How are My Trade Show and Conference News Releases Promoted via Business Wire?

May 17, 2010

by Leon Harbar, Vice President, Global Trade Shows & Events, Business Wire Los Angeles

BW VP of Global Trade Shows & Events Leon Harbar

Business Wire’s dedicated Global Event Services Group works year-round to get your event-oriented news releases in front of as many journalists, bloggers, consumers, investors, etc as possible. How do we do this? Through TradeShowNews.com and our Online Press Centers.

Every day, the Global Event Services Team creates Online Press Centers for events important to our clients which are all listed at TradeShowNews.com and made available for one year. Online Press Centers are created not only for trade shows but also numerous financial conferences.

Each Online Press Center is optimized for easy access to your news releases, Online Press Kit and multimedia via Business Wire’s Smart News Release. In addition, we have included a direct link to set up an RSS feed of that event’s news along with several links to well known social media sites to allow sharing. Any logo/multimedia that you include with your release is placed in a thumbnail on the right side of the release headline for quick viewing.

For the majority of the events listed, Business Wire includes a direct link to that event’s Online Press Center within an advisory which we issue each Monday. Each advisory contains a listing and link to events taking place over the next eight weeks. This would mean that the direct link to most of our Online Press Centers are publicized eight times. In addition, for all of the more prominent events we issue a standalone advisory specifically publicizing the Online Press Center for that event.

So how do you get your event news to these archives? It’s very simple. First, make sure you mention the event in your news release. It’s obvious but many companies forget to do so. Second, if your release is about a non-financial conference or trade show, select one of Business Wire’s “Trade Show” circuits. If it is for a financial conference, just select a regular Business Wire circuit. What’s the additional cost? Zero.

Last week, we were excited to add the Online Press Kit by Business Wire to our suite of trade show and event news services. This service which starts at $295, allows you to create a visually appealing and fully interactive Online Press Kit which includes its own wire advisory and is made available directly through our Online Press Centers. With our easy-to-use self-service interface, you can add, change or delete content from your Online Press Kit at any time, giving you greater control over your presentation.

Business Wire is the official wire for numerous events worldwide and when that’s the case, our Online Press Center is integrated within the media area of that event’s website. In addition, we continue to provide free distribution of 100-word profiles to exhibitors/sponsors/presenters of certain events.

If you have any questions on distributing news for a specific event, adding your event to TradeShowNews.com or just need advice, please email tradeshow@businesswire.com.

Follow TradeShowNews.com on Twitter @TradeShowNews or become a fan of us on Facebook!


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