PR Updates From Around the World for the Week of Feb 23

February 25, 2015

By Denise Grayes, Senior Client Services, Rep Business Wire 

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Boston
Racepoint Global announced the hiring of Edward Christopher as Executive Vice President, Account Services. Article

Dallas
Lewis Public Relations announced Ashley Brazell has joined the firm as an associate to accommodate new clients and continued growth. Article

The Greater Fort Worth Chapter of the Public Relations Society of America has named its officers and board of directors for 2015. Article

Deoleo North America has chosen The Integer Group as its agency of record. Article

DC
Planit announced the promotion of Hector Gonzalez to director of account management. Article

BrandLinkDC has been retained by &pizza, a Washington, D.C.-headquartered pizza brand. Article

Buffalo Brand Invigoration Group has been selected to spearhead a golf destination public relations program for the greater Branson area in southwest Missouri. Article

DBC PR + Social Media has been hired as AOR by handcrafted soda maker Q Drinks and Kitchensurfing, a private chef service. Article

Los Angeles
W2O Group has acquired Arc2 Communications & Media. Article

Virtual Piggy has selected Los Angeles-based technology public relations firm PMBC Group as its strategic public relations partner. Article

JMPR Public Relations, Inc. announced that it has been signed as agency of record for Strider Sports International. Article

Miami
Ink Link Marketing was named PR Agency of Record by Church’s Chicken. Article

Sachs Media Group has launched the Breakthrough Research unit, which will specialize in public policy analysis, data collection, and message testing. Karen Cyphers will lead the team as VP of research and policy. Article

Republica has appointed Tony Arner to the role of CFO. Article

Fish Consulting announced it has added Blink Fitness, Captain D’s, i9 Sports and Tropical Smoothie Cafe to its roster. Article

InHealth Media has named Patrick Shaw as its new public relations coordinator. Article

New York
DBC PR+ Social has been appointed the agency of record for Kitchensurfing and Q Drinks. Website

René Mack, former president of the travel practice at Weber Shandwick, and Cathleen Johnson, founder and head of the travel practice at Edelman, are now leading Percepture Travel, a division of Percepture, Inc. Article

Jennifer Connelly, founder and CEO of Jennifer Connelly Public Relations (JCPR), has been named one of the “Best 50 Women in Business” by NJBIZ. Article

5W Public Relations has been named PR Agency of Record by Dr. Creflo Dollar, American evangelist pastor and founder of World Changers Church International (WCCI), and Creflo Dollar Ministries, one of the largest Christian community churches in the world. Article

Curzon PR is expanding its international presence with the establishment of a New York office. Article

Indra Public Relations announced the signing of Aquaçai USA and is the official PR agency on record. Article

Didit has acquired public relations firm Bridge Global Strategies LLC in Manhattan. Article

Atrium PR announced that it has hired Gabrielle Fratangelo as Account Executive. Article

5W Public Relations announced that senior PR executive Dara Busch has joined the agency as a Senior Vice President who will be overseeing its Consumer division. Article

Philadelphia
ScripsAmerica announced that it has selected Gregory FCA as agency of record for its investor relations initiatives. Article

Phoenix
Havas PR has opened a full-service office in Phoenix. Article

Harlem Globetrotters International is partnering with five firms as it celebrates the team’s 90th anniversary. The company is working with United Talent Agency, Whistle Sports, Licensing Street, and Lead Dog Marketing. It continues to work with Coyne PR on communications. Article

The members of the Public Relations Society of America Counselors Academy have elected Abbie S. Fink, vice president/general manager of HMA Public Relations as its chair. Article

San Francisco
Expense report technology Tallie has selected Waggener Edstrom Communications as its AOR. Article

DC & New York
ICR announced two senior hires to its Corporate Communications Group. Crisis communications and public affairs veteran Michael W. Robinson joins the firm as managing director and former business and financial journalist John Jannarone as senior vice president. Article

Los Angeles & Paris
The Comexposium Group has acquired Mobile Motion LLC. Paran Johar, the founder of the Los Angeles-­-based company, remains its CEO. Article

