“No business has ever failed with happy customers”

January 18, 2016

By Vilan Trub, Business Wire

When asked about competitive edge, Warren Buffett was quick on the trigger at the 2016 Business Wire International Sales Meeting. “No business has ever failed with happy customers,” he said to a room full of attentive eyes and ears, each set keen on absorbing every tidbit of insight. What Mr. Buffett was describing was the magical key to success and longevity, keeping customers happy. Business Wire, started over 50 years ago, is a company with many happy customers around the globe. How do we, as the industry’s leading news distribution service, keep all those customers happy? What is the secret we follow that can be perennially put into action to maintain this trend?

To determine why Business Wire is so successful when it comes to customer service we have to look at two things.  The first is understanding Business Wire’s commitment to customer service. The second is to talk to the clients that gave us our reputation.

When Lorry I. Lokey founded the company in 1961, he established a mantra of “put the customer first.” This is why more than 50 years later we are the only commercial newswires with more than 30 offices around the globe. We put the customer first.

When Berkshire Hathaway chose to purchase Business Wire – the people behind Business Wire were part of the package. Why? Because our team lives and breathes our initial mantra – put the customer first.  From product development, to customer education, every single day, from editorial to sales to operations, we look at our product and services from your perspective.

Do our clients notice the difference?

At the PRSA 2015 International Conference our clients described their experience using Business Wire and why they’ll continue using us as a news distribution tool in the future:

This testimonial and others can be found here.

Much has been said about the solutions that Business Wire offers to today’s professionals3 times as much – whether they work for an emerging startup or a Fortune 100 company. From partnerships with the top five global newswires, to the Smart News Release and Picture and News Capsules to the newly launched BizWireTV, these products provide the public relations and investor relations spheres with tools to not only reach but exceed their news visibility goals. These are the tools that smart communicators leverage to transform an announcement into an engaging story for audiences to read locally, regionally or globally.

In the end though, what value do our local offices provide? What about our suite of news amplification tools?  None of these provide value to you if they don’t serve your needs as promised. Business Wire was founded on the philosophy of creating a relationship based on trust with those that choose our patented news distribution network. Success spanning five decades is as much the result of products offered as it is the public’s appreciation and value in those products. There is a circle that is created: the media, financial industry and public’s trust in the effectiveness of Business Wire’s toolkit, and rewarding clients’ trust with efficient and accurate service. This circle is the foundation for creating happy customers.

Where your news is made

In Why Newswires? The Past, Present & Future of Trusted News, Business Wire President Gregg Castano outlines the importance of establishing a relationship rooted in trust, and how Business Wire builds that relationship every day.

If the key to maintaining a competitive advantage is happy clients, and according to #CustServ chat founder Marsha Collier and her 136k Twitter followers it is, then every marshaemployee of every company must make it their mission to identify not only the customer’s needs, but the most efficient way to meet those needs. At Business Wire we do just that. What makes a person a potential client is the presence of an obstacle. For today’s communicators that obstacle is the need to amplify their news stories to reach their identified audiences – in a world where news consumption rates are higher than ever. Business Wire continues to innovate and create new solutions for how to overcome this obstacle. That is why Business Wire has happy customers, very happy customers, and there is no scheduled change in the company’s course of action.

To learn more about the tools and solutions that keep journalists and other media professionals happy, visit our services page and our news page.

Click here to share Business Wire’s commitment to customer service on Twitter: http://ctt.ec/0bbv1


PR Updates From Around the World for the Week of January 4, 2016

January 15, 2016

By Denise Grayes, Business Wire, Nashville

yay-9389360-digital

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Strategic Vision PR Group has launched its Velocity PR Program designed for emerging companies and start-ups. The program provides traditional public relations, social media, and branding services at an accelerated pace, designed to meet the needs of emerging companies. Article

Porter Novelli (PN) announced that Melissa Kraus Taylor has been named managing director of the agency’s Atlanta office. Article

Austin
Drumroll announced that it has partnered with My Fit Foods to deliver outstanding customer experiences that play a key role in helping busy people lead healthy lives, to evolve the brand’s style and experience to reflect the evolution of the company. Article

Charlotte
DFPR announced that Hickory Tavern has joined its agency roster of partners. Article

