New Client Success Story: Taxi Magic

October 28, 2010

by Cecile Oreste, Media Relations Specialist/DC

Taxi Magic is revolutionizing the taxi industry through innovative technology products. The company is part of Alexandria, Va. based RideCharge Inc., which started operations in February 2007. Although Taxi Magic has been around for a few years, this is the company’s first time using Business Wire to distribute its news.

Only two days after sending a news release about its new Passenger Information Monitor (PIM), Taxi Magic was featured on “Washington Business Tonight,” a program aired on local television station TBD-TV. The segment featured an interview with Taxi Magic President Sanders Partee and was later posted on the network’s corresponding website,, where visitors could easily share the story through social media networks like Twitter and Facebook.

According to Jay McClary, Vice President of Marketing for Taxi Magic, the release focused on the idea of innovation as well as the convenience that comes from using Taxi Magic products. “We are really trying to improve the taxi experience for passengers, and that seemed to resonate with the TBD reporter,” he said.

The Taxi Magic success story shows that a quality release goes a long way. Jay gave TBD-TV a reason to read beyond the dateline and was readily available when the reporter called him about the release. Do you have a success story you want to share with Business Wire? If so, contact

Taxi Magic Release –

TBD-TV Coverage –

Upcoming Business Wire Events – Oct. 27 Edition

October 27, 2010

Upcoming Business Wire EventsJoin Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Does Your Tweet Count? Journalists and a PR Professional Talk

Hosted by Business Wire Nashville

Join us for lunch and an opportunity to meet members of Nashville-area media, and participate in a discussion on how reporting has evolved amid the popularity of social media websites such as Twitter and Facebook. Paul Kuharsky from and Amy Napier Viteri with WKRN-TV will be discussing how social media has affected traditional news reporting while Rob Robinson of McNeely Pigott & Fox will be providing his own unique insight on pitching stories from a public relations perspective. This event is free for all attendees.

Thursday, November 4 at 11:30 am CT
Maggiano’s Little Italy
3106 West End Avenue, Nashville, TN 37203
Free valet or self-parking is available on-site

To register: Please RSVP by Friday, October 29 to or call 615.661.6123.

Business Wire Media Breakfast

Hosted by Business Wire Newport Beach

Join Business Wire Newport Beach for free breakfast and a meet the media event. Speakers include: Gillian Flaccus, Orange County Correspondent, The Associated Press; Michele Gile, News Reporter, CBS/KCAL; Lisa Liddane, Editor at Large, Coast Magazine and Editor in Chief of; and Jerry Sullivan, Managing Editor, Orange County Business Journal. This event is free for Business Wire members, $25 for all other guests with advanced RSVP and $35 at the door.

Thursday, November 11 at 8:00 am PT
The Island Hotel, Newport Beach
690 Newport Center Drive, Newport Beach, CA 92660

To register: Please RSVP by Tuesday, November 9 to Kathy Tomasino at 949-757-1021 or email

How to Increase your Website’s Ranking by Issuing Press Releases

Hosted by Business Wire Dallas

Join Business Wire for lunch and a discussion on the simple steps that will help your company’s website rank higher on Google, Yahoo and Bing by issuing press releases via Business Wire. Learn the #1 factor that search engines consider when ranking your website and why Google loves press releases, and get step-by-step instructions on how to easily optimize your releases so that Google sees your website as a popular and trusted source.  We’ll also discuss Business Wire’s exclusive SEO platform for boosting your search results long-term and how to combine your press release and social media efforts to boost search rankings. This event is free for Business Wire members and $10 for non-members.

Thursday, November 11 at 11:30 am CT
Providence Towers – Conference Room B – East Tower
5001 Spring Valley Road, Dallas, Texas 75244

To register: Please RSVP to Susie Wolan at 972-458-9555 or email

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit

Follow Business Wire events on Twitter! Hash tag #bwevents

Please RSVP by Friday, October 29, 2010 to Business Wire via by email:; or call 615.661.6123.