San Francisco, Seattle & Paris
Edelman has hired four new executives to help boost its food expertise in Europe and the US Western region. Article

Hong Kong
Ogilvy Public Relations Indonesia announced Misty Maitimoe as Deputy Managing Director of the organization. Article

Ogilvy China has been selected by the Consumer Electronics Association to assist with strategic brand communications and activation in support of the 2015 International CES Asia, which will run May 25-27 in Shanghai. Article

Vero Public Relations has launched a new division to manage social and digital communications and content development for clients. Vero Content Creative will be based in Bangok and offer services including community management, social media strategy development and implementation, online brand monitoring, key opinion leader outreach and management and creative content marketing. Article

À La Carte Productions, a division of Peter Knipp Holdings, has appointed Heat branding as the official public relations agency of the World Gourmet Summit 2015. Article

Lenovo is looking for marketing communications agency support for its global smartphone business, the Holmes Report has learned. Article

Frankfurt
Rocket Internet has spun-off its communications division as a standalone agency called RCKT. Article

London
Former Shell communications chief  Björn Edlund has joined Omnicom public relations firm Kreab as a senior advisor in London. Article

Weber Shandwick’s Stockholm-based business intelligence unit, United Minds, will open in London. Headed up by Hélène Vinberg, associate at Prime-the Swedish firm acquired in 2014-and United Minds, the new operation is part of a push to expand the firm’s strategic planning offer. Other moves include the recent appointment of UK director of analytics Elizabeth Gladwin and the addition of an analytics practice in Germany. Article

Teneo Holdings has appointed Charles Watson as chairman of Teneo International. Article

Corporate law firm Addleshaw Goddard has added media lawyer Lucy Middleton to its reputation protection team. Article

Baku 2015 European Games has appointed Colin Gibson as deputy director of communications. Article

Instinctif Partners has been appointed by Fisch Asset Management to raise its pan-European profile. Article

A new oil and gas consultancy backed by GE and McDermott has called in H+K Strategies London to help build its brand. Article

Ogilvy PR has named Michael Frohlich to the newly-created role of chief operating officer for EMEA.  Article

Paris
MSC Cruises has named Luca Biondolillo as chief communications officer. Article

Sydney
Dilip Yadav is departing Weber Shandwick after 20 years with the agency in India. Article

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Applying 8 Modern Day Dating “Rules” to Public Relations

February 14, 2015

By Serena Ehrlich, Director, Social + Evolving Media, Business Wire

https://openclipart.org/detail/192604/heartbleed-patch-needed-by-rejon-192604As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s PR Daily, Hannah Kelly from Business Wire Paris looks at eight modern dating “rules” and how they apply to news releases.

Click here to read Hannah’s 8 rules of dating and how they apply to PR in 2015:  http://www.prdaily.com/Main/Articles/Applying_8_modern_dating_rules_to_PR_18105.aspx


[RECAP] LeWeb 2014: Silicon Valley in Paris

January 23, 2015

By Simona Colletta, Media Relations Specialist – Paris

Launched in 2004 to deepen the connection between big companies, startups, visionaries, and leaders in technology, LeWeb is Europe’s greatest internet conference and, in just ten years, has become a must-attend event worldwide. Business Wire was proud to be the official news distributor of LeWeb 2014 which had 3500 visitors, 300 journalists and 70 bloggers all from 80 different countries attend this year’s conference.

LeWeb 2014

The conference is seen as a passport for corporate success. Every year LeWeb organizes a startup competition, with winners of the past editions having earned between 500.000 and 1 million euros during the year following the event.  This year there was something new about the startup competition: a pre-competition was organized in four European cities (Paris, Barcelona, Berlin and Stockholm) with the winner in each city chosen to participate in the Paris final competition. This year’s winner was Jukedeck, which automatically creates cheap, free-access, unlimited music. Its CEO Ed Rex astonished the audience by rapping his pitch in front of the judging panel.

An apple a day… does it keep the e-doctor away?