Chicago
Cushman & Wakefield has hired Stefanie Murphy as vice president, global public relations. Article

Zapwater Communications announced that Visit Finland has appointed the agency as USA public relations agency of record. Article

Radio Flyer has named Current as public relations agency of record following a competitive review. Article

Olson Engage has named Jeff Olson to a newly created executive vice president role. Article

Cleveland
Gatesman+Dave has announced the addition of Emily Eischeid as Senior Media Planner and Buyer. Article

Dallas
CyrusOne recently partnered with marketing agency M/C/C for planning and management of the global data center company’s integrated media strategies and implementation. Article

DC
Northrop Grumman has named Lisa Davis corporate vice president, communications, effective February 29. Article

Airlines for America has named Penny Kozakos as vice president, communications. Article

Agenda announced national energy policy expert Jeff Crater as its new Senior Energy Advisor. Article

GYMR Public Relations announced internal promotions and new hires in its Washington, D.C. office. Article

Denver
Chipotle Mexican Grill has parted ways with Edelman and is currently searching for new PR agency support. Article

Los Angeles
JMPR Public Relations has been named agency of record for Los Angeles Modern Auctions. Article

DKC Public Relations, Marketing & Government Affairs announced the appointment of Chris Regan as Senior Vice President, Film & Digital, joining the agency’s entertainment division. Article

Miami
JeffreyGroup has named Asher Levine as managing director at the firm’s Miami headquarters. Article

O’Connell & Goldberg (O&G) public relations announces the promotion of Sofia Garcia to senior account executive. Article

Minneapolis
Martin Williams Advertising was named agency of record for Horton, Inc. Article

Nashville
Weber Shandwick has expanded its healthcare capability by acquiring ReviveHealth. Article

New York
Eileen O’Connor has been appointed vice president for communications at Yale University. Article

Exposure America announced that it has been named public relations agency of record for Herschel Supply. Article

Child’s Play Communications has signed Insensi as its newest client. Article

CRC has been named the agency of record for House of Matriarch. Article

Evoke Marketing has signed Mochidoki as a new client. Article

Schafer Condon Carter has been retained by Stetson Dress Hats to handle all PR strategy, content development and media outreach. Article

M2M PR & Partnerships celebrates its five-year anniversary with the launch of a new production division. Article

Ray Kotcher is stepping down from his role as chairman of Ketchum, after 32 years. Article

Tom Johnson has been named chief executive officer of Abernathy MacGregor. Article

ELR Media Group announced it is representing Yumi Kim. Article

Taft and Partners announced that it has opened a new office in Newark, New Jersey. Article

Parasol announced the appointment of Sasa Nikolic to its executive management team. Article

Buzz Media Solutions announced the appointment of two prominent Capital Region business leaders, Gary Hughes and Dr. Clinton Ballinger, to the company’s newly created strategic advisory group. Article

IBT Media announced that Daniel Goodman has joined the marketing team as VP, Director of Marketing Operations. Article

Phoenix
Amendola Communications has added two health information exchanges to its client roster. Article

San Francisco
Abernathy MacGregor has named managing director Heather Wilson as head of its San Francisco office. Article

Michael Busselen, Seagate’s VP of corporate communications, has left the data storage company for ServiceMax, a late-stage software startup, also based in the San Francisco Bay Area. Article

Los Angeles & Seattle
DNA Response and Marketing Maven announced their strategic partnership to enhance revenue for consumer brands selling products on leading e-commerce marketplaces such as Amazon, eBay and Sears.com through the execution of public relations and social media marketing. Article

Hong Kong
Sinclair Communications has been re-appointed as agency partner for Singapore Tourism Board on a retainer basis. Article

Huawei has brought in WPP PR firms Ogilvy PR and H+K Strategies to work on consumer PR support for its fast-growing mobile device business, following a global review that took place last year. Article

Jessica Lee has departed her role as chief communications officer at McDonald’s Greater China to become Netflix‘s first regional director of corporate communications in Asia. Article

Ruth Rowan has moved into a global marketing job for Dimension Data. Article

London
Ed Davey will be joining MHP Communications to provide senior counsel to MHP and across the firm’s UK and international clients on sectors including energy, infrastructure and logistics. Article

