PR Updates From Around the World for November 2

November 16, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Brett Jewkes has been named senior vice president – chief communications officer for AMB Group. Article

PAN Communications was recently ranked on Entrepreneur’s Top Company Cultures list. Article

marlo marketing announced the acquisition of two new clients in its professional services division. Article

Hyatt Hotels Corporation has named Candace Mueller as vice president of global communications. Article

The Northern Kentucky Chamber of Commerce has hired Scott Sedmak as the Chamber’s new Vice President of Public Affairs and Communications. Article

Magnacom Worldwide announced the opening of its fourth agency location globally and third domestic office, in Dallas, Texas. Article

Moroch Partners has announced that it has acquired MEplusYOU. Article

PAVLOV has expanded its staff with the hiring of three new team members. Article

Spectrum Science Communications has hired Leslie Wheeler and Robert Oquendo as executive vice presidents; Denise Chappell and Susan Neath Francis as senior vice presidents; and Julie Piszczor Welch as vice president. Article

Crosby Marketing Communications has added Anna Zawislanski as an Executive Vice President and Senior Strategist. Article

Sage Communications announced that COO and co-founder David Gorodetski will be awarded the DC Jazz Festival’s (DCJF) John Conyers, Jr. Jazz Advocacy Award at its annual Trustee Gala on Monday, November 9 at The Hamilton Live in downtown Washington, DC. Article

NioCorp Developments has appointed Jim Sims as vice president for external affairs. Article

Jordan Walker has joined Greteman Group as a digital director. Article

Tony Cervone, General Motors’ senior vice president of global communications, will assume responsibility for the GM Foundation and corporate giving activities in addition to his communications responsibilities. In addition, Craig Glidden, executive vice president and general counsel, will assume responsibility for global public policy and corporate sustainability. The moves follow the departure of Bob Ferguson, senior vice president, GM global public policy, and chairman of the GM Foundation. Article

Los Angeles
Universal Music Group has appointed Eric Berman as executive vice president of public affairs. Article

Rogers & Cowan has named Mark Owens CEO. Article

SQAD LLC announced that it has appointed Marc Krigsman as Chief Executive Officer. Article

Grayling announced that Andrew Reynolds has been promoted to Managing Director of the Los Angeles office. Article

O’Donnell Agency will launch a free workshop series in November called Social Hour. The format will consist of a 25-minute cocktail reception followed by 35 minutes of content focused on what’s new in the social and digital media space over the last 30 days. Article

Landis Communication recently doubled its staff, to two. Senior Account Executive Brigitta Shouppe comes to Landis Communication with a decade of experience in public relations and strategic communication. Article

Gage announced it has hired Bryan LaSell as a senior software developer. Article

FleishmanHillard has named John Saunders to succeed Dave Senay as president and chief executive officer. Article

Mark McNeely, owner and senior partner of McNeely Pigott and Fox, received the 2015 Donald G. Hileman Alumni Award from the University of Tennessee College of Communication and Information at its awards and scholarship donation appreciation banquet at 6:30 p.m. on November 6. Article

Newport Beach
Drybar announced the promotion of Brittany Driscoll to Vice President of Marketing. Article

HKA, Inc. Marketing Communications has won the 2015 National Philanthropy Day Orange County award in the small business category. Article

New York
Condé Nast has appointed Cameron Blanchard executive vice president of corporate communications. Article

ABM has hired Anthony Piniella as chief communication officer. Article

Carmen Widman is joining Marathon Strategies as senior vice president of media relations. Article

Peppercomm has hired former Wall Street Journal financial reporter Joe Checkler as a media and content specialist. Article

Stacey Staaterman has joined Falcon & Wolf as a partner to lead marketing strategy and leadership coaching practices. Article

ICR announced the launch of ICR Capital LLC, a subsidiary that provides a suite of capital markets advisory services designed to help financial sponsors and issuers achieve key transaction objectives. Article

Dukas Public Relations has changed its name to Dukas Linden Public Relations. Article

Beautiful Planning Marketing & PR has added two new divisions in its New York City and London offices: full event production services for fashion shows, fashion events, and fundraisers, as well as full in house digital and social media services. Article

Grayling has undergone its third rebranding in five years as the agency looks to reverse its fortunes amid substantial change. Article

Ruder Finn announced that it has been named public relations agency of record for LAFCO – Luxury Articles and Fragrance Co. Article

JG Black Book broadens its collection within the luxury travel sales, marketing and public relations industries with Le Quartier Français, located in South Africa’s Western Cape. Article

Rubenstein Public Relations (RPR) announced that Charles Rutenberg, LLC has selected RPR as its official public relations partner. Article

Assembly announced that it has won the Travelocity account, awarded without a review.  Article

Allan Freedman joined Peter C. Alderman Foundation as Executive Director. Article

Keith Hochstin was promoted to Vice President of Strategic Client Development of MetTel. Article

Bert Fink joined Music Theatre International as Chief Creative Office for MTI Europe. Article

Jeff Horvath joined Fitch Ratings as Chief Compliance Officer. Article

Trusted Media Brands, Inc. (formerly known as Reader’s Digest Association) has announced that Alec Casey has been appointed Chief Marketing Officer. Article

DKC Public Relations, Marketing and Government Relations announced Rick Miramontez, will be joining the company to create DKC/O&M. Also joining DKC will be O&M Co.’s top executives Andy Snyder (Creative Director) and Molly Barnett (VP, Theatrical Division), along with other key staffers from the firm. Article

Equity Concepts has hired Flackable as its integrated communications agency of record. Article

Slice Communications announced that it has promoted Anthony Stipa and hired Ryan Beletz, Darby Rowe and Victoria Lee as its newest members of the team to help service the agency’s rapidly expanding client base. Article

Atlanta & Los Angeles

Allied Integrated Marketing has acquired Marketing Inspirations. Article

New York & Seattle
Lane has hired Erik Moser as account director in its Portland office. Article

We Are Social has launched in Berlin, with Reebok as its founding client. We Are Social in Berlin launches with a team of four, including senior strategist Jason Rieff, who joins the agency from Publicis Groupe in Munich, where he was a senior digital creative. Article

Scott McKenzie, director and head of change and employee engagement at Lansons, has been promoted to the management board. Article

Cohn & Wolfe has been appointed by Global Blue to support the planning and implementation of a global PR program to increase awareness and understanding among retailers and consumers. Article

Opun has selected Threepipe to run its paid social, search and display marketing campaigns.  Article

Mischief has been appointed as the UK consumer PR agency for innovative snacking brand popchips, following a competitive pitch process. Article

6SigmaET has appointed technology PR agency Wildfire to raise awareness of its tool among designers of electronic components and products. Article

