How Should I Promote My Content: An Infographic for Smart Marketers

September 10, 2015

By Vilan Trub, Business Wire

Great content is only as great as how it’s distributed. If people aren’t seeing your branding and message, they won’t be able to act on it. If people aren’t engaging with your content, they can’t be eased further into the marketing funnel.

The 10 Required Questions of Content Promotion

The 10 Required Questions of Content Promotion

A major goal of a marketing plan, reaching out to the public, is to turn potential leads into clients and customers.  A successful marketing campaign raises visibility, creates brand loyalty, and more resulting in a large ROI. After all is said and done, how do you actually reach your market and effectively engage your audience? 

The first step is identifying the power of content marketing. According to a 2015 poll by Smart Insights, almost 30% of respondents listed content marketing as the most important digital marketing trend for the year. The second most selected answer (big data) received less than half the votes (14.6%). The most popular forms of content marketing are social media content other than blogs (93%), eNewsletters (80%), articles on your website (78%), illustrations/photos (75%), and videos (74%). There are many options for how to reach an audience and companies are trying them all. Are they organized in their efforts? A shocking 56% of the respondents said they do not have a content marketing strategy or plan, even though they are actively utilizing content marketing.

Not having a game plan is very inefficient and can lead to disaster. Imagine a basketball team running onto the court without knowing any plays to execute. LeBron James might be the best player in the world, but even he wouldn’t score too many points if he was playing with a team that didn’t have a strategy. Your content, similarly, might be the most interesting, engaging, and disruptive, but if you don’t have a plan of distribution, you’ll be the only person aware of it.

How do you get as many eyes as possible onto your great content?

Business Wire put together this infographic that illustrates how content marketing travels down a road, and what steps to take to reach your desired audience.

It’s important for communicators to remember that assets are tools and how you use them will determine their effectiveness. If your news features an eye-catching headline, native advertising is a good route. If you have newsworthy content, issuing a news release would amplify your content to journalists and other media professionals. If you have multiple related pieces and multimedia, a news or picture capsule makes for a great interactive asset that captures audiences’ attentions for far longer than passive content.

What are some of the key takeaways from the infographic?

  • If you have newsworthy content – issue a news release
  • If you have comparative data – make an infographic
  • If you have a video – make a vine or GIF for additional social messaging
  • If you have multiple related pieces – issue a news or picture capsule

Content marketing is proving to be more than just a trend. If you utilize this highly effective method for reaching potential clients and customers, for building brand awareness and loyalty, remember to have a game plan. Content and distribution working together will raise visibility of your message and lead to a desired ROI.

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PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Boston
Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Charlotte
Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Chicago
Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

DC
Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Houston
Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

Miami
3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

Philadelphia
M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

Seattle
The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

Frankfurt
PR.Konektor has appointed Radek Vítek as executive director. Article

London
Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Paris
Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

Sydney
The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

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The Experts Speak: How to Brand Your Startup

August 21, 2015

By Serena Ehrlich, Director of Social and Evolving Media

This past year’s SXSW festival offered audiences enough movies, music and tech to keep busy until – you guessed it – next year’s SXSW. For those in the know, however, that wasn’t the end of the fun. From July 19th to the 22nd there was an additional SXSW event, the SXSW v2v in Las Vegas. This boutique event, aimed to help startups grow, brought together great minds and offered future business moguls an opportunity to learn from and connect with industry leaders.

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One of the topics discussed during the four days in Vegas was how a new company can develop a brand with which audiences will identify. Melodie Tao, Marketing Consultant and Founder of Marketing Melodie, spoke on just that and left the crowd inspired.

Coverage and highlights of the session can be found here.

“How can you establish your brand?” was the first question Melodie posed, and what followed was a series of tips and insider tricks to connect with modern markets. Find out what she had to say and how it might apply to your business.

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Business Wire CEO Cathy Baron Tamraz also spoke about startups prior to the Vegas event at the Austin SXSW. Her fireside chat was insightful and declared that “every business has an audience.” Coverage of the conversation can be found here.