Ryanair has appointed Cristian Samoilovich as its first head of public affairs. Article

Four Communications Group has launched Four Consulting, a proposition aimed at delivering key services for clients based on the need for “preparedness.” Article

Hill+Knowlton Strategies has been appointed strategic PR partner for Skipton Building Society following a competitive pitch process. Article

MAG has appointed Graeme Elliott as group public affairs director. Article

Cytec Industrial Materials has appointed EMG to raise its profile in the German and pan-European automotive and materials market. Article

Blue Rubicon has hired Jon Priestley to join its digital team as an associate director. Article

Good Relations has appointed Jesscica Schon as senior associate director in its corporate team. Article

Dynamo PR has launched a dedicated virtual reality PR division and has signed leader in visual computing NVIDIA as a founding client. Article

Lewis has been chosen to handle the PR for Dutch lifestyle brand HEMA, which has nearly 700 stores in seven countries. Article

Tancredi has been appointed corporate and financial communications adviser to Turquoise Partners, a leading investment bank in Iran. Article

Ali Perkins has joined AstraZeneca as global head of communications for the pharma giant’s R&D units. Article

InterDigital has handed international PR duties to CCgroup. Article

Sydney
Genesis Burson-Marsteller has named Ajit Sahi as director, public affairs; Sanjay Arora as practice chair, corporate and financial; Piyal Banerjee as managing partner, telecom and technology (consumer); Shivaram Lakshminarayan as managing partner, telecom and technology (B2B) and corporate and financial (South). Nikhil Dey‘s role has expanded as president, public relations and public affairs and Atul Sharma is promoted as chief operating officer. Article

Toronto
Hill+Knowlton Strategies Canada has acquired Acertys. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this information on Twitter: http://ctt.ec/VrH95


Warren Buffett’s Surprise Visit to Business Wire

January 13, 2016

By Serena Ehrlich, Director of Social and Evolving Media

Cathy and Warren 2016
Earlier this month, the Business Wire team had the chance to meet with Warren Buffett to discuss his thoughts about Business Wire, the changes occurring in the newswire industry and even his love of the ukulele.
Scott Fedonchik, Business Wire’s Vice President of Marketing shares some of Mr. Buffett’s thoughts, as well as our own in this LinkedIN piece: Warren Buffett Shares a Coke and a Smile at Business Wire’s Global Sales Meeting.
Click here to read this piece and learn more about Warren Buffett and his views on Business Wire. And click here to share this blog post with your Twitter followers!

PR Updates From Around the World for December 21 – January 3

January 6, 2016

By Denise Grayes, Business Wire, Nashville

yay-9389360-digitalEach week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Joseph M. A. Ledlie, a longtime Atlanta public relations executive, died on Christmas Day. He was 72, AJC.com reports. Article

Austin
Salt and Company rings in 2016 with a new name to reflect the evolution of this nearly four-year old company specializing in agriculture, food and lifestyle clients. Rebranding as Wild Hive, the name captures the essence and style of the group and how they approach working with clients: curating a customized selection of experts with different specialties to create the strongest team. Article

Chicago
Public Communications Inc. has named Wendi Koziol its newest senior vice president. Article

DC
1105 Media and the Professional Services Council (PSC) announce a strategic partnership with PSC as the Founding Partner of the ACQUIRE Show, a new two-day educational conference and tradeshow for government acquisition and management professionals produced by 1105 Media, Inc. Article

The Alliance of Automobile Manufacturers announced that David Schwietert has been hired as Executive Vice President of Federal and Government Relations and Public Policy. Article

Los Angeles
BLAZE announced the addition of California Frozen Poppers to its list of clients. Article

Allison+Partners announced that after a competitive review, it has been named the lead consumer agency for Twentieth Century Fox Home Entertainment. Article

Miami
Rose Marketing will launch its services in Havana, with plans to expand into a full service public relations, advertising, media and marketing services group. The operation is led by general director Galina Savina, supported by a local Cuban team. Article

Minneapolis
Cognate Nutritionals and its coconut oil beverage, Fuel For Thought, have retained PadillaCRTArticle

Nashville
McKenzi Loid has been promoted to account manager at Guthrie/Mayes Public Relations. Article

