PR Industry Updates and Job Changes for the Week of April 13th

April 14, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
communications 21 has hired Jamie Donaldson as its newest account manager. Article

communications 21 has promoted account manager Lauren Vocelle to senior account manager. Article

Austin
Crosswind Media & Public Relations named Angela Shubert as vice president of health care services. Article

Boston
Progress has hired Matter Communications as North American agency of record. Article

Detroit
DTE Energy has named Paula Silver as VP of corporate communications. Article

Cleveland
Anthem has hired Bonnie Jacobs as SVP of corporate communications. Article

Dix & Eaton has upped president and COO Chas Withers to president and CEO, effective July 1. Article

Dallas
Golin is one of just 16 companies out of more than 10,000 suppliers worldwide to be recognized with a 2014 Supplier Excellence Award from Texas Instruments. Article

DC
The Glover Park Group has hired Tod Preston as senior vice president in the government affairs practice. Article

PowerBar named full-service marketing agency IMRE as its Agency of Record for social media, public relations and creative services. Article

The Department of Health and Human Services has hired Kevin Griffis as its top public affairs adviser, according to The Hill. Article

GreenSmith PR announced a new client, Nextility, a solar company moving into power advocacy for small businesses. Article

Lauren Hansen, PRR‘s Communications Project Manager for the Elizabeth River Tunnels (ERT) Project, was recently named Women’s Transportation Seminar (WTS) 2015 Communications Committee Chairman for the Hampton Roads Chapter. Article

Denver
Metzger Albee Public Relations has added four new high tech companies to its client roster. Article

Los Angeles
Starz has promoted Eric Becker to SVP, corporate communications; Shannon Buck to SVP, programming publicity; and Colleen Curtis to SVP, consumer and digital publicity. Article

The Original Farmers Market at Third & Fairfax has selected PadillaCRT as its public relations agency of record. Article

Hollywood & Highland has retained Zapwater Communications as its public relations agency of record. Article

Giant Spoon announced that is has promoted two members of its team to Senior Strategist positions. Article

Giant Spoon announced that is has added three new employees. Article

Miami
Petroleum and transportation industry innovator SCI Distribution is partnering with JoTo PR. Article

Minneapolis
Rose McKinney, APR, was designated as a member of the President’s Circle of Engagement by Metropolitan State University. Article

Nashville
Big Machine Label Group has promoted Jake Basden to VP of publicity and corporate communications. Article

Newport Beach
Pascale Communications, LLC announced Steve Chesterman as the company’s new vice president. Article

New York
Wyndham Worldwide has appointed hospitality industry veteran Nadeen Ayala to the post of senior vice president, communications. Article

Mike Azzi has joined Hill+Knowlton Strategies as a senior vice president leading the firm’s New York tech practice. Article

Porter Novelli has hired Tamar Anitai as senior vice president, content strategy, and Diana Scott has been hired as senior vice president, health and wellness. Article

Exposure has appointed former PR director Matt Arrowsmith as partner and communications director and John Benson as managing director of the firm’s New York office. Article

Hawkins International Public Relations has added three start-ups to its client roster: Digital Air Strike, a leading social media and digital engagement company; Happier, a digital wellness company; and Kaptivating, which connects hotels and potential guests via social intelligence. Article

Two senior Edelman executives with ties to the firm’s China operations are on leave, sources say, as the company conducts its own probe into its relationship with CCTV and detained reporter Rui Chenggang, which led to the three-month disappearance of former Edelman China CEO Steven Cao last year. Article

Exposure has named John Benson as MD of the firm’s New York office and Matt Arrowsmith as agency partner and communications director. Article

The Institute for Public Relations has elected Tina McCorkindale as its CEO. Article

Bullfrog + Baum has named Jee Won Park and Lauren Sikora as MDs. Article

Cohn & Wolfe has launched a strategic consulting unit, led by Geoff Beattie. Article

Select Art Fair has hired Issa PR to help it launch during the Frieze Art Festival in May. Article

Nancy J. Friedman Public Relations has announced the addition of two new clients – Oasis Collections, an international portfolio of high-end rental properties, and Wild Walk, the all-new outdoor discovery attraction located in the heart of Adirondack Park. Article

J Public Relations has launched 7th & Wit, a digital and social strategy agency specializing in the travel, hospitality, fitness, wellness and consumer lifestyle product spaces. Article

Praytell announced today a slew of new initiatives that make its momentum impossible to ignore as the agency celebrates its second year birthday on a serious roll. Article

Connect360 Multimedia has announced the launch of its new “PSA Good4Good” campaign, offering nonprofit organizations a no-cost opportunity to disseminate their TV and/or radio public service announcements to broadcast stations across the country. Article

Beautiful Planning Marketing & PR recently added Silvia Bours to its roster. Article

Consumer Reports has named Jason Fox as Vice President, Digital. Article

Philadelphia
Media Friendly Public Relations will commemorate its 10th anniversary by hosting 10 events that will benefit the Philadelphia community. Article

San Diego
aTyr Pharma has named Marcy Graham as vice president, investor relations and corporate communications. Article

San Francisco
BitTorrent has promoted Christian Averill to vice president of global communications and brand from his previous role as director of communications. Article