Short rules: Most Press Release Headlines too Long for Google News

October 26, 2010

When it comes to press release headlines, short is better, a research brief by Schwartz Communications found recently.  

Most SEO specialists suggest headline lengths of 65-70 characters in order to pass muster for inclusion in Google News.  Yet 77% of  16,000 Business Wire press releases reviewed by Schwartz exceeded that recommendation.   Here’s how headline character counts broke down:

23% were 65-70 characters: IDEAL

24.3%  70-100 characters

24.8% 101-150 characters

15.1% 151-200 characters

10.8% 201-300 characters

2% 300+ characters 65

In a “headline showdown,” Schwartz reviewed datelines to determine which cities hosted the SEO savviest press release headline writers. “Based on our analysis, Chicago, New York and Philadelphia produce the highest percentage of news releases that are under the 66 character limit,” the report found.

Schwartz also took a look at buzzwords in headlines and found that 86% of news release headlines are buzzword free.

You can download the report on the Schwartz website.

2010 LatinVision CEO Summit Conference Recap

October 26, 2010

by Nikelle Feimster, Media Relations Specialist, Business Wire/New York

LatinVision’s CEO Summit Conference 2010 was held on Monday, Oct 4th at the Time Warner Center in New York City.  CEOs and marketing executives from companies including HipCricket, Telemundo, Univision , People en Español, HBO, and Business Wire were present. They shared insight into how marketers and advertisers can engage and connect with consumers in the Hispanic market through various channels including social media, and mobile and online marketing.


Gregg Castano

Business Wire President Gregg Castano addresses the LatinVision CEO Summit


The first panel discussed how social media has evolved in the multicultural space, and how advertisers are taking advantage of social media platforms. It was revealed that Latinos visit more social networking sites, news sites, and maintain more blogs than the general market.

Today, there is an increase in the number of companies that are using social media as part of their overall strategy to reach and engage Latinos.  Monica Talan, VP Corporate Communications, Univision, said companies should try to engage in conversations.  Univision had a lot of success with the World Cup by providing blogs and social media fan pages to engage users and new audiences. According to Talan, every department of a company is part of their social media strategy. “It can be challenging but you have to put the resources in it and stay committed.”

Lucinda Martinez-Desir, VP-Acquisition & Multicultural Marketing, HBO, did their entire “No Es Lo Mismo” campaign on Facebook, Twitter, mobile and online. For this campaign, everything was integrated and married to traditional media.

Everyone seemed to agree on the importance of having a social media strategy, not just a Facebook strategy. Here are a few tips on how marketers can leverage the Latino phenomenon on social media to their advantage:

  • Start conversations that are really meaningful to consumers.
  • Engage with people who have influence on consumers, like the world of bloggers, not the marketing department.
  • Build brand equity.
  • Have a conversation with the client – be innovators together so you both understand that there will be risks involved.

When it comes to mobile and online marketing, Ivan Braiker, Co-Founder & CEO, Hipcricket, said it’s all about engagement.  Latinos are early adopters of technology, including mobile devices. In fact, Scott Hamilton, President  & CEO, VoodooVox, pointed out that the mobile phone is the ultimate social network that existed before FaceBook. With over 5 billion text messages being sent per day, mobile is an effective way to engage an audience and it creates a deeper connection with your brand.

Here are some best practices for mobile and online marketing:

  • Engage people with content early and make sure your site is current.
  • Help clients design content specifically for mobile.
  • Be able to use mobile and interact with the user to the point of sale.
  • Know your audience and text the right people.

Business Wire’s President, Gregg Castano, participated in the panel discussion, “Digital vs. Print Media and the Language of the Next Latin Generation.” Castano pointed out that Latinos are the fastest growing online population with 85% of U.S. born Latinos using the internet. “The key to the success of brands is how they crossover to digital,“ said Castano. “Marketers should place quality content on relevant channels to attract the most eyeballs.”


