Seattle Journalists Offer Insights; Pitching Advice at Media Roundtable

January 20, 2016

Matt Allinson Bio Pic

by Matt Allinson – Media Relations Manager, International Markets

Seven superb Seattle journalists assembled downtown on a gray December day for Business Wire Seattle’s media “speed dating” event. The event provided an opportunity for those who work with the media and/or who are interested in the media to have small group discussions with the journalists who matter to them most. The goal, as always, was to foster education and understanding between the media and PR/IR community (as well as with the public at large).

Media at Event

From L to R: Garrett Rudolph (Editor – Marijuana Venture Magazine); Taylor Soper (Reporter – Geekwire.com); Michelle Flandreau (Producer – KING5); Lauren Mang (Digital Editor – Seattle Magazine); Roger Nyhus (Moderator – President & CEO of Nyhus Communications); Sara Lerner (Reporter – KIRO Radio); Ashley Stewart (Reporter – Puget Sound Business Journal); Rachel Lerman (Reporter – The Seattle Times)

The journalists varied widely in terms of the media they work for, the industries and companies they cover, and the way they do their jobs. We had a marijuana industry magazine editor; a tech reporter for a start-up; a long time public radio reporter who recently switched to commercial radio; a television producer; a digital editor; a finance reporter; and a tech reporter from the state’s biggest paper.

The journalists offered many excellent tips for interacting with media and pitching stories. Here are some you should remember:

  • Press releases are great … particularly those that include multimedia … but a personalized email pitch or a follow-up call that comes with it can make a big difference.
  • Know who you’re pitching and what they write … take the time to form a relationship if you want the reporter to cover you now or in the future.
  • Taylor Soper of Geekwire.com pulls two to three stories a week from Twitter. It’s increasingly becoming one of his favorite ways to find story ideas.
  • Radio interviews … Sara Lerner of KIRO Radio always prefers an in-studio interview, but recognizes that short notice can make that difficult. A great alternative, she says, is to use Skype, because you don’t need a microphone and it resolves the problem of cell phone quality and the scarcity of landlines.
  • If you live in a marijuana-friendly state, take note of the publications focusing on that industry. Marijuana Venture Magazine editor Garrett Rudolph said his magazine started as a 8-page black and white publication in the spring of 2014 and is now a 120+ page glossy.
  • How does the Seattle Times‘ tech reporter Rachel Lerman find stories? For one, she scans Business Wire’s daily PressPass feed. She also has various alerts set up on all the companies that she covers.Rachel
  • A major pet peeve amongst several of the journalists in attendance was lack of an available contact. Too many times, they say, have they received an interesting press release only to call the contact number on the bottom and get no answer. Lack of availability will often lead to a lack of coverage.
  • One way to ensure reporters always have access to additional information, images and company contacts is to include a link to your organization’s online newsroom. These sites are crucial for reporters, as well as analysts and other decision makers when looking for more information about your brand.

For more tips and and to better understand the tools journalists are currently using, download the 2015 Business Wire Media Survey.

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PR Updates From Around the World for the Week of January 4, 2016

January 15, 2016

By Denise Grayes, Business Wire, Nashville

yay-9389360-digital

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Strategic Vision PR Group has launched its Velocity PR Program designed for emerging companies and start-ups. The program provides traditional public relations, social media, and branding services at an accelerated pace, designed to meet the needs of emerging companies. Article

Porter Novelli (PN) announced that Melissa Kraus Taylor has been named managing director of the agency’s Atlanta office. Article

Austin
Drumroll announced that it has partnered with My Fit Foods to deliver outstanding customer experiences that play a key role in helping busy people lead healthy lives, to evolve the brand’s style and experience to reflect the evolution of the company. Article

Charlotte
DFPR announced that Hickory Tavern has joined its agency roster of partners. Article

Chicago
Cushman & Wakefield has hired Stefanie Murphy as vice president, global public relations. Article