We Are Social has expanded its creative team with the appointments of David Feldman and Pat McCaren join the agency as associate creative directors. Article

Freshwater has appointed Saffron Pineger to lead its healthcare team and provide senior specialist advice to clients in the NHS and more widely. Article

Aegis Data has appointed Spreckley as its retained PR agency in the UK. Article

Cognito has appointed Mike Almandras as its new Finance Director and Company Secretary. Article

Wildfire has promoted Debby Penton to the position of managing director, with former MD and founder Richard Parker taking on the role of CEO. Article

Jenny Åstrøm has rejoined H+K Strategies to become CEO of the firm’s Swedish operation. Article

Omnicom PR firms FleishmanHillard and Fishburn are to merge, creating a 200-person operation in London. Article

Farzana Baduel, Managing Director and Founder of Curzon PR, was presented with the Women of Colour Achievement Award by the Women Presidents’ Organisation, in association with the 100 Black Men of London, on Thursday 29 October 2015.  Article

Aspectus has released a white paper aimed at identifying the communications strategies that can make the difference between success and failure for businesses of every size and stage of development, from bleary-eyed startups, to champagne toasts at exit. Article

Llorente & Cuenca has completed the acquisition of Impossible Tellers. Article

Eugenio Simioni has been named senior vice president and director of corporate communications at Nestlé. Article

Hill+Knowlton Strategies has hired Alain Berger as executive strategy director in its Brussels office. Article

The International Communications Consultancy Organisation has appointed Elise Mitchell, CEO of Mitchell Communications Group and Dentsu Aegis PR Network, as its new vice president. Article

Edit Herczog, former member of the European Parliament from Hungary with more than 30 years of experience in corporate communications, public affairs and government relations, has joined APCO Worldwide’s International Advisory Council (IAC). Article

Edelman has named Steven Spurr as CEO of Edelman Australia, replacing Tim Riches who has resigned after one year in the role. Article

Samsung Electronics is reviewing global PR duties for its mobile business, which remains locked in a fierce battle with Apple for leadership of the sector. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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PR Updates From Around the World for October 19-31

November 3, 2015

By Denise Grayes, Business Wire, Nashville


Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Cookerly PR has named Stephen Brown as SVP and chief innovation officer. Article

Nebo was recently selected as a finalist in four categories of the 2015 PR Agency Elite Awards. Article

TrendKite has raised $10.7 million in a Series C funding, led by Atlanta-based Noro-Mosley Partners with repeat participation from Battery Ventures, Silverton Partners, and Mercury Fund. Article

Greenough has added several new clients, including WBUR, Boston’s NPR news station; Bridgewell, which supports individuals with disabilities and other challenges through behavioral healthcare and treatment of substance use disorders; The Museum of World War II; The Lowell Institute, one of the nation’s oldest public foundations; and Lovin’ Spoonfuls, a part of the food rescue movement. Article

Co-Communications has acquired marketing and design agency 341 Studios. Article

PAN Communications announced the recent hire of David Saggio. Article

French/West/Vaughan has been selected by Southern Season as its public relations agency of record following a competitive review. Article

Bayer has named Darren Wallis vice president and head of communications for its crop science division. Article

Wake Forest Baptist Medical Center has announced Robert J. “Bob” Gfeller, Jr. will assume additional responsibility at the medical center. Article

Navy Pier announced it has selected Henson Consulting as its Public Relations Agency of Record. Article

VSA Partners has added its newest Associate Partner, Executive Creative Director, Chris Cancilla. Article

Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Article

Greentarget Global Group has appointed Brandon Copple Director of Content and Editorial Strategy to lead its growing Content & Publishing practice. Article

Resolute Consulting announced Rob Nash and Anne-Marie St. Germaine are now partners at the firm. Article

BLASTmedia has been selected by Long John Silver’s as its social media agency of record. Article

Splash Media Group has hired Steven Campanini as chief communications officer and head of healthcare. Article

Moroch Partners announced it has been selected as the media agency of record for Six Flags Entertainment Corporation. Article

Spectrum has opened an Atlanta office-its second new location this year. Senior vice president and partner Amanda Sellers will head the new office. Article

Peter D. Rosenstein has formed PDR & Associates, a new company with expertise in the non-profit management, staffing, strategic planning, budget development and government affairs and public policy. Article

Engage has brought on Mathew De Luca as VP of digital strategy. Article

Sage Communications announced it has added veteran non-profit marketing expert Scott Greenberg as its newest marketing director. Article

Daly Gray Public Relations announced that Sonia Abdulbaki has joined the firm as vice president. Article

Interel has expanded its presence in the United States through a strategic alliance with the senior principals of four firms in Washington, DC. Article

Lisa Fels has announced the formation of Succession Communications, LLC, a Washington, D.C.-headquartered strategic communications agency. Article

Curley Company has been selected by The McClatchy Company as the strategic event firm for its presidential campaign event and reception in mid-November. Article

Franco Public Relations Group has promoted Ann Marie Fortunate to account supervisor, Dan Horn to senior account executive and hired Sasha Reeves as assistant account executive. Article

Los Angeles
21st Century Fox has announced that Jonathan Bing has been named Senior Vice President, Corporate Communications. Article

Terry Hines, VP of global comms at Converse, has joined the Lagrant Foundation board of directors as a member of its alumni committee. Article

Research consultancy Kelton Global has hired Brett Davis as COO. Article

Kim Haskell joins Phelps as partner bringing more than 25 years of agency, automotive, consumer and publishing category experience. Article

Visit West Hollywood has selected DKC Public Relations as its public relations agency of record. Article

Kahn Media announced that it has been appointed the public relations agency of record for Weistec Engineering. Article

Diamond Public Relations has recently added its third Italian property to its client roster with the addition of the Renaissance Tuscany Il Ciocco Resort & Spa. Article

Diamond Public Relations announced the addition of Starwood sister properties located in the heart of the Minneapolis arts district, W Minneapolis – The Foshay and Le Méridien Chambers Minneapolis. Article

Angela Camacho has joined Newlink as Vice President at the helm of the Reputation Management and Public Affairs practice. Article


PadillaCRT announced that it has been selected as agency of record for Smart Beer, New York’s first organic beer company. Article

Rose McKinney, founder of Minneapolis strategic communications firm Pineapple RM, has been selected for a top 2014-2015 teaching award at Metropolitan State University. Article

Spong was awarded Best PR Diversity Initiative last week at the Diversity Distinction in PR Awards, sponsored by the PR Council in association with PRWeek. Article

The US Farmers & Ranchers Alliance has named Kevin Aandahl as communications director. Article

