A Look At EON From An SEM Pro’s Perspective

March 17, 2010

Ben Plomion heads up SEM Valet, a Search Engine Marketing firm that builds pay-per-click (PPC) campaigns for its clients, so he’s a guy you can trust to know his stuff.  Following a recent meeting, Ben took a look at EON: Enhanced Online News for its possible value in building backlinks to clients’ websites and being part of an online marketing or PR campaign.  Take a look at Ben’s thoughts and let him — and us! — know about your successes with EON.

The Power Of The Headline Compels You

March 17, 2010

Christine Kent gives some great examples of short but intriguing subject lines from e-mail pitches in “E-mail subject lines in 8 words or less,” an item in Ragan’s PR Daily.

Says Kent, “Given the attention spans of your media targets (right up there with gnats), and the tidal waves of e-mail that come flooding into reporter mailboxes, the onus is on you to be brief and clever.”

Click through to see the interesting, snappy, funny pitches your peers in PR are coming up with.  Who could resist a line like “Colorado:  Help bring a cow into the world” (crafted by Praco PR for the Colorado Tourism Office)?

Recap: Media & Public Relations Best Practices

March 15, 2010

Business Wire and Black PR Wire recently launched their joint Minority Leadership Series, in honor of Black History Month, with a webinar entitled Media & Public Relations Best Practices.

This 90-minute event, co-moderated by Bernadette Morris, President and CEO of Black PR Wire; and Raschanda Hall, Global Media Relations Manager for Business Wire, highlighted the communications and targeting strategies of professionals at three different types of organizations:

  • The Corporate View: Racquel White, Communications Director, The Coca-Cola Company Eurasia and Africa Group
  • The Small Business/Agency View: David Rudd, Vice President, The Axis Agency
  • The Government View: Althea Harris, Esq., Assistant District Director for Marketing and Outreach, Area 1, U.S. Small Business Administration

After an introduction in which reasons to target minority markets worldwide were discussed, each speaker discussed his or her own programs and successes in outreach and communications.

Among the highlights:

  • Coca-Cola takes a local approach to most of its campaigns, and encourages its consumers to engage with the brand or their own communities and talents via contests, challenges and other approaches.
  • The Axis Agency, a multicultural PR firm, recently completed a successful campaign for Disney Interactive Studios by using a multi-channel strategy developed over several months.
  • The Small Business Agency works with cities, chambers of commerce and other organizations to help leverage local expertise for their programs.  A recent partnership with the City of Miami resulted in a 350% increase in loans to underserved communities over five years.

For in-depth details on these and other strategies discussed by the panelists, please listen to the archived webinar (you will need Windows Media Player 9 or higher); and follow the #bwevents hashtag on Twitter to keep up with future Business Wire events.

Getting the Most Out of Your Headlines: All Things Press Release Podcast

March 4, 2010

Great press releases start with great headlines.  More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your  reach in search engines.

In this edition of  the  All Things Press Release podcast, our EON Product Manager Joseph Miller gives us some strategies and tips we can apply to get the most out of our headlines out there in the wild world of SEO.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire

A Press Release By Any Other Name Would Be As Useful

March 2, 2010

Courtesy of a link from my former colleague Les Blatt comes this list, by Andy Beaupre at Ragan.com, of “Words and phrases that have outlived their PR usefulness.”  But it’s not just the words that Beaupre takes issue with in some cases; it’s the practices to which they’re attached, including printed press kits and news embargoes.  He’s getting some lively discussion in the comments, including a couple of people sticking up for the continued usefulness of news releases (or press releases), much to our delight here at Business Wire.  It’s good reading, though, for PR people to think about what they are and aren’t doing right.

Pew Survey: Multi-platform Approach Calls for News That’s Portable, Personal, Participatory

March 1, 2010

It’s the multi-platform approach.

In an enlightening survey rich with statistics, the Pew Internet and American Life Project announced the results of their “Understanding the Participatory News Consumer” study today.   Among the fascinating stats culled from the telephone survey of 2,259 adults 18 or older is the fact that almost half (46%) said they get their news from four – six news platforms each day.

Only 7% said they rely on a single source for news.

In addition, 33% of Americans access news from their cell phones, a statistic that jives exactly with our recent (and admittedly less comprehensive) PR Peeps poll that showed 30% of 297 polled use their mobile devices to monitor news and press releases “all the time.”

“In this new multi-platform media environment,” say Pew survey authors, “people’s relationship to news is becoming portable, personalized and participatory.”  They then cite the following metrics:

  • Portable: 33% of cell phone owners now access news on their cell phones. 
  • Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them
  • Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via posting on social media sites like Facebook or Twitter. 

The lesson for PR practitioners? Don’t rely on any one platform to get your news found, seen and shared. 

We’re feeling pretty timely around here, having rolled our mobile and social platforms into ALL Business Wire English language distributions in 2010.  For details, contact your local Business Wire office.


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