“No business has ever failed with happy customers”

January 18, 2016

By Vilan Trub, Business Wire

When asked about competitive edge, Warren Buffett was quick on the trigger at the 2016 Business Wire International Sales Meeting. “No business has ever failed with happy customers,” he said to a room full of attentive eyes and ears, each set keen on absorbing every tidbit of insight. What Mr. Buffett was describing was the magical key to success and longevity, keeping customers happy. Business Wire, started over 50 years ago, is a company with many happy customers around the globe. How do we, as the industry’s leading news distribution service, keep all those customers happy? What is the secret we follow that can be perennially put into action to maintain this trend?

To determine why Business Wire is so successful when it comes to customer service we have to look at two things.  The first is understanding Business Wire’s commitment to customer service. The second is to talk to the clients that gave us our reputation.

When Lorry I. Lokey founded the company in 1961, he established a mantra of “put the customer first.” This is why more than 50 years later we are the only commercial newswires with more than 30 offices around the globe. We put the customer first.

When Berkshire Hathaway chose to purchase Business Wire – the people behind Business Wire were part of the package. Why? Because our team lives and breathes our initial mantra – put the customer first.  From product development, to customer education, every single day, from editorial to sales to operations, we look at our product and services from your perspective.

Do our clients notice the difference?

At the PRSA 2015 International Conference our clients described their experience using Business Wire and why they’ll continue using us as a news distribution tool in the future:

This testimonial and others can be found here.

Much has been said about the solutions that Business Wire offers to today’s professionals3 times as much – whether they work for an emerging startup or a Fortune 100 company. From partnerships with the top five global newswires, to the Smart News Release and Picture and News Capsules to the newly launched BizWireTV, these products provide the public relations and investor relations spheres with tools to not only reach but exceed their news visibility goals. These are the tools that smart communicators leverage to transform an announcement into an engaging story for audiences to read locally, regionally or globally.

In the end though, what value do our local offices provide? What about our suite of news amplification tools?  None of these provide value to you if they don’t serve your needs as promised. Business Wire was founded on the philosophy of creating a relationship based on trust with those that choose our patented news distribution network. Success spanning five decades is as much the result of products offered as it is the public’s appreciation and value in those products. There is a circle that is created: the media, financial industry and public’s trust in the effectiveness of Business Wire’s toolkit, and rewarding clients’ trust with efficient and accurate service. This circle is the foundation for creating happy customers.

Where your news is made

In Why Newswires? The Past, Present & Future of Trusted News, Business Wire President Gregg Castano outlines the importance of establishing a relationship rooted in trust, and how Business Wire builds that relationship every day.

If the key to maintaining a competitive advantage is happy clients, and according to #CustServ chat founder Marsha Collier and her 136k Twitter followers it is, then every marshaemployee of every company must make it their mission to identify not only the customer’s needs, but the most efficient way to meet those needs. At Business Wire we do just that. What makes a person a potential client is the presence of an obstacle. For today’s communicators that obstacle is the need to amplify their news stories to reach their identified audiences – in a world where news consumption rates are higher than ever. Business Wire continues to innovate and create new solutions for how to overcome this obstacle. That is why Business Wire has happy customers, very happy customers, and there is no scheduled change in the company’s course of action.

To learn more about the tools and solutions that keep journalists and other media professionals happy, visit our services page and our news page.

Click here to share Business Wire’s commitment to customer service on Twitter: http://ctt.ec/0bbv1


Looking Ahead: Business Wire in 2016

January 4, 2016

A special message from Cathy Baron Tamraz, CEO and Chairman, and Gregg Castano, President of Business Wire.

Change is a constant in our industry and 2015 was no exception. While new communications platforms and technologies are launched with stunning regularity, the core premise of our business, the act of sharing your stories with the audiences that matter most, has remained the same. This year, Business Wire has invested in capabilities that make your news more shareable, measurable, secure and engaging. We like to say Business Wire is “Where your news is made” and our commitment to living up to that statement drives us forward every day.

Where your news is made

Business Wire’s evolving commitment to our client’s news is best illustrated by the recent launch of “BizWireTV”, a video news collaboration with Al Roker Entertainment. The twice-weekly digital video series covers trending stories distributed via Business Wire, using media analytics and social monitoring tools to spotlight stories with broad reader resonance. BizWireTV profiles disruptive startups, hot new products, business trends and companies to watch. While story selection is determined by reader engagement analysis, all segments are based on releases published across the Business Wire network.

