– by Tom Mulgrew, Vice President – Agency Relations, Business Wire
Worldcom Group, the world’s leading partnership of global PR firms, is holding its annual “Americas” conference soon and it looks like another fabulous line-up of speakers and programming.
It all happens Sept. 19-21 in Vancouver, and I will be there mingling with agency principals from all over the West Hemisphere: from Boston to Buenos Aires.
Established in 1988, Worldcom today boasts a membership of more than 100 agencies with more offices in cities and countries than any other multinational organization.
It was formed so that strong PR firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies.
What I like most about this conference is the networking/socializing. It gives PR professionals the chance to talk in an informal setting about anything. And whether the topic be social media, client retention, measurement or corporate social responsibility, the exchanges are always robust and engaging.
Worldcom in Vancouver. Stay tuned for an update in a few weeks.