Scripps Networks Interactive has named media and entertainment industry veteran Dylan Jones as executive vice president and chief communications officer. Article

Jarrard Phillips Cate & Hancock has hired Aaron Campbell as senior advisor. Additionally, Jarrard has promoted Kim Fox from vice president to senior vice president. Article

New York
Chris Foster has rejoined Burson-Marsteller as worldwide executive vice. Article

We Are Social has named Greg Eckelman and Robb Henzi as senior strategy directors in New York. Article

Rubenstein Public Relations has appointed Dawn Rowan as vice president, director of media relations. Article

George Conboy has joined MSLGroup as SVP and strategic planning director. Article

Hawkins International Public Relations has added six new clients: Dream Downtown, Dream Midtown, John Hall’s Alaska, JW Marriott Venice, Tradewind Aviation, and The Tryall Club. Article

With its 20th anniversary in business fast approaching, Carolyn Izzo Integrated Communications (CIIC) already has much to celebrate. The boutique public relations agency is celebrating the growth of its F&B, Lifestyle and Travel Divisions with the announcement of six new account wins. Article

Coyne has brought on Ann Smith as a Vice President within the Healthcare practice to support the on-going growth and expanded service offerings of the firm. Article

SweeneyVesty announced that it has been named the PR Agency of Record for New York Michelin-starred restaurant Wallsé. Article

ChargeItSpot has selected Feintuch Communications to power its integrated trade, business, and consumer public relations program. Article

The Halo Group has added Manhattan acting school The New York Conservatory for Dramatic Arts to its client roster. Article

DKC Public Relations announced that Rick Miramontez will be joining the company to create DKC/O&M. Also joining DKC will be O&M Co.’s top executives Andy Snyder (Creative Director) and Molly Barnett (VP, Theatrical Division), along with other key staffers from the firm. Article

Rubenstein Public Relations announced that Alisa Steinberg has joined the agency as Vice President. Article

Brandwatch has raised $33 million through new investor Partech Ventrues and pre-existing backers Highland Europe and Nauta Capital. Brandwatch also recently named David Jones and Amy Collins as CTO and head of product, respectively. Article

Coyne Public Relations has been chosen by Emerald Expositions to provide public relations and special event management for its upcoming winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift. Article

Kip-PR announced the latest addition to its beauty client roster Lashes on 5th. Article

Kelton Global has hired Brett Davis as Chief Operating Officer of its operation. Article

Theresa Genovese was promoted to Principal of CetraRuddy Architecture D.P.C. Article

Ximena Rodriguez was promoted to Principal of CetraRuddy Architecture D.P.C. Article

Diana Anderson joined Stantec as Medical Planner. Article

Jon Hibler joined Megalith Capital Management as Acquisitions and Asset Management Associate. Article

David Smith joined One MOBILE as Managing Director of National Sales. Article

Joseph Jebran was promoted to Principal of CetraRuddy Architecture D.P.C. Article

Kimball Communications has added Mark Ladley as public relations manager, responsible for strategic planning, media relations, social media advising and crisis consulting. Article

Lifespan Care Management, LLC has chosen Swordfish Communications as its public relations agency of record. Article

Flackable has promoted Alexa Miller to account executive. Article

The Fluid Sealing Association has appointed Charli Matthews as its public relations manager. Article

San Francisco
Uber has hired Snapchat’s Jill Hazelbaker as VP of communications and public policy. Article

Bite UK board director Jon Silk is relocating to the agency’s San Francisco office to take on a global SVP role overseeing client strategy. Article

Fineman PR has added two new clients, Pro Ecuador and Zaca Mesa. Article

Silicon Valley
Symantec has hired Jonathan Doros as VP of investor relations. Article

Waggener Edstrom is on the hunt for new leadership in Germany, following the departure of GM Manuel Hüttl. Article

Hong Kong
Hill+Knowlton Strategies has launched H+K EastWest, a new offer that supports Chinese companies’ investment in Europe and the Americas. Article

The Blueshirt Group announced that it has established a presence in Beijing, China, marking its geographic expansion into Asia. Article

Burson-Marsteller China has been named as the digital partner in mainland China for Asia Miles. Article

Edelman has hired Juliette van der Burgt as director and head of its Singapore consumer marketing business. Article

WE has been appointed by Hong Kong music and arts festival Clockenflap, a brand under Magnetic Asia, for the upcoming event from November 27th until the 29th in the territory’s West Kowloon Cultural District. Article

Angelina Ong has left Cohn & Wolfe after seven months as Asia Pacific president. Article

salt has been selected by Kimberly-Clark‘s Depend as lead UK communications agency. Article

Disney has chosen to work with Cohn & Wolfe as it plans to open its first Disney Store in Sweden on November 12. Article

Golin has appointed Gemma Vardon as executive director, creative. Article

Trainline has hired Lorna O’Neill as head of UK public relations. Article

Sebastian Linko has been appointed vice president, marketing and communications at wireless networking company Wirepas. Article

Red Lorry Yellow Lorry has been appointed as UK PR agency for MassChallenge. Article

Teneo Holdings is acquiring Pendomer Communications, a financial and corporate communications firm based in London. Article

Harvard, part of Chime, has been selected by Ricoh Europe after a four-way pitch to lead a corporate communications programme including thought-leadership content, social media and pan-European media relations. Article

Roaring Mouse has been appointed to represent Amplified Robot, a London-based digital development studio specialising in virtual and augmented reality content production. Article

Platform PR announced it has won the inaugural TVBAward for “Best PR, Marketing and Communications Team.”  Article

MSLGroup chief communications officer Trudi Harris is to launch a new consultancy after leaving the agency at the end of this month. Article

Edit Herczog has joined APCO Worldwide‘s international advisory council. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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PR Updates From Around the World for the Week of October 12

October 24, 2015

By Denise Grayes, Business Wire, Nashville


Each week, Business Wire brings you the latest changes and updates in the PR industry. To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

S&A Communications received five 2015 Sir Walter Raleigh Awards for Excellence in Communication from the Raleigh Public Relations Society (RPRS). Article

Zapwater Communications announced the addition of Thread Experiment to the agency’s portfolio. Article

ASGK Public Strategies and M Public Affairs announced that the two firms have merged and rebranded as Kivvit. Article

A new website developed by Rhea + Kaiser,, is helping agriculture and energy retailer FS better connect with their customers on the benefits of nutrient management. Article

Frequency540 announces it has been selected by Lincoln Park Zoo as agency of record. Article

The Word of Mouth Marketing Association announces it is inducting Spredfast’s Virginia Miracle, Brains on Fire’s Geno Church and Zócalo Group’s Paul M. Rand into the Word of Mouth Marketing Hall of Fame. Article