Meltwater has consolidated its global PR efforts with Burson-Marsteller as it expands beyond capturing brand mentions into the broader social media monitoring business.  Article

W2O Group has hired Dorinda Marticorena as MD and leader of its new entertainment practice. Article

Seattle
Blab is partnering with Zeno Group. The companies will offer Asia Pacific-based brands the ability to forecast “online trends,” helping companies to respond to good or bad news and tailor content and ad spend to optimize engagement. Article

Silicon Valley
McGrath/Power Public Relations and Communications announced three new client wins. Article

Chicago, Los Angeles, New York & San Francisco
Ketchum has elected 11 new partners, including Matt Afflixio, president of Access Communications, based in San Francisco; Marc Drechsler, head of financial communications, based in New York; Kim Essex, director of the North America food and nutrition practice, based in Chicago; Bill Reihl, managing director of the global brand marketing practice, based in New York; Kiersten Zweibaum, director of client development, New York; Lynn Farley, Asia Pacific chief financial officer, based in Los Angeles; and Bill Visone, chief financial officer, based in New York. Article

Frankfurt & London
Ketchum has elected 11 new partners, including Babette Kemper, managing partner, Düsseldorf; Rüdiger Maessen, managing partner, Düsseldorf; Paul Teuton, EMEA regional director for Ketchum Change, based in London; and Stephen Waddington, chief engagement officer, based in London. Article

Hong Kong
Dassault Falcon has retained FleishmanHillard after a competitive pitch against four other agencies. Article

GO Communications has been appointed on a two-year retainer contract by the Malaysian Timber Council. Article

Hilton Worldwide has named Joanna Ong as vice president of corporate communications in Asia Pacific. Article

PR Communications has been appointed by Harry’s International for The Club, the group’s latest hospitality destination. Article

Hill+Knowlton Strategies has named Sara Gourlay to lead the firm’s global technology practice. Article

Frankfurt
Grayling has promoted Jan Simunek to oversee the company’s operations in Western Europe. Article

London
The European Network of Cyber Security has appointed Aspectus to help broaden the company’s engagement with its target audience across Europe as it seeks to grow its membership base. Article

Groupe GM has reappointed Hopscotch Europe to carry out a multi-country PR campaign across Europe and beyond. Article

Box Plus has appointed Threepipe following a competitive pitch. Article

We Are Social has expanded its creative department with the addition of Matthew Guy and Hannah Drury. Article

Horizon Pharma has named Geoffrey Curtis group VP of corporate communications. Article

Tim Johns has joined Hudson Sandler as a senior consultant. Article

Cohn & Wolfe has named Geoff Beattie to lead a new unit that will advise clients on corporate strategy. Article

CNC has promoted Oliver Mann to managing director of its London office. Article

Paris
Genticel has appointed Valerie Leroy as senior director in charge of corporate communications and investor relations. Article

Edelman is to acquire fast-growing Dubai PR firm Dabo & Co. Article

Kenya has hired PR firm Grayling to help revive tourism and inward investment, as terrorist attacks weaken the country’s international brand. Article

Sydney
Aston Martin Lagonda has appointed DEC Communications as its communications agency partner. Article

Ogilvy PR Australia has appointed Craig Page to the newly created position of head of digital. Article

Pulse Communications has announced the appointment of Jacqui Abbott as director. Article

Triune Group has joined PROI Worldwide. Article

Toronto
Canada Strategic Metals announced that it has entered into an investor relations agreement with Momentum Public Relations. Article

Click here to share these great updates with your Twitter followers: http://ctt.ec/bYZfP

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


What Are Top Communication CEOs Reading in 2015?

April 13, 2015

By Vilan Trub, Business Wire

Just in time for Spring, Business Wire has pulled together a reading list based on suggestions from the communication industry’s top CEOs. Each recommendation is based on how to strengthen your professional (and personal) life.

Cathy Baron-Tamraz, CEO, Business Wire
It is important to think about things differently, from different angles, in order to to see full potential and opportunity. Cathy’s suggested reading does just that, inspires a creative approach to thinking and problem solving. Sometimes it is also important to think about failure, as in The Ten Commandments for Business Failure. “Simple, but so true,” Cathy says of the book.

Stacey Cohen, CEO, Co-Communications 
Warren Buffett built Berkshire Hathaway into a financial mega-giant that reaches around the globe. Over the years, his philanthropic work has achieved as grand a reputation as his business instincts, so it’s no wonder Stacey Cohen recommends today’s business professionals think like Warren Buffett. To achieve this goal, Stacey suggests the following books that aim to crack the code to being earnest and successful.

Jennefer Witter, CEO, The Boreland Group
Trends are always evolving and in the digital age, they come and go with the blink of an eye. To stay connected with what’s happening in the world, Jennefer Witter recommends reading the following news magazines and newspapers..

Barri Rafferty, CEO, Ketchum, North America
Communications professionals like all professionals, are busy and often find little time left at the end of the day for reading. That doesn’t mean you shouldn’t read, it just means you need to be more methodical about what you choose to read. Barri Rafferty reads executive summaries as a way to gauge her interest in material. An executive summary of a book is a great way to get acquainted with a larger work without sacrificing much time. Barri also recommends reading content that you might not necessarily be interested in to broaden your horizons. The following are some great providers of well written executive summaries.