Zapwater Communications announced that Visit Finland has appointed the agency as USA public relations agency of record. Article

Radio Flyer has named Current as public relations agency of record following a competitive review. Article

Olson Engage has named Jeff Olson to a newly created executive vice president role. Article

Cleveland
Gatesman+Dave has announced the addition of Emily Eischeid as Senior Media Planner and Buyer. Article

Dallas
CyrusOne recently partnered with marketing agency M/C/C for planning and management of the global data center company’s integrated media strategies and implementation. Article

DC
Northrop Grumman has named Lisa Davis corporate vice president, communications, effective February 29. Article

Airlines for America has named Penny Kozakos as vice president, communications. Article

Agenda announced national energy policy expert Jeff Crater as its new Senior Energy Advisor. Article

GYMR Public Relations announced internal promotions and new hires in its Washington, D.C. office. Article

Denver
Chipotle Mexican Grill has parted ways with Edelman and is currently searching for new PR agency support. Article

Los Angeles
JMPR Public Relations has been named agency of record for Los Angeles Modern Auctions. Article

DKC Public Relations, Marketing & Government Affairs announced the appointment of Chris Regan as Senior Vice President, Film & Digital, joining the agency’s entertainment division. Article

Miami
JeffreyGroup has named Asher Levine as managing director at the firm’s Miami headquarters. Article

O’Connell & Goldberg (O&G) public relations announces the promotion of Sofia Garcia to senior account executive. Article

Minneapolis
Martin Williams Advertising was named agency of record for Horton, Inc. Article

Nashville
Weber Shandwick has expanded its healthcare capability by acquiring ReviveHealth. Article

New York
Eileen O’Connor has been appointed vice president for communications at Yale University. Article

Exposure America announced that it has been named public relations agency of record for Herschel Supply. Article

Child’s Play Communications has signed Insensi as its newest client. Article

CRC has been named the agency of record for House of Matriarch. Article

Evoke Marketing has signed Mochidoki as a new client. Article

Schafer Condon Carter has been retained by Stetson Dress Hats to handle all PR strategy, content development and media outreach. Article

M2M PR & Partnerships celebrates its five-year anniversary with the launch of a new production division. Article

Ray Kotcher is stepping down from his role as chairman of Ketchum, after 32 years. Article

Tom Johnson has been named chief executive officer of Abernathy MacGregor. Article

ELR Media Group announced it is representing Yumi Kim. Article

Taft and Partners announced that it has opened a new office in Newark, New Jersey. Article

Parasol announced the appointment of Sasa Nikolic to its executive management team. Article

Buzz Media Solutions announced the appointment of two prominent Capital Region business leaders, Gary Hughes and Dr. Clinton Ballinger, to the company’s newly created strategic advisory group. Article

IBT Media announced that Daniel Goodman has joined the marketing team as VP, Director of Marketing Operations. Article

Phoenix
Amendola Communications has added two health information exchanges to its client roster. Article

San Francisco
Abernathy MacGregor has named managing director Heather Wilson as head of its San Francisco office. Article

Michael Busselen, Seagate’s VP of corporate communications, has left the data storage company for ServiceMax, a late-stage software startup, also based in the San Francisco Bay Area. Article

Los Angeles & Seattle
DNA Response and Marketing Maven announced their strategic partnership to enhance revenue for consumer brands selling products on leading e-commerce marketplaces such as Amazon, eBay and Sears.com through the execution of public relations and social media marketing. Article

Hong Kong
Sinclair Communications has been re-appointed as agency partner for Singapore Tourism Board on a retainer basis. Article

Huawei has brought in WPP PR firms Ogilvy PR and H+K Strategies to work on consumer PR support for its fast-growing mobile device business, following a global review that took place last year. Article

Jessica Lee has departed her role as chief communications officer at McDonald’s Greater China to become Netflix‘s first regional director of corporate communications in Asia. Article

