Silicon Valley Marcom Professionals on Using Multimedia in Marketing & Lead Generation

June 3, 2010

On Tuesday May 11th, Business Wire Silicon Valley partnered with MEDIAmobz and VisibleGains for a special morning event at the TechMart Networking Meeting Center geared toward marketing and communications professionals looking for innovative ways to engage and convert leads. More than 100 PR and IR professionals attended the panel, which was moderatored by Joel Tesch, Regional Vice President, Northern California and Pacific Northwest, Business Wire. Other panelists included:

  • Linda Crowe, Marketing Consultant, Former Group Manager, Media & Production, Sun Microsystems
  • Dos Dosanjh, WW Customer Solutions Manager, Marketing, Cisco Digital Media Creative Services, Cisco
  • Jay Durgan, Head of Business Development, MEDIAMobz
  • Cliff Pollan, Co-Founder & CEO, VisibleGains
  • Mark Rotblat, VP, Business Development, Tube Mogul

MEDIAMobz was on hand & created a terrific video recap for the event:


Topics discussed included:

  • Specific examples of how companies have integrated video into their marketing, public relations and social media programs and the “before and after” results of those efforts.
  • Tips and tricks on creating simple, but engaging video for lead generation (and mistakes to avoid).
  • Practical advice for optimizing video and press releases for search.
  • How video provides added context to enhance press releases & the effectiveness of your message.

Having trouble accessing the video? Check out the post on the MEDIAMobz blog.

Local Business Wire offices host dozens of events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Boston Event: Combining SEO and Video to Drive Awareness and Lead Generation Online

April 16, 2010

Upcoming Business Wire Events

Business Wire Boston is partnering with VisibleGains and MEDIAmobz to host a free breakfast & panel discussion on Tuesday, April 27, geared toward marketing and communications professionals looking for innovative ways to generate new business leads.

This panel discussion will include industry experts from a variety of backgrounds, including public relations, new media and digital marketing practitioners, offering attendees insights on:

  • Best practices for combining video and SEO for effective marketing and public relations campaigns
  • Tips on creating simple, but engaging video for lead generation
  • Practical advice for optimizing video and press releases for search.

Clifford Pollan, Founder, President & CEO, VisibleGains will moderate the panel, which includes:

  • Tim Bradbury, President New Media, American City Business Journals
  • Joe Chernov, Global Director of Communications & Social Media, Eloqua
  • Judy Gern, Director of Conversion Marketing, Constant Contact
  • David Meerman Scott, Bestselling Author of “The New Rules of Marketing and PR”
  • Dave Toole, Founder & CEO, MEDIAmobz

Tuesday, April 27 at 8:00am ET
Constant Contact Boston
1601 Trapelo Road, Ste 329
Waltham, MA 02451

This event is free for all attendees. Please visit http://seoandonlinevideobreakfast.eventbrite.com to RSVP.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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