This edition of LeWeb was dedicated to the theme of Digital Health. Fred Wilson, a famous American investor (Twitter, Soundcloud, Foursquare, etc.), predicted that in 2015, successful and innovating companies will appear in the health sector. The potential impact of digital help could revolutionize the industry for medical staff and patients alike; therefore investments in this sector keep growing exponentially. As LeWeb conference called it – Digital Health would be “the reinvention of Healthcare.”

Doctor Daniel Kraft, a Harvard-trained physician-scientist, inventor, entrepreneur and innovator (with over 20 years of experience in clinical practice, biomedical research and healthcare innovation), delivered one of the most significant speeches of this year’s conference.  Doctor Kraft gave an interesting perspective of tomorrow’s patient, who he says will be equipped with sensors in order to follow and measure his/her health day by day. He said, “With connected health, you will become your own health’s boss”.  Kraft believes the individual will be more responsible and autonomous, and he/she will share information with his/her doctor, just as he/she now shares pictures or music on social networks. Business actors such as Apple, outside of this sector until now, will start to conquer the territory with, for example, the Healthkit, now available on iPhones.

Nicolas Huchet

Nicolas Huchet and BionicoHand

While there were many attention-grabbing speeches and products and projects, one stood out in particular. Bionicohand is a French project that aims to make accessible “the construction of a prosthetic upper limb at a low cost, due to standardized parts and open sources, easy to repair and therefore accessible to people with limited financial resources. This project wants to open new opportunities for emerging countries that do not have access to such equipment.”

Bionico’s CEO, Nicolas Huchet, presented the project. Nicolas’s arm was amputated when he was 18 and he was equipped with a myoelectric prosthesis, which allowed him to open and close a pincer. This was a good first step toward autonomy, but today there are many high-tech solutions that allow for the opportunity to better simulate human hands in motion. The problem is that high-tech prostheses can cost up to €65.000 and they are not covered by French social security. So Nicolas decided to build his own prosthesis using 3D printing technology (with the help of a local Fablab). That is how Bionicohand was born in 2013. Its mission is to give the same opportunity to others, who can download the plans for free.

Stay connected

LeWeb is a great occasion for co-working and networking. It gives companies the opportunity to be known in this “cruel” technology world and, at the same time, gives the private individual the opportunity to learn about technology and tech trends, even if they are a new to the techspace.

With all of this amazing information being shared at LeWeb, Isn’t it a good reason for visiting Paris next winter?

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Business Wire Promotes 3 Top Media Relations Experts: Raschanda Hall, Pilar Portela and Matthew Allinson

November 13, 2014

By Serena Ehrlich, Director of Social and Evolving Media

Earlier today, Business Wire announced the promotions of three media relations experts, Raschanda Hall, Director of Global Media Relations, Pilar Portela, Media Relations Manager, U.S., and Matthew Allinson, Media Relations Manager, International.  Business Wire has the most media relations experts in the newswire industry.  Each day, this team works with large and small media outlets across the globe to ensure the widest visibility and usage of our client’s press releases.

Picture 002

Meet Raschanda

Raschanda has spent the last 14 years leading Business Wire’s global media relations team through the fast-paced, changing media landscape, utilizing her formidable communication skills, understanding of emerging technology, and pioneering social media presence to expand Business Wire’s reach to media and influencers worldwide. Raschanda’s focus is on strategies to further establish and expand Business Wire’s circuit offerings and targeted delivery using the latest technology and communications tools. Her work provides Business Wire the advantage in reaching both traditional, online, trade and specialty press and social media audiences around the world.

Raschanda is an active member of many journalism and PR industry organizations including the Online News Association, the National Association of Black Journalists, the Publicity Club of Chicago, ColorComm and the National Black Public Relations Society where she serves as Vice President of the Chicago chapter.  She is based in Chicago and is a graduate of Dillard University in New Orleans. You can follow Raschanda on Twitter at @RaschandaHall.

PilarMeet Pilar

Pilar has been with Business Wire for 18 years and joined the Media Relations department 6 years ago.  In her current role, she oversees the U.S. Media Relations team and is responsible for developing, maintaining, and expanding relationships with the Southeast and Multicultural media, especially U.S. Hispanic. In recent years, she has been a key player in developing Business Wire’s LatinoWire circuits, speaking on industry panels and cultivating relationships with Hispanic journalists and media properties.