Hill+Knowlton Strategies has added to its political and media credentials in Washington with the hiring of Senate veteran and former news anchor/commentator Matthew Felling, and Patrick Ryan, previously with the Fox Business Network and CNBC. Article

Grayling has partnered with the Women’s High-Tech Coalition (WHTC) to elevate the organization’s profile in the media, the member community and other tech influencers. Article

Warschawski announced the addition of Sam Ruchlewicz to the agency’s team. Article

Molly Biwer has been named senior vice president of public affairs and communications of Hallmark Cards. Biwer will replace Steve Doyal who is retiring at year end after 41 years at Hallmark. Article

Barnhart recently added Spring Institute for Intercultural Learning as a new client. Article

Los Angeles
South Coast Botanic Garden has chosen full-service public relations agency Bob Gold & Associates to lead the publicity efforts for the arrival of the garden’s newest attraction: a collection of nature-themed sculptures. Article

Cutler PR has announced that it has been named PR agency of record for Silicon Valley-headquartered website-building platform Duda and Australian-based marketing tech company Oomph. Article

Uber has chosen Newlink Communications as agency of record for communications efforts in Latin America. Article

Balsera Communications received two national awards during the 2015 Hispanic Public Relations Association (HPRA) ¡Bravo! Awards in New York. Article

Carma PR has been selected as PR agency of record for the Fall 2015 edition of FUNKSHION Fashion Week Miami Beach. Article

The CMO Club announced the winners of the 2015 CMO Awards in the categories for Content Engagement, Creativity and Story Telling, Customer Experience, Growth, Leadership, Marketing Innovation, Officers, Rising Star, Social Responsibility, and President’s Circle. Article

Comcast has named Jill Hornbacher director of external communications for the company’s Twin Cities region. Article

New York
BMI (Broadcast Music, Inc.) has hired Jodie Thomas as executive director, corporate communications and media relations. Article

GCI Health announced that the agency has promoted Kristin Cahill to President, North America. Article

Makovsky has hired Megan Thomas as senior vice president, health practice. Article

Finn Partners announced that Kristie Kuhl has been appointed senior partner, Health. Article

Christine Heenan has joined Burson-Marsteller as a member of its US-based creative council. Article

Publicis Groupe has agreed to pay a $2.9m settlement in a class-action gender discrimination lawsuit against MSLGroup that has been ongoing since 2011 and initially sought $100m in damages. Article

Bullfrog + Baum has been named the agency of record for Aretsky’s Patroon. Article

Magrino announced new client, Matthew Kenney Cuisine. Article

The PR Council announced the election of its new officers and directors. Article

Spark named Faith Paris and Nicole Bestard as Managing Directors to its expanding New York office. Article

The Stevens Group (TSG) has named Rich Jachetti Senior Partner. Article

Slice Communications announced that Brandon Mendelson (B.J.) and Krista Neher will be the official keynote speakers for Social Media Day Philadelphia 2016 on Thursday, June 30, 2016. Article

San Francisco
MSLGroup has appointed Curt Kundred as managing director for its Western region as well as global head of strategic partnerships and acquisitions. Article announced it has appointed Anthony Freed as director of corporate communications. Article

Metia Group has promoted Seattle-based J. Paul Anderson from regional vice president to vice president, and Amber Whiteman from director of client services to vice president. Austin-based Daniel Brooks has been promoted from regional vice president to vice president. Article

Silicon Valley
PayPal’s VP of global brand and communications Christina Smedley is departing the payments company to take a senior post at Facebook. Article

Andreas Winiarski is joining German PR giant Hering Schuppener. Article

Hong Kong
Vero has formed a strategic partnership with All Public Relations, The collaboration will provide Vero clients with access to All PR’s services in Cambodia. Article

A triumphant sweep of 39 awards at the recent 2015 PMAA Dragons of Asia Awards Gala positions Geometry Global as the most successful agency in Malaysia for marketing effectiveness. Article

Ogilvy Public Relations Indonesia has been appointed the official agency of record for Indonesia’s Ministry of Tourism, following a highly competitive pitch. Article

Text100 has been appointed as agency of record in Asia Pacific for Zebra Technologies Corporation. Article

Katja Hall has been named group head of public affairs, a new position, at HSBC. Article

Four Communications Group has appointed John Farrell as its new chairman. Article

Citigate Dewe Rogerson has been selected by Boao Forum for Asia as the PR agency supporting partner of the November Boao Forum for Asia Financial Cooperation Conference in London. Article

Huntsworth has appointed Neil Jones as chief financial officer. Article

Knight Frank has brought in Teneo Group consultancies StockWell and Blue Rubicon following a competitive pitch. Article

Good Relations has won a new brief with train operating company c2c to develop an integrated communications campaign that maximises awareness around the launch of c2c’S new 2015 timetable. Article

Vauxhall has selected Weber Shandwick to handle social media duties in the UK, following a competitive pitch. Article

MSLGroup India has appointed Manish Thirumulpad as vice president and head of its Bengaluru office. Article

Yulu Public Relations has become the first Canadian PR company to become a certified B Corporation. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Business Wire’s 2015 Media Survey Reveals Best Practices in Media Relations

October 20, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
Earlier this year, Business Wire asked reporters worldwide their preference for being pitched – from the type of news they prefer, to best practices for continuing relationships after coverage was secured.

The results of the Business Wire 2015 North American Media Survey provide a strong road map for communicators to follow when looking to increase the visibility of their organization via news coverage.

Click here to download the full survey results now:

Media_Relations_Info_FINALStep 1:  Write an interesting release
This may sound easy enough, but in order to catch a reporter’s attention, your news release needs to contain the information they want to cover.

When you craft your next news release, focus on the breaking news and interesting story angles as well as quotes to increase the likelihood of pick up.

Step 2:  Multimedia is no longer optional
As more and more reporters are providing news content for online sources, there is a growing need for multimedia.  What kind of multimedia? The element most preferred is a photographic with graphics, videos, infographics, logos and audio files rounding out the list.

Why is multimedia so important? As we discuss in Let’s Get Visual, multimedia elements allow readers to engage and absorb information in new ways, building deeper emotional connections between the reader and the news story.  And reporters are not just relying on you to provide them with supporting multimedia – more than 64% of reporters are creating their own to supplement content.

In short, if you want to tell your story in your voice, supply reporters with multimedia to ensure the highest possible adoption of your news.

Step 3:  Your News Release Distribution Service Matters
News distribution services such as Business Wire play an important role in the news ecosystem. 63% of media respondents noted that their jobs would be harder without newswires to vet and deliver news releases.  Commercial newswires provide media outlets with an ongoing stream of trusted, breaking news in a variety of formats, allowing reporters to access and produce news coverage throughout the day.  And what newswire do media outlets trust the most?  At 67%, Business Wire continues to be the top newswire of choice for today’s media.