Newport Beach
Driven Public Relations has been retained by international supplier of premium beauty products rachel john. Article

Global Results Communications (GRC) announced the addition of Australia-based Maestrano to its client roster. Article

New York
Carolyn Izzo Integrated Communications has been named the PR agency of record for Thanks Again. Article

North 6th Agency (N6A) announced the introduction of its 2016 ‘Year of the Customer’ program. Article

Weber Shandwick will be the first global PR firm to pilot Facebook’s enterprise collaboration platform, Facebook at Work. Article

Philadelphia
The Lubetkin Media Companies produced a signature series of podcasts for longtime client NJSpotlight.com, from the news and public policy reporting website’s groundbreaking all-day conference, Spotlight on Cities, held in Newark, NJ in October. Article

 San Diego
Stalwart Communications announced it added MedaPoint, Inc. to its client roster. Article

DC & New York
Burson-Marsteller today announced that Karen Doyne, Managing Director, U.S. Crisis Practice, was named “Crisis Manager of the Year” in PR News’ 2015 PR People Awards, and that Sharron Silvers, Senior Director, U.S. Corporate and Financial Communications, was named to PR News’ 2015 Top Women in PR list. Article

Hong Kong
Porter Novelli (PN) announced that Dan Benelisha has joined its Singapore office as senior vice president and managing director. Article

Sydney
Uber has brought in MSLGroup to handle PR support in India, which is fast becoming one of its biggest markets outside the US. Article

Genesis Burson-Marsteller (GBM) has expanded Nikhil Dey‘s leadership role, one of several appointments at the Indian PR firm. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this information on Twitter: http://ctt.ec/6El77


Looking Ahead: Business Wire in 2016

January 4, 2016

A special message from Cathy Baron Tamraz, CEO and Chairman, and Gregg Castano, President of Business Wire.

Change is a constant in our industry and 2015 was no exception. While new communications platforms and technologies are launched with stunning regularity, the core premise of our business, the act of sharing your stories with the audiences that matter most, has remained the same. This year, Business Wire has invested in capabilities that make your news more shareable, measurable, secure and engaging. We like to say Business Wire is “Where your news is made” and our commitment to living up to that statement drives us forward every day.

Where your news is made

Business Wire’s evolving commitment to our client’s news is best illustrated by the recent launch of “BizWireTV”, a video news collaboration with Al Roker Entertainment. The twice-weekly digital video series covers trending stories distributed via Business Wire, using media analytics and social monitoring tools to spotlight stories with broad reader resonance. BizWireTV profiles disruptive startups, hot new products, business trends and companies to watch. While story selection is determined by reader engagement analysis, all segments are based on releases published across the Business Wire network.

With the rise of video as a popular asset, Business Wire provides a unique opportunity for coverage. Business Wire is the only commercial news wire accessible via AP Video Hub, the leading resource for online publishers and major broadcasters worldwide. AP Video Hub provides broadcast quality video to digital publishers, news portals, and broadcasters, including 350 of the world’s largest media companies in 100 countries.

AP Video Hub

Videos distributed by Business Wire now receive global visibility via AP Video Hub

We also realize that today it is all about return-on-investment; our measurement reports are continuously refined to provide metrics that validate the success of your communications campaign. Our goal is to provide the tools and turnkey solutions that will create greater awareness of client content via the expanding range of platforms used by information consumers.

A key competitive advantage is our international distribution network. We augmented our Brazil reach via a multichannel platform that includes DINO, Brazil’s leading press release portal. We also launched 19 language-based Twitter feeds, including Chinese, Japanese, and Spanish. Business Wire offers more than 80+ Twitter feeds — at no additional cost — amplifying the visibility of our clients’ news to an ever-increasing audience.

Lastly, we maintained our thought-leadership programs, including publications, surveys, and webinars. Publications included our“2015 Media Survey,” a “Complete Guide to Modern Public Relations,” and “Let’s Get Visual: Multimedia and the News Release.” We look forward to more engaging programs and professional development guides in the year ahead.

With your business needs guiding our efforts, we are focused on identifying emerging platforms, while maintaining the core values that clearly differentiate Business Wire from its competition: client service, local newsrooms/editorial accuracy, and value-based pricing.