Patrice Tanaka, Co-founder, Chief Counselor and Creative Strategist, PadillaCRT
Wealth, health, and happiness seem to cover the main aspirations of every ambitious person, although not necessarily in that order. Patrice Tanaka first raved about this particular book earlier in the year in a Business Journal interview. The book in question? Money, and the Law of Attraction. After all, “even if you think you know the law of attraction you must read this book to create the life you desire.”

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Sandra Fathi, President/Founder, Affect
Thirty years ago, women represented 50% of those graduating college in the United States, yet there continues to be a significant gender gap in leadership positions. Sandra Fathi recommends a book that aims to find the root of why women’s progress in achieving leadership positions has stalled and offers solutions and methods to achieving desired goals.

Sabrina Horn, CEO, The Horn Group
Esteemed psychologist Martin Seligman believes that optimism and motivation are key factors in getting the most out of life. A state of well-being is very conducive to thinking creatively and taking charge of your professional career. Sabrina Horn recommends a book that can help you cultivate your talents and tap into more than just being happy.

There are thousands of business-oriented books, blogs, social channels and publications designed to educate and inform today’s leaders. It is always important to take advice from the individuals who set the best examples, such as highly successful CEOs, but it is equally important to be inquisitive and seek out all the best information available. You never know where you might find your next spark for inspiration.

What books are you reading? What do you recommend?

Click here to share this reading list with your Twitter following: http://ctt.ec/3wOc1

And stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates From Around the World for the Week of April 7, 2015

April 8, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Austin
Drumroll announced that it has hired two new employees to its team. Article

Boston
AMAG Pharmaceuticals has hired Linda Lennox as vice president of investor relations and corporate communications, assuming the duties of Kathryn Carr Payne, who has been promoted to vice president of external affairs. Article

Socialtext announced business strategist and marketing communications luminary Tom Tardio has been appointed Chairman of the Board. Article

Charlotte
French/West/Vaughan has been selected by Absorption Pharmaceuticals as marketing and public relations agency of record. Article

Cynthia Goins, founder and principal officer of Motivations, selected the PR PROS team for a new branding and creative campaign that will be introduced in April 2015. Article

S&A Communications has announced the hiring of Deneen Winters Bloom as director of client services. Article

Chicago
Marci Kaminsky has joined financial advisory firm Grant Thornton as chief communications officer. Article

Delta Dental Plans Association has named David Irwin as its new director of corporate communications. Article

CF Industries Holdings has hired Chris Close as director, corporate communications. Article

Edelman named David Greenbaum as MD of Edelman Digital in its Chicago office. Article

Entertainment Cruises has retained Zapwater Communications as its public relations firm of record. Article

Bianchi Public Relations was retained to handle North American PR activities by Eisele Connectors, Inc. Article

Lambert, Edwards & Associates announced the promotion of Jeremy Bakken to Senior Director. Article

Winger Marketing recently announced the hire of Alisa Bay as its Director of Public Relations. Article

Cleveland
Baesman launched their new website as part of a company-wide rebrand that reflects their long-standing reputation for delivering innovative, customized marketing solutions for their clients. Article

Dallas
Two North Texas restaurant brands announced that they have retained Champion Management Group LLC of Addison, Texas, as their new Public Relations Agency of Record. Article

Kevin Nix has launched Playbook Strategies, a strategic consulting firm focused on legislative, ballot, and judicial initiatives. Article

DC
Public affairs strategist Ed Gillespie has returned to Brunswick Group as senior counselor. Article

CenturyLink announced that John F. Jones has been named CenturyLink’s senior vice president of public policy and government relations effective immediately. He succeeds Steve Davis, who is retiring. Article

The Glover Park Group has hired Robert Seidman as vice president in the firm’s government affairs practice.  Article

Porter Novelli has added Ryan Kuresman in its Washington, DC, office as senior vice president. Article

Goddard Gunster has hired Dan Colegrove as a senior advisor. Article

Bully Pulpit Interactive has released Vantage, an advertising technology platform that it says will boost the impact of paid and owned content and provide additional measurement capabilities. Article

GMMB has hired Don Corrigan as SVP and creative director. Article

Nextility has engaged GreenSmith PR as it moves into power advocacy for small businesses. Article

Warschawski announced that it was named the agency of record for Chiron Technology Services. Article

Denver
DStreet has added Fenix Lighting US to its client roster. Article

MMGY Global has added three new global hospitality clients to its esteemed portfolio of tourism accounts, including Leading Hotels of the World, Occidental Hotels & Resorts and NH Hotel Group. Article

Los Angeles
Kirk Stewart has formed a new firm, KTStewart, headquartered in Los Angeles and specializing in corporate communications. Article

Allison+Partners announced that it has appointed Carline Jorgensen to be general manager of the agency’s Los Angeles office. Article

Miami
Sterling is the newest client of JoTo PR. Article

Juan Valdez Café has selected Newlink America as its AOR. Article

Minneapolis
Hormel Foods has announced the retirement of Julie Craven, VP of corporate communications, and VP of legislative affairs Joe Swedberg. Wendy Watkins, global VP of corporate communications at Delaware North Companies, was named VP of corporate comms at Hormel. Article

