Serena Ehrlich, Director of Product Marketing

Serena Ehrlich is Business Wire's Director of Product Marketing. Ehrlich's focus is on content amplifications and how small changes can drive big impacts. After all, if no one saw the news, was it really news? Based out of Los Angeles, you can find her on Twitter at @serena.

Posts By Serena Ehrlich, Director of Product Marketing

Editorial Coverage Drives Trust . . . It's Time to...

Serena Ehrlich, Director of Product Marketing   |     09, Aug 2017

Everything PR Pros Need to Know About Influencer M...

Serena Ehrlich, Director of Product Marketing   |     07, Mar 2017

PR Measurement: How to Track Inbound Traffic from ...

Serena Ehrlich, Director of Product Marketing   |     06, Mar 2017

Everything PR Pros Need to Know About Influencer M...

Serena Ehrlich, Director of Product Marketing   |     28, Feb 2017

How to Write News Release Headlines Reporters Love

Serena Ehrlich, Director of Product Marketing   |     21, Feb 2017

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