Step 4:  Social Pitching is Not Advised
Despite the use of social media for research purposes or for identifying hot news trends, 75% of reporters said they do not want to receive pitches via social media

Rather than pitch reporters via social channels, use the channels to identify who is writing about your industry and to gain a better understanding to the types of news your top reporters are interested in writing and sharing with their readers.

Step 5:  The Role of Your Online Newsroom
Where do reporters turn to research your pitch? Your online newsroom!

When breaking news hits the reporter’s desk, the next step is for the reporter to research the news, the company and the impact your news has on their readers. 77% of reporters turn to company online newsrooms to find the information they need to turn your news release into a headline.  Frequently updated newsrooms provide reporters, and other interested parties, on-demand access to the news releases, multimedia and other branded content – perfect for reporters responsible for writing news stories in a 24/7 world.

Bonus tip? Share your coverage!
The top metric for judging the success of a news story continues to be inbound traffic to that piece. Help reporters meet this metric by creating a strong coverage sharing program to not only increase views, but awareness of your news.

Securing coverage in a selfie world is not easy, but by following the steps provided in the 2015 Business Wire Media Survey you can build stronger relationships with your key media targets and increase the chance to receive more media coverage.

Click here to share these survey results on Twitter:

Download the complete 2015 Business Wire Media Survey now:

PR Updates From Around the World for the Week of October 5

October 13, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Arketi Group will lead strategic PR initiatives for Salesfusion. Article

communications 21 has hired Jordan Garofalo as an account manager to join the c21 team. Article

Brandware has been selected by Pellisari LLC as its public relations agency of record. Article

Argo Group International Holdings, Ltd. announced David Snowden has been appointed to serve as senior vice president, group communications and public relations. Article

Sanders\Wingo chairman Robert V. Wingo has been elected to the Ad Council Board of Directors. Article

RetailMeNot announced that Marissa Tarleton has joined the company as its chief marketing officer for North America. Article

Matter Communications has announced it will serve as Agency of Record for JDA Software Group. Article

marlo marketing announced today two new Travel & Destination clients: The Envoy Hotel in Boston, MA,, and The Ricci Collection’s Grand Amore Hotel and Spa in Florence, Italy. Article

InkHouse Media + Marketing announced that Susan Elsbree has joined the company’s growing real estate practice as vice president. Article

Justin Nicolette has joined IMRE as the new General Manager for their Raleigh office. Article

French/West/Vaughan (FWV) has been selected by the Veteran Golfers Association (VGA) to provide public relations and sponsorship support for its 2015 VGA National Championship. Article

French/West/Vaughan has been selected by Trailways Transportation System as its marketing agency of record. Article

French/West/Vaughan took home 18 Sir Walter Raleigh Awards – including a “Best in Division” honor, the night’s highest designation – as part of the annual recognition program hosted by the Raleigh Public Relations Society. Article

MMI has added five new clients for services including branding and creative design, website design and development, video production and media relations. Article

Current Lifestyle Marketing is rebranding to become Current Marketing, emphasizing its focus on “marketing for real lives.” Article

Creative agency 50,000feet has been awarded a 2015 Sappi Ideas that Matter grant to develop a communications toolkit for Peace Care. Article

rEvolution has acquired NEXTGEN+MVPs, and is launching a new eSports consultancy, rEvXP, to serve brands, platforms and players in advancing their respective brand connections with fans. Article

Henson Consulting has added nine new talented employees to its vibrant team since the end of July. Article

GMR hired Aaron Frank as associate creative director, ideation. Article

The Arthur W Page Society has named Dave Samson, general manager of public affairs at Chevron, as its next chairman. Article

Resolute Consulting announced Kimberly Walz has joined the firm as vice president. Article

Don Tomala, Co-Founder and Managing Director of Matrix Partners has been named the recipient of Pet Age magazine’s coveted ICON award. Article

Jones PR has become part of PROI Worldwide. Article

The Dallas Entrepreneur Center (DEC) has partnered with TrizCom Public Relations to open Pitch PR. Article

Dave McCulloch has joined Capitol Media Partners to lead its Washington, DC, operations as partner. Article

Ogilvy Public Relations has launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Article

The Stagwell Group has acquired strategic communications and public affairs firm SKDKnickerbocker through its Stagwell Media private equity fund. Article

Curley Company has been selected by L’Oreal USA as the strategic event firm for L’Oreal USA’s For Women in Science awards ceremony and reception in October. Article

Frederic J. Frommer has been tapped to lead the Dewey Square Group‘s new Sports Business Practice. Article

Western Union chief communications officer Luella Chavez D’Angelo is leaving after 15 years with the financial services company. Article

The ART Hotel announced Candace Duran, director of sales & marketing, as the lead of a robust sales team. Article

Barnhart announced the appointment of Matt Ward as creative director. Article

Woodruff Sweitzer continues its rapid expansion with the addition of four new employees: Caitlin Christopher and Kimberly Curtis to the Columbia office, and Andy Grollmes and Cassie Naes to the Kansas City office. Article

Crossroads was the recipient of the Best in Show Award at the 2015 Greater Kansas City-PRSA PRISM Awards Gala. Article

GYMR Public Relations announced internal promotions and new hires in its Washington, D.C. office. Article

MWW Public Relations has announced that Erin Bzymek has joined MWWPR as an account supervisor and lead media strategist. Article

Campbell Ewald announced today that it has been named Agency of Record (AOR) for Travelocity, following a competitive review. Article

Finn Partners announced the promotion of Emily Shirden to Partner at its growing Detroit office. Article

Master Public Relations officially opened its doors for business on October 1st and specializes in crisis communication, crisis management, and media relations. Article

Los Angeles
Weber Shandwick has added Alejandro Castro Enciso as senior vice president and executive producer in the digital creative group. Article

Phelps has added three new clients: Learn4Life, Natrol and Ryze Capital Partners. Article

AwesomenessTV introduced Wildness-a new firm that offers research, insights and strategy services for brands that want to be relevant with youth culture. Article\

ZeeVee has selected Bob Gold & Associates to lead its PR activities. Article

Fifteen Minutes expands its tech footprint with the October onboarding of two new clients. Article

The National Black Public Relations Society is honoring leaders in PR excellence as a part of its 2015 #PowerPR Summit, which convenes October 30 at the Dupont Circle Hotel in Washington, D.C. Article

Variety has named Dea Lawrence as its Chief Marketing Officer. Article

rbb Communications was named agency of record for VITAS Healthcare. Article

3AWORLDWIDE announced the addition of Adam Horowitz as the new Chief Financial Officer. Article

