitchell Kaye and Daniel Glover taking a majority stake in the new venture. Article

Huddle as brought in CCgroup as its first UK PR firm, as the UK startup steps up its growth plans. Article

Kinetic Worldwide has partnered with Endeavour Media to offer clients a brand new OOH opportunity: customizable interaction with all OOH inventory, both traditional and digital. Article

Paris
The International Olympic Committee has appointed Philip French as director of its public affairs and social development. Article

FTI Consulting has appointed Sir Philip Lowe as senior advisor in the public affairs practice. Article

Alessio Vinci has been named as senior vice president for corporate communications at Alitalia. Article

Sydney
Vistara has shifted its PR mandate after 18 months with IPAN H+K Strategies. Article

Toronto
Ireland + Hall Communications has added skin care brand Elabloom and renewed its contract with organic frozen food provider füdi, by DMR Foods. Article

Teneo Holdings has expanded to Canada, hiring three senior executives to lead its new operation in Toronto. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Seattle Journalists Offer Insights; Pitching Advice at Media Roundtable

January 20, 2016

Matt Allinson Bio Pic

by Matt Allinson – Media Relations Manager, International Markets

Seven superb Seattle journalists assembled downtown on a gray December day for Business Wire Seattle’s media “speed dating” event. The event provided an opportunity for those who work with the media and/or who are interested in the media to have small group discussions with the journalists who matter to them most. The goal, as always, was to foster education and understanding between the media and PR/IR community (as well as with the public at large).

Media at Event

From L to R: Garrett Rudolph (Editor – Marijuana Venture Magazine); Taylor Soper (Reporter – Geekwire.com); Michelle Flandreau (Producer – KING5); Lauren Mang (Digital Editor – Seattle Magazine); Roger Nyhus (Moderator – President & CEO of Nyhus Communications); Sara Lerner (Reporter – KIRO Radio); Ashley Stewart (Reporter – Puget Sound Business Journal); Rachel Lerman (Reporter – The Seattle Times)

The journalists varied widely in terms of the media they work for, the industries and companies they cover, and the way they do their jobs. We had a marijuana industry magazine editor; a tech reporter for a start-up; a long time public radio reporter who recently switched to commercial radio; a television producer; a digital editor; a finance reporter; and a tech reporter from the state’s biggest paper.

The journalists offered many excellent tips for interacting with media and pitching stories. Here are some you should remember:

  • Press releases are great … particularly those that include multimedia … but a personalized email pitch or a follow-up call that comes with it can make a big difference.
  • Know who you’re pitching and what they write … take the time to form a relationship if you want the reporter to cover you now or in the future.
  • Taylor Soper of Geekwire.com pulls two to three stories a week from Twitter. It’s increasingly becoming one of his favorite ways to find story ideas.
  • Radio interviews … Sara Lerner of KIRO Radio always prefers an in-studio interview, but recognizes that short notice can make that difficult. A great alternative, she says, is to use Skype, because you don’t need a microphone and it resolves the problem of cell phone quality and the scarcity of landlines.
  • If you live in a marijuana-friendly state, take note of the publications focusing on that industry. Marijuana Venture Magazine editor Garrett Rudolph said his magazine started as a 8-page black and white publication in the spring of 2014 and is now a 120+ page glossy.
  • How does the Seattle Times‘ tech reporter Rachel Lerman find stories? For one, she scans Business Wire’s daily PressPass feed. She also has various alerts set up on all the companies that she covers.Rachel
  • A major pet peeve amongst several of the journalists in attendance was lack of an available contact. Too many times, they say, have they received an interesting press release only to call the contact number on the bottom and get no answer. Lack of availability will often lead to a lack of coverage.
  • One way to ensure reporters always have access to additional information, images and company contacts is to include a link to your organization’s online newsroom. These sites are crucial for reporters, as well as analysts and other decision makers when looking for more information about your brand.

For more tips and and to better understand the tools journalists are currently using, download the 2015 Business Wire Media Survey.

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“No business has ever failed with happy customers”

January 18, 2016

By Vilan Trub, Business Wire

When asked about competitive edge, Warren Buffett was quick on the trigger at the 2016 Business Wire International Sales Meeting. “No business has ever failed with happy customers,” he said to a room full of attentive eyes and ears, each set keen on absorbing every tidbit of insight. What Mr. Buffett was describing was the magical key to success and longevity, keeping customers happy. Business Wire, started over 50 years ago, is a company with many happy customers around the globe. How do we, as the industry’s leading news distribution service, keep all those customers happy? What is the secret we follow that can be perennially put into action to maintain this trend?