Ruth Rowan has moved into a global marketing job for Dimension Data. Article

London
Ed Davey will be joining MHP Communications to provide senior counsel to MHP and across the firm’s UK and international clients on sectors including energy, infrastructure and logistics. Article

Ryanair has appointed Cristian Samoilovich as its first head of public affairs. Article

Four Communications Group has launched Four Consulting, a proposition aimed at delivering key services for clients based on the need for “preparedness.” Article

Hill+Knowlton Strategies has been appointed strategic PR partner for Skipton Building Society following a competitive pitch process. Article

MAG has appointed Graeme Elliott as group public affairs director. Article

Cytec Industrial Materials has appointed EMG to raise its profile in the German and pan-European automotive and materials market. Article

Blue Rubicon has hired Jon Priestley to join its digital team as an associate director. Article

Good Relations has appointed Jesscica Schon as senior associate director in its corporate team. Article

Dynamo PR has launched a dedicated virtual reality PR division and has signed leader in visual computing NVIDIA as a founding client. Article

Lewis has been chosen to handle the PR for Dutch lifestyle brand HEMA, which has nearly 700 stores in seven countries. Article

Tancredi has been appointed corporate and financial communications adviser to Turquoise Partners, a leading investment bank in Iran. Article

Ali Perkins has joined AstraZeneca as global head of communications for the pharma giant’s R&D units. Article

InterDigital has handed international PR duties to CCgroup. Article

Sydney
Genesis Burson-Marsteller has named Ajit Sahi as director, public affairs; Sanjay Arora as practice chair, corporate and financial; Piyal Banerjee as managing partner, telecom and technology (consumer); Shivaram Lakshminarayan as managing partner, telecom and technology (B2B) and corporate and financial (South). Nikhil Dey‘s role has expanded as president, public relations and public affairs and Atul Sharma is promoted as chief operating officer. Article

Toronto
Hill+Knowlton Strategies Canada has acquired Acertys. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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PR Updates From Around the World for December 20

December 23, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

yay-9389360-digital

Atlanta
Brandware has been selected by Ashton Woods as its public relations agency partner. Article

communications 21 (c21) has hired Jaclyn McDougal as senior account manager to join the c21 team. Article

Boston
BOND announces the hiring of Deana Martin as its new Director of Marketing. Article

Chicago
Grisko has launched an integrated marketing communications campaign to promote the debut of the new Chicago-region Ventra Mobile App, the first-ever transit payment app of its kind in the nation. Article

Frequency540 has hired creative talent Suzanne Michaels to oversee its creative department. Article

Finn Partners Chicago named One of the City’s “50 on Fire” by Chicago Inno. Article

Dallas
Halliburton Investor Relations & Communications (HIR) announced the election of Hala Elsherbini onto the National Investor Relations Institute (NIRI) National board of directors. Article

DC
Elly Spinweber Burke has joined The Glover Park Group as a vice president in the strategic communications division. Article

President Obama has appointed John Kirby as assistant secretary for public affairs, Department of State. Article

The International Coach Federation (ICF) named Stanton Communications its global public relations agency of record. Article

Crosby Marketing Communications has won four awards in the 2015 Best in Maryland awards competition of the Maryland Chapter of the Public Relations Society of America (PRSA). Article

Catherine Melquist, senior vice president of Sage Communications‘ Satellite division, was recently selected to be the new Mobile Satellite Users Association president. Article

Warschawski announced that it has hired John Devor as a Senior Developer. Article

BitFury Group announced Jamie Smith joined the team as Global Chief Communications Officer. Article

Detroit
Vanguard Public Affairs has announced the addition of Andrew Heller. Article

Los Angeles
Laura Ackermann is now launching Advantage Public Relations effective December 15. Article

Myriad Marketing announced it has acquired Spring O’Brien. Article

Farmers Insurance announced it selected Leesa Eichberger to lead its Brand and Sponsorships unit. She will begin in her new role on January 4, 2016. Article

