by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles
It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of awkward meetings that result in very little targeted coverage.
A more efficient process would be to actually know before the show which influential attending journalists and/or bloggers are actually covering your target market, then putting special emphasis on setting up meetings with those people before your competitors do.
EventTrak by Business Wire is the solution to enable you to set up smarter meetings before your important tech tradeshow.
For each specific show, EventTrak provides your public relations team with a “pre-show” report up to 2 months prior to show start detailing media/blogger coverage of the prior year’s show. The report includes publication name, author, date published and a direct link to the article. Users may search within this data, download and export contacts and review “hot themes” for the upcoming show. Approximately two weeks after the show ends, the user will receive a post-show report in the same format with updated coverage data.
For an overview on EventTrak, click here.
For a listing of tradeshows where EventTrak is available, click here.
Business Wire is the official wire for hundreds of events worldwide and when that’s the case, our Online Press Center is integrated within the media area of that event’s website. In addition, we continue to provide free distribution of 100-word profiles to exhibitors/sponsors/presenters of certain events.
If you have any questions on distributing news for a specific event, adding your event to TradeshowNews.com or just need advice, please email firstname.lastname@example.org.
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