Business Wire Presents: PR Industry Updates for July 24

July 24, 2015

By Denise Grayes, Business Wire Nashville

This week we feature several changes in the PR industry, including:

PR Industry Updates

Atlanta
Phase 3 Marketing & Communications has unified the creative department of recent acquisition Brand Fever and its PR practice with The Reynolds Group, both of which are divisions of the company. Article

Charlotte
French/West/Vaughan has been selected by Paralyzed Veterans of America to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

The Brandon Agency has added Beth Kann to its social media and public relations team to serve the company’s expanding roster of clients. Article

Chicago
After 15 years working with Golin as its public relations agency of record, the National Peanut Board (NPB) announced the agency will expand its role to include advertising and marketing. Article

Cleveland
Hennes Communications has hired Thomas Fladung as vice president. Article

DC
Lisa Osborne Ross is joining APCO Worldwide as the managing director of its Washington, DC, office. Article

Alex Slater has launched Clyde Group, a new communications and public affairs firm. Article

Levick has added Stephen Aaron as vice president. Article

Whiteboard Advisors announced the addition of Ted Eismeier as an Associate Vice President in its growing communications practice. Article

The Human Rights Campaign (HRC) named Olivia Alair Dalton as the organization’s new Senior Vice President for Communications and Marketing. Article

Gadi Dechter joined APCO Worldwide as head of its Public Affairs Practice. Article

Warschawski announced that it has been hired by Pompeian. Article

Reputation Institute is retaining the Pinkston Group of Alexandria, Virginia, to develop and implement comprehensive media strategies to increase Reputation Institute’s national and global prominence. Article

GolfBoard has selected Buffalo Brand Invigoration Group to turnkey a brand communications and public relations program. Article

Denver
5W Public Relations has opened a Denver office to support its growing client base in the Southwestern US. Article

Detroit
Lambert, Edwards & Associates has expanded its Grand Rapids team with the addition of Alaina Korreck as an associate and Abby Timmer as a digital specialist. Article

Identity announced that it launched a new website that represents the firm’s evolution as an agency. Article

Los Angeles
JMPR Public Relations, Inc. announced that it has been named agency of record for AMA Pro Flat Track. Article

CannaGrow Holdings announced the appointment of Cheryl Shuman as Senior Business Development, Public Relations, Marketing & Media Strategist. Article

Miami
JoTo PR has added Clearwater-based company, Handymen for All, owned and operated by US Air Force Captain (Ret.) Julie Daniels. Article

Nashville
Shelton Group announced that it has added CertainTeed Insulation to its client roster. Article

Newport Beach
Terry Blount has been named NHRA vice president of public relations and communications. Article

American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. Article

New York
Ogilvy Public Relations has launched The Boutique@Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients and helps brands forge strategic collaborations in the fashion space. Article

Edelman subsidiary United Entertainment Group has promoted Mary Scott to president, sports and brand experiences, and Robby Wells to chief strategy officer. Article

Nancy J. Friedman Public Relations announced a new account addition and two tourism renewals to its diverse roster of hospitality and destination clients: London & Partners, Visit St. Pete/Clearwater, FL and Visit Savannah. Article

Magrino was selected following a competitive search to represent Italian restaurant brand, Obicà, for national public relations. Article

Phil & Co. has formed a strategic alliance with GoDiversity to launch “cause diversity,” offering clients in the cause space the opportunity to better reach and engage with the Hispanic market. Article

Golin has made Dawn Langeland managing director of its New York operation. Article

MSLGroup has launched its fifth-annual grant program, Generation Activation Be:Cause. The firm will award one local nonprofit with up to $100,000 in strategic communications counsel. Article

The CHR Group has acquired marketing agency Colour. Article

BBC Worldwide North America announced the appointment of Dawn Williamson to Senior Vice President, Advertising Sales and Tim Wastney to Vice President, Advertising Sales to bolster the ad sales division based in the U.S. and Canada. Article

Sharp Communications announced two new staff members. Article

Richard Rubenstein, President of Rubenstein Public Relations, announced that the firm has been named the agency of record for New York City’s 42nd Annual Village Halloween Parade. Article

Eastwick announced a new partnership with Grand Central Tech (GCT). Article

Sharp Communications announced three new major account wins to its portfolio of architecture and design brands. Article

48 Communications has expanded to the east coast with a new Public Relations division and New York office, offering new and current clients an expanded scope of services in the largest media market in the nation. Article

