Charlotte-Area Communications Professionals Discuss Marketing in Challenging Times

May 7, 2009

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Business Wire Charlotte hosted a lunch on April 28th to discuss “Effective Communications Strategies in Challenging Times.” The discussion, led by Charlotte-area PR, IR and media professionals, revolved around the best practices for getting your good news out in a struggling economy.

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The panel of speakers (left to right in the above photo) included:

Brandon Uttley (far right), President of Web Business Freedom as well as the Charlotte chapter of PRSA, moderated the event to over 40 communications professionals.

Some notes from the discussion:

  • Whenever possible, offer full access to your company’s CEO. A reporter will rarely turn down the opportunity to meet with a C-level executive no matter what the topic is.
  • Since the economy is struggling, steer your angle towards ways to help people (ie. ways to reduce spending, create jobs, etc.) to guarantee media coverage.
  • Don’t just rely on Twitter or blogging to communicate your company news. Keep a relationship with your local media to get real coverage.
  • After you send out a release, tweet about it to get conversations going about it.
  • If you don’t have big news to announce, get creative and find ways to keep your company’s name in the media through feature-type articles.
  • Monitor what people are saying about you in blogs.

For more information on local Business Wire events in your area and what’s coming up on our award-winning webinar series, be sure to check out upcoming Business Wire events.


Upcoming Business Wire Events – April 20 Edition

April 20, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Lunch & Learn: Press Releases as Web Pages and Marketing in a Down Economy

Hosted by Business Wire Phoenix

Join Business Wire Phoenix for a two-part lunch seminar. Business Wire Account Executive & New Media Specialist Malcolm Atherton leads “Part I: Your Release Wants to Be a Mini Web Page,” a discussion on developing release content for long tail online visibility. Then, Jeff Luth, President, Luth Communications, presents “Part II: Fear and Loathing in Your Marketing Department: Positioning for the Upturn,” a discussion on best practices for marketing departments during the down economy. This event is free for all attendees.

Tuesday, April 21 at 11:30am MT
Union Square Boardroom
6991 E. Camelback Rd. Suite D-210, Scottsdale, AZ 85251
To register: RSVP by Friday, April 17 to Billy Russell at Billy.Russell@BusinessWire.com or call 480-990-9942 or visit http://businesswirephoenixaprilevent.eventbrite.com.

The Role of the Canadian Media in the North American Energy Sector

Hosted by Business Wire Canada

Join Business Wire Canada and a dynamic panel of industry experts for an interactive discussion about the role of the Canadian media in the North American Energy sector. Panelists include Charles Frank, Business Editor, Calgary Herald; Claudia Cattaneo, Calgary bureau chief, Financial Post; Gordon Jaremko, Editor, Alberta Oil Magazine; and Wilf Gobert, Chairman, Calgary Economic Development. This event is free for all attendees.

Thursday, April 23 at 2:00pm MT
Fairmont Palliser Hotel, Leduc Room
133 9th Avenue SW, Calgary, Alberta , Canada
To register: Please RSVP by April 17 to Rhianna Padamsey at Rhianna.Padamsey@BusinessWire.com.

Effective Communication Strategies in Challenging Times

Hosted by Business Wire Charlotte

Join Business Wire Charlotte for lunch and a discussion about effectively communicating your message during challenging times. Listen and learn best practices from both IR and PR professionals in the field as well as members of the media. Panelists include Kiley Rawlins, VP of Investor Relations & Communications, Family Dollar Stores; Patrick Scott, Business Editor, The Charlotte Observer; and Laurie Tardif, Media Relations Manager, Goodrich Corporation. Brandon Uttley, APR, President, PRSA Charlotte and Web Business Freedom will moderate. This event is free for Business Wire members and $10 for non-members.

Tuesday, April 28 at 11:30pm ET
The Morehead Inn

1122 E. Morehead St., Charlotte, NC  28204
To register:  Please RSVP to Angela Hayworth at Angela.Hayworth@BusinessWire.com or 704-347-1590 by Thursday, April 23.

Business Reporting: Meet the Media Covering Tech and Business in Sacramento

Hosted by Business Wire Sacramento

For this Conference Series Media Breakfast, a panel of local tech media share and discuss how they report on the business and technology stories that are unique to Sacramento and add their perspective on this important topic. Learn best practices in business media relations. Panelists include Melanie Turner, Technology Reporter, Sacramento Business Journal; Joe Barr, News Director, Capital Public Radio; and Chad Vander Veen, Associate Editor, Government Technology. This event is free for all attendees.