Miami
Llorente & Cuenca has acquired 70 percent of US firm EDF Communications. Article

Diamond Public Relations is now working with Opal Sands Resort in Clearwater Beach, Florida. Article

República announced that it was selected by PR News as one of the “Top Places to Work in PR.” Article

Minneapolis
General Mills has hired Mary Lynn Carver as vice president of global corporate communications and chief communications officer. Article

RiverMend Health has chosen Maccabee Public Relations as its agency for media relations, social media marketing and corporate communications. Article

Pineapple RM announced it has promoted Cassie Roman to account executive. Article

Ralph Crosby, Founder and Chairman of Crosby Marketing, received the Lifetime Achievement Award from the Public Relations Society of America Maryland Chapter. Article

Gage announced it has hired Dan Hellerich as tech lead and Lauren Johnson as engagement manager. Article

Nashville
Heather Husek has joined McCarthy Holdings as vice president, corporate communications. Article

Brian Bartow, a member of the St. Louis Cardinals‘ communications department since 1987, has been named the recipient of the 2015 Robert O. Fishel Award for Public Relations Excellence. Article

Newport Beach
Morgan Marketing & Public Relations has been sold by founder and president Melinda Morgan Kartsonis to Kristin Daher. All current employees and clients will remain with the firm. Article

New York
Chris Albert has been named senior vice president of digital and social research and analytics at Ketchum. Article

HL Group announced has promoted Kimberly Flaster to senior vice president of fashion. Article

Ogilvy PR has formed a new board to advise CEO Stuart Smith and the newly expanded executive committee on strategies related to growing talent, innovation and digital capabilities. Article

Project: WorldWide has appointed Jennifer Comiteau as executive director of corporate communications, a new role. Article

Lou Hammond & Associates has added seven new clients for public relations, digital marketing and positioning. Article

Vested has added clients including financial services companies Bloomberg, Citadel, Tabb Group, and Broadridge as well as financial publishing companies Investopedia and Institutional Investor. The firm has also appointed Ali Wells as its chief creative officer. Article

WPP’s Palisades Media Ventures has formed a strategic partnership with A Plus. Article

Brand Connections announced the recent launch of their newest division, FEED Public Relations. Article

Julie Livingston has launched PR Video Boost, a video service offering affordable video packages using remote production. Article

Magrino Digital has expanded its roster of clients to include digital marketing services for Chateau d’Esclans, The Ranch at Live Oak, Highland Dallas and Windsor Properties. Article

Afimilk has selected LP&M Advertising to implement a public relations and education campaign for the dairy industry in North America. Article

Falcon + Wolf today announced the launch of the FalconWolf Content Lab. Article

Visioneer, Inc. has selected Feintuch Communications as its public relations agency of record. Article

Havas PR North America has won the Rhode Island Commerce Corporation account. Article

PebblePost announced the hiring of Elke Wong as Vice President of Customer Success and Jacquelyn Goldberg as the company’s first Director of Sales. Article

Newsweek announced that Margarita Noriega has joined the team as Director of Social Media. Article

Larry Bernard is now director of communications for the U.S. Department of Energy’s Princeton Plasma Physics Laboratory (PPPL). Article

Guinness World Records and D S Simon Media have today announced a new joint marketing initiative in the USA. Article

Prosek Partners has been certified as a Woman-Owned Business by the Women’s Business Enterprise National Council (WBENC). Article

Burson-Marsteller today announced a strategic partnership with Ridge Global. Article

Philadelphia
Temple Emanuel has launched a visioning and fundraising campaign, “Emunah,” that incorporates a video produced by Lubetkin Media Companies (LMC). Article

Flackable has expanded its team by adding Amanda Coyle and Megan Healy as account coordinators. Article