Lorraine Gregory Communications (LGC) has been selected by the Boy Scouts of America (Suffolk County Council) to create a fundraising campaign for the Baiting Hollow Scout Camp it owns and operates in Calverton, NY. Article

Philadelphia
Marking its 20th anniversary in business this July, Kimball Communications announced it is opening a new office at 794 Penllyn Pike, Suite 214 in Blue Bell, Pa. Article

San Diego
After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers. Article

San Francisco
Twitter‘s head of communications Gabriel Stricker announced, via Twitter, that he’s leaving the company. Article

Blanc & Otus CEO Joshua Reynolds is stepping down to join a Silicon Valley startup, meanwhile Annemiek Hamelinck is taking over as general manager. Article

Ruder Finn announced the hire of Scott Beaver as Vice President, Ruder Finn West – the agency’s San Francisco office. Article

Runa Capital announced that partner Andre Bliznyuk will move to the US to open an office in San Francisco, California. Additionally, in a move to extend its operations expertise into new areas, it has hired startup veteran Marcos Sanchez to run global communications for the firm. Article

DC & San Francisco
Fenton is expanding its environment, energy and sustainability expertise with the additions of Ryan Cunningham and Eric Raymond have joined as senior vice presidents in Washington, DC, and San Francisco respectively. Article

Hong Kong
The Hoffman Agency has hired Esther Kuang Mei to spearhead its Shanghai operations as general manager. Article

Frankfurt
Uwe Kattwinkel has been named senior vice president, communications, at airberlin. Article

London
Following his promotion to group managing director of TVC Group in March, James Myers has created a new board structure to lead the business and made two new hires: Simon Murphy joins TVC from The Narrative in Australia as director of client services and will oversee our UK clients including Tesco, Easyjet, Royal Voluntary Service, Eurostar and Sky; Simon Amster joins as creative content director, having held positions at NBC Universal, Addiction Worldwide/Bray Leino, and FleishmanHillard. Article

Bite has been selected by Trainline. Article

Al Berry has joined Weber Shandwick as head of content in EMEA from Bacardi Global Brands where he developed content campaigns across its portfolio of brands – among other new hires in EMEA. Article

Paris
Infiniti Middle East has appointed Four Communications as its new PR agency for the region following the recent appointment of Craig D’Silva to lead the automobile manufacturer’s PR and corporate communications activities across the Middle East and Africa. Article

Italy

Cesare Valli has joined leading Italian independent SEC Relazioni Pubbliche e Istituzionali as managing director and partner via the acquisition of a minority stake in the company. Article

Sydney
Avian Media has added new roles – chief strategy officer and regional heads – as it braces for growth from existing and new clients. Article

Toronto
National Public Relations has acquired the business of Equicom from TMX Group. Article

Shine PR has partnered with DelilahK. Article

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PR Updates From Around the World for the Week of July 6

July 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Charlotte
French/West/Vaughan (FWV) has been selected by Paralyzed Veterans of America (Paralyzed Veterans) to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

S&A Communications hired Rachel Sheffield as web designer. Article

DC
SevenTwenty Strategies has named Christine DiGiovacchino as creative director and Megan Blair as senior web designer, and Joe Richards as senior account director. Article

Golf Membership Consultants (GMC) has selected Buffalo Brand Invigoration Group to manage a public relations program and consult on marketing and business strategies to expand GMC’s market presence. Article

The Trustworthy Accountability Group (TAG) today announced that Mike Zaneis will become the organization’s new President and CEO. Article

Detroit
Airfoil was honored alongside its client Comcast Cable, Heartland Region with the Best of Show distinction at the International Association of Business Communicators Detroit Renaissance Awards ceremony. Article

Miami
Corporate and public affairs expert Stephen Lock is joining Latin America specialist Speyside Corporate Relations to head the firm’s fast-growing Brazil business. Article

Minneapolis
Risdall Public Relations James E. Lukaszewski, APR, has been selected as a Fellow of the International Association of Business Communicators (IABC). Article

New York
Burson-Marsteller has launched a new Cuba specialty team, a US-based offering that will provide clients with counsel on the political and economic environments in both the US and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry. Article

Global Strategy Group announced that Dana Yeganian has joined the firm as Senior Vice President. Article

