BW Florida Event Presents Views From All Sides of the Press Release Spectrum

April 22, 2010

On April 13, Business Florida hosted a media breakfast that brought together panelists from all sides of the “press release spectrum”:  a traditional journalist, a blogger, an SEO expert & a multimedia business reporter.

The audience remained engaged as our moderator, Business Wire Executive Vice President of Media Services & Product Strategy Laura Sturaitis, asked the speakers to share tips on how to get press releases noticed & how to maximize exposure leveraging today’s new social media tools.

Margie Schneider, VP of Operations for Internet Marketing Consultancy firm Ten Golden Rules:

  • Stressed the importance of posting your news/content on an assortment of platforms.  You use the wire for the press release, but also post that news on your own website + your blog + share with your social online community.
  • By maintaining content on an assortment of platforms, you increase the likelihood one of your pages will move to the top of search engine results. Blogs are very good for this, if they are frequently updated, because Google (and other search engines) like content that is frequently refreshed in its databases.
  • Socialmention.com will search social media sites for mentions of your brand. It’s a great way to prove to clients that people are talking about them, regardless of whether they enter the conversation.

Our guru blogger & freelance writer, Maria de los Angeles, continued the topic of blogs & bloggers by providing insight into a bloggers audience:

  • Bloggers or tweeters with a smaller social media following may have higher quality users because those users may be more discerning, influential, or well informed than more “popular” but generic citizen journalists
  • Research and follow the media you want to contact before you ask them to do something for you.  If you just search and spam bloggers on your particular subject, you cheapen what you’re trying to promote.

Niala Boodhoo, The Miami Herald’s Business Multimedia Reporter:

  • Shared how for reporters timing is everything…Send your news too early, and media will forget about it. Too late, and they don’t have time to do anything with it.
  • Including links to your videos/pictures in your press releases can be useful for piquing media interest, or, for example, demonstrating why a speaker from your company would be a good interview subject.

Finally, Cindy Kent from the Sun Sentinel’s Business News Desk:

  • Reinforced that the manner in which you interact with media has not changed, but the tools you use to do so have.
  • She advised to use links in your releases so media don’t have to cut your information to fit a sometimes limited frame. It’s much easier to tweet a link to your content than to try to summarize it in 140 characters…plus, you get the internet traffic directed to your site.
  • Kent told the audience, “Ask yourself, ‘How many clicks am I asking you to make to get where I want you to go? If it’s too many, people won’t follow.’”

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – March 29 Edition

March 29, 2010

The Impact of Social Media on Traditional News Reporting

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Convergence, Citizen and Social Journalism: Strategies on Sending Your Press Release to Today’s Media

Hosted by Business Wire Florida

Join Business Wire Florida for a panel discussion on the changing landscape in media venue, platform and audience. Panelists Cindy Kent, Business News Desk at the Sun Sentinel; Margie Schneider, VP Operations for Ten Golden Rules; and Maria de Los Angeles, South Florida blogger, senior writer and forum editor for Miami Beach 411 will discuss the role of social media in the media world and options to get corporate messages out to industry followers, opinion leaders, stakeholders and the social community. This event is free for all attendees.

Tuesday, April 13 at 8:00am ET
Broward College, Willis Holcombe Center
111 East Las Olas Blvd, 12th Floor Boardroom, Ft. Lauderdale, FL 33301
To register: RSVP to Claudia Perez-Bonilla at 954.474.8833 or email claudia.perez@businesswire.com by April 9

Navigation in Today’s Global-Mobile-Social World: From a PR Perspective

Hosted by Business Wire San Francisco

Take your understanding of the online traditional media and the social media to the next level!  In this session, our panel of experts will address the changing landscape in media venues, platforms and audiences plus best practices to get corporate messages out and talked about in the expansive universe of industry followers, opinion leaders, stakeholders and social community.  They’ll discuss how social media and online search affects news reporting, corporate messaging (traditional and new), and the importance of envisioning the information you wish to deliver, as well as where to deliver it. Business Wire VP of New Media Monika Maeckle moderates a panel including Chris Heuer, Founder, AdHocnium and Social Media Club; Maura Ginty, Customer Experience, Worldwide Marketing, Autodesk; David Toole, CEO, MEDIAMobz; Rachel Polish, Vice President, Ogilvy’s 360 Digital Influence; BJ Fogg, Director, Persuasive Technology Lab, Stanford University; and Kimarie Mathews, Voice and Customer Experience, Wells Fargo Bank. This event is free for Business Wire members and $20 for non-members.

Thursday, April 15 at 9:00am PST
Autodesk’s Meeting Center
The Landmark @ One Market
One Market Street, San Francisco, CA 94105
To register: Please RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com or call 415.986.4422 x561 by April 12

Meet the Media: How to Effectively Communicate Your Message

Hosted by Business Wire Los Angeles

Join Business Wire LA for breakfast and a “Meet the Media” panel discussion with local media members Eddie Chan, West Coast Financial Editor-in-Charge for Thomson Reuters; Alberto Mendez, Assignment Editor for KCBS-TV/KCAL-TV; and Kevin Davis, COO for The Wrap.com. The panelists will answer questions from the audience and share their tips for effectively pitching news media, strategies and tactics. This event is free for all attendees.

Thursday, April 15 at 8:00am PT
Olympic Collection Center
11303 Olympic Blvd, Los Angeles, CA 90064
To register: RSVP to Garrett Henricksen or Heather Hardge at larsvp@businesswire.com or call 310-820-9473 by Monday, April 12.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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