From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, we’ve rounded up Business Wire’s most viewed PR and press release blog posts of 2024. You’ll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!
Press Release Best Practices
Effective press releases are the cornerstone of successful communications, so it’s no surprise that these two Business Wire Blog posts were top performers last year. Press Release Do’s and Don’ts and Understanding Earned Media Success explored strategies for crafting releases that capture attention and drive results. Key takeaways included the importance of clear, concise headlines, tailoring content to your audience, and optimizing releases for earned media pickup.
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- teamLab Planets TOKYO Ranks in Top 5 of Most Popular Museums
- e.l.f. x Tinder Collaboration Inspires Singles to ‘Face the First Date’
These client examples showcase engaging headlines, strong storytelling, and vibrant visual content.
Learn how Business Wire optimizes your news.
Measuring and Maximizing ROI
Understanding and proving ROI is a must for today’s public relations and investor relations professionals. Posts like Measuring the Success and ROI of Your Press Releases and Maximizing ROI in Investor Relations offered actionable strategies for evaluating press release performance and using key metrics to highlight the impact of your efforts.
To truly measure success, it’s important to go beyond metrics like open rates and impressions. Instead, focus on metrics that directly connect to business goals, such as audience engagement, conversions, and media coverage. By clearly defining objectives before distribution and using analytics to continuously improve, communicators can prove ROI while also strengthening their overall strategy. These insights empower teams to take a data-driven approach, helping to show how their work drives tangible results for the business.
Takeaways:
- Define clear goals before distribution.
- Use analytics to refine future strategies.
- Communicate results effectively to stakeholders.
Analytics are top of mind for Business Wire. Learn how we help you measure and track the success of your news.
Visual and Multimedia Content
Visual content has proven to be a game-changer in amplifying the reach and impact of press releases. Our PR blog posts like The Value of Visual Content and Multimedia in Press and Earnings Releases emphasized the importance of incorporating dynamic elements like photos, videos, and infographics. These grab your audience's attention and make the message more memorable and shareable across platforms.
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These releases from Wrangler and The Fresh Market creatively incorporated multimedia elements to captivate audiences and reinforce brand narratives.
See more multimedia news releases.
AI and Social Impact
Artificial intelligence (AI) took center stage in thought-provoking posts like AI, Fake News, and Racial Bias and AI in the Black Community. These articles explored the implications of AI in shaping public discourse, combating misinformation, and fostering equity. Featuring real-world examples, the posts highlighted how AI can serve as both a powerful tool for addressing societal issues and a potential amplifier of existing inequalities.
Takeaways:
- AI can be leveraged to combat misinformation and promote truth in media.
- It’s crucial to consider the ethical implications of AI, particularly its potential to reinforce biases.
- Responsible AI usage can drive equity and inclusivity, making it a powerful tool for social good.
Investor Relations and Corporate Communications
Navigating earnings releases, investor updates, and corporate communications demands precision and clarity. Navigating Earnings Calls and Releases provided essential insights on creating clear and impactful financial updates, and Life Sciences Communications highlighted the importance of simplifying complex technical language to ensure messaging is accessible to engage across a broad range of audiences.
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These releases exemplify clarity and precision, ensuring investors and stakeholders receive the information they need.
Investor relations is second nature to Business Wire. Learn how we support companies of all sizes – from startups to Fortune 500.
Looking Ahead
In the year ahead, the strategies we’ve explored in our most popular PR and press release blog posts from 2024 will be key to how communications professionals continue to create impactful, engaging announcements. Whether perfecting your release, adding multimedia to captivate your audience, or using the power of AI, refer to these insights whenever you need a refresher. The standout press releases shared above aren’t just examples—they’re lessons in action, showing how these strategies can work wonders for your future campaigns.
Learn More
- Trends to Watch in 2025
- Download Business Wire's Press Release Template
- Unleash the Power of Your News
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