Pineapple RM announced the promotion of Danielle Cristal to account executive. Article

Nashville
Ripley PR has been selected to become a partner in IPREX. Article

Newport Beach
Vectis Strategies has hired Sarah Catz as senior partner. Article

New York
Ketchum has named partner Tyler Durham president of Ketchum Change. Article

Edelman has named Martin O’Reilly global chief information and technology officer. Article

DKC has appointed Kristin Boehm as director of its digital division, DKC Connect. Article

Club Med has named Current Lifestyle Marketing as public relations agency of record following a competitive review. Article

The Halo Group has been selected by Flossy Shoes to capture attention of fashion influencers through a multi-tiered national public relations and social media program. Article

Magrino has added two new clients today: the Chateau d’Esclans estate, located in the Provence region; and recently-launched market and dining experience Le District, which opened in downtown Manhattan last week. Magrino also renewed agreements with James Beard Foundation Awards and the Kips Bay Decorator Show House. Article

Havas PR has launched a new practice focused on gluten-free products. Article

Labatt USA has named Eric Mower + Associates as its social media AOR. Article

Tumblr has hired Stephanie Dolgins as its first CMO, according to Re/code. Article

Evins Communications has named Drew Tybus as VP and director of its food, wine, and spirits division. Article

Novogen announced it has appointed US-based public relations firm, PCG Advisory Group, to drive the Company’s investor-awareness program in the US. Article

The Software & Information Industry Association (SIIA), announced it has merged two of its divisions – Association of Business Information & Media Companies (ABM) and the Content and Information Services Division (CISD). Article

Brandon Thomas has joined Southard Communications as Senior Account Director. Article

Current Lifestyle Marketing has announced the promotion of Christine Bridger to Executive Creative Director and hire of Jonathan Kreissman, joining the Current team as Vice President in New York. Article

Magrino announced a number of new hires and internal promotions which reflect the agency’s continued growth and development of some of the best communications and marketing professionals in the industry. Article

Philadelphia
Olympus Corporation of the Americas has promoted Mark Miller to VP of corporate communications. Article

Phoenix
SnappConner PR has promoted Cory Maloy to EVP. Article

San Diego
Halozyme Therapeutics has appointed James Mazzola as vice president, corporate communications and investor relations. Article

Nuffer, Smith, Tucker Public Relations and Gable PR have merged operations. Article

San Francisco
BMC Software has tapped Eastwick to lead its PR efforts in the US following a marketing shakeup last year. Article

W2O has snapped up VinTank, a combination social media monitoring, social media management and social CRM platform developed first for the wine industry. Article

Bay Alarm Medical has hired Horn Group for consumer communications support as it looks to grow its brand and reputation and drive sales leads. Article

The Sheraton Maui Resort & Spa has promoted Alexis Eaton to director of public relations. Article

Atlanta & New York
GNC Holdings announced the addition of three new communications partners to help drive profitable growth for the brand. The new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22Squared (digital and social media)-were selected after a multiple-month review and assessment process. Article

Hong Kong
Ketchum has appointed Bruce Shu as managing director of Ketchum Greater China. Article

Zeno Group Asia has appointed Matt Collette to lead its new regional planning and research capability as director of planning and innovation. Article

Ogilvy Public Relations Indonesia once again will be supporting the World Economic Forum as its public relations provider for the upcoming East Asia forum in Jakarta 19-21 April, 2015. Article

London
Paul Lyon has joined Wolters Kluwer Financial Services in a newly created role as its director of corporate communications for Europe, the Middle East and Africa. Article

The Turkish Ministry of Culture & Tourism has appointed Publicasity to handle its consumer and trade PR in the UK and Ireland. Article

Focus PR has been appointed to handle the global PR programme for CourvoisierArticle

Ranj George has joined Lewis PR in the newly-created role of UK head of consumer. Article

Amanda Groty is joining PayPal as senior director of communications in EMEA. Article

Edelman is to shut down its Russian operation in favour of an affiliate deal with local firm PRT. Article

Carisbrooke Shipping has selected London-based maritime and offshore marketing consultancy Wake Media as its new public relations agency. Article

Paris
Saab Grintek Defence has appointed Tribeca Public Relations as its strategic communications partner for sub-Saharan Africa. Article

Sydney
Taylor Bennett Heyman has expanded its services in the Asia-Pacific region to Melbourne. Article

Toronto
Argex Titanium has hired Serge Depatie as VP, communications and investor relations. Article

Ireland + Hall Communications has added three clients to its roster: St. Clair Perio, the Acne & Rosacea Society of Canada, and Arteriors Fine Furnishings & Accessories. Article


5 Tips for Building Brand Believers

March 20, 2015

By Vilan Trub, Business Wire

Bernadette Morris, CEO and President of Black PR Wire, and Raschanda Hall, Director of Global Media Relations at Business Wire, cohosted a conference spotlighting the best practices in multicultural marketing. Hall explained that it was important to understand how to tap into the Black market because “according to Target Market News, the Black American economy already represents the 20th largest market in the world.” The event was initially described as a webinar on how to best reach the Black market, however, what resulted was a fantastic discussion that applied to all developing campaigns, reflecting how connected society has become in a digital world.