Pilar is an active member of the National Association of Hispanic Journalists where she has served as Officer At Large for 4 years. Based in Miami, Pilar is a graduate of New York University (NYU) with a Bachelor’s degree in Journalism and Florida Atlantic University (FAU) where she earned an MBA.

Matt 1Meet Matt

Matt has spent the past 12 years in various roles within Business Wire’s International Media Relations Department. He has endeavored to enhance Business Wire’s global reach by coordinating licensing agreements, developing partnerships with international news outlets, cultivating relationships with journalists in all corners of the globe, and directing a staff of media relations professionals in Canada, Europe, and Asia. Matt is also an active member of the Western Washington chapter of the Society of Professional Journalists and regularly organizes media events in the Pacific Northwest.

Originally from Colorado, Matt has spent the past 4years in Seattle. He has a degree in Journalism & Mass Communication from the University of Colorado and a certificate in Social Media Implementation from the University of Washington.

Business Wire’s media relations team covers the world from Business Wire offices in New York, San Francisco, Miami, Chicago, Washington, D.C., Boston, Los Angeles, Toronto, Paris, Frankfurt and Tokyo.


The Perfect Recipe for the PR Professional: Data, Multimedia & Engagement

October 21, 2014

By Jennifer Dunn, Senior Account Executive, Business Wire

In today’s world of marketing and PR, one of the topics constantly being discussed is “big data and measurement.” For some, this is an exciting topic; for others it may seem overwhelming because there is so much information to digest. I fall somewhere in between as I believe it’s all in how the information is conveyed to me in regards to whether or not I will find the information stale or enlightening. One could compare this to – what makes news or a press release more engaging – think straight text releases vs. ones with photos or video.

perfect recipe for pr professional

I attended a number of sessions at PRSA International in Washington, D.C., October 12-14th, but have to say, by far, the one that really stuck with me was “Big Data and Analytics for Communications Pros: Why the Math Matters” with Mike Buckley, VP of global business communications at Facebook as the featured speaker. Not only did he provide great insight on how data can be utilized to measure results, but was engaging and honest.

Interesting Points from Buckley’s session:

  • “There is more data created in one day than grains of sand on every beach in the world.”
  • “Use data to understand what is going on. Embrace it.”
  • “You can’t manage what you don’t measure.”
  • “Understand the cycle, shorten the cycle, get ahead of the cycle using data.” Math grounded some of Facebook’s major business decisions such as the purchase of Instagram. They received lots of negative press, but they just rode it out and now FCBK and Instagram are two of the fastest-growing mobile apps.
  • “Look at social chatter as part of your analytics.”
  • “Your Facebook algorithm is governed by your actions. Choices have to be made and great content is key.”
  • “Data is not everything. It can be complex. Data will never replace human judgment and interaction.” This was probably the most powerful statement Buckley made during his presentation. He followed it by showing the video of John Berlin, a father whose son passed away January 28, 2012. Berlin had made a plea to Facebook trying to access his son’s “Look Back Video.” The entire crowd was just silent after seeing the video. Buckley said the video went viral and Facebook did reach out to John Berlin providing him access to his late son’s video.

What really made this session such a success, was the combination of Buckley’s presentation style and the use of engaging visuals/audio. Not once did I find myself disengaged from the discussion. I, along with the rest of the audience, was captivated throughout the entire session. Buckley successfully took a topic that can at times be dry and not exciting to some, and simplified it by relating to his audience, showing how they can make “big data” part of your everyday communications cycle.

This session really proved the importance of embracing data and including social analytics as part of that data and measurement. Further, it showed the impact multimedia can have on increasing overall engagement and word-of-mouth marketing.


Eight Reasons the Media Hate You (And How You Can Fix It)

June 4, 2014
By Stephanie Jo Peksen, Account Executive, Business Wire New York

If you’re like most public relations professionals, you have a list for everything – a to-do list, a client list and, of course, a media outreach list. When time gets tight, you may occasionally succumb to the temptation to send out a blanket pitch to your entire press list, and then cross your fingers while hoping that all your clients’ dreams come true. A word of advice: don’t. The key to garnering coverage in 2014 is by helping reporters help you. Otherwise you risk landing in the junk folder – permanently.