We again thank you for your business and express our appreciation for your trust and confidence.

Our best wishes for 2016, hoping that it will be a year of peace, health and prosperity for all.

Sincerely,

Cathy Baron Tamraz, CEO, Business Wire and Gregg Castano, President, Business Wire
Cathy_Baron_Tamraz Gregg_Castano


16 Easy Ways to Fix Your PR Program for 2016

December 28, 2015

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

In the last year, PR has changed. Drastically. If you are still distributing text only news releases, aren’t measuring your inbound traffic, not leveraging the power of social shares or are still thinking that media relations is a mystery, you have a lot to learn before we move into 2016.

2016 is the year of content amplification. As companies create more and more news and brand content, they are realizing that there is no such thing as good content, only seen content. Is your content being seen?

As 2015 comes to a close, we at Business Wire want to share the many ways you can utilize public relations and newswires to amplify your news content to ensure you are reaching your entire targeted audience, ultimately increasing impact and ROI.

Introducing our brand new weekly news series, BizWireTV, an embarrassment of riches.

9 PR Hacks to Increase Impact of Your PR Program

Optimizing Headlines

 4 Times Newswires Resulted in Big Success

Where your news is made

What is Business Wire? Why Amplify Your News?

We at Business Wire will continue to monitor and share emerging technical and behavioral trends that impact news distribution and news consumption in 2016. Stay ahead of the game by signing up for our blog RSS feed or social accounts: Twitter, Facebook, YouTube or LinkedIN. 2016 is going to be a great year for PR professionals. We’re excited to be in the trenches with you.

Click here to share this post on Twitter: http://ctt.ec/se8cQ

 


PR Updates From Around the World for December 20

December 23, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

yay-9389360-digital

Atlanta
Brandware has been selected by Ashton Woods as its public relations agency partner. Article

communications 21 (c21) has hired Jaclyn McDougal as senior account manager to join the c21 team. Article

Boston
BOND announces the hiring of Deana Martin as its new Director of Marketing. Article

Chicago
Grisko has launched an integrated marketing communications campaign to promote the debut of the new Chicago-region Ventra Mobile App, the first-ever transit payment app of its kind in the nation. Article

Frequency540 has hired creative talent Suzanne Michaels to oversee its creative department. Article

Finn Partners Chicago named One of the City’s “50 on Fire” by Chicago Inno. Article

Dallas
Halliburton Investor Relations & Communications (HIR) announced the election of Hala Elsherbini onto the National Investor Relations Institute (NIRI) National board of directors. Article

DC
Elly Spinweber Burke has joined The Glover Park Group as a vice president in the strategic communications division. Article

President Obama has appointed John Kirby as assistant secretary for public affairs, Department of State. Article

The International Coach Federation (ICF) named Stanton Communications its global public relations agency of record. Article

Crosby Marketing Communications has won four awards in the 2015 Best in Maryland awards competition of the Maryland Chapter of the Public Relations Society of America (PRSA). Article

Catherine Melquist, senior vice president of Sage Communications‘ Satellite division, was recently selected to be the new Mobile Satellite Users Association president. Article

Warschawski announced that it has hired John Devor as a Senior Developer. Article

BitFury Group announced Jamie Smith joined the team as Global Chief Communications Officer. Article

Detroit
Vanguard Public Affairs has announced the addition of Andrew Heller. Article

Los Angeles
Laura Ackermann is now launching Advantage Public Relations effective December 15. Article

Myriad Marketing announced it has acquired Spring O’Brien. Article

Farmers Insurance announced it selected Leesa Eichberger to lead its Brand and Sponsorships unit. She will begin in her new role on January 4, 2016. Article

Miami
Llorente & Cuenca has acquired 70 percent of US firm EDF Communications. Article

Diamond Public Relations is now working with Opal Sands Resort in Clearwater Beach, Florida. Article

República announced that it was selected by PR News as one of the “Top Places to Work in PR.” Article

Minneapolis
General Mills has hired Mary Lynn Carver as vice president of global corporate communications and chief communications officer. Article

RiverMend Health has chosen Maccabee Public Relations as its agency for media relations, social media marketing and corporate communications. Article