With the rise of video as a popular asset, Business Wire provides a unique opportunity for coverage. Business Wire is the only commercial news wire accessible via AP Video Hub, the leading resource for online publishers and major broadcasters worldwide. AP Video Hub provides broadcast quality video to digital publishers, news portals, and broadcasters, including 350 of the world’s largest media companies in 100 countries.

AP Video Hub

Videos distributed by Business Wire now receive global visibility via AP Video Hub

We also realize that today it is all about return-on-investment; our measurement reports are continuously refined to provide metrics that validate the success of your communications campaign. Our goal is to provide the tools and turnkey solutions that will create greater awareness of client content via the expanding range of platforms used by information consumers.

A key competitive advantage is our international distribution network. We augmented our Brazil reach via a multichannel platform that includes DINO, Brazil’s leading press release portal. We also launched 19 language-based Twitter feeds, including Chinese, Japanese, and Spanish. Business Wire offers more than 80+ Twitter feeds — at no additional cost — amplifying the visibility of our clients’ news to an ever-increasing audience.

Lastly, we maintained our thought-leadership programs, including publications, surveys, and webinars. Publications included our“2015 Media Survey,” a “Complete Guide to Modern Public Relations,” and “Let’s Get Visual: Multimedia and the News Release.” We look forward to more engaging programs and professional development guides in the year ahead.

With your business needs guiding our efforts, we are focused on identifying emerging platforms, while maintaining the core values that clearly differentiate Business Wire from its competition: client service, local newsrooms/editorial accuracy, and value-based pricing.

We again thank you for your business and express our appreciation for your trust and confidence.

Our best wishes for 2016, hoping that it will be a year of peace, health and prosperity for all.

Sincerely,

Cathy Baron Tamraz, CEO, Business Wire and Gregg Castano, President, Business Wire
Cathy_Baron_Tamraz Gregg_Castano


The Hive – The Buzz and Business of Blogging in Europe

July 31, 2014

By Kai Prager – Senior International Media Relations Specialist

The Hive – The Buzz and Business of Blogging in Europe

Picture provided by Elisabetta Rizzato, Italian Bark (http://www.er-interiordesign.com/)

Two stops from Copenhagen Main Station I stepped off the local train. I looked around and had the feeling I was in a different city:  No historic buildings, no boats … just a few apartment buildings and a modern structure in the background. I took to the street with my little map and tried to decide which direction to go.  I saw two women leaving the station as well and asked them for directions. They pointed toward the modern structure. They were also on their way to the conference, and five minutes later we entered The Hive together, like three eager bees.

The Hive styles itself as “The European Blog Conference.” Visitors came to Denmark from all over Europe, from Iceland to Italy and from Hungary to the Netherlands, to attend. Some of the participants even crossed the Atlantic to take part in the conference, taking the scope as far as the U.S.

Attending the keynote I noticed a main theme that appeared in one form or another throughout the event: Authenticity.

Katie Treggiden, Confessions of a Geek Designer

Katie Treggiden, Confessions of a Geek Designer

Katie Treggiden, who runs the blog Confessions of a Geek Designer, gave an engaging speech about finding –and writing in — one’s own voice and theme. She said this is essential to attracting a core audience who visit the blog regularly. Broadly styled writings, on the other hand, don’t aggravate anyone.

The next speaker, who showcases authenticity with every post, is the charming Anne Faber.  She discussed how Anne’s Kitchen  turned from a blog to both a book and a TV show. The secret to her success is her love of food and cooking which she convincingly applied to her blog and later adopted for publishing efforts and a career as a television presenter.

The Hive hosted a wide range of keynotes and workshops showcasing helpful tools for bloggers, from social media and SEO to storytelling and photography. There were helpful tips for those who want to turn their blog into a business, such as including ads, tying in a shop or offering other services. But it was also stated that all efforts to gain revenue should fit the overall concept of the blog; otherwise, the authenticity of the blog would be damaged.

After two days at the conference, and talking to bloggers from all over Europe and beyond, I left with the realization that blogging transcends borders and connects people all over the world. Blogging provides the possibility to look closely into a special subject that can attract readers everywhere. It permits the use of a wide array of media like text, film, audio and images. But most important, a blog should be authentic and true to its theme and style.

 

 

 

 

 

 

 

 


What are the Most Common Errors our Editors Catch in Your Press Releases?