Cheryl Andrews Marketing Communications (CAMC) has been appointed the PR agency of record for Viceroy Anguilla. Article

Fetching Communications has added new clients including Veterinary Practice Partners;; Yabozi Products; and Voyce Pro. Article

O’Donnell Agency has opened an office in Sarasota, FL and added four executives in West Palm Beach to its advertising and public relations staff. Article

Schwartz Media Strategies has added marketing executive Katherine Doble as Director of Digital Media and Branding. Article

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill, was selected as the first-ever recipient of the Hispanic Public Relations Association National Pioneer of the Year Award. Article

Gage announced it has hired Travis J. Lee as associate director of design. Article

Carmichael Lynch Inc. named Julie Batliner President of the company’s public relations division, Spong. Article

New York
Prosek Partners announced that Andy Merrill has joined as Partner. Article

Fenton has named Ben Branham as managing director of the New York office. Article

Makovsky has named Denise Vitola as managing director, a new position, serving in a leadership position for all practice leaders and supporting the CEO with the strategic direction of the firm. Article

David Grant is joining Steinreich Communications as a senior vice president. Article

Nancy J Friedman Public Relations has signed Li-Lac Chocolates to announce the opening of its third Manhattan store at 162 Bleecker Street. Article

M2M PR & Partnerships has announced the addition of THIEL Audio, Lion Heart Autographs, The T.J. Martell Foundation 40th Anniversary, Van Eaton Galleries and the Brumley Music Company to its roster. Article

Kip-PR announced its representation of Hamptons Glow. Article

PureWow celebrated its 5th birthday on Thursday, October 8th. Article

JONESWORKS announced its representation of WTRMLN WTR. Article

BMI (Broadcast Music, Inc.) announced that Jodie Thomas has been named Executive Director, Corporate Communications and Media Relations, effective immediately. Article

Havas Health has announced the launch of a new consultancy company, xigxag. Article

Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President. Article

Coyne has hired Ann Smith as a vice president in the healthcare practice.  Article

Cutler PR has been named PR agency of record for website-building platform Duda and marketing tech company Oomph. Additionally, Cutler PR has expanded its relationship with RR Media , becoming RR Media’s global PR agency of record. Article

Brandstyle Communications has been selected to represent Cobram Estate Olive Oil and Quiet Logistics. Article

MWWPR has announced the acquisition of a majority stake in Berk Communications & Marketing Group. Article

Christopher Graves, global chairman of Ogilvy Public Relations, has been elected to his second term as chair of the PR Council. Article

The co-founders of the consumer powerhouse Catalyst abruptly stepped down this week, three years after the agency sold to IMG. Article

Zeno Group has hired Frank Eliason as an EVP to lead US digital and customer experience. Article

Reputation Institute has launched its Reputation Tracker service in India, Canada, Brazil, Sweden, China, Japan and Portugal. Article

Assembly announced that it has won the media account of Audible, Inc. Article

ICM Registry announced KCSA Strategic Communications will lead the company’s public relations program. Article

WEILL has been appointed public relations representative for PARIS MADE PERFECT. Article

Monastero Santa Rosa has appointed WEILL to oversee its public relations. Article

Ogilvy Public Relations has launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Article

The Stevens Group has named Rich Jachetti Senior Partner. Article

DBC PR + Social Media announced that Jon Cunningham has joined the agency as Senior Vice President and New York office lead. Article

Candor was recognized by the Greater Oklahoma City Chamber of Commerce as the second-fastest-growing business in the Oklahoma City area. Article

The Kimmel Center for the Performing Arts has selected Cashman & Associates as its PR agency of record to assist in expanding the reach and impact of the 2016 Philadelphia International Festival of the Arts (PIFA). Article

San Diego
Clearpoint Agency has been selected by the San Diego County Vintners Association (SDCVA) to manage its public relations and digital strategies. Article

San Francisco
Karbo Communications has announced the PowerStart PR Launch Program created for pre-Series A technology companies. Article

Waggener Edstrom is refreshing its brand identity, refining its focus, and restructuring its leadership team as it prepares for future growth, with founders Melissa Waggener Zorkin and Pamela Edstrom taking their names off the door as the firm becomes simply WE. Article

Salt Branding and independent communications agency WE announced a new strategic partnership that will enhance their clients’ ability to create, redefine, and extend Essential Brands. Article

Austin & New York
Ogilvy PR and Good Scout Group announce a strategic alliance in which the agencies will partner on key corporate social responsibility (CSR) and cause-related initiatives. Article

DC & New York
Portland has expanded its strategic communications counsel and media expertise in its Washington and New York offices with the additions of Noah Black and Eric Schultz. Article

New York & Seattle
Lane has added three new clients: Portland Roasting Coffee is a specialty coffee roaster; Regal Springs Tilapia, a sustainable, international producer and supplier of tilapia based in Miramar, Fla.; and Steaz, a brand of natural, organic and fair trade green tea-based beverages. Article

Schwartz Public Relations has been selected by Sharp Electronics Europe to handle media relations within the DACH (Germany, Austria, Switzerland) region. Article

Volkswagen has named new communications leadership as it attempts to salvage its reputation amid its ongoing emissions crisis. Article

Volkswagen has called on a quartet of PR firms to oversee its global crisis PR response as it attempts to deal with the biggest scandal in its 78-year history, the Holmes Report can reveal. Article

Hong Kong
SGK has promoted Brad Wills to executive senior vice president of global operations. Adam Ransom takes over the reins as APAC group managing director and Simon Macdonald fills Ransom’s place as SGK’s managing director for Australia and New Zealand. Article

Citizen Relations has named Chris Chamberlin as Asia-Pacific managing director. Article

Fortune PR has named Ati Muchtar as its new chief executive officer. Article

Societe Generale has appointed Lansons to provide agency support for its corporate and investment banking (CIB) arm, adding to the services Lansons already provides for SG Securities Services, SG Global Transaction Banking and SGPB Hambros. Article

Hill+Knowlton Strategies has strengthened its expanding issues and crisis management team with the appointment of Simone Whitfield as a director. Article

Ketchum has promoted two partners into new roles: Jo-ann Robertson, partner, managing director, corporate, technology and public affairs has been promoted to deputy chief executive officer, London, while Deirdre Murphy, Partner, senior managing director, has been promoted to the role of chief operating officer, London. Article has appointed 3 Monkeys Communications to handle UK PR for its energy proposition. Article

Four Communications Group has acquired the Welsh market leading PR and design agency Francis Balsom Associates. Article

Streamwire has appointed Spreckley as its retained PR agency in the UK to support the company’s growth in delivery of the IT services. Article

