Adding Video to Maximize Your Reach and Exposure

July 6, 2010

- by Claudia Perez-Bonilla, Client Services Representative, Business Wire/Florida

On June 22nd, Business Wire Florida media luncheon attendees were able to partake in a lively discussion with video experts and marketing, PR and corporate communications professionals on the benefits of adding video to press releases to gain visibility and exposure.

Florida Media Luncheon Panelists

L-R: Rick Christie, Doug Perry, Pilar Portela, Rachel Toole

Hosted by JM Family Enterprises Inc., and moderated by Business Wire Media Relations Supervisor Pilar Portela, the panelists were:

  • Rick Christie, Breaking News Editor, The Palm Beach Post
  • Doug Perry, Executive Producer for Digital Content, WPBF-TV
  • Rachel Toole, Sales & Marketing Manager, MEDIAmobz

With the topic more timely than ever — video press releases having a 300% message retention rate and 500% more views than text-only releases — our panelists discussed video trends, tips on how to get started using video and how to make the best use of your FLIP camera.

Trends show an upswing in the use of video not only for traditional press releases, but also to promote:

  • Upcoming events
  • Testimonials
  • New Product Launches
  • Company Profiles

Rick Christie of The Palm Beach Post noted the “3 must-haves” for a successful video campaign.  The clip must be:

  1. Interesting
  2. Relevant
  3. Important

He also advises to go to a media point’s Facebook/YouTube page or follow them on Twitter to get an idea of the type of video they prefer and are most likely to use.

When asked for tips on creating video, all the panelists agreed:

  • Target an audience/know your demographics.
  • The video must have a message/tell a story.
  • Keep it brief (2 minutes is optimal).
  • Keep it real.
  • Don’t make it purely product based advertising.

MEDIAmobz Sales & Marketing Manager Rachel Toole added further to the discussion by noting that using video is:

  • Cost Effective:  the footage/material can be repurposed.
  • Improves SEO:  video is more prevalent in search engine results (i.e.  Google).
  • Good for increasing your ROI.
  • Visually engaging.

Doug Perry of WPBF-TV shared how their newsroom is a “Next Generation” newsroom. As part of a Hearst Television Inc. initiative, news reporters were outfitted with Blackberrys that can shoot video, and laptops that can live stream.  Doug advised that when including video for media usage:

  1. Content is critical.
  2. Give users a reason to click on the URL.  Don’t simply state “click here.”
  3. When shooting video, zoom with your feet.  Get close to the action.
Janice Essick and Mark Sell

Florida Regional Manager Janice Essick with FLIP camera raffle winner Mark Sell

During the media luncheon, an Ultra FLIP Video camera was raffled off. One lucky audience member, Mark Sell of the Miami agency Wragg & Casas, won the camera. Mark is already using his FLIP for client interviews.  In regard to tips for using the popular FLIP, our experts recommend:

  • When filming, be as close to the subject as possible.
  • Do not use high contrast.
  • Remember to also post on your company’s Facebook, YouTube and Twitter accounts.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Reminder: Business Wire Florida Event on Video Tomorrow

June 21, 2010

South Florida-area PR & IR pros, don’t forget about the free Business Wire Florida event tomorrow, “Adding Video to Maximize Your Reach, Exposure & Pick-Up.” Speakers will include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. The panel will discuss the power of video & the benefits of including a visual element to your press releases.

View a video invitation for this event here:

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Business Wire Charlotte Hosts Experts on Using Video

June 21, 2010
– by Angela Hayworth, Client Services Representative, Business Wire/Charlotte

Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up.

These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important to include in a company’s PR strategy, but also tips on how to make a video effective.

The panel of speakers for the Durham event on June 16th included:

L-R: Valerie Aguirre, Scott Sharpe, Rachel Toole

The panel of speakers for the Charlotte event on June 17th included:
  • Joe Carleo, Owner, Advanced Media and Language Services
  • Jason Silverstein, VP Product Development, ACBJ/Bizjournals.com
  • Rachel Toole, Sales & Marketing Manager, MEDIAmobz

L-R: Jason Silverstein, Rachel Toole, Joe Carleo

Read the rest of this entry »

Upcoming Business Wire Events – June 11 Edition

June 11, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Durham Event]

Join Business Wire in Durham for lunch and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Valerie Aguirre, CBC New Media Group; Rachel Toole, MEDIAmobz; and Scott Sharpe, The News & Observer. This event is free for all attendees.

Wednesday, June 16 at 11:30 a.m. ET
Sheraton Imperial Hotel
4700 Emperor Blvd., Durham, NC 27703
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Charlotte Event]

Join Business Wire Charlotte for breakfast and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Joe Carleo, Advanced Language & Media Services; Corrie Harding, WCNC-TV; Jason Silverstein, ACBJ/Bizjournals.com; and Rachel Toole, MEDIAmobz. This event is free for all attendees.

Thursday, June 17 at 7:30 a.m. ET
Maggiano’s
4400 Sharon Rd., Charlotte, NC 28211
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Florida

Looking for new ways to reach and engage your audience?  Would you like to add value to your news & generate interest for your campaigns? Join us as our experts discuss the power of video & the benefits of including a visual element to your press releases. Speakers include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. This event is free for all attendees.

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
To register: Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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