RF|Binder has become part of PROI Worldwide, a partnership of independent agencies with 2014 net fees of $615 million. Article

Deloitte is acquiring substantially all of the assets of LRA Worldwide, a firm that measures customer experience. Article

Vested has announced its formal public launch. Created by senior communications executives Dan Simon and Binna Kim, Vested helps both traditional and new financial firms navigate an increasingly disruptive environment. Article

Butler Associates Public Relations has added Hostelworld Group to its roster.  Article

Horn Group, Inc. announced the promotion of Brian Sinderson from managing director to senior managing director and general manager, New York. In addition, the agency has added two vice presidents: Allyne Mills, formerly senior vice president with Beckerman|Antenna Group and Erica McDonald, who rejoins Horn Group from DiGennaro Communications. Article

Bilingual multicultural marketing communications expert Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront. Based in New York City, the agency launches with two clients-Being Latino, one of the country’s top social media marketing companies targeting Hispanic millennials, and celebrity hairstylist and makeup artist Gabriel Samra. Article

The New York Times Company announced that Clay Fisher will join the company in the new role of senior vice president, consumer marketing. Article

Philadelphia
Swordfish Communications has announced it will offer free services to any retailer presently selling a controversial iPhone case that looks like a realistic handgun. Article

San Francisco
MSLGroup has hired Brian Lake as a vice president focusing on the technology and public affairs practices. Article

Seattle
LANE has kicked off a 25 Commitments for 25 Years (#25for25) year-long campaign in celebration of its 25th anniversary. Article

Austin & Memphis
Archer Malmo has acquired Austin-based Tocquigny. Yvonne Tocquigny and Tom Fornoff will continue to lead the Austin office as chief creative and strategy officer and president, respectively. Article

Frankfurt & London
Travel Lifestyle Network announces it has elected ten new global partners. In addition to announcing new partners, the network has set important steps to accommodate further business growth. Article

Frankfurt
Isabel Kassabian was named deputy managing director for APCO Worldwide‘s Berlin office. Article

Hong Kong
Ruder Finn has acquired the China business of Kyodo Public Relations, including operations in Beijing and Shanghai. Article

London
Grayling has appointed Jonathan Curtis as its new head of public affairs. Article

Tero Huovinen has been appointed senior vice president, communications and corporate responsibility at global chemical company Kemira Oyj. Leena Lie, Kemira’s current head of communications and corporate responsibility, is leaving to become SVP, communications, at Cargotec. Article

Mischief PR has hired Daniella Graham from Metro.co.uk, to the newly created full-time role of news and conversation editor. Article

Keene Communications has taken over the operations of international business-to-business consultancy BondPR. Founder Tom Burgess remains a shareholder in BondPR and will act as a consultant to the group. Based in San Francisco, he will also oversee the development of North American operations. Article

Text100 holding company NextFifteen has acquired the entire issued share capital of IncrediBull, which will be fully integrated into Text100 from January of next year. Article

Mainichi Shimbun and Cxense announced the signing of a deal. Article

Paris
Llorente & Cuenca has secured €6.35 million in funding from French private equity firm MBO Partenaires. Article

Publicis Worldwide CEO Arthur Sadoun is taking over supervision of MSLGroup, meanwhile the agency’s CEO Olivier Fleurot moves into an SVP role at the holding group. Article

Singapore
Nanyang Technological University Singapore (NTU Singapore) was recently named the In-House PR Team of the Year at PRWeek Awards Asia 2015. Article

Sydney
Coca-Cola has appointed MSLGroup as its partner in India, with a focus on content creation. Article

Tokyo
Toyota‘s PR chief Julie Hamp has resigned after being detained by Japanese authorities on the suspicion of illegally importing a prescription drug from the US. Article

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PR Updates From Around the World: June 30

June 30, 2015

By Denise Grayes, Business Wire Nashville

As we come to the end of June, we wanted to share one more PR industry changes and updates blog.  To learn more about each news item, simply click the hyperlink.