September 4, 2013

If there’s one thing our customers are almost universally in agreement about, it’s how fantastic our editors are. In our more than 20 newsrooms around the world, our eagle-eyed staff are constantly on the lookout for little errors that might otherwise go unnoticed during the press release writing and approval process. When they find them, they immediately alert the sender before we transmit the release, saving many an error from appearing in media inboxes, on social media or anywhere else.

The data bears it out – Business Wire issues far, far fewer corrections than any other wire services.

According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases:

1) Wrong day/date/time zone agreement.
2) Bad or broken hyperlinks.
3) Inconsistent references to the same company, people or product names.
4) Wrong usage of similar sounding words; e.g. their/there, then/than, effect/affect, and so on.
5) Wrong dates or old info recycled from a previous version of the release.
6) Apostrophe and possessive errors like “it’s” vs. “its.”
7) Company name missing in headline.
8) Footnotes referenced but not included in the release.
9) Improper use of quotation marks.
10) Missing or incomplete contact info and/or photo captions.

You should always make sure your release is as complete and as correct as possible before submitting it, but if anything slips through, we’ll be there to catch it!


Business Wire Florida office…movin’ on up!

January 26, 2012
by Laura Sturaitis, EVP Media Services & Product Strategy

I know it might get on some people’s nerves, even on a good winter’s day, to be focusing on the lucky one’s at Business Wire’s South Florida office in January, but add to that bit of geographical luck that the BW Florida team is now happily ensconced in our new, beautiful and expanded office space in Plantation, Florida. Our new office is centrally located to serve the Greater Miami, Fort Lauderdale and Palm Beach area and is just minutes away from Fort Lauderdale-Hollywood airport, which allows our team to visit with our clients in Central and North Florida regularly.

The Business Wire Florida team (click to view larger)

Four members of the original BW Florida team have been working together for more than 20+ years. This will be our 5th move to increasingly larger offices in South Florida. The Business Wire Florida office is like many other BW bureaus which locally employ a full service newsroom, a Media Relations Specialist, our Client Services team of sales professionals, our team of HQ Online Newsroom Specialists and me, EVP of Media Services and Product Strategy, a corporate position, all under one roof. Many of the members of our team have held different roles within the company, bringing a unique skill set and breadth of experience to the task of serving Business Wire members in our local area and throughout the company. Our office really puts a face on Business Wire’s proud tradition of local service and global reach. We live it here every day!

Check out our new digs in Business Wire blue and green to match our logo, or call us at 800-700-9473. All our contact numbers stay the same; only our address has changed to 1200 South Pine Island Road, Suite 140 Plantation, FL 33324. Call us to schedule a time to come by to visit us!

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PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011

by Amy Yen, Marketing Specialist, Business Wire Los Angeles

Business Wire at PRSAIcon 2011This week, Business Wire was once again a proud sponsor and exhibitor at the 2011 PRSA International Conference, aka #PRSAIcon. Our conference team had a great time meeting so many of our amazing clients in person and learning the latest about the always changing PR industry. We tweeted updates on our @businesswire feed throughout the conference of interesting lessons from many of the keynotes and sessions. Here are eight key takeaways:

  1. PR is about storytelling. It was only appropriate in Orlando, home to the most magical place on earth, that the unofficial theme of the conference was storytelling. Opening keynote speaker Soledad O’Brien of CNN talked about storytelling being more than a statistic. You have to find the character behind the statistic & tell the story with their passion. The closing keynote speaker, Joe Rohde from Disney, talked about compelling stories coming from the interruptions in expected patterns. “We don’t have time for things we think we already know.”
  2. Video and visuals make for compelling storytelling. YouTube is the number two search engine in the world behind Google. Video makes for great content and is not as expensive as it’s perceived to be. (After all, every phone is a camera.) It’s also a good idea to get your executives on video talking about your brand . . . it helps qualify them as spokespeople for journalists.
  3. Customer service is the new black. Like it or not, part of PR is now customer service. In fact, thanks to social media, PR people are often the first to hear about the problems. There is still a level of awe right now if you just reply when your customers try to talk to you.
  4. Media training is not just a C-suite sport anymore. Keynote speaker Chris Brogan talked about how everyone is on some kind of media these days, so everyone should be trained. Soledad O’Brien discussed media training from a journalist’s perspective, saying passion and emotion can’t be trained. Ultimately, what people relate to is the authenticity and passion behind the messaging points.
  5. You can’t ignore Google+. Chris Brogan pointed out that you have to care about Google+, if only because it’s the only social network currently being indexed on the top two search engines in the world. Every PR professional should at least be conversational about it. Additionally, Google+ profiles can help with personal online presence since it ranks so highly on Google. Optimize your title and introduction and include links to all your other sites and networks, as those appear in your search results.
  6. Empower your employees on social media. If you’re terrified to give control to others in your organization, you will not be successful in social media. Train them and have a social media policy so you can be. Your policy should be short and understandable without legal assistance and should be in every new hire’s packet when they start.
  7. If it can be searched for, it can be optimized. Keyword optimize your blog posts, landing pages, press releases, online newsrooms, multimedia and social content. In press releases, optimize in the headline and subhead, include links and a call-to-action. For photos and other multimedia, optimize the file name of the file you are uploading, include alt text and captions.
  8. We are all fighting for budgets. PR should get credit for the leads it generates. Set goals before your campaign so you can track conversions with tools like Google Analytics. Track traffic with tools like Google URL builder, which tags your URLs so you know where your link clicks are coming from (press release versus AdWords versus Facebook ads, etc).

