“No business has ever failed with happy customers”

January 18, 2016

By Vilan Trub, Business Wire

When asked about competitive edge, Warren Buffett was quick on the trigger at the 2016 Business Wire International Sales Meeting. “No business has ever failed with happy customers,” he said to a room full of attentive eyes and ears, each set keen on absorbing every tidbit of insight. What Mr. Buffett was describing was the magical key to success and longevity, keeping customers happy. Business Wire, started over 50 years ago, is a company with many happy customers around the globe. How do we, as the industry’s leading news distribution service, keep all those customers happy? What is the secret we follow that can be perennially put into action to maintain this trend?

To determine why Business Wire is so successful when it comes to customer service we have to look at two things.  The first is understanding Business Wire’s commitment to customer service. The second is to talk to the clients that gave us our reputation.

When Lorry I. Lokey founded the company in 1961, he established a mantra of “put the customer first.” This is why more than 50 years later we are the only commercial newswires with more than 30 offices around the globe. We put the customer first.

When Berkshire Hathaway chose to purchase Business Wire – the people behind Business Wire were part of the package. Why? Because our team lives and breathes our initial mantra – put the customer first.  From product development, to customer education, every single day, from editorial to sales to operations, we look at our product and services from your perspective.

Do our clients notice the difference?

At the PRSA 2015 International Conference our clients described their experience using Business Wire and why they’ll continue using us as a news distribution tool in the future:

This testimonial and others can be found here.

Much has been said about the solutions that Business Wire offers to today’s professionals3 times as much – whether they work for an emerging startup or a Fortune 100 company. From partnerships with the top five global newswires, to the Smart News Release and Picture and News Capsules to the newly launched BizWireTV, these products provide the public relations and investor relations spheres with tools to not only reach but exceed their news visibility goals. These are the tools that smart communicators leverage to transform an announcement into an engaging story for audiences to read locally, regionally or globally.

In the end though, what value do our local offices provide? What about our suite of news amplification tools?  None of these provide value to you if they don’t serve your needs as promised. Business Wire was founded on the philosophy of creating a relationship based on trust with those that choose our patented news distribution network. Success spanning five decades is as much the result of products offered as it is the public’s appreciation and value in those products. There is a circle that is created: the media, financial industry and public’s trust in the effectiveness of Business Wire’s toolkit, and rewarding clients’ trust with efficient and accurate service. This circle is the foundation for creating happy customers.

Where your news is made

In Why Newswires? The Past, Present & Future of Trusted News, Business Wire President Gregg Castano outlines the importance of establishing a relationship rooted in trust, and how Business Wire builds that relationship every day.

If the key to maintaining a competitive advantage is happy clients, and according to #CustServ chat founder Marsha Collier and her 136k Twitter followers it is, then every marshaemployee of every company must make it their mission to identify not only the customer’s needs, but the most efficient way to meet those needs. At Business Wire we do just that. What makes a person a potential client is the presence of an obstacle. For today’s communicators that obstacle is the need to amplify their news stories to reach their identified audiences – in a world where news consumption rates are higher than ever. Business Wire continues to innovate and create new solutions for how to overcome this obstacle. That is why Business Wire has happy customers, very happy customers, and there is no scheduled change in the company’s course of action.

To learn more about the tools and solutions that keep journalists and other media professionals happy, visit our services page and our news page.

Click here to share Business Wire’s commitment to customer service on Twitter: http://ctt.ec/0bbv1


Warren Buffett’s Surprise Visit to Business Wire

January 13, 2016

By Serena Ehrlich, Director of Social and Evolving Media

Cathy and Warren 2016
Earlier this month, the Business Wire team had the chance to meet with Warren Buffett to discuss his thoughts about Business Wire, the changes occurring in the newswire industry and even his love of the ukulele.
Scott Fedonchik, Business Wire’s Vice President of Marketing shares some of Mr. Buffett’s thoughts, as well as our own in this LinkedIN piece: Warren Buffett Shares a Coke and a Smile at Business Wire’s Global Sales Meeting.
Click here to read this piece and learn more about Warren Buffett and his views on Business Wire. And click here to share this blog post with your Twitter followers!

How Smart Companies Build Relationships with Millennial Audiences in 2016 (hint: CSR)

December 21, 2015

By Alison Hanby, Business Wire

Company reputation is key when trying to attract Millennial interest in your brand.

yay-2080879-digital (1)

Millennials are now the largest, most diverse generation in the U.S., and when it comes to supporting corporations, they pay attention to the transparency, authenticity, and reputation of the companies and brands they associate with.