L-R: Lucia Ballas Traynor, Publisher, People en Español; Gregg Castano, President, Business Wire; Lauren Michaels, Co-President & Publisher, Latina Media Ventures; Rossana Rosado, Publisher & CEO, El Diario La Prensa; David Puente, Producer-Anderson Cooper 360, CNN


Business Wire can help brand marketers and brand leaders actively engage with Latino customers.  By utilizing our LatinoWire product line, companies can bolster their print and web marketing campaigns. With LatinoWire, your press release reaches the leading Spanish-language news and information outlets throughout the U.S., including more than 1,200 Hispanic print, broadcast and online media outlets.

LatinVision is a New York-based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives. Business Wire is a sponsor of LatinVision Media’s Marketing to Latinos Conferences. To learn more about the LatinVision Media 2010 Conferences Series visit

Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

October 25, 2010

This is a guest post from Travis Van.  Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR.

Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits.

Particularly unclear is to what extent the tech PR community is actually getting results with their social media efforts.  Anecdotally, we all know that social media can engage customers in unique ways. But what about the big picture? Are intensive social media campaigns consistently productive, or are they wild goose chases punctuated with an occasional success story? Has social media really become a staple of tech PR pros’ everyday interaction with journalists and bloggers?

ITDatabase recently polled tech PR pros to share their experiences with what’s working (and what’s not), and focused our questions on these most popular social networking channels. While the sample only really scratches the surface (230 tech PR pro respondents, of which 30.4% were in house at a tech company and 69.6% were on the agency side), some of the results may surprise you.

Here are some of the key findings:

Presence of Journalists / Bloggers on Social Media

As a pretext for the survey, we did our own research and found that of the 5,000 most active tech journalists and bloggers:

61% are on LinkedIn
56% are on Twitter
28% are on Facebook
27% do NOT publish email addresses as a method for contacting them

Despite the social media hype, pitching by email is still the norm. 97.8% of respondents still pitch either exclusively or primarily by email, with only 2.2% claiming to pitch “primarily” via social media channels. 50% said tech authors are less responsive to email pitches than they used to be, and only 15.2% said they were more receptive. 89.1% were either “mildly” or “very” concerned that their email pitches were sometimes zapped by authors’ spam filters and never read.

Tech PR reps are indeed using Twitter heavily, but more for research than for outreach. Only 4.3% said they “frequently” pitch authors via Twitter. 26.1% have never pitched an author via Twitter. 54.3% think the media relations results they’ve gotten out of Twitter have justified the time investment. 80.4% think that Twitter is “overrated” as a tool for pitching authors.

More than one quarter of tech PR reps use LinkedIn to reach authors. 28.3% have pitched someone using LinkedIn InMail.

Out of the Big Three (Twitter, Facebook, and LinkedIn), Facebook draws the most skepticism from the tech PR community. Only 10.9% connect with tech journalists and bloggers on Facebook “often”. And 80.4% believed that Facebook has the least practical use for tech PR (compared to LinkedIn and Twitter).

Check out the full findings here:

Sorting the Real from the Fake: Credibility Matters

October 22, 2010

by Neil Hershberg, Senior Vice President, Global Media for Business Wire


Neil Hershberg

Neil Hershberg, SVP - Global Media


Recent news stories on companies victimized by false press releases, fake news stories and bogus web sites describe the perpetrators as “pranksters,” and  dismiss their actions as “spoofs” and “stunts.”

According to my dictionary, the more appropriate term for activities that deliberately seek to deceive others is FRAUD.  And when those actions affect the capital markets, the regulatory authorities are likely to weigh in with their own lengthy lexicon of legal definitions that will put this important issue in its proper perspective.

Several well-known companies have recently been traumatized by a troubling trend known as  “corporate PR hijacking.”  These elaborate campaigns have included fake press releases complete with quotes attributed to actual company executives, counterfeit web sites, and fake news stories appearing on phony sites masquerading as legitimate, well-known news outlets. Companies that reportedly have fallen prey to disinformation tactics include BP, Halliburton, Dow Chemical, Exxon Mobil and, most recently, Chevron.

Bona fide media organizations have unwittingly become trapped in this bewildering “House of Mirrors,” conveying erroneous information to the marketplace. These so-called stunts have a habit of snowballing, gaining dangerous momentum that can do irreparable harm.