Thursday, April 30 at 8:30am  PT
California Chamber of Commerce
1215 K Street 14th Floor, Sacramento, CA 95814
To register: RSVP to Trina Laird at Trina.Laird@businesswire.com or call (916) 772-2570 by Tuesday, April 28th

The Changing Media Landscape

Hosted by Business Wire Philadelphia

Business Wire, Philadelphia’s only local wire service, and the Science Center partner for this media panel discussion on media relations in a Web 2.0 world. We’ve brought together some of the area’s top journalists and bloggers, including Bernard Dagenais, Editor, Philadelphia Business Journal; Mike Armstrong, Business Columnist, PhillyInc Blog Editor, Co-Host of Philadelphia Business Today, and Business Columnist for The Philadelphia Inquirer; Ed Silverman, Bureau Chief, The Pink Sheet and In Vivo blogs, Elsevier Business Intelligence and Founder of the Pharmalot blog, to share their thoughts on media relations and the future of the industry. This event is free for Science Center and Business Wire members, and $25 for non-members.

Friday, May 1 at 8:00am ET
University City Science Center
3711 Market Street, Suite 800, Conference Room Fuller A&B, Philadelphia, PA 19104
To register: Please RSVP to Kate Carr at kate.carr@businesswire.com with the subject line: Media Breakfast: Changing Media Landscape Registration by Wednesday, April 22.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Upcoming Business Wire Events – March 23 Edition

March 23, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Biotech Reporting: Meet the Media Covering the Emerging Industry

Hosted by Business Wire San Francisco

Join Business Wire San Francisco and a panel of biotech editors for our Conference Series Media Breakfast. Ian Malcolm, Head of Membership Development at BayBio, moderates a panel including Marcus Wohlsen, Biotech Reporter, The Associated Press; Ron Leuty, Biotech Reporter, San Francisco Business Times; and Andrew Pollack, Health Editor & Deputy SF Bureau Chief, Bloomberg News. The panel will share and discuss how they report on the players and the emerging industries in the Bay Area, and add their perspective on this important topic. Attendees will come away with an enhanced understanding of best practices in biotech media relations. This event is free for Business Wire and BayBio members & $15 for non-members.

Tuesday, March 24 at 8:30am PST

Business Wire SF Headquarters
44 Montgomery Street, 32nd Floor Bay Room, San Francisco, CA 94104

To register: RSVP to Sandy Donnelly at Sandy.Donnelly@BusinessWire.com or call 415.986.4422, ext. 561 by Friday, March 20th.

Meet the Media: Communicating During the Recession

Hosted by Business Wire Newport Beach

Join Chris Meyer, Deputy Editor at the Orange County Register; Sarah Tolkoff, Tech Reporter for the Orange County Business Journal; and Michele Gile, News Reporter for CBS 2/KCAL 9 for a discussion and Q&A on business trends and opportunities for your company to increase its exposure to the media, with a focus on how to communicate with your audiences during this time of economy uncertainty. This is a free event for Business Wire members and is $25 for non-members who RSVP by March 20 and $35 at the door.

Thursday, March 26 at 8am PST
The Island Hotel
690 Newport Center Drive, Newport Beach, CA

To register: RSVP to NPRSVP@BusinessWire.com by Tuesday, March 24 for early bird price (but admission is available at the door). Call 949.757.1021 with any questions.

Features: What Editors are Looking For and How to Write a Successful One

Hosted by Business Wire Atlanta

Nedra Rhone of the Atlanta Journal-Constitution, Nicole D. Smith from Atlanta Woman and Stephanie David of skirt! headline a panel of editors discussing how to enhance your communications program by learning more about the value of an effectively written Features news release. Learn what materials editors find most useful and how they make decisions about what copy to use. This is a free event for Business Wire members and $20 for non-members.

Thursday, March 26 at 11am EST
Anthony’s Restaurant
3109 Piedmont Road, NE Atlanta, GA 30305

To register: RSVP by March 23 to Yasmine Holmes at Yasmine.Holmes@BusinessWire.com or call 770.667.7500.

Social Media & IR: What to Look Out For (NIRI Luncheon)

Hosted by NIRI-Arizona – Business Wire Phoenix’s Malcolm Atherton Featured Speaker

Join Business Wire Account Executive & New Media Specialist Malcolm Atherton at this month’s NIRI-Arizona luncheon for a discussion on using social media to enhance business communication. The program will discuss best practices for integrating social media tools, which are constantly changing, into IR communications. Atherton will present case studies and hold an open discussion on this important subject. This event is free for NIRI-Arizona members and $35 for non-members.