8 Reasons the Media Hates You (And How You Can Fix it) By Stephanie Jo Peksen, Account Executive, Business Wire New YorkTo help you connect with the press who really do need your input, we compiled comments from editors, outlining the top eight reasons why reporters occasionally hate you – and how to make them love you.

1)      You Didn’t Tailor Your Pitch: “It’s hard work, but work worth doing: tailor your pitch to me. Know who I am and what I cover and exactly what might interest me about your product/person/idea other than just ‘IT EXISTS!'”  says Allen Salkin, author of From Scratch: Inside the Food Network, and freelance journalist for NY Times and other publications.

In other words, make sure you’ve at least looked at the publication and understand its audience and news stance. Are you pitching a local publication about a product launch and including a general press release and product sheet? Fine, but find an authentic local hook – don’t just say “people chew gum in New York, so your New York publication should cover our national launch of chewing gum.” There needs to be an honest connection with the reporter’s readers, and the issues covered by the media outlet – find that connection, and use it as your lede.

 

2)      Your Headline is a Snooze and Your Lede is MIA: “If the subject line of your email pitch isn’t interesting and concise, you will get deleted before you’re read. Same goes for your press release headline: if you leave the meaty stuff at the bottom, it will never get read,” says Nicole Bode, Deputy Editor of News, DNAInfo New York.

It may seem self-explanatory that brevity is the soul of wit, but we dare you to review your last few press releases or press pitches. Could you read the headline or subject aloud without the need to gasp for air? Are the most crucial details easily found within the headline/sub-head or first paragraph? If not, get cracking – and revising. Same goes for voicemails, elevator pitches and topics for short meetings.

3)      You Had Truly Bad Timing: “Not understanding a publication’s production schedule is a problem. If a magazine goes to print on Tuesday, Monday night is not the time to say ‘Ok, we’re ready to go on the record now!’” and think that you’ll make it into that issue. There are always exceptions, but they are not made with ease. Get to know the publishing schedule of a media outlet you hope to do lots of work with. It’s not an excuse to say that you waited to the last minute because you were afraid it would get out before an agreed upon date. If you think a writer or editor is that unprofessional, you shouldn’t work with them anyway,”says Xania Woodman, Senior Editor, Vegas Seven Magazine.

If you don’t know your key outlets’ timetables, start gathering them now, and act accordingly. No sending press info about a Super Bowl-related product two days before the game: No editor will have time to review and your client will be shortchanged. Similarly, unless it’s breaking news or you specifically know the editor or reporter is working that day, don’t pitch press on a major holiday. Take a break yourself – the media will respect you more if you’re not emailing them while they’re BBQing for Memorial Day or July 4th.

 

4)      You Were Too Chummy: “Among my pet peeves are publicists who address me as Mr., and others who write to me as if we know each other, when we have never before spoken or met (e.g. ‘Hi Jamie! Hope you’ve been having a great week…’ How about just ‘Dear Jamie, I represent Tazo Teas, and I would love to get to know you. I have a new product that I thought might be an excellent fit for your publication…’” says Jamie Kiffel-Alcheh, Editor-in-Chief of CarleyK.com.

A simple LinkedIn search would reveal that Ms. Kiffel-Alcheh is in fact, female, and yes, sometimes the simplest declarative introductions can be best. Does your client watch its channel’s daily segment on XYZ, and you think the client is a perfect fit for this reason? Say it clearly and professionally, and you may be surprised at the very pleasant response.

5)      You Ignored the Media’s Main Requests: “In business journalism, some publications require that I find out the revenues of a company–or they won’t accept a story from me about that firm. Every once in a while, a publicist will, after hearing this, go around me to see if they can persuade an editor at the publication to bend that rule, which will usually annoy the editor. Or they will set me up on an interview with a business owner who clearly has no intention of sharing financials, even though we’ve agreed ahead of time that this info will be part of the interview. It’s not always the publicist’s fault, but it ends up being a waste of time for all concerned, since I can’t use the interview in the end,” says Elaine Pofeldt, a contributing editor at Crain’s and a contributor to Money, Fortune and Inc. 