As Millennials rise in the workforce and obtain greater buying power, they look for like-minded companies to partner with. Are you making it easy for them to choose your organization?

Here are 6 ways companies of all sizes can capture Millennial attention through Corporate Social Responsibility:

  1. Promote Corporate Social Responsibility (CSR) What is CSR? CSR encompasses how a company contributes to society and protects the environment; a company’s stewardship and transparency; and even how a company improves quality of life for their employees and the community they serve. Your company’s CSR program sends an important message to stakeholders and impacts consumer behavior, investor behavior and a company’s perceived value in the marketplace.
  1. Define Your Organization’s Purpose – Of course the top goal of most organizations is revenue, but that is not the same as your organization’s purpose. Today’s companies need to find a way to connect with these audiences.  For your first step in promoting your CSR programming you should start by showcasing the impact your business will have on the lives and welfare of those you serve. A clearly defined company purpose will encourage brand loyalty and promote authenticity, as well as attract and retain employees.
Mill life goals

Rutgers Talent Report: What Workers Want in 2012

In a recent Rutgers University Study approximately 40% of Millennials interviewed noted it was “very important” to them to have a job where “they can make an impact on causes or issues that are important.” Define your purpose and shout it from the rooftops. Weave it into your news releases, brand content, website and more.

  1. Be Local – When looking to build your own CSR program, start by looking in your own backyard! Participation in your local community allows you to make smaller contributions that create big results. Stories of your authentic local participation will spread and word of mouth accolades will positively impact your company reputation, attracting Millennial consumers and employees, while balancing consideration for the shareholder.
  1. Be global The next step in a strong CSR program is to showcase the impact of your company and organization’s CSR promise on the world. Take a minute to define how your company decisions are bettering the world at large.
  1. Promote Your Good Works! Once you have defined your CSR programming, the next step is to promote it widely. Many companies not only designate a specific section of their online newsrooms to highlighting their CSR efforts, they utilize news releases to promote and amplify their good works and the impact they are generating on the world at large.

Leverage all the tools at your disposal to promote your good works. Company websites, social media and news releases are a perfect way to tout your corporate environment or your community involvement. Millennials are tech-savvy multitaskers switching from computer to tablet to smart phone in the blink of an eye, so why not launch an informative attack from all fronts?

  1. Involve your Millennial employees
    and give them the opportunity to lead, or at least inform your efforts. Your reputation depends on it. By embracing this new generation of employees and understanding how they think and behave, you will attract the Millennial customers and successfully grow your business.

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One suggestion is to offer a millennial employee the opportunity to take the reins on one of your social media pages for a week.  The freedom and responsibility to express your company’s purpose will increase loyalty, empower, and involve. It will help to cultivate your cause as well as contribute to that employee’s sense of connection to your purpose.  He/she may even share on a personal page, immediately amplifying your message and brand.

Today’s Millennials have access to more information and resources than ever before. When they search for good works, is your company information going to visible? Take the time to build your CSR program, to not only increase interest in your business, but to attract the buyers of the future.

Interested in learning more about promoting your CSR programming? Let us know.  Liked this post? Click here to share it on Twitter!


Agence France-Presse Shares: How to Work with Global Newswires

November 19, 2015

Legendary news agency, AFP, opens up to discuss their organizational structure, Agence_France-Presse_Logo.svgcoverage criteria, and practical tips on how  to build a relationship and work more effectively with their journalists. This is a must-listen-to webinar and can fundamentally transform the impact of your global communications.

To listen to the full webinar click here  

Agence France-Presse [AFP] is one of the world’s largest and most prestigious news agencies, with a network of 200 bureaus generating some 5,000 stories per day. Despite its prestige and influence, many communications professionals, particularly in North America, are largely unfamiliar with the scope of AFP’s geographic footprint, and its role in shaping the global news agenda.

Speakers included:

Moderator:  Raschanda Hall, Global Media Relations Manager, Business Wire


Al Roker Entertainment and Business Wire Developing New Video Series

September 8, 2015

Al Roker Logo

Al RokerGood things are happening with the collaboration between television icon Al Roker and leading newswire Business Wire. This week it was announced that a news video series is in development combining Al Roker Entertainment’s extensive expertise in online programming with Business Wire’s news distribution and media analytics platforms. The programming will shine a light on the startup community and their industry disrupting announcements – news announcements published by Business Wire.