To determine why Business Wire is so successful when it comes to customer service we have to look at two things.  The first is understanding Business Wire’s commitment to customer service. The second is to talk to the clients that gave us our reputation.

When Lorry I. Lokey founded the company in 1961, he established a mantra of “put the customer first.” This is why more than 50 years later we are the only commercial newswires with more than 30 offices around the globe. We put the customer first.

When Berkshire Hathaway chose to purchase Business Wire – the people behind Business Wire were part of the package. Why? Because our team lives and breathes our initial mantra – put the customer first.  From product development, to customer education, every single day, from editorial to sales to operations, we look at our product and services from your perspective.

Do our clients notice the difference?

At the PRSA 2015 International Conference our clients described their experience using Business Wire and why they’ll continue using us as a news distribution tool in the future:

This testimonial and others can be found here.

Much has been said about the solutions that Business Wire offers to today’s professionals3 times as much – whether they work for an emerging startup or a Fortune 100 company. From partnerships with the top five global newswires, to the Smart News Release and Picture and News Capsules to the newly launched BizWireTV, these products provide the public relations and investor relations spheres with tools to not only reach but exceed their news visibility goals. These are the tools that smart communicators leverage to transform an announcement into an engaging story for audiences to read locally, regionally or globally.

In the end though, what value do our local offices provide? What about our suite of news amplification tools?  None of these provide value to you if they don’t serve your needs as promised. Business Wire was founded on the philosophy of creating a relationship based on trust with those that choose our patented news distribution network. Success spanning five decades is as much the result of products offered as it is the public’s appreciation and value in those products. There is a circle that is created: the media, financial industry and public’s trust in the effectiveness of Business Wire’s toolkit, and rewarding clients’ trust with efficient and accurate service. This circle is the foundation for creating happy customers.

Where your news is made

In Why Newswires? The Past, Present & Future of Trusted News, Business Wire President Gregg Castano outlines the importance of establishing a relationship rooted in trust, and how Business Wire builds that relationship every day.

If the key to maintaining a competitive advantage is happy clients, and according to #CustServ chat founder Marsha Collier and her 136k Twitter followers it is, then every marshaemployee of every company must make it their mission to identify not only the customer’s needs, but the most efficient way to meet those needs. At Business Wire we do just that. What makes a person a potential client is the presence of an obstacle. For today’s communicators that obstacle is the need to amplify their news stories to reach their identified audiences – in a world where news consumption rates are higher than ever. Business Wire continues to innovate and create new solutions for how to overcome this obstacle. That is why Business Wire has happy customers, very happy customers, and there is no scheduled change in the company’s course of action.

To learn more about the tools and solutions that keep journalists and other media professionals happy, visit our services page and our news page.

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PR Updates From Around the World for the Week of January 4, 2016

January 15, 2016

By Denise Grayes, Business Wire, Nashville

yay-9389360-digital

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Strategic Vision PR Group has launched its Velocity PR Program designed for emerging companies and start-ups. The program provides traditional public relations, social media, and branding services at an accelerated pace, designed to meet the needs of emerging companies. Article

Porter Novelli (PN) announced that Melissa Kraus Taylor has been named managing director of the agency’s Atlanta office. Article

Austin
Drumroll announced that it has partnered with My Fit Foods to deliver outstanding customer experiences that play a key role in helping busy people lead healthy lives, to evolve the brand’s style and experience to reflect the evolution of the company. Article

Charlotte
DFPR announced that Hickory Tavern has joined its agency roster of partners. Article

Chicago
Cushman & Wakefield has hired Stefanie Murphy as vice president, global public relations. Article

Zapwater Communications announced that Visit Finland has appointed the agency as USA public relations agency of record. Article

Radio Flyer has named Current as public relations agency of record following a competitive review. Article

Olson Engage has named Jeff Olson to a newly created executive vice president role. Article

Cleveland
Gatesman+Dave has announced the addition of Emily Eischeid as Senior Media Planner and Buyer. Article

Dallas
CyrusOne recently partnered with marketing agency M/C/C for planning and management of the global data center company’s integrated media strategies and implementation. Article

DC
Northrop Grumman has named Lisa Davis corporate vice president, communications, effective February 29. Article

Airlines for America has named Penny Kozakos as vice president, communications. Article

Agenda announced national energy policy expert Jeff Crater as its new Senior Energy Advisor. Article

GYMR Public Relations announced internal promotions and new hires in its Washington, D.C. office. Article