At the conference, we also announced our new partnership with Critical Mention, which will provide clients with access to Critical Mention’s real-time television and radio monitoring platform. As an introductory promotion, Business Wire clients who subscribe with Critical Mention for 2012 will receive the remainder of 2011 at no charge.

We’d also like to congratulate Elizabeth Rowland at Strat-igence, who was the winner of our iPad Giveaway. And thanks again to PRSA, the speakers and all the attendees for a great conference!


Social Media ROI – It’s all about $$$

November 17, 2009

How do you know if your organization’s social media participation is producing a good return on your investment (ROI)?

According to a panel of Cleveland social media experts, it’s all about converting your tweets, Facebook status updates, blog posts, etc. into dollars in the bank.

Panelists at The City Club of Cleveland on November 12 included (in picture below seated from left to right):

Cleveland Social Media Panel

The panelists, moderated by “Tech Czar” Michael DeAloia, LNE Group (at lectern in picture above), explored the definition of ROI as it applies to social media and provided tips to the audience of about 80 guests for getting the most out of their social media participation.

Michael kicked off the discussion by asking the panel why so many organizations are disappointed in social media the first time they try it.

According to Jason, organizations are often disappointed in the results because they didn’t set clear goals from the beginning. The key to measuring ROI for social media is determining ahead of time what you want to get out of your social media participation and how you’re going to measure it.

John says your goal should be to measure the financial gains that result from your social media participation. Whether you want to generate increased revenue from Twitter followers who buy your products, or decrease costs by managing customer service issues from your blog, the bottom line is that true social media ROI comes in the form of more money for your organization.

Sentiment also comes into play when talking about social media measurement, which can make determining total ROI a bit difficult, says George. Intangibles such as the tone of the comments about your organization posted online contribute to the success of your social media participation but are not as easily quantified.

Dominic advises organizations to monitor what is being said about them online and get involved in the conversations. Responding promptly to both positive and negative feedback can create more positive sentiment toward your organization, which could in turn result in more people willing to do business with you.  All of this social interaction is searchable, so how you engage with people online will affect interactions later on.

Monitoring what is said about your organization online can also give you an idea of where you should concentrate your social media efforts. The people who are talking about you will determine where you will need to be, added Dominic. It’s all about being in the right place at the right time so you can engage the people who are most interested in your organization.

That doesn’t mean you should bombard your social media audience with a sales pitch. The panelists each stressed that social media should be used for building relationships and creating positive sentiment toward your organization online.

“Social media includes the word social for a reason,” said John. It’s important to spend the time to create quality content that will draw people to you and want to engage in conversation with you. Sales pitches will likely turn people off.

George pointed out that you can start to identify “brand ambassadors” online who spread good news about your organization and draw more people in. Your brand ambassadors will soon become your best salespeople. As Jason described it, “social media is word of mouth published.”

Bottom line, before jumping into social media it’s important to set clear goals and to understand that it takes time to build up good relationships with your audience. When you choose to invest the time it takes to engage your audience and connect with them personally, your return on that investment will be significant.

Panelist John Heaney has made video of the entire session available, which you can watch via the embed below or visit http://www.viddler.com/explore/orangeenvelopes/videos/7/.

For more information about social media ROI, the panel recommends that you visit http://thebrandbuilder.wordpress.com.


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