Read the full news release here: http://bit.ly/AlRokerEntBusinessWire

“We are always looking for interesting partners in entertainment and business,” said Al Roker, CEO, Al Roker Entertainment. “The Business Wire brand provides access to breaking news well suited for compelling video content for social and digital platforms and this is one of ARE’s specialties.”

Stay tuned for additional details coming later this month.

Click here to share this news with your Twitter followers:  http://ctt.ec/81Vn6


Business Wire Gives Back With Contribution to Journalism Scholarship for University of Washington’s LaVendrick Smith

July 21, 2015

Matt Allinson Bio Pic

By Matt Allinson, Media Relations Manager, Int’l Markets

Business Wire is pleased to contribute to a journalism scholarship awarded to University of Washington journalism student LaVendrick Smith during the Society of Professional Journalists (Region 10) awards gala on Saturday, June 13. Mr. Smith, an Everett, WA native and a senior at the University of Washington, was one of four students who were collectively awarded over $10,000 in scholarship funds.

LaVendrick Smith

LaVendrick Smith

Mr. Smith spent last term covering the Washington state legislature as an intern for the News Tribune and The Olympian. During his time on staff, he wrote about a wide array of bills, one of which would have required young drivers to place “New Driver” decals on the back windows of their vehicles. He also wrote about House Bill 1021, one that would require the Washington State Patrol to create and implement a system similar to Amber Alerts (called Silver Alerts) for lost senior citizens. He also works on The Daily at the University of Washington and wrote for the Seattle Times in autumn of 2014.

I had a chance to sit down with Mr. Smith after he received his scholarship and ask him a few things about the journalism profession, his life, and what he would do if he were the first person with verifiable proof that Bigfoot exists.

1) Who or what inspired you to study journalism and pursue it as a career?

I’ve always been interested in writing ever since I was a kid, but in high school, a security guard I knew at my school read my work and really encouraged me to pursue journalism because he said I could be really talented at it.

2) How can you and your generation of journalists help to change the negative impression most people have of the industry?

I think the best way to change negative impressions people have of the industry is to make sure people are doing their jobs the right way. Many people have a mistrust of the media, when the role of the media is to foster and maintain trust. If journalists uphold the values and ethics that are central to journalism, I believe people will have a better understanding of the industry. 

3) Where would you like to be in eight years?

I would love to be working at a major daily newspaper covering a major U.S. city. 

Me & LaVendrick

4) What are you doing this summer?

This summer, I’m spending my vacation in Boston, and resting up for my senior year of college.

5) If you were somehow able to capture the first verified photo/video of a Sasquatch, where would you publish it first?

I’d want it to be in TIME magazine because I always like their covers, but anywhere where I can always have credit of being the first person to ever capture the Sasquatch.

Click here to share this story on Twitter: http://ctt.ec/08G6y


PR Updates From Around the World: June 30

June 30, 2015

By Denise Grayes, Business Wire Nashville

As we come to the end of June, we wanted to share one more PR industry changes and updates blog.  To learn more about each news item, simply click the hyperlink.

Atlanta
ExamMed has selected Trevelino/Keller as its principal integrated PR and marketing agency. Article

Arketi Group has created a new website for Zotec Partners. Article

Austin
AEP Texas has named Andy Heines as director of corporate communications. Article

Boston
Shift Communications has expanded its healthcare practice with the addition of new clients: Decision Resources Group, a provider of high-value data, analytics and insights products and services for the healthcare industry; Medullan, a digital healthcare innovation lab; and Sermo, a leading social network for doctors. Article

PAN Communications has been selected by Drizly. Article

marlo marketing took the top honors at the June 2015 Bellringers’ Awards for the agency’s Community & Consumer Affairs campaign to launch and market The Lawn on D,  Boston’s first-of-its-kind outdoor interactive landscape located on D Street at the Boston Convention & Exhibition Center (BCEC).  Article

DC
Maura Sullivan has been named assistant to the Secretary of Defense for public affairs. Article

The Incite Agency and Fenway Strategies have joined forces. Article

Sage Communications has teamed with Glory Days Grill to co-sponsor the Track and Field competition at the 2015 World Police and Fire Games in Fairfax, VA. Article

Sage Communications announced five new sports and entertainment contract wins through its Brotman|Winter|Fried division. Article

212 Communications LLC announced that Bill Atkinson has joined the firm as partner. Article

Stratacomm LLC announced the hiring of Kristin Ford-Glencross as an account director in the company’s Washington, D.C. office. Article

Detroit
Dan Ponder, CEO of Detroit-based Franco Public Relations Group, was recognized as Michigan State University Broad College of Business Executive MBA Program’s Alumni of the Decade. Article

