PR Peeps Poll: 18% haven’t downloaded any apps to their SmartPhone

April 12, 2010

The periodic PR Peeps Poll results are in and suggest  that of those PR folks  who own SmartPhones, 18% have yet to download any apps.

What does that mean?   Perhaps the ultimate app, the web browser, already comes pre-installed on every phone and covers most people’s basic browsing needs.

Of the 82% of SmartPhone owners who HAVE downloaded apps onto their mobile devices,  the largest group–53, or 36%–have added “5-10″ apps to their device.   Another 31 folks, or 20%, have downloaded “10-20″ apps, while 39, or 26%, have installed “more than 20″ apps onto their SmartPhones.

Interestingly, the largest percentage of those who took the poll–79 out of 228–did NOT even own a SmartPhone.   We especially appreciate their participation.

Here’s the details of the March Poll:

How many apps do you have on your SmartPhone?*
  • 26, or 18%, said  “Haven’t installed any yet.”
  • 53, or 36%, said “5 – 10″
  • 31, or 20%, said “10 – 20″
  • 39, or 26%, said “More than 20″

*We removed 79 of those polled who said they did not have a SmartPhone.

To those who participated, thank you–-and how about helping with our next PR Peeps Poll:   Do you insert hyperlinks into your press releases? Please let us know.
And:  Speaking of apps, download Business Wire’s app, then enter into our 3x a week drawing for a Best Buy gift card.

228 respondents via Twitter and Business Wire webinar polls.  Poll conducted March 1 – April  8 2010.


Mobile Is A Game-Changer

January 20, 2010

Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people.  Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.

It makes sense.  Never before have consumers of information been more in charge of when, where and how they get it.  Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere.  Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.

Take a look at the expected growth of mobile internet devices over the next few years.  The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009.  And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”

So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it:  Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels.  And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.


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