A successful marketing or PR campaign involves a lot of components, and chief among them is great content. Part of that content is, obviously, text. Searchability guides much of marketing today, and properly written text means better search results.
But another key component is multimedia. Compelling product demonstrations, captivating commercials, videos that go viral . . . any of these might make or break a campaign. We at Business Wire have long been a proponent of including multimedia with a press release. We launched the Smart News Release, the first such product in the industry, in 1997. Over the past few years, we’ve uploaded more than 1,300 videos by our users onto our YouTube channel, among other popular video outlets.
Today we’ve taken yet another step, teaming with leading sales and marketing video producer MEDIAmobz to give our users access to the best in video communications for their news. Read all about the Business Wire/MEDIAmobz team-up, or check out the video below for more information.