Portland-Area Experts Answer Social Media Questions

December 30, 2009

The Business Wire Seattle office held a social media event in Portland, OR at The Governor Hotel on November 19.  The event was entitled, “Social Media: Your Questions Answered.” Led by moderator, Hallie Janssen of Anvil Media, the panel addressed multiple questions from an audience at all levels of social media knowledge.  A show of hands showed half the audience considered themselves well-versed in social media and half considered themselves beginners.  Twitter was the most talked about and asked about aspect of social media. 

Hallie Janssen, Vice President, Anvil Media, Inc., led a panel, including (L-R):

Here are a few key takeaways from the discussion:

Getting Started With Social Media

Monitoring & Measurement

  • Make use of Twitter search & trend-tracking tools like Waggener Edstrom’s free Twendz tool.
  • Try Google’s new real-time search
  • At the end of the day, must be able to show ROI. Set measurable metrics before you start.
  • There are soft metrics like awareness and building relationships, which are important. Approach it by asking “Are we helping people?”

Building a Following on Twitter

  • Follow people with similar interests.
  • Make use of keywords important to your audience.
  • Re-tweet and share content. It’s a “scratch my back, I’ll scratch yours” kind of thing.
  • Make lists and reach out.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


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