Sacramento
The Dewey Square Group (DSG) has announced that Erin Campbell Boltz will join the firm as General Manager of DSG’s California office and as leader of DSG’s California Public Affairs Practice. Article

San Diego
Dan Pfeiffer has joined GoFundMe as vice president of policy and communications. Article

San Francisco
Pan Communications has acquired Vantage PRArticle

MSR Communications announced it has been named one of the Top Places to Work in PR by PR News. Article

Eastwick announced that marketing executive Phyllis Grove will partner with the company to offer her marketing expertise to Eastwick clients via the CMO-in-Residence (CIR) program. Article

Silicon Valley
Tanis Communications has appointed Michele Landry as executive vice president to lead and grow the public relations and employee communications practices. Article

DC & New York
Cohn & Wolfe announced the addition of three senior executives to its growing U.S. healthcare practice. Joining the agency are Mary Conway, in a newly created role as Managing Director of Healthcare Media, U.S.; Alice Sofield as SVP, Healthcare Media, U.S.; and Jenn Gordon as VP, Healthcare Media, U.S. Article

London & New York
Pascale Communications (PC) announces the formation of PCGlobal, a business unit specially designed to assist international clients with professional, mainstream and digital campaigns. Article

 Frankfurt
Schwartz PR has won the PR account for Weebly. Article

Hong Kong
Edelman has appointed Daniel Yang as business director in Beijing and Mikko He as creative director in Shanghai as part of Edelman Digital’s cointinued expansion. Article

The Prudential Eye Awards has appointed W Communications to handle the consumer communications for its forthcoming awards and exhibition in Singapore in January. Article

Ogilvy Public Relations Singapore has promoted Emily Poon to deputy managing director. Article

H+K Strategies has strengthened its senior team in China by hiring four new executives as it seeks to step up integration across digital and technology. Article

Golin has significantly expanded its offering in China by acquiring local partner Magic Group, creating a 150-person firm called GolinMagic. Article

Herbalife has tapped Tod Gimbel to lead government affairs in Asia-Pacific. Article

Cohn & Wolfe has opened in Guangzhou, after being named PR agency of record for Colgate in China. Article

Netflix is talking to agencies about building its presence in Asia through social media. Article

Ogilvy & Mather (O&M) has announced the promotion of Anthony Wong as Worldwide Effectiveness Director, effective January 4, 2016. Article

London
The three-strong senior management team from creative agency Diamond Conspiracy is joining Four Communications Group. Client services director Piers Bracher, creative director John Scully, and creative services director Jonny Campbell will all take senior roles in Four’s creative and digital practice. Article

Brands2Life has expanded its management team with the addition of Claire Rudall as managing director, corporate. Article

Maitland has appointed Al Loehnis as a partner in the firm, head of its TMT Industries advisory team and head of digital media. Article

London Union appointed Headland to advise on corporate and financial communications as it launched a significant crowdfunding campaig to build a flagship street food market in central London. Article

Dynamo PR has been brought in by Canonical to promote Ubuntu, a leading OS for PC, tablet, phone and cloud. Article

Oracle has extended its relationship with Burson-Marsteller into EMEA, after earlier consolidating work with the WPP PR firm in North America and Latin America. Article

Slack has brought in Marlin PR to oversee PR in the UK and Europe amid continued growth. Article

Activision Blizzard has hired Blue Rubicon to lead corporate PR across Europe following a competitive pitch. Article

Arent Jan Hesselink is to leave Philips to become GM of Edelman Netherlands. Article

Grayling is merging its UK brand practice with Huntsworth sibling firm Atomic. Article

ECCO has appointed Ketchum as its sole UK press office agency. Article

Henkel Transport & Metal has chosen EMG to spearhead the brand PR strategy activities of its European automotive business. Article

Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Article

Beazley and CNC – Communications & Network Consulting have formed a global partnership designed to help organisations protect and insure themselves from the reputational impact of a data breach. Article

Ketchum has hired Andrew Ferguson as director of strategic and creative planning. Article