Pineapple RM announced it has promoted Cassie Roman to account executive. Article

Ralph Crosby, Founder and Chairman of Crosby Marketing, received the Lifetime Achievement Award from the Public Relations Society of America Maryland Chapter. Article

Gage announced it has hired Dan Hellerich as tech lead and Lauren Johnson as engagement manager. Article

Nashville
Heather Husek has joined McCarthy Holdings as vice president, corporate communications. Article

Brian Bartow, a member of the St. Louis Cardinals‘ communications department since 1987, has been named the recipient of the 2015 Robert O. Fishel Award for Public Relations Excellence. Article

Newport Beach
Morgan Marketing & Public Relations has been sold by founder and president Melinda Morgan Kartsonis to Kristin Daher. All current employees and clients will remain with the firm. Article

New York
Chris Albert has been named senior vice president of digital and social research and analytics at Ketchum. Article

HL Group announced has promoted Kimberly Flaster to senior vice president of fashion. Article

Ogilvy PR has formed a new board to advise CEO Stuart Smith and the newly expanded executive committee on strategies related to growing talent, innovation and digital capabilities. Article

Project: WorldWide has appointed Jennifer Comiteau as executive director of corporate communications, a new role. Article

Lou Hammond & Associates has added seven new clients for public relations, digital marketing and positioning. Article

Vested has added clients including financial services companies Bloomberg, Citadel, Tabb Group, and Broadridge as well as financial publishing companies Investopedia and Institutional Investor. The firm has also appointed Ali Wells as its chief creative officer. Article

WPP’s Palisades Media Ventures has formed a strategic partnership with A Plus. Article

Brand Connections announced the recent launch of their newest division, FEED Public Relations. Article

Julie Livingston has launched PR Video Boost, a video service offering affordable video packages using remote production. Article

Magrino Digital has expanded its roster of clients to include digital marketing services for Chateau d’Esclans, The Ranch at Live Oak, Highland Dallas and Windsor Properties. Article

Afimilk has selected LP&M Advertising to implement a public relations and education campaign for the dairy industry in North America. Article

Falcon + Wolf today announced the launch of the FalconWolf Content Lab. Article

Visioneer, Inc. has selected Feintuch Communications as its public relations agency of record. Article

Havas PR North America has won the Rhode Island Commerce Corporation account. Article

PebblePost announced the hiring of Elke Wong as Vice President of Customer Success and Jacquelyn Goldberg as the company’s first Director of Sales. Article

Newsweek announced that Margarita Noriega has joined the team as Director of Social Media. Article

Larry Bernard is now director of communications for the U.S. Department of Energy’s Princeton Plasma Physics Laboratory (PPPL). Article

Guinness World Records and D S Simon Media have today announced a new joint marketing initiative in the USA. Article

Prosek Partners has been certified as a Woman-Owned Business by the Women’s Business Enterprise National Council (WBENC). Article

Burson-Marsteller today announced a strategic partnership with Ridge Global. Article

Philadelphia
Temple Emanuel has launched a visioning and fundraising campaign, “Emunah,” that incorporates a video produced by Lubetkin Media Companies (LMC). Article

Flackable has expanded its team by adding Amanda Coyle and Megan Healy as account coordinators. Article

Sacramento
The Dewey Square Group (DSG) has announced that Erin Campbell Boltz will join the firm as General Manager of DSG’s California office and as leader of DSG’s California Public Affairs Practice. Article

San Diego
Dan Pfeiffer has joined GoFundMe as vice president of policy and communications. Article

San Francisco
Pan Communications has acquired Vantage PRArticle

MSR Communications announced it has been named one of the Top Places to Work in PR by PR News. Article

Eastwick announced that marketing executive Phyllis Grove will partner with the company to offer her marketing expertise to Eastwick clients via the CMO-in-Residence (CIR) program. Article

Silicon Valley
Tanis Communications has appointed Michele Landry as executive vice president to lead and grow the public relations and employee communications practices. Article

DC & New York
Cohn & Wolfe announced the addition of three senior executives to its growing U.S. healthcare practice. Joining the agency are Mary Conway, in a newly created role as Managing Director of Healthcare Media, U.S.; Alice Sofield as SVP, Healthcare Media, U.S.; and Jenn Gordon as VP, Healthcare Media, U.S. Article

