The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do.


In 2017, PR is no longer about relying on one’s gut. You must use data to truly showcase the value of PR and to get PR to be taken seriously within your organization. The data gleaned from companies like Agility PR Solutions creates a roadmap for content – from creation to launch to follow up. By utilizing internal and external data, PR pros can create content that resonates with their desired audiences and generates more coverage pieces. They can then provide senior management with detailed information on how each program impacts the organization’s overall business goals.  By using data, PR pros can now demonstrate the true value of PR.

Learn more about the role of data in today’s public relations programming (including how to do it!) by reading Cara Valle’s recap of what Serena had to say, or watch the full webinar here. Click here to learn more about Business Wire’s NewsTrak reports or here to learn how Agility PR Solutions can create a successful data program for your organization.

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