Atlanta
ExamMed has selected Trevelino/Keller as its principal integrated PR and marketing agency. Article

Arketi Group has created a new website for Zotec Partners. Article

Austin
AEP Texas has named Andy Heines as director of corporate communications. Article

Boston
Shift Communications has expanded its healthcare practice with the addition of new clients: Decision Resources Group, a provider of high-value data, analytics and insights products and services for the healthcare industry; Medullan, a digital healthcare innovation lab; and Sermo, a leading social network for doctors. Article

PAN Communications has been selected by Drizly. Article

marlo marketing took the top honors at the June 2015 Bellringers’ Awards for the agency’s Community & Consumer Affairs campaign to launch and market The Lawn on D,  Boston’s first-of-its-kind outdoor interactive landscape located on D Street at the Boston Convention & Exhibition Center (BCEC).  Article

DC
Maura Sullivan has been named assistant to the Secretary of Defense for public affairs. Article

The Incite Agency and Fenway Strategies have joined forces. Article

Sage Communications has teamed with Glory Days Grill to co-sponsor the Track and Field competition at the 2015 World Police and Fire Games in Fairfax, VA. Article

Sage Communications announced five new sports and entertainment contract wins through its Brotman|Winter|Fried division. Article

212 Communications LLC announced that Bill Atkinson has joined the firm as partner. Article

Stratacomm LLC announced the hiring of Kristin Ford-Glencross as an account director in the company’s Washington, D.C. office. Article

Detroit
Dan Ponder, CEO of Detroit-based Franco Public Relations Group, was recognized as Michigan State University Broad College of Business Executive MBA Program’s Alumni of the Decade. Article

Los Angeles
JMPR Public Relations announced that it has been named agency of record for Beverly Hills Motoring Accessories (BHMA). Article

The Long Beach Grand Cru has selected Bob Gold & Associates as its official PR agency. Article

Movement Public Relations announced the signing of its newest client, Proof of Concept. Articl

Miami
The University of Florida College of Journalism and Communications announces the appointment of Robert W. Grupp as director of its Master of Arts in Mass Communication (MAMC) program specialization in Global Strategic Communication.  Article

Nashville
Nissan North America has promoted Brian Brockman to director, internal communications. Article

New York
Heineken USA has promoted Tara Rush to senior vice president of corporate relations. Article

CA Technologies has appointed Jeff DeMarrais as senior vice president and chief communications officer. Article

De’Longhi Group America has named Current as public relations agency of record following a competitive review. Article

The Pollack PR Marketing Group (PPMG) announced that it has been selected by The Center For Client Retention (TCFCR) to lead its integrated marketing and public relations efforts. Article

Magrino has added new international architecture and design client, Rottet Studio. Article

Hotwire is reshuffling its US management as global CEO Brendon Craigie moves stateside to steer the tech agency’s growth in this market. Article

WPP Group is partnering with Snapchat and the Daily Mail on a new content marketing company, Truffle Pig, to be headed by Alex Jutkowitz. Article

J Public Relations expanded its relationship with The Ritz-Carlton brand with the addition of three more properties to its roster, resulting in a total of 14 properties. Article

Krupp Kommunications took home three awards at the 13th Annual American Business Awards (Stevie Awards) at the organization’s ceremony in Chicago on June 22 winning in three different categories. Article

Gramercy Institute announced its roster of winners for its 13th Annual Gramercy Financial Marketing Strategy Awards. Article

DeVries Global announced that Loretta Markevics has joined the agency as Executive Vice President, Global Creative Intelligence. Article

The Content Council announced that four new board members were elected to its board of directors. Article

San Francisco
Allison+Partners has launched All Told, a new division that combines the agency’s research, content, creative, digital and measurement expertise into a centralized offering. Article

Financial comms boutique the Blueshirt Group is moving into healthcare as this sector undergoes an IPO boom. Article

Silicon Valley
Weber Shandwick has upped Bradford Williams to head of global technology. Article

Atlanta, Boston & Chicago
Myelin Communications announced the acquisition of HY Connect, an advertising agency in Chicago, and Dodge Communications, a public relations and integrated communications firm in Atlanta. Rich Levy, CEO of Myelin, will become chairman of both companies. Article

Hong Kong
ICR announced that veteran business journalist Edmond Lococo has joined its Beijing office as senior vice president. Article

RFI Studios, the digital arm of Ruder Finn, has won a competitive pitch for the Audi R8 LMS Cup digital business in China. Article