Kenshoo has formed a global partnership with Hootsuite in an attempt to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing. Article

Anglo American is seeking new communications support after parting ways with Edelman. Article

Ogilvy Public Relations announced the appointment of Marshall Manson to the position of UK CEO Ogilvy PR. Article

Marshall Manson has been named CEO of Ogilvy PR UK. Article

Beyond has brought on Tom Denning as COO amid double-digit growth. Article

Glencore has brought in external PR support as it attempts to reassure investors and creditors following a 60% slump in its stock price this year. Article

Sofia Axelsson has been appointed senior vice president, group communications, brand and marketing, for Husqvarna Group. Article

Luke Pearson has joined Brands2Life‘s consumer team in the newly created role of senior content producer. Article

Springer Nature has hired Atomic to undertake a comprehensive audit and analysis of the media landscape. Article

Strategic communications agency salt is one of the first companies in the UK to be awarded B Corporation status, awarded to companies that meet high standards of social and environmental performance, transparency and accountability. Article

WPP PR firm Buchanan has hired City PR veteran Giles Sanderson as deputy chairman and partner. Article

Steffan Williams has left Finsbury to join Porta Communications in the newly-created role of group managing director. Article

MediaCom USA announced that it has recruited Tom Cijffers as its new Chief Client Officer. Article

Grayling has been selected following a competitive tender to drive awareness and attendance for the World Energy Congress in Istanbul this month. Article

Action Global Communications has launched Action Digital, creating an integrated on and offline offer to help clients widen their reach, engage their consumers, amplify the impact of their brand and grow their business across emerging markets. Article

The International Communications Consultancy Organisation has appointed Maxim Behar as its new president during its Global Summit in Milan. Article

A group of ten successful independent PR firms are joining forces to create a new global affiliate network, called the Ecosytem. Article

Saint James has selected Sopexa to celebrate its 250th anniversary through 2015-2016 with a host of festivities on its home island of Martinique as well as an international communications campaign and special commemorative bottlings. Article

General Motors India has appointed Swati Bhattacharya as vice president of communications and Pankaj Gupta as vice president of government relations and public policy. Article

Rishi Bhattacharya, the chair of Edelman’s global energy sector practice, is leaving the firm to take on a similar role at Instinctif Partners. Article

TVS Motor Company has appointed Varghese Thomas as vice president of corporate communications. Article

Hill+Knowlton Strategies Australia has added goCatch to its client roster. Article

jack + bill has selected four campaigns to receive $30,000 fee equivalent PR support: Forage Cookbook, a charity cookbook; Danny Burrito, on-demand burrito delivery across Sydney; Olympic Nick: A Donutmentary, a short film about a 76-year-old doughnut maker; and The Rum Diary Bar Spiced Rum. Article

Edelman has hired Amit Narayan for the newly-created role of reputation head in India. Article

Cohn & Wolfe has acquired fast-growing Indian PR firm Six Degrees and its content subsidiary Alphabet Consulting, the latest in a series of investments designed to expand its Asian footprint. Article

Prain Global has appointed Kim Dong Wook as its president and CEO. Article

Nissan has named new corporate communications leadership, with Microsoft’s Jonathan Adashek arriving to become global VP of communications and chief communications officer at the automaker’s HQ in Yokohama, Japan. Article

Edelman Canada has announced the opening of an Ottawa office under the leadership of Senior Vice President and Ottawa General Manager Darcy Walsh. Article

PR agency veteran Bob Pickard has returned to his native Canada and plans to launch a new consultancy after departing Huntsworth earlier this year. Article

Yulu Public Relations has become a certified B Corporation, a new type of company that builds positive social and environmental impact into its business model. Article

PR Updates From Around the World for the Week of September 30

October 5, 2015

By Denise Grayes, Business Wire

PR Industry Updates

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

FleishmanHillard will provide pro bono communications strategy, PR, and social media services for one year to the Cambridge Weekend Backpack Program. Article

Cone Communications has hired Kiva Starr as VP in its CSR strategy group. Article

451 Marketing has appointed Michael Tiedemann as EVP and executive creative director. Article

Version 2.0 Communications announced that it is partnering with The Whiteoaks Consultancy and its International PR Network (WIN) to provide international support to Version 2.0 clients and U.S. market support to Whiteoaks clients seeking North American communications services based on the East Coast. Article

McDonald’s Corporation has named Jano Cabrera as corporate senior vice president of US communications, global media and public relations.  Article

Hawthorne Strategy Group announced that it has appointed Cynthia McCafferty as President. Article

Public Communications Inc. (PCI) has appointed Grant Fuller as its director of digital strategy. Article

Resolute Consulting announced the promotion of Armando Saleh to Executive Vice President from Vice President. Article

The Archdiocese of Chicago named Grant Gallicho as its Director of Publications and Media, a new position, effective November 1, 2015 Article

Thomas Peloquin joined KeyBank Real Estate Capital as Vice President. Article

Elmendorf | Ryan and Home Front Communications merged to create a new integrated firm, Subject Matter. Article

The Master Limited Partnership Association has hired Capitol Hill veteran Steve Ruhlen as the organization’s first director of federal affairs. Article

Catherine Melquist has joined Sage Communications as senior vice president of its Satellite division. Article

Lisa A. Bushey has newly joined the American Public Education Foundation as Executive Vice President, Communications. Article

MWW Public Relations announced that Erin Bzymek has joined MWWPR as an account supervisor and lead media strategist. Article

The Petrizzo Group announced the hire of Kirk Fordham as senior vice president. Article

Los Angeles
Olmstead Williams Communications has been retained as the agency of record for TaskUs. The firm also has been retained for the national expansion of BankWork. Article

Edelman‘s US Western region president Cricket Wardein has left the agency after six years. Article

Telemundo has selected Santa Cruz Communications as AOR for the first edition of the Latin American Music Awards. Article

Live Nation Entertainment has appointed Carrie Davis as CCO. Article

The National Black Public Relations Society will outline strategies on how the industry can improve diversity, promote professional development and develop partnership opportunities at a daylong summit designed to jumpstart the public relations industry’s diversity efforts. Article

MMKpr is celebrating its 5th year in operation. Article

VAIO Corp. and its sales and operations partner Transcosmos America announced they have enlisted worldwide communications firm Grayling to relaunch the brand and a new line of products in the United States. Article

Murphy O’Brien Public Relations announced the promotion of Kimi Ozawa to Senior Vice President. Article

JMPR Public Relations announced that Alexia Bunce has joined its team as an Account Supervisor. Article

Fish Consulting announced it has added Mr. Rooter, Glass Doctor, Aire Serv, Mr. Appliance and Rainbow International to its client roster. The five brands are part of Dwyer Group. Article