Denver
Chipotle Mexican Grill has parted ways with Edelman and is currently searching for new PR agency support. Article

Los Angeles
JMPR Public Relations has been named agency of record for Los Angeles Modern Auctions. Article

DKC Public Relations, Marketing & Government Affairs announced the appointment of Chris Regan as Senior Vice President, Film & Digital, joining the agency’s entertainment division. Article

Miami
JeffreyGroup has named Asher Levine as managing director at the firm’s Miami headquarters. Article

O’Connell & Goldberg (O&G) public relations announces the promotion of Sofia Garcia to senior account executive. Article

Minneapolis
Martin Williams Advertising was named agency of record for Horton, Inc. Article

Nashville
Weber Shandwick has expanded its healthcare capability by acquiring ReviveHealth. Article

New York
Eileen O’Connor has been appointed vice president for communications at Yale University. Article

Exposure America announced that it has been named public relations agency of record for Herschel Supply. Article

Child’s Play Communications has signed Insensi as its newest client. Article

CRC has been named the agency of record for House of Matriarch. Article

Evoke Marketing has signed Mochidoki as a new client. Article

Schafer Condon Carter has been retained by Stetson Dress Hats to handle all PR strategy, content development and media outreach. Article

M2M PR & Partnerships celebrates its five-year anniversary with the launch of a new production division. Article

Ray Kotcher is stepping down from his role as chairman of Ketchum, after 32 years. Article

Tom Johnson has been named chief executive officer of Abernathy MacGregor. Article

ELR Media Group announced it is representing Yumi Kim. Article

Taft and Partners announced that it has opened a new office in Newark, New Jersey. Article

Parasol announced the appointment of Sasa Nikolic to its executive management team. Article

Buzz Media Solutions announced the appointment of two prominent Capital Region business leaders, Gary Hughes and Dr. Clinton Ballinger, to the company’s newly created strategic advisory group. Article

IBT Media announced that Daniel Goodman has joined the marketing team as VP, Director of Marketing Operations. Article

Phoenix
Amendola Communications has added two health information exchanges to its client roster. Article

San Francisco
Abernathy MacGregor has named managing director Heather Wilson as head of its San Francisco office. Article

Michael Busselen, Seagate’s VP of corporate communications, has left the data storage company for ServiceMax, a late-stage software startup, also based in the San Francisco Bay Area. Article

Los Angeles & Seattle
DNA Response and Marketing Maven announced their strategic partnership to enhance revenue for consumer brands selling products on leading e-commerce marketplaces such as Amazon, eBay and Sears.com through the execution of public relations and social media marketing. Article

Hong Kong
Sinclair Communications has been re-appointed as agency partner for Singapore Tourism Board on a retainer basis. Article

Huawei has brought in WPP PR firms Ogilvy PR and H+K Strategies to work on consumer PR support for its fast-growing mobile device business, following a global review that took place last year. Article

Jessica Lee has departed her role as chief communications officer at McDonald’s Greater China to become Netflix‘s first regional director of corporate communications in Asia. Article

Ruth Rowan has moved into a global marketing job for Dimension Data. Article

London
Ed Davey will be joining MHP Communications to provide senior counsel to MHP and across the firm’s UK and international clients on sectors including energy, infrastructure and logistics. Article

Ryanair has appointed Cristian Samoilovich as its first head of public affairs. Article

Four Communications Group has launched Four Consulting, a proposition aimed at delivering key services for clients based on the need for “preparedness.” Article

Hill+Knowlton Strategies has been appointed strategic PR partner for Skipton Building Society following a competitive pitch process. Article

MAG has appointed Graeme Elliott as group public affairs director. Article

Cytec Industrial Materials has appointed EMG to raise its profile in the German and pan-European automotive and materials market. Article

Blue Rubicon has hired Jon Priestley to join its digital team as an associate director. Article

Good Relations has appointed Jesscica Schon as senior associate director in its corporate team. Article

Dynamo PR has launched a dedicated virtual reality PR division and has signed leader in visual computing NVIDIA as a founding client. Article

Lewis has been chosen to handle the PR for Dutch lifestyle brand HEMA, which has nearly 700 stores in seven countries. Article

Tancredi has been appointed corporate and financial communications adviser to Turquoise Partners, a leading investment bank in Iran. Article

Ali Perkins has joined AstraZeneca as global head of communications for the pharma giant’s R&D units. Article