  1. Multicultural Markets are more Connected than Ever Before

Communications professional Danyele L.C. Davis, Vice President of Flowers Communications Group, explained that multicultural markets are more connected than ever before.

“The one thing I really want to dispel is that total market is not general market.”

Flowers Communication Group has successfully implemented the Cultural Fusion Model: Assess, Embrace, and Customize. Targeting minority markets the way they were targeted in the past is outdated and destined to alienate your target audience. Millennials see themselves completely differently and the best way to reach them is to assess cultural nuances.

  1. Who Influences Your Target Market?

Courtney Cunningham, Esq., Co-Founder and Managing Director of Commonground/MGS, explained that minorities, like all people, are influenced by region, religion, and upbringing. He referenced a series of commercials in which a Black male is shown failing at many attempts to use household products to do some basic cleaning. This example showcases how a target market is not being effectively reached because the people behind the advertising campaign have a misconception that minority males do not know how to take care of a household. He compared his reaction when watching the commercials to that of a professional lawyer watching a highly dramatized courtroom drama. The result is that you know what you are watching is fake, a stereotype.

  1. Don’t Just Target Your Market, Go to Them!

Danyele L.C. Davis brings up the example of technology and faith. The accepted idea was that cell phones had no place in church. It was considered a big “no-no.” That notion has since changed and the only way to know that is to be immersed in the community. The result was a newfound knowledge that Bible apps and selfies are regularly being used as a mode to connect in church and are quickly becoming integral to the faith community. It was the authenticity behind her attempts to understand this community that led her to identify current trends and make an impact with the #inspiredmobility campaign.

  1. Employees Must Be Brand Ambassadors

Alicia R. Alston, Vice President of Global Communications at Prudential Financial, Inc., stressed the importance of authenticity when attempting to build a connection with a market. She expressed that creating a legitimate and lasting connection with a market can only occur when the people responsible for implementing a campaign have a clear understanding of both the target market and their respective community. Alston makes the point that “employees be brand ambassadors for us” in regards to how employees should represent their respective companies.

  1. There’s More Than One Type of Marketing

Amber Bullock, Executive VP, Community & Youth Engagement for American Legacy Foundation, has been engaged in what is called counter marketing. American Legacy Foundation has been behind the easily recognized Truth anti-tobacco campaign, aimed at educating and influencing the public by exposing the dangers of using tobacco products. Bullock believes that to be successful in today’s world of communication, the emphasis must be placed on people and not the product.

The hour-long conference was followed by half an hour of question and answer. There was a clear consent amongst the group that the communication landscape is changing and it is important to understand what those changes are in order to connect with any target market. The millennial generation is not only forcing the industry to rethink the concept of multicultural marketing, but marketing in a much broader sense. Ultimately, all marketing is target marketing because the idea of a general market is one that is at best misconceived.

Click now to share this blog post with friends and colleagues now!  http://ctt.ec/mA0dS

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates and Changes for the Week of March 16

March 16, 2015

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Austin
Sanders\Wingo Advertising has introduced a new division, The Knowledge Group, consisting of 23 members across offices in Austin, El Paso, Atlanta and New York. Article

Boston
Greenough Communications announced it has increased its Account Director ranks with the addition of three senior practitioners to address the agency’s growth. Brad Puffer, Amy Legere and Rachel Vaccari will provide counsel, media relations and team leadership for the agency’s healthcare, professional services, technology and non-profit clientele. Article

PAN Communications today announced the strategic hires of Lauren Arnold and Darlene Doyle as vice presidents joining the agency’s growing technology and healthcare practices. Article

Matter Communications announced it has acquired search marketing firm Search Maven Media. Article

Hollywood Public Relations this month announced the expansion of its client portfolio with the addition of Ovuline and JMATEK North America, LLC to its roster. Article

Communications professionals responsible for sustainability and CSR will share best practices in a free webinar series organized by 3BL Media and kicking off March 18. Article

Paul Andrew has been appointed Harvard University‘s vice president for public affairs and communications. Article

Charlotte
Actor Marc John Jefferies announced he has selected French/West/Vaughan as his public relations agency of record. Article

Travel and tourism firm Fuel has named Jay Juan Garcia as director of sales and marketing. Article

Chicago
Brixy has hired KidStuff Public Relations to handle marketing and public relations for the group. Article

Hyatt Hotels Corporation has named Debra Goetz as senior vice president, corporate marketing and global communications. Article

Cleveland
Major League Baseball has chosen Game Day Communications to assist in its efforts for the 2015 All-Star Game at Great American Ball Park and other related events. Article

DC
Ketchum has named Dr. Christopher Handler as SVP and director of its social marketing practice. Article

Hill+Knowlton Strategies has named Ellen Moran an executive vice president and the general manager of the global public relations firm’s office in Washington, D.C. Article

Wendy Katzen “Party Perfect” has selected Cornerstone Communications as its public relations and marketing strategy agency of record. Article