Balsera Communications has been named a finalist for the Hispanic Public Relation Association’s (HPRA) ¡Bravo! Awards’ Public Affairs Campaign of the Year for its groundbreaking work with the National Hispanic Landscape Alliance (NHLA). Article

ReviveHealth has added Katherine Brick is vice president in the firm’s health technology practice. In addition, the firm has added Katie Clark is marketing manager; Libby Werner as account supervisor; Carolyn Edwards as senior account executive; and Ashley Webb as account executive. Article

New York
Blogger platform Bloglovin‘ has hired Diffusion as its new PR firm. Article

Ed Dixon has joined consulting giant Mercer, where he serves as communications and public relations leader for growth markets. Article

Lauren Hurvitz has been named executive vice president and chief communications and corporate marketing officer for Turner Broadcasting System. Article

Magrino announced as a client the Willis Tower. Article

Weber Shandwick has brought on journalist Vivian Schiller while also making Jennifer Sosin chair of global strategy and insights and Josh Gilbert executive creative director of global practices. Article

Truffle Pig has named Bloomberg’s Paul Marcum as president. Article

Century 21 Real Estate has named Cara Whitley as its global CMO. Article

Success Communications Group and Proline Communications have inked a strategic alliance in an effort to offer PR, marketing, and positioning services for the tech products and services industry. Article

CHR Group has named Jonathan Zaback as its first chief growth officer and partner. Article

Laura Davidson Public Relations (LDPR) has been appointed the public relations agency of record for Morgans Hotel Group. Article

With four new lifestyle clients this month, J Public Relations is diversely expanding its lifestyle division. Article

Brandon Berger, chief digital officer worldwide at Ogilvy & Mather, will kick off the “Advertising Outlook: Trends in Content & Technology” workshop on November 12. Article

Ruder Finn announced that Katy Kelley has rejoined the company as Senior Vice President, Creative Culture and Global Marketing. Article

Richard E. Cheney, a former Hill & Knowlton chairman who was among the first public relations executives to advise on mergers and acquisitions before resigning to practice psychoanalysis, has died, Bloomberg reports. Article

Loretta Lurie joined ContextMedia:Health as Senior Director of Strategic Solutions. Article

Laura Viscusi joined Penton as Market Leader, Supermarkets & Restaurants. Article

Amir Shub joined Offerpop as Chief product officer. Article

Craig Gorsline was promoted to President and Chief Commercial Officer of ThoughtWorks. Article

Bob DeFillippo has joined Zito Partners in a senior consulting role Article

Muck Rack has welcomed Andrew Mercier as their new Editorial Director. Article

Pamela Browner White has joined Esperanza as senior vice president of corporate relations and strategic development. Article

San Diego
KCD PR, announced today that it has been named PR agency of record and a member firm of the San Diego Cyber Center of Excellence (CCOE). Article

San Francisco
John Earnhardt has left Visa after joining the company in May as VP of corporate communications.    Article

Method Communications announced Tim Turpin has joined as an executive vice president. Article

Jill Mackie will join shipbuilder Vigor as senior vice president of public affairs. Article

Silicon Valley
Eastwick announced that it has promoted Heather Kernahan to president. Article

Chicago & Phoenix
Resolute Consulting announced the promotion of Jenelle Alexander, Ashley Lynch and Claudia Rodriguez to Senior Account Executive from Account Executive. Article

Uber has brought in MSLGroup to handle PR in Germany, after its main product was banned in the tightly regulated market earlier this year. Article

Hong Kong
Cohn & Wolfe has been appointed by the Hong Kong Internet Registration Corporation to handle the company’s public and media relations for the next three years and by Dell to provide media relations support for its annual Dell Enterprise Forum. Article

Ogilvy & Mather (O&M) has announced the promotion of Chris Riley to the position of Chairman of O&M Group Singapore. Article

Edelman has acquired Smithfield Consultants. Article

Hill+Knowlton Strategies has promoted Jessica Walsh to managing director of the healthcare practice. Article

London Gatwick has appointed Brands2Life as its retained consumer PR agency following a competitive pitch. Article

Premium single-malt whisky brand The Macallan has engaged PR agency The Romans to work across a global communications brief, including content production and social media. Article

W has been appointed as the primary creative agency for Meatsnacks Group. Article

Megan Murray Jones has joined Lansons as a senior consultant to develop its content proposition, providing support and expertise to clients on how they create, optimise and monetise content. Article

Tony Brown has joined Firefly Communications as head of content. Article

Harvard has hired Phil Szomszor as digital engagement director and member of the board. Article

Bench PR has added Trend Micro‘s consumer business for Australia and New Zealand to its client portfolio. Article

N2N Communications has created a new partnership structure and promoted Stuart Wragg to associate partner and head of creativity. Article

Lenskart has awarded its PR mandate to Avian Media. Article

Philip Steenkamp has been named vice president, external relations and communications, for the University of British Columbia. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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[GUIDE] 12 Steps for Integrating Corporate Communications Successfully

September 29, 2015

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire

We are thrilled to announce the release of Business Wire’s latest guide: The Convergence of IR and PR: 12 Ways to Create a Stronger Corporate Communications Team.

This guide provides today’s communications professionals the rationales and steps to take to build a more robust corporate communications process, one that meets the needs of today’s audiences while reducing internal costs and redundancies.

The truth is many internal communication teams are working in silos. While internally these teams have separate reporting structures, goals and messaging, externally their customers and key audiences see no divisions within the company as it relates to accessing company information – they are just as likely to read an earnings release as they are to share a white paper or download a coupon.

But if today’s consumers are engaging with companies as a whole entity, why are most organizations still communicating different messages from different departments on different channels? Now is the perfect time to streamline internal processes to not only ensure a singularity in messaging, but to achieve higher message adoption and sharing, all while reducing internal costs and processes.

Recent, rapid technical and human behavioral evolutions have changed how humans consume news. Because the market is now aware of the intricacies that differentiate marketing, public relations, and investor relations, it is important for communications pros to work together to decrease those perceived separations.

And consolidating processes is not that hard! In our latest guide, we outline current communication roles, and how to bring them together to create a new, more effective process.

12 Ways to Create a Stronger Corporate Communications Team: The Convergence of IR and PR delves into how companies can:

  • Understand RegFD disclosure as it pertains to all discussion platforms
  • Cross promote company news and information
  • Share multimedia assets to increase emotional connections with end audiences
  • Centralize social outreach to increase visibility and awareness of one’s company information
  • Measure and monitor outbound and inbound discussions, decreasing the opportunity for negative brand attacks

Download this free Business Wire guide now!

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