InterDigital has handed international PR duties to CCgroup. Article

Sydney
Genesis Burson-Marsteller has named Ajit Sahi as director, public affairs; Sanjay Arora as practice chair, corporate and financial; Piyal Banerjee as managing partner, telecom and technology (consumer); Shivaram Lakshminarayan as managing partner, telecom and technology (B2B) and corporate and financial (South). Nikhil Dey‘s role has expanded as president, public relations and public affairs and Atul Sharma is promoted as chief operating officer. Article

Toronto
Hill+Knowlton Strategies Canada has acquired Acertys. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Warren Buffett’s Surprise Visit to Business Wire

January 13, 2016

By Serena Ehrlich, Director of Social and Evolving Media

Cathy and Warren 2016
Earlier this month, the Business Wire team had the chance to meet with Warren Buffett to discuss his thoughts about Business Wire, the changes occurring in the newswire industry and even his love of the ukulele.
Scott Fedonchik, Business Wire’s Vice President of Marketing shares some of Mr. Buffett’s thoughts, as well as our own in this LinkedIN piece: Warren Buffett Shares a Coke and a Smile at Business Wire’s Global Sales Meeting.
Click here to read this piece and learn more about Warren Buffett and his views on Business Wire. And click here to share this blog post with your Twitter followers!

PR Updates From Around the World for December 21 – January 3

January 6, 2016

By Denise Grayes, Business Wire, Nashville

yay-9389360-digitalEach week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Joseph M. A. Ledlie, a longtime Atlanta public relations executive, died on Christmas Day. He was 72, AJC.com reports. Article

Austin
Salt and Company rings in 2016 with a new name to reflect the evolution of this nearly four-year old company specializing in agriculture, food and lifestyle clients. Rebranding as Wild Hive, the name captures the essence and style of the group and how they approach working with clients: curating a customized selection of experts with different specialties to create the strongest team. Article

Chicago
Public Communications Inc. has named Wendi Koziol its newest senior vice president. Article

DC
1105 Media and the Professional Services Council (PSC) announce a strategic partnership with PSC as the Founding Partner of the ACQUIRE Show, a new two-day educational conference and tradeshow for government acquisition and management professionals produced by 1105 Media, Inc. Article

The Alliance of Automobile Manufacturers announced that David Schwietert has been hired as Executive Vice President of Federal and Government Relations and Public Policy. Article

Los Angeles
BLAZE announced the addition of California Frozen Poppers to its list of clients. Article

Allison+Partners announced that after a competitive review, it has been named the lead consumer agency for Twentieth Century Fox Home Entertainment. Article

Miami
Rose Marketing will launch its services in Havana, with plans to expand into a full service public relations, advertising, media and marketing services group. The operation is led by general director Galina Savina, supported by a local Cuban team. Article

Minneapolis
Cognate Nutritionals and its coconut oil beverage, Fuel For Thought, have retained PadillaCRTArticle

Nashville
McKenzi Loid has been promoted to account manager at Guthrie/Mayes Public Relations. Article

Newport Beach
Driven Public Relations has been retained by international supplier of premium beauty products rachel john. Article

Global Results Communications (GRC) announced the addition of Australia-based Maestrano to its client roster. Article

New York
Carolyn Izzo Integrated Communications has been named the PR agency of record for Thanks Again. Article

North 6th Agency (N6A) announced the introduction of its 2016 ‘Year of the Customer’ program. Article

Weber Shandwick will be the first global PR firm to pilot Facebook’s enterprise collaboration platform, Facebook at Work. Article

Philadelphia
The Lubetkin Media Companies produced a signature series of podcasts for longtime client NJSpotlight.com, from the news and public policy reporting website’s groundbreaking all-day conference, Spotlight on Cities, held in Newark, NJ in October. Article

 San Diego
Stalwart Communications announced it added MedaPoint, Inc. to its client roster. Article

DC & New York
Burson-Marsteller today announced that Karen Doyne, Managing Director, U.S. Crisis Practice, was named “Crisis Manager of the Year” in PR News’ 2015 PR People Awards, and that Sharron Silvers, Senior Director, U.S. Corporate and Financial Communications, was named to PR News’ 2015 Top Women in PR list. Article

Hong Kong
Porter Novelli (PN) announced that Dan Benelisha has joined its Singapore office as senior vice president and managing director. Article

Sydney
Uber has brought in MSLGroup to handle PR support in India, which is fast becoming one of its biggest markets outside the US. Article

Genesis Burson-Marsteller (GBM) has expanded Nikhil Dey‘s leadership role, one of several appointments at the Indian PR firm. Article

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