Next 15 has acquired UK digital agency ODD, after raising almost £8m via a share placing. Article

Catherine Warne has left her position as chief executive of Creston Health Unlimited. Article

Priority Software has brought in UK PR support as it expands operations in the country. Article

Unilad has brought in Manifest London to help it build on its success in reaching Gen-Y males. Article

Paris
Steinreich Communications has appointed Daniel Seaman as its managing director of its Israel office. Article

Heather Knox has joined Groupe Renault as vice president of external relations. Article

Rossella Carrara joined APCO Worldwide as deputy managing director of APCO’s Rome office. Article

Wix.com announced today that following the success of its 2015 Super Bowl campaign, it will return to Big Game marketing by airing a new spot during the CBS broadcast of Super Bowl 50. Article

Sydney
Meenu Handa is leaving Amazon to become communications head at Google India. Article

DEC PR has added new clients including RaboDirect and Perform. The agency also added Stuart Terry and welcomes back account director Joanne McIntosh. Article

Toronto
Kim West, National Public Relations‘ director of integration, has been promoted to chief client officer for National in Toronto. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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The One Thing Journalism School Didn’t Teach You: Newswires 101

November 30, 2015

By Jean-Adrien Delicano – Media Relations Specialist, Canada

I am a recent graduate of Carleton University’s School of Journalism and

Carleton University

Carleton University

there are many things about my education I enjoyed. I liked the fact we were taught the general workings of the media industry and I appreciated networking with industry professionals and spending time with classmates who would soon become full-time journalists themselves. The attentive, engaged community is what made journalism school worth it and I wouldn’t trade a second of the experience.

That said, there was one important piece of the journalism puzzle that was hardly talked about during my education: Commercial Newswires. With the advent of social media and easily accessible news, newswires can be seen as the more traditional method of sharing news. This clearly isn’t the case. In addition to being a reliable vehicle for business news, newswires continue to be valuable for accurate and timely journalism. Here are a few reasons why Newswires 101 should be taught in every journalism school.

Newswires can start or complete news stories

As a journalism school graduate, I always needed to find original, but captivating story ideas. To meet this goal, it certainly would have been useful if my professors had placed more emphasis on the subject of newswires. Newswires are filled with breaking story ideas!

Taylor Barrett

Taylor Barrett

Taylor Barrett is a current journalism student at my alma mater and is currently the Web Editor for the university’s campus newspaper, The Charlatan. She argues newswires can be an important tool for any aspiring journalist.

“I think not enough journalism school students use newswires,” Barrett says. “One of my second-year reporting professors was a business journalist, so he often spoke to us about using newswires.

“I think journalism students sometimes don’t realize they are already reading from newswires,” she continues. “As I’m sure you know some publications rely on newswires to fill in the gaps in their reporting.”

Newswires are official

News releases are issued by organizations, without alteration of the original meaning or intention. This means that stories from newswires come straight from the horse’s mouth; they are what the company wants the public to know. News releases contain useful information.

Media_Relations_micro5 (1)

They contain breaking news, company data, quotes and story lines, all of which are valuable for today’s reporters. This notion is supported by the 2015 Business Wire Media Survey, which showed that 84.7% of media respondents use commercial newswire services to find and augment their news coverage. In addition, 62.8% of surveyed reporters say that their jobs would be harder if newswire-distributed news releases were no longer available, proving just how vital newswires are for today’s reporters.

Newswires are innovating for the mobile audience

In order for any company to survive in today’s increasingly technologically-savvy world, one must keep in mind the mobile aspect of their product or service. Newswires are no different. Now more than ever, newswires like Business Wire are innovating to accommodate for today’s mobile audience.

optimizing for discovery

Whether it is ensuring that news releases are readily available on every applicable media platform or optimizing news releases for phones and tablets, newswires are making sure to embrace this new digital age in the news industry. These provisions can be particularly useful for mobile journalism, which involves using mobile devices connected to the Internet to create, edit, and share news stories. This new form of media storytelling is increasing in popularity among journalism students and citizen journalists.