Global Strategy Group has hired Matt Canter as senior vice president. In addition, Kate Hansen has come on board as vice president, communications from FWD.us, an advocacy organization in the tech community; and John Cipriani as director, research, having most recently worked for the chief strategy officer at Microsoft. Article

Denver
Fruition has announced Melanie Davidson will be named president. Article

Los Angeles
Ketchum Sports & Entertainment has hired Kelly Mullen as VP of branded entertainment. Article

Silvercrest Advertising announced the launch of its public relations and communications department, which allows the firm to employ more enhanced cross-channel marketing tactics for its clients that can benefit from strategic media relations campaigns and programs. Article

The Pollack PR Marketing Group has been selected by The City of Santa Monica‘s Wellbeing Project as their agency of record. Article

Health Net has named Peter O’Neill vice president, investor relations and corporate communications.  Article

Bud Genius has launched an investor relations website. BGMedTech.com includes company news, profiles of company divisions, updates on legalization efforts, and media relations and IR contact information. Article

Caruso Affiliated has hired Steven Martin as SVP of strategic alliances and entertainment. Article

Miami
The Resort at Pedregal announced the appointment of Cataline Green as Director of Sales and Marketing. Article

Pushing the Envelope has hired Kate Walter, MA, APR as Public Relations and Project Manager. Article

Pinnacle Advertising and Marketing announced that Waldan International has retained them for a national publicity campaign.  Article

FJ Communications has recently added new assignments, including internal communications for French global energy firm Total in the Latin American region; communications strategy, media relations and event support for interactive whiteboard developer Smart Technologies in Mexico; communications planning and branding profile for Chinese manufacturer of radio transceivers and radio systems Hytera in Mexico; and external communications in Peru and Mexico for consumer finance technology company Kreditech. Article

Minneapolis
TeamQuest has announced the appointment of Dino Balafas as Vice President of Marketing. Article

New York
Ketchum‘s controversial PR assignment for Russia, a relationship that has spanned nine years, has ended in the US and Europe. Article

AMC Networks has hired Bernadette Simpao as VP of corporate communications.  Article

Jaguar Growth Partners has brought on Quyen Tran as principal leading fundraising and investor relations. Article

The CHR Group has appointed Jonathan Zaback president of its newly formed Communications and Brand Marketing Division. Article

Ogilvy Public Relations announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice, effective January 2015. Article

Maine Lobster Marketing Collaborative hired the global public relations firm Weber Shandwick to help expand existing markets and find new ones. Article

Island Harvest has retained Long Island public relations firm Epoch 5 to head up its public relations, branding and marketing initiatives. Article

Susan Fraysse Russ has been named senior vice president, communications at MPA-The Association of Magazine Media. Article

Spectrum has opened in New York under the leadership of managing director Michelle Gross. Other new additions include senior vice presidents Michelle Strier and Tim Goddard. Article

Korn Ferry has hired Peter McDermott as a principal in the corporate affairs practice. Article

Shutterstock has brought on Craig Felenstein as SVP of investor relations. Article

Philadelphia
Comcast has promoted CCO D’Arcy Rudnay to EVP. Article

The annual report of the New Jersey Election Law Enforcement Commission released on March 5, 2015 named Princeton Public Affairs Group as New Jersey’s top lobbying organization based on 2014 revenue. PPAG has held this distinction for twelve consecutive years. Article

Sacramento
Perry Communications has added the California Craft Brewers Association and the Sierra Nevada Conservatory to its client roster. Article

San Diego
KCD PR has been selected by AIG Advisor Group as its agency of record. Article

San Francisco
Chris Knight has launched Divino Group, a brand marketing and PR consultancy that plans to provide CMOs and brand marketers with solutions for the new new media world. Knight founded the firm with six others, including husband Celso Dulay, who will serve as executive producer in charge of the group’s video and broadcast news services; Diana Stoneberg, a consumer tech product expert and television and radio personality; Gretchen Throop Williams, an artist with experience across graphic design, photography, music and video; Kimberly Quinn Devine, who worked with Knight for more than a decade at FleishmanHillard and Cohn & Wolfe; and Matt Schwarz and Tania Kempf, who also worked with Knight early in their careers. Article

Austin, San Francisco & Seattle
FILTER announced the addition of three new senior level staff members and the opening of an office in Austin, Texas. Article

Chicago & Nashville
Humana Inc. has named Golin its public relations agency of record. Article

Nashville &New York
Roland Corporation U.S. announced the appointment of Nashville- and New York-based firm Clyne Media as agency of record to spearhead public relations and editorial initiatives. Article

Los Angeles & New York
After spending the past seven years as an account executive at BWR on both coasts, Kevin McLaughlin has joined Craig Bankey in Main Stage Public Relations, a bicoastal firm. Article

Hong Kong
Social media platform Hootsuite has shifted Asia-Pacific PR duties to Waggener Edstrom following a competitive review. Article

Porter Novelli has relocated agency veteran Angie Schneider from Seattle to Singapore to oversee the firm’s Asia-Pacific operations. Article

Wagstaff Worldwide announced it is now working with Bangkok-based Akaryn Hospitality Management Services. Article