Terri-Helen Gaynor has resigned as Asia-Pacific CEO at Burson-Marsteller. Article

Frankfurt
AMI Communications has been selected as agency of record by the leading satellite operator SES Astra. Article

London
Hill+Knowlton Strategies has launched the H+K HER (Helping Executives Rise), a program to support female employees. Article

Hello! Fashion Monthly has hired W to handle its PR on a retained basis.. Article

Shine Communications has won the Open’er Festival brief and will lead the UK PR strategy and delivery to raise awareness of the leading European festival through lifestyle press, digital influencers and social media. Article

MediaWorks has appointed Charlotte McLauchlan as group head of communications. Article

Octopus Group has been appointed by Scredible to drive a PR, social and content program. Article

Comeandhireme.com offers candidates and recruitment personnel at both healthcare agencies and pharmaceutical companies a way to connect and match a qualified employee with the right job. Article

ClickTripz.com has called in Turtle PR to maximise its exposure within the online travel industry. Article

Havas Health has acquired Just: Health Communications. Article

TJX has brought in Ogilvy PR to handle European PR duties after parting ways with FleishmanHillard. Article

Sydney
The $4.5 billion Godrej Group has awarded its public relations mandate to Adfactors PR. Article

Toronto
Hill+Knowlton Strategies has created H+K SJR in Canada, drawing on the communication and storytelling expertise of H+K and the audience development, content and digital publishing experience of Group SJR. Article

Hong Kong & Sydney
Burson-Marsteller announced that Margaret Key has been named CEO, Asia-Pacific. Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Key is based in Hong Kong, and Sagar is based in New Delhi. Article

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Introducing the Market Impact Report – Revealing the Effect of News Releases on Stock Activity

June 15, 2015

By Vilan Trub, Business Wire

Earlier today, Business Wire and News Quantified launched the Market Impact Report.  This groundbreaking new measurement tool allows communication professionals to track the impact their news releases have on publically traded companies’ stocks.

Although there are a lot of options for measuring communications efforts, there is a gap when it comes to attributing financial ROI to company issued news. Business Wire identified this gap and in News Quantified saw an opportunity. News Quantified, in partnership with Business Wire, developed a measurement system that will tie news release data with market trading behavior. Now, PR and IR pros will be able to track exactly how the market reacted to the issuer’s stock immediately following the release of company news. They will also be able to compare this trading behavior to that of other company stocks.

What’s the big deal about keeping track of changes to market behavior following the issuance of a news release? With the Market Impact Report you can achieve a deeper understanding of how and why your company stock moves when you issue a news release. You have a deeper view of what kind of investors your news is attracting and how your news is influencing their trading. The report includes 27 key variables ranging from volume and variability to ticks and block trading.

By understanding who your news is reaching, you can tailor your communication in the direction that best benefits the value of your company’s market presence.

Oliver Schmalholz, co-founder and CEO of News Quantified, has spent the last 15 years analyzing market behavior. It was during his time running a private trading firm that he recognized the benefits of an out-of-the-box product that could analyze news impact on stock trading behavior. “News and market data have historically been kept separate – our alliance with Business Wire will help to tear down that wall,” says Schmalholz.  “We are thrilled to partner with a company that has the reputation and expertise of Business Wire.

Business Wire is excited about the partnership and looks forward to the possibilities that lie in providing clients with the first ever financial impact tool. “Business Wire’s collaboration with News Quantified provides listed companies with a better understanding — and appreciation — of the relationship between news and share price.  To see how news is directly influencing market behavior is revolutionary,” said Gregg Castano, Business Wire President. “The Market Impact Report consolidates information from disparate sources into a convenient, user-friendly report that distills complex data into key findings. It is another example of Business Wire’s differentiating value proposition.”

Click here to learn more about the Market Impact Report:  http://bit.ly/1QrNSV8 or email us today to schedule a time to discuss this in greater detail.

Are you attending NIRI 2015 this week?  If so, Business Wire is offering sample reports for investor relations professionals that stop by our booth. The Market Impact Report is the first product in the industry that provides communications professionals with comprehensive stock impact data.

Click here to share this exciting news on Twitter: http://ctt.ec/1lfCK

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