Upcoming Business Wire Events – June 11 Edition

June 11, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Durham Event]

Join Business Wire in Durham for lunch and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Valerie Aguirre, CBC New Media Group; Rachel Toole, MEDIAmobz; and Scott Sharpe, The News & Observer. This event is free for all attendees.

Wednesday, June 16 at 11:30 a.m. ET
Sheraton Imperial Hotel
4700 Emperor Blvd., Durham, NC 27703
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Charlotte Event]

Join Business Wire Charlotte for breakfast and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Joe Carleo, Advanced Language & Media Services; Corrie Harding, WCNC-TV; Jason Silverstein, ACBJ/Bizjournals.com; and Rachel Toole, MEDIAmobz. This event is free for all attendees.

Thursday, June 17 at 7:30 a.m. ET
Maggiano’s
4400 Sharon Rd., Charlotte, NC 28211
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Florida

Looking for new ways to reach and engage your audience?  Would you like to add value to your news & generate interest for your campaigns? Join us as our experts discuss the power of video & the benefits of including a visual element to your press releases. Speakers include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. This event is free for all attendees.

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
To register: Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Silicon Valley Marcom Professionals on Using Multimedia in Marketing & Lead Generation

June 3, 2010

On Tuesday May 11th, Business Wire Silicon Valley partnered with MEDIAmobz and VisibleGains for a special morning event at the TechMart Networking Meeting Center geared toward marketing and communications professionals looking for innovative ways to engage and convert leads. More than 100 PR and IR professionals attended the panel, which was moderatored by Joel Tesch, Regional Vice President, Northern California and Pacific Northwest, Business Wire. Other panelists included:

  • Linda Crowe, Marketing Consultant, Former Group Manager, Media & Production, Sun Microsystems
  • Dos Dosanjh, WW Customer Solutions Manager, Marketing, Cisco Digital Media Creative Services, Cisco
  • Jay Durgan, Head of Business Development, MEDIAMobz
  • Cliff Pollan, Co-Founder & CEO, VisibleGains
  • Mark Rotblat, VP, Business Development, Tube Mogul

MEDIAMobz was on hand & created a terrific video recap for the event:


Topics discussed included:

  • Specific examples of how companies have integrated video into their marketing, public relations and social media programs and the “before and after” results of those efforts.
  • Tips and tricks on creating simple, but engaging video for lead generation (and mistakes to avoid).
  • Practical advice for optimizing video and press releases for search.
  • How video provides added context to enhance press releases & the effectiveness of your message.

Having trouble accessing the video? Check out the post on the MEDIAMobz blog.

Local Business Wire offices host dozens of events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


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