Los Angeles
JMPR Public Relations announced that it has been named agency of record for Beverly Hills Motoring Accessories (BHMA). Article

The Long Beach Grand Cru has selected Bob Gold & Associates as its official PR agency. Article

Movement Public Relations announced the signing of its newest client, Proof of Concept. Articl

Miami
The University of Florida College of Journalism and Communications announces the appointment of Robert W. Grupp as director of its Master of Arts in Mass Communication (MAMC) program specialization in Global Strategic Communication.  Article

Nashville
Nissan North America has promoted Brian Brockman to director, internal communications. Article

New York
Heineken USA has promoted Tara Rush to senior vice president of corporate relations. Article

CA Technologies has appointed Jeff DeMarrais as senior vice president and chief communications officer. Article

De’Longhi Group America has named Current as public relations agency of record following a competitive review. Article

The Pollack PR Marketing Group (PPMG) announced that it has been selected by The Center For Client Retention (TCFCR) to lead its integrated marketing and public relations efforts. Article

Magrino has added new international architecture and design client, Rottet Studio. Article

Hotwire is reshuffling its US management as global CEO Brendon Craigie moves stateside to steer the tech agency’s growth in this market. Article

WPP Group is partnering with Snapchat and the Daily Mail on a new content marketing company, Truffle Pig, to be headed by Alex Jutkowitz. Article

J Public Relations expanded its relationship with The Ritz-Carlton brand with the addition of three more properties to its roster, resulting in a total of 14 properties. Article

Krupp Kommunications took home three awards at the 13th Annual American Business Awards (Stevie Awards) at the organization’s ceremony in Chicago on June 22 winning in three different categories. Article

Gramercy Institute announced its roster of winners for its 13th Annual Gramercy Financial Marketing Strategy Awards. Article

DeVries Global announced that Loretta Markevics has joined the agency as Executive Vice President, Global Creative Intelligence. Article

The Content Council announced that four new board members were elected to its board of directors. Article

San Francisco
Allison+Partners has launched All Told, a new division that combines the agency’s research, content, creative, digital and measurement expertise into a centralized offering. Article

Financial comms boutique the Blueshirt Group is moving into healthcare as this sector undergoes an IPO boom. Article

Silicon Valley
Weber Shandwick has upped Bradford Williams to head of global technology. Article

Atlanta, Boston & Chicago
Myelin Communications announced the acquisition of HY Connect, an advertising agency in Chicago, and Dodge Communications, a public relations and integrated communications firm in Atlanta. Rich Levy, CEO of Myelin, will become chairman of both companies. Article

Hong Kong
ICR announced that veteran business journalist Edmond Lococo has joined its Beijing office as senior vice president. Article

RFI Studios, the digital arm of Ruder Finn, has won a competitive pitch for the Audi R8 LMS Cup digital business in China. Article

Terri-Helen Gaynor has resigned as Asia-Pacific CEO at Burson-Marsteller. Article

Frankfurt
AMI Communications has been selected as agency of record by the leading satellite operator SES Astra. Article

London
Hill+Knowlton Strategies has launched the H+K HER (Helping Executives Rise), a program to support female employees. Article

Hello! Fashion Monthly has hired W to handle its PR on a retained basis.. Article

Shine Communications has won the Open’er Festival brief and will lead the UK PR strategy and delivery to raise awareness of the leading European festival through lifestyle press, digital influencers and social media. Article

MediaWorks has appointed Charlotte McLauchlan as group head of communications. Article

Octopus Group has been appointed by Scredible to drive a PR, social and content program. Article

Comeandhireme.com offers candidates and recruitment personnel at both healthcare agencies and pharmaceutical companies a way to connect and match a qualified employee with the right job. Article

ClickTripz.com has called in Turtle PR to maximise its exposure within the online travel industry. Article

Havas Health has acquired Just: Health Communications. Article

TJX has brought in Ogilvy PR to handle European PR duties after parting ways with FleishmanHillard. Article

Sydney
The $4.5 billion Godrej Group has awarded its public relations mandate to Adfactors PR. Article

Toronto
Hill+Knowlton Strategies has created H+K SJR in Canada, drawing on the communication and storytelling expertise of H+K and the audience development, content and digital publishing experience of Group SJR. Article

Hong Kong & Sydney
Burson-Marsteller announced that Margaret Key has been named CEO, Asia-Pacific. Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Key is based in Hong Kong, and Sagar is based in New Delhi. Article

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