The issue of fake PR is one that doesn’t seem to be going away anytime soon, and it remains to be seen if marketers and agencies can figure out a way to effectively combat the seemingly greater number of individuals who seem eager to participate in such efforts,” observed Advertising Age.

The challenge of separating fact from fiction on the web certainly isn’t new.

Paul Boutin, writing in The New York Times, said it best:  “On the Internet, every day is April Fool’s Day.” [March 31, 2010]

While portrayed in media accounts as a creative way for critics to convey their message, the reality is that corporate PR hijacking has real victims and unintended consequences.

  • Corporate reputation is a company’s most prized asset. These surreptitious attacks have the potential to cause monumental damage;
  • The integrity of all media is at risk as false information is unintentionally disseminated;
  • Valuations of public companies can be affected as the market reacts to erroneous reports.

In other words, we’re past the point of simple pranks, stunts and spoofs. We’re talking serious business, with major implications for all market participants.

Under these circumstances, the trusted role of Business Wire as a credible news source is more important than ever.

While no organization is totally infallible, Business Wire combines proprietary technology with the largest editorial staff in the industry to deliver some 1,000 stories daily over its patented news delivery platform to the global media, the investment community, and consumers.

Business Wire Connect, our web-based order entry system, enables us to authenticate and validate all issuers. It has been operational since 1998, and is continuously enhanced and upgraded. Our network systems and editorial workflow procedures are independently audited on an annual basis by the world’s leading accounting firms, a mandatory requirement for re-certification as a sanctioned regulatory disclosure service in multiple jurisdictions.

We also realize, however, the limits of technology and that there is no substitute for human intelligence. We have a seasoned staff of close to 200 editors worldwide who vet copy prior to distribution. We are proud to boast that we have the highest editorial accuracy rate in the industry.

While several of our competitors have recently introduced “do-it-yourself” platforms, our goal is be part of the solution, rather than part of the problem. There is enough misinformation floating around without our providing yet another pass-through conduit.

Based on our almost half-century performance standards, Business Wire has earned its reputation for credibility in news rooms and trading houses worldwide. In fact, the world’s leading financial information platforms and international news agencies allow us to “auto-publish” our content directly on to their systems, a true testament to our enviable track record.

We appreciate that everyone is understandably mindful of costs these days — as are we. It is especially important, however, to factor in the priceless value of credibility, reliability and trust in any deliberation, qualities that are of paramount importance in today’s chaotic information environment.

Multimedia Still Makes Better Press Releases

October 21, 2010

by Joseph Miller, EON Product Manager, Business Wire Austin

Business Wire’s distribution and technology products have evolved considerably throughout the years (we’re celebrating our 50th anniversary next year!).

With the advent of Internet distribution and other standards along with prolific creation of digital media such as photos and videos, we’ve been quick to adopt multimedia distribution solutions along with more traditional “text” distribution of our press releases.  Today, we distribute hundreds, if not thousands, of releases with attached photos or videos every week.

And while it will likely always be true that journalists do not prefer to be bombarded with attachments, a succinct release with links to relevant multimedia and related resources can be extremely useful in telling your stories.  This is especially true as newsrooms continue to evolve and journalists across the world are being asked to do more with less every day.

With that said, let’s get on to the data!  Thinking of the impact multimedia has on release performance, we recently examined data from our internal NewsTrak reports across all Business Wire releases year to date.  One metric we examined was the Top 500 releases based on “release reads”, an analog to page views, of each release.  Of the top 500, a full 23% of our Top 500 releases include multimedia (photos & videos beyond logos), while only 5% of all releases include multimedia.

From this, we can conclude that including multimedia greatly increases your chances of distributing a “hit release.”

Beyond that, we looked at the average number of release reads across all releases.  Once we segmented out releases with and without multimedia, we found that the average release with multimedia has received 1.7 times more release reads than those without.

So there you have it.  If you want to increase the odds of your press releases outperforming their peers, it’s a great idea to add multimedia.


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