Friday, March 27 at 11:30am MST
Capital Grille
Biltmore Fashion Park, 2502 E. Camelback Road, Phoenix, AZ

To register: RSVP by Tuesday March 24 to Heather Beshears at hbeshears@cox.net or call 480.628.0578.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Upcoming Business Wire Events – March 9 Edition

March 9, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

PR During Recession

Hosted by Business Wire London

This is likely to be a tough year for PR people. So how can PR rise to the challenge? Join PR professionals Tim Bishop, Head of Photography for Medialink; Paul Honey, Managing Director of Strange; and Marc Prema-Ratner, Managing Director at Z’est Corporate PR in a discussion about the best practices on client retention & acquisition, media relations, the use of photography, SEO and online PR in a recession-battered world. Our breakfast event is designed to provide you with insight and inspiration. This is a great chance to come and hear from the professionals in their field, and at the same time network with your peers and share experiences. This is a free event.

Wednesday, March 11, 2009 at 9:30am GMT
Press Association
292 Vauxhall Bridge Road, London SW1V 1AE, UK
To register: Email uk@businesswire.com with the subject line “PR event.” Places are available on a first come, first serve basis.

Biotech Reporting: Meet the Media Covering the Emerging Industry

Hosted by Business Wire San Francisco

Join Business Wire San Francisco and a panel of biotech editors for our Conference Series Media Breakfast. Ian Malcolm, Head of Membership Development at BayBio, moderates a panel including Marcus Wohlsen, Biotech Reporter, The Associated Press; Ron Leuty, Biotech Reporter, San Francisco Business Times; and Andrew Pollack, Health Editor & Deputy SF Bureau Chief, Bloomberg News. The panel will share and discuss how they report on the players and the emerging industries in the Bay Area, and add their perspective on this important topic. Attendees will come away with an enhanced understanding of best practices in biotech media relations. This event is free for Business Wire and BayBio members & $15 for non-members.

Tuesday, March 24, 2009 at 8:30am PST
Business Wire SF Headquarters
44 Montgomery Street, 32nd Floor Bay Room, San Francisco, CA 94104
To register: RSVP to Sandy Donnelly at Sandy.Donnelly@businesswire.com or call 415.986.4422, ext. 561 by Friday, March 20th.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Upcoming Business Wire Events – Feb 23 Edition

February 23, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators & Marketers

Hosted by Business Wire San Antonio/Austin & the American Marketing Association/Austin Chapter

Social media is the Pony Express of this millennium. So how should you be moving your message successfully across a wild and ever-changing frontier of communities? Join social media marketing gunslingers Dave Evans, Giovanni Gallucci and Erica O’Grady as they provide practical strategies for creating and implementing social media campaigns, update you on the latest trends and give concrete, straightforward tips to help you build, maintain and measure a low-maintenance campaign.

Tuesday, Feb 24 at 6pm CST
AT&T Executive Education and Conference Center
1900 University Avenue, Austin, TX
To register: Click here

Business Reporting: Meet the National Media Covering the Future of Technology

Hosted by Business Wire Silicon Valley

A panel of distinguished national media correspondents will share and discuss how they report on technology stories that emerge in Silicon Valley, as well as forward thinking trends. Additionally, they will address best practices in PR and Media Relations. The panel will consist of: Ashlee Vance, Technology Reporter for The New York Times; Stephen R. Trousdale, Business Editor at the San Jose Mercury News; Mike Masnick, CEO of Floor64/TechDirt; and Tom Giles, Editor, Technology & Science for BusinessWeek.com.

Wednesday, March 4 at 9am PST
The TechMart Networking Center
5201 Great America Pkwy, Santa Clara, CA 95054
To register:  Please RSVP by Friday, February 27th to Gioia.Ziegler@businesswire.com

From News Cycle to Spin Cycle: What I Learned Working Both Sides of the Pitch

Hosted by Business Wire Seattle

We often hear that the best public relations professionals are former reporters, so who better to provide insight than those who have left journalism to work on the PR side of the pitch? Our panel will share the lessons they’ve learned and some of the best and worst pitches they’ve received–or sent. Join Business Wire for lunch and a panel discussion with former journalists turned PR pros, Marty McOmber, Communications Director, Casey Family Programs; Chris Elliott, Group Manager, Weber Shandwick; and David Postman, Senior Media Relations Manager, Vulcan.

Wednesday, March 4 at 9am PST

Union Square Boardroom
One Union Square Building, First Level (behind the escalators)
600 University Street, Seattle, WA 98101
To register:  Please RSVP by Monday, March 2 to Lauren Linscheid at Lauren.Linscheid@businesswire.com or call 206-405-4000

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


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