The Rise of Content PR

October 31, 2012
by Phil Dennison, Senior Marketing Specialist, Business Wire

It’s no secret that the public relations business has changed dramatically over the last several years — the amount of commentary and opinion that accompanied PRSA’s attempt to come up with a modern definition of “public relations” should make that clear. Those changes, in the midst of the social and search revolutions, have had a major effect on how PR is practiced.

We’ve been saying for years that press releases are just a starting point for your PR campaigns, an opportunity to leverage an integrated PR/marketing approach to serving media, consumers and other audiences by providing them with valuable information and multimedia content. Now we’ve partnered with Calysto Communications to help put a name to these practices: Content PR.

Through our joint efforts, we’ve produced “The Rise of Content PR,” an in-depth examination of the content PR strategy, which includes the development of original content that appeals to journalists and consumers as well as strategic delivery methods that provide measurable data based on defined objectives.

To download and read this report, please visit . Make sure to also visit Calysto’s new Content PR blog as well as their PR Vibes Blog.

We hope to hear your own thoughts on how your PR practice has changed!

More Upcoming Events for November

October 30, 2012

In addition to the Miami, Charlotte and San Francisco local Business Wire events we told you about previously, we’ve got two more on our calendar:

On Wed., Nov. 7, Business Wire/Seattle hosts a media roundtable luncheon, featuring an impressive slate of journalists from some of Washington’s most important media outlets including KIRO Radio, KING 5, Seattle PI and the Seattle Times. The event is $10 for Business Wire members and $20 for non-members; register here by Nov. 5.

On Tues., Nov. 13, Business Wire/Austin presents “Understanding the Changing News Climate for Better Media Coverage.” Featuring Colin Pope of the Austin Business Journal and Corrie MacLagan of Reuters, this lunchtime event will cover questions including “How does current news technology change the content new outlets are looking for?” and “What do reporters need to help fill their news pipelines in mobile or social platforms?” The event is free for Business Wire members and $10 for non-members; please RSVP by Nov. 9 to Erica Schuckies.

MEDIAmobz Interviews Tom Becktold and Laura Sturaitis on PR/Marketing Challenges

October 30, 2012

Earlier this month at the PRSA International Conference, our partner MEDIAmobz conducted a series of video interviews with thought leaders, in which they asked them to comment on some of the challenges facing PR and marketing practitioners today.

In one entry of their PRSA Thought Leadership Series, MEDIAmobz asked several people including Tom Becktold, SVP-Marketing for Business Wire, “Does your company’s multimedia content ambition outpace your available resources?”

In another entry, Tom and Laura Sturaitis, EVP-Media Services & Product Strategy, were asked, “What are some issues that people are faced with in the communications industry today?”

Click over to each to watch Tom’s and Laura’s answers along with those of other PR professionals.


The Daily Dog Interviews Marketing SVP Tom Becktold on PR’s Role in the Marketing Process

October 25, 2012

The Daily Dog, as part of their “Exhibitor Insights” video series from this month’s PRSA International Conference, spoke with Tom Becktold, our SVP Marketing, about how PR pros are in a perfect position to drive companies’ greater marketing messages, how social media has given PR a bigger presence in C-suite decision making, and how PR should be guiding marketing and advertising. Check out Tom’s interview with Richard Carufel below:

Earnings Release Advice from Top Experts

October 25, 2012
Raschanda Hall

Raschanda Hall

by Raschanda Hall, Global Media Relations Manager, Business Wire Chicago

During this earnings period, we spoke with top editors at Bloomberg and MarketWatch to find what they want you to know as you report your financial information to the world.

Susan Warren, Dallas Bureau Chief for Bloomberg  says:

Don’t round up financial information.  Bloomberg prefers decimal points, e.g. “Company revenues are $6.245 billion, instead of $6.2 Billion.” Also, give your bullet points context – if average daily production is up by 20%,  what does it mean for the company?

The less jargon, the better,” says Chris NobleAssistant Managing Editor for MarketWatch based in San Francisco.

Biggest Pet Peeve: Sending news out after market close and not being available to comment.  Warren says, “Whether it’s good news or bad news, you want it covered accurately.”

Our own editors, who process an average of 3,000 earnings-related announcements every quarter, also have suggestions that can help ensure a smooth earnings process: Submit file types that can be converted easily.  Excel files (including embedded tables in Word documents) Word tables and tables created via Webfilings all convert well in the Business Wire editorial system. Be sure to check with your wire service for types of files they prefer.

“We need to be able to copy and format the tables, so unfortunately we can’t work with picture files or PDF files,” say Colleen Edmundson, who has been with Business Wire for nearly seven years and oversees the veteran editorial staff in our Chicago office.

Want more tips to a smooth earnings process? Check out our full 2 minute tips interview with Colleen on SoundCloud.

Editorial Planning Note: UK and EU Fall Back One Hour This Weekend

October 24, 2012

If you’re planning on distributing news in the UK or the EU this weekend or early next week, please note that both will be moving their clocks back one hour this Sunday, Oct. 28 at 1:00 am UTC (which is 9:00 pm EDT on Saturday, Oct. 27). Make sure you take the time change into account when scheduling your news.

For a quick reference as to when various time zone around the world change to/from daylight savings see:

Upcoming Local Events: November 2012

October 24, 2012

Next month, three of our local offices bring you great events with top media experts to keep you up to date on the latest trends and topics:

On Friday, Nov. 9, Business Wire/Florida presents Online Newsroom Best Practices for Communicators. Ibrey Woodall, our Vice President of Web Communications, moderates a panel that includes Rick Hirsh of the Miami Herald and Bill Faries of Bloomberg News. To register for this free event, please RSVP to Julia Sotelo by Nov. 2.

On Wednesday, Nov. 14, Business Wire/Charlotte will travel to Durham to host A 360° View of Social Media. A panel including Meg Crawford of SAS, Claire Spina-Russell of Quintiles and Gavin O’Hara of Lenovo will discuss how to effectively garner coverage from today’s new media, such as blogs, social media, video and smartphone applications.  This is event is free for Business Wire members and $20 for non-members; to register contact Christine Ruel by Nov. 9.

Also on Nov. 14, Business Wire/San Francisco hosts The 24-Hour News Cycle and the Evolving Newsroom. Christopher Noble of MarketWatch, Mike Isaac of All Things Digital, Alex Wellins of The Blueshirt Group and Louise Kehoe of Ogilvy PR will provide a look at the modern news cycle and the effects that changes in media and the elimination of deadlines have had on the timing of news and the accuracy of reporting. To register for this free event, please contact

Be sure to check our Events Calendar for other upcoming local events and webinars, and to follow @businesswire and #bwchat on Twitter for live tweets from our events!


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