Newswires provide valuable insights into an organization’s history

There is an inherent blessing and curse when it comes to the Internet: Everything is there forever. This is certainly unfortunate for many people who post regrettable social media musings and delete them soon after.

When it comes to newswires, it is a blessing for reporters, especially business journalists, who wish to write stories about companies and their history.

Nick Taylor-Vaisey, a writer at Maclean’s Magazine, Canada’s weekly

Nick Taylor-Vaisey

Nick Taylor-Vaisey

national current affairs and news magazine, and currently president of the Canadian Association of Journalists, says that the Internet’s inherent ability to document and archive everything ever posted is to the advantage of traditional newswires.

“They serve as a dependable archive of a given organization’s public statements,” says Taylor-Vaisey. “Those may come in handy for reporters down the road, as they research that organization’s past position on a story they’re investigating.

“Social media provides new, dynamic platforms that allow that same organization to quickly reach a broad audience in, say, a tweet – or a reporter’s eyes in a direct message – that moves faster than a traditional wire,” he continues. “But the Internet’s memory is long, and that’s to the advantage of organizations that make use of newswires that live online.”

Media_Relations_micro7So while today’s media landscape is always changing, one thing is certain: newswires will always have a role in news production and consumption. Whether it is used to find story ideas or to complement news coverage, the benefits of newswires should be made clear to every aspiring journalist.


Agence France-Presse Shares: How to Work with Global Newswires

November 19, 2015

Legendary news agency, AFP, opens up to discuss their organizational structure, Agence_France-Presse_Logo.svgcoverage criteria, and practical tips on how  to build a relationship and work more effectively with their journalists. This is a must-listen-to webinar and can fundamentally transform the impact of your global communications.

To listen to the full webinar click here  

Agence France-Presse [AFP] is one of the world’s largest and most prestigious news agencies, with a network of 200 bureaus generating some 5,000 stories per day. Despite its prestige and influence, many communications professionals, particularly in North America, are largely unfamiliar with the scope of AFP’s geographic footprint, and its role in shaping the global news agenda.

Speakers included:

Moderator:  Raschanda Hall, Global Media Relations Manager, Business Wire


Learn the Newswire’s Role in Making Your News with this Visual Journey

November 4, 2015

What role exactly does a newswire play in the journey of your news? An announcement makes an expedition before going public and influencing potential clients and consumers. That expedition involves many pit stops, including the addition of multimedia and determining the proper circuits to best reach interested parties.

Business Wire created a video to demonstrate the exact journey your news takes before becoming news.

You can view that video here and learn about each step in detail by reading Serena Ehrlich’s breakdown of How a News Release Becomes a News Story.

Serena Ehrlich is the Director of Social and Evolving Media at Business Wire and was one of the authors of Let’s Get Visual: Multimedia and the News Release, a free white paper identifying the science and trends behind multimedia’s impact on the success of news releases. Download this paper now: Let’s Get Visual!


A Behind the Scenes Look at How Newswires Distribute News Releases

October 26, 2015

Sometimes the best way to learn how something works is by watching it in action. Business Wire wants people to know exactly how news is made and have captured the process in an exciting new video.


What starts off as an announcement goes through a process of editing and enhancement before entering a hub. Think of it as a digital metro station that leads to stops around the world where your information travels to journalists, bloggers, reporters, and other media professionals and publications.

Key takeaways from the video about the news making process:

  • A news release should go through several drafts to ensure maximum readability and accuracy
  • Know (and write for) your target audience
  • Include multimedia such as photographs, graphics, and if possible, videos to increase release views
  • Measure the results to gauge impact of your news

In order to make the news it’s important to know how news is made. Learn the exact steps and make sure to maximize the impact of your next announcement.


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