Frankfurt
Fink & Fuchs PR has been awarded a contract to develop and execute public relations activities on behalf of the federal administration, including all Federal Ministries and subordinate authorities. Article

London
UK telecoms group Lebara has handed multi-market PR duties to Text 100, the Holmes Report has learned. Article

Paul Fabretti has departed Telefonica to take on a global social media role for Microsoft‘s consumer apps and services (CAS) division. Article

Alison Couper has joined online ratings and reviews provider Feefo in the newly-created role of VP, brand and communications. Article

Twentieth Century Fox Television Distribution has promoted Victoria Marcroft to VP of marketing, promotion, and publicity. Article

Hill+Knowlton Strategies has launched a people and purpose practice under the leadership of Laura House. The unit has also expanded with the addition of two specialist consultants, Eloise Hindes (formerly of AB Communications) and Kitty Gordon (who joins from Which? Consumer’s Association). Article

Media company Sanoma has named Sandra van Vreedendaal as chief communication officer. Article

Weber Shandwick has been appointed by the United Nations Volunteers to coordinate media and stakeholder launch events coinciding with publication of the second State of the World’s Volunteerism Report in summer 2015. Article

Golin has appointed Kate Miller as the agency’s first head of media to lead its “connector” community. Article

Golf brand TaylorMade-adidas Golf has appointed global social media agency We Are Social as its strategic and creative social media agency in Europe. Article

Rachael Evans has joined Man Bites Dog in a senior consultancy role. Article

Sarah Long has joined Beattie Communications to lead Only Travel, its travel PR, social and digital boutique. Article

Mischief PR has been appointed as the International PR agency for Paddy’s Bathroom, a new organic and natural children’s toiletry range created by Ella’s Kitchen founder Paul Lindley. Article

Atomic has been appointed by security specialist, RiskIQ, following a competitive pitch. Article

Virgo Health has strengthened its leadership team with the appointment of Tom Griffiths as head of digital. Article

TVC Group managing director Nicky Minter-Green is stepping down as MD of the agency, after nine years in the role. Article

Paris
FTI Consulting has added Massimo Baldinato, John Clancy, Kyra Obolensky and Roeland Van der Stappen as senior directors; Robrecht Vandormael as director; Maria Tsoni as senior consultant; and Matilda Wallmon as consultant, bringing its team in Brussels to 60 consultants. Article

PROI Worldwide has added Distinct Communication in Luxembourg to its membership to provide more comprehensive coverage in the EMEA region. Article

Sydney
Carol Potter is joining Edelman as executive vice-chairman for the firm’s Asia-Pacific, Middle East and Africa (APACMEA) region, after spending the past eight years as CEO of BBDO China. Article

Tokyo
Geometry Global Japan has launched a new film to draw visitors to Saga City, Japan. The film, ‘Alien of Ariake’, tells the story of an alien creature that lives in the nearby Ariake Sea. Article

Toronto
Cohn & Wolfe | Toronto announced a series of appointments to the team, further reinforcing the agency’s core strengths, and expanding its expertise and service offerings. Article

Hill+Knowlton Strategies Canada announced two new senior leaders in its corporate practice. Effective immediately, Jason MacDonald and Susan Schutta join as vice presidents in the firm’s Ottawa and Toronto offices, respectively. Article

Accor North America has awarded the public relations account for its Canadian Sofitel and Novotel hotels to Citoyen Optimum. Article

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates From Around the World for the Week of Feb 23

February 25, 2015

By Denise Grayes, Senior Client Services, Rep Business Wire 

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Boston
Racepoint Global announced the hiring of Edward Christopher as Executive Vice President, Account Services. Article

Dallas
Lewis Public Relations announced Ashley Brazell has joined the firm as an associate to accommodate new clients and continued growth. Article

The Greater Fort Worth Chapter of the Public Relations Society of America has named its officers and board of directors for 2015. Article

Deoleo North America has chosen The Integer Group as its agency of record. Article

DC
Planit announced the promotion of Hector Gonzalez to director of account management. Article

BrandLinkDC has been retained by &pizza, a Washington, D.C.-headquartered pizza brand. Article

Buffalo Brand Invigoration Group has been selected to spearhead a golf destination public relations program for the greater Branson area in southwest Missouri. Article

DBC PR + Social Media has been hired as AOR by handcrafted soda maker Q Drinks and Kitchensurfing, a private chef service. Article

Los Angeles
W2O Group has acquired Arc2 Communications & Media. Article

Virtual Piggy has selected Los Angeles-based technology public relations firm PMBC Group as its strategic public relations partner. Article

JMPR Public Relations, Inc. announced that it has been signed as agency of record for Strider Sports International. Article

Miami
Ink Link Marketing was named PR Agency of Record by Church’s Chicken. Article

Sachs Media Group has launched the Breakthrough Research unit, which will specialize in public policy analysis, data collection, and message testing. Karen Cyphers will lead the team as VP of research and policy. Article

Republica has appointed Tony Arner to the role of CFO. Article

Fish Consulting announced it has added Blink Fitness, Captain D’s, i9 Sports and Tropical Smoothie Cafe to its roster. Article

InHealth Media has named Patrick Shaw as its new public relations coordinator. Article