London & New York
Pascale Communications (PC) announces the formation of PCGlobal, a business unit specially designed to assist international clients with professional, mainstream and digital campaigns. Article

 Frankfurt
Schwartz PR has won the PR account for Weebly. Article

Hong Kong
Edelman has appointed Daniel Yang as business director in Beijing and Mikko He as creative director in Shanghai as part of Edelman Digital’s cointinued expansion. Article

The Prudential Eye Awards has appointed W Communications to handle the consumer communications for its forthcoming awards and exhibition in Singapore in January. Article

Ogilvy Public Relations Singapore has promoted Emily Poon to deputy managing director. Article

H+K Strategies has strengthened its senior team in China by hiring four new executives as it seeks to step up integration across digital and technology. Article

Golin has significantly expanded its offering in China by acquiring local partner Magic Group, creating a 150-person firm called GolinMagic. Article

Herbalife has tapped Tod Gimbel to lead government affairs in Asia-Pacific. Article

Cohn & Wolfe has opened in Guangzhou, after being named PR agency of record for Colgate in China. Article

Netflix is talking to agencies about building its presence in Asia through social media. Article

Ogilvy & Mather (O&M) has announced the promotion of Anthony Wong as Worldwide Effectiveness Director, effective January 4, 2016. Article

London
The three-strong senior management team from creative agency Diamond Conspiracy is joining Four Communications Group. Client services director Piers Bracher, creative director John Scully, and creative services director Jonny Campbell will all take senior roles in Four’s creative and digital practice. Article

Brands2Life has expanded its management team with the addition of Claire Rudall as managing director, corporate. Article

Maitland has appointed Al Loehnis as a partner in the firm, head of its TMT Industries advisory team and head of digital media. Article

London Union appointed Headland to advise on corporate and financial communications as it launched a significant crowdfunding campaig to build a flagship street food market in central London. Article

Dynamo PR has been brought in by Canonical to promote Ubuntu, a leading OS for PC, tablet, phone and cloud. Article

Oracle has extended its relationship with Burson-Marsteller into EMEA, after earlier consolidating work with the WPP PR firm in North America and Latin America. Article

Slack has brought in Marlin PR to oversee PR in the UK and Europe amid continued growth. Article

Activision Blizzard has hired Blue Rubicon to lead corporate PR across Europe following a competitive pitch. Article

Arent Jan Hesselink is to leave Philips to become GM of Edelman Netherlands. Article

Grayling is merging its UK brand practice with Huntsworth sibling firm Atomic. Article

ECCO has appointed Ketchum as its sole UK press office agency. Article

Henkel Transport & Metal has chosen EMG to spearhead the brand PR strategy activities of its European automotive business. Article

Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Article

Beazley and CNC – Communications & Network Consulting have formed a global partnership designed to help organisations protect and insure themselves from the reputational impact of a data breach. Article

Ketchum has hired Andrew Ferguson as director of strategic and creative planning. Article

Next 15 has acquired UK digital agency ODD, after raising almost £8m via a share placing. Article

Catherine Warne has left her position as chief executive of Creston Health Unlimited. Article

Priority Software has brought in UK PR support as it expands operations in the country. Article

Unilad has brought in Manifest London to help it build on its success in reaching Gen-Y males. Article

Paris
Steinreich Communications has appointed Daniel Seaman as its managing director of its Israel office. Article

Heather Knox has joined Groupe Renault as vice president of external relations. Article

Rossella Carrara joined APCO Worldwide as deputy managing director of APCO’s Rome office. Article

Wix.com announced today that following the success of its 2015 Super Bowl campaign, it will return to Big Game marketing by airing a new spot during the CBS broadcast of Super Bowl 50. Article

Sydney
Meenu Handa is leaving Amazon to become communications head at Google India. Article

DEC PR has added new clients including RaboDirect and Perform. The agency also added Stuart Terry and welcomes back account director Joanne McIntosh. Article

Toronto
Kim West, National Public Relations‘ director of integration, has been promoted to chief client officer for National in Toronto. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this information on Twitter: http://ctt.ec/he3c8

 


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