Reporters get frustrated when people set up follow-up interviews without all the information at the ready – so unless you are prepared to burn a bridge, don’t offer a brick wall. Pre-plan and know what information you can offer and to whom. Even if you have limited resources, come up with a Plan B. If the editor says it’s super important, believe it and get that info, or simply decline and come back another time when you have everything he or she needs to build the story. If you build a good rapport, you may wind up quoted in a trend feature or commenting on another company in print. But don’t ignore their original must-haves.

6)      You Sent a Wall of Text: “I might be different than lots of publications. I don’t want to copy/paste/print your release. I want the mechanics to find my own angle. That means links, bullets, bites. I could care less that ‘We are pleased’ was quoted by this or that important person. I agree deeply with David Meerman Scott’s jargon buzzword bingo opinion, where it seems that every solution is ‘next generation, world class, scalable, blah blah blah.’ Skip the adjectives and save me some time in finding my own angle into the story,” says Chris Brogan, Publisher of Owner Magazine, and New York Times best-selling author of six books, including The Impact Equation (with Julien Smith).

Stop calling your client “ground-breaking,” and please do take care in how you set up a press release or a pitch, with easy-to-grasp formatting, so the reporter can review it and figure out if it’s a good match. Business Wire releases are distributed in XHTML, so use bullets to focus on key points, send your release with boldface and italics to highlight issues, and make sure you include multiple relevant and easy-to-access hyperlinks. It’s not just for consumers to engage and generate click-through data for your client (although that’s a plus), but for reporters who need to know very quickly how to reach you, your client, or get more information about the product/event/issue you’re promoting. Adding a photo to your release also helps paint the clearest picture – just make sure to include a proper caption in case it’s used.

7)      You Gave Way Too MUCH information:   “You’re likely not to get any coverage if you send over so much stuff that it won’t download, or if you send a giant press release that’s too long. Simplicity works best for me. Instead of a huge file, I’d click through to see media at a link,” says Tara Cox, Managing Editor, Men’s Journal.

 

While each editor and reporter will have different needs and timetables, crashing someone’s computer with your pitch is never a good idea. Whether you’re sending a well-crafted email blast or a wire press release with well-chosen multimedia, use these digital missives to clearly show your assets and pique interest. Video, images, and multimedia are great, but make sure the links work and files are easy to open.      

 

8)      You Were Boring: “Journalists are busy and some get hundreds of press releases a day (I know I do!), so use a bit of humor in your email to me and include a story with some passion so it can really stand out. A press release can be more than a collection of data. Make me truly excited about what you’re trying to promote. If you were a reader, what story would capture YOUR attention?” says Katherine Brodsky, freelance writer for publications like Variety, Entertainment Weekly, USA Weekend, Mashable, and MovieMaker Magazine.

 

Media professionals face tight deadlines and tough demands, but the ones you hope to reach for coverage are people, not robots- they do respond to genuine feeling. Don’t forget what the R in Public Relations means and try relating and connecting for a change, and yes, add some style and interest where you can. If you can use that to establish trust and connection, and deliver on your promises, anything can happen.

 


How Sensory Preferences Impact the ROI of The Press Release

April 23, 2014

April 23, 2014

This week, Business Wire Marketing Specialist Fred Godlash has an article featured in CommPro.biz on How Sensory Preferences Impact the ROI of The Press Release.

Purple BrainTo understand the impact of multimedia within your marketing, advertising or public relations programs, you first must recognize how your audience absorbs and retains information. Did you know that recollection is more difficult when hearing things rather than seeing or doing them and that a whopping 65% of the population are visual learners. This means that the standard textual press release does not resonate as thoroughly with more than half of the world!

To be a very good communicator in a ROI-oriented environment, you now must consider how today’s humans learn and consume information.
Read the full story at http://www.commpro.biz/public-relations/science-sensory-preferences-impact-roi-press-release/

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