New York
DBC PR+ Social has been appointed the agency of record for Kitchensurfing and Q Drinks. Website

René Mack, former president of the travel practice at Weber Shandwick, and Cathleen Johnson, founder and head of the travel practice at Edelman, are now leading Percepture Travel, a division of Percepture, Inc. Article

Jennifer Connelly, founder and CEO of Jennifer Connelly Public Relations (JCPR), has been named one of the “Best 50 Women in Business” by NJBIZ. Article

5W Public Relations has been named PR Agency of Record by Dr. Creflo Dollar, American evangelist pastor and founder of World Changers Church International (WCCI), and Creflo Dollar Ministries, one of the largest Christian community churches in the world. Article

Curzon PR is expanding its international presence with the establishment of a New York office. Article

Indra Public Relations announced the signing of Aquaçai USA and is the official PR agency on record. Article

Didit has acquired public relations firm Bridge Global Strategies LLC in Manhattan. Article

Atrium PR announced that it has hired Gabrielle Fratangelo as Account Executive. Article

5W Public Relations announced that senior PR executive Dara Busch has joined the agency as a Senior Vice President who will be overseeing its Consumer division. Article

Philadelphia
ScripsAmerica announced that it has selected Gregory FCA as agency of record for its investor relations initiatives. Article

Phoenix
Havas PR has opened a full-service office in Phoenix. Article

Harlem Globetrotters International is partnering with five firms as it celebrates the team’s 90th anniversary. The company is working with United Talent Agency, Whistle Sports, Licensing Street, and Lead Dog Marketing. It continues to work with Coyne PR on communications. Article

The members of the Public Relations Society of America Counselors Academy have elected Abbie S. Fink, vice president/general manager of HMA Public Relations as its chair. Article

San Francisco
Expense report technology Tallie has selected Waggener Edstrom Communications as its AOR. Article

DC & New York
ICR announced two senior hires to its Corporate Communications Group. Crisis communications and public affairs veteran Michael W. Robinson joins the firm as managing director and former business and financial journalist John Jannarone as senior vice president. Article

Los Angeles & Paris
The Comexposium Group has acquired Mobile Motion LLC. Paran Johar, the founder of the Los Angeles-­-based company, remains its CEO. Article

San Francisco, Seattle & Paris
Edelman has hired four new executives to help boost its food expertise in Europe and the US Western region. Article

Hong Kong
Ogilvy Public Relations Indonesia announced Misty Maitimoe as Deputy Managing Director of the organization. Article

Ogilvy China has been selected by the Consumer Electronics Association to assist with strategic brand communications and activation in support of the 2015 International CES Asia, which will run May 25-27 in Shanghai. Article

Vero Public Relations has launched a new division to manage social and digital communications and content development for clients. Vero Content Creative will be based in Bangok and offer services including community management, social media strategy development and implementation, online brand monitoring, key opinion leader outreach and management and creative content marketing. Article

À La Carte Productions, a division of Peter Knipp Holdings, has appointed Heat branding as the official public relations agency of the World Gourmet Summit 2015. Article

Lenovo is looking for marketing communications agency support for its global smartphone business, the Holmes Report has learned. Article

Frankfurt
Rocket Internet has spun-off its communications division as a standalone agency called RCKT. Article

London
Former Shell communications chief  Björn Edlund has joined Omnicom public relations firm Kreab as a senior advisor in London. Article

Weber Shandwick’s Stockholm-based business intelligence unit, United Minds, will open in London. Headed up by Hélène Vinberg, associate at Prime-the Swedish firm acquired in 2014-and United Minds, the new operation is part of a push to expand the firm’s strategic planning offer. Other moves include the recent appointment of UK director of analytics Elizabeth Gladwin and the addition of an analytics practice in Germany. Article

Teneo Holdings has appointed Charles Watson as chairman of Teneo International. Article

Corporate law firm Addleshaw Goddard has added media lawyer Lucy Middleton to its reputation protection team. Article

Baku 2015 European Games has appointed Colin Gibson as deputy director of communications. Article

Instinctif Partners has been appointed by Fisch Asset Management to raise its pan-European profile. Article

A new oil and gas consultancy backed by GE and McDermott has called in H+K Strategies London to help build its brand. Article

Ogilvy PR has named Michael Frohlich to the newly-created role of chief operating officer for EMEA.  Article

Paris
MSC Cruises has named Luca Biondolillo as chief communications officer. Article

Sydney
Dilip Yadav is departing Weber Shandwick after 20 years with the agency in India. Article

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


Applying 8 Modern Day Dating “Rules” to Public Relations

February 14, 2015

By Serena Ehrlich, Director, Social + Evolving Media, Business Wire

https://openclipart.org/detail/192604/heartbleed-patch-needed-by-rejon-192604As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s PR Daily, Hannah Kelly from Business Wire Paris looks at eight modern dating “rules” and how they apply to news releases.

Click here to read Hannah’s 8 rules of dating and how they apply to PR in 2015:  http://www.prdaily.com/Main/Articles/Applying_8_modern_dating_rules_to_PR_18105.aspx


Follow

Get every new post delivered to your Inbox.

Join 41,235 other followers

%d bloggers like this: