March 6, 2013
Laura Sturaitis, Executive Vice President, Media Services and Product Strategy
I am eagerly looking forward to attending SWSXi in Austin this weekend where I will be participating in a panel during Hill & Knowlton’s Data Day on Sunday morning, March 10th. Just by posting that I will be attending on my SXSWSocial site, I have already been contacted by lots of other pilgrims who are making the trek to Texas.
If the Berkshire Hathaway annual meeting in Omaha is ‘Woodstock for Capitalists’, then this must certainly be ‘Woodstock for Geeks or Hipsters’ (or both!). “Rumor spreadin’ ’round in that Texas town” that with 5,000+ activities to choose from, you should be sure to check out the great series of panels that H&K has put together on Sunday at Wanderlust Studios. Our panel is “Journalism-By-The-Numbers: Data Will Change the Nature of News” with my fellow panelists James Grimaldi and Kevin Helliker of The Wall Street Journal and Liv Buli of Next Big Sound, with our moderator Emily Ramshaw of The Texas Tribune.
I am honored and excited to be heading to SXSW, and anticipating a lively and informative discussion. Follow me at @lsturaitis for my Twitter updates from SXSWi this weekend.
August 21, 2015
By Serena Ehrlich, Director of Social and Evolving Media
This past year’s SXSW festival offered audiences enough movies, music and tech to keep busy until – you guessed it – next year’s SXSW. For those in the know, however, that wasn’t the end of the fun. From July 19th to the 22nd there was an additional SXSW event, the SXSW v2v in Las Vegas. This boutique event, aimed to help startups grow, brought together great minds and offered future business moguls an opportunity to learn from and connect with industry leaders.
One of the topics discussed during the four days in Vegas was how a new company can develop a brand with which audiences will identify. Melodie Tao, Marketing Consultant and Founder of Marketing Melodie, spoke on just that and left the crowd inspired.
Coverage and highlights of the session can be found here.
“How can you establish your brand?” was the first question Melodie posed, and what followed was a series of tips and insider tricks to connect with modern markets. Find out what she had to say and how it might apply to your business.
Business Wire CEO Cathy Baron Tamraz also spoke about startups prior to the Vegas event at the Austin SXSW. Her fireside chat was insightful and declared that “every business has an audience.” Coverage of the conversation can be found here.