PRSA International Conference Preview: See you in Orlando!

October 14, 2011

by Amy Yen, Marketing Specialist, Business Wire Los Angeles

Heading to the PRSA International Conference this week? So are we! We’re looking forward to meeting PR professionals from across the country and learning about the latest trends and developments in the industry.

Don’t forget to come by and see us at Booth #401/403 for fun giveaways and a chance to win an iPad2.  We’ll have our team of experts on-hand to discuss our entire suite of public relations services, including:

While you’re at the show, take advantage of free one-on-one demonstrations of our dynamic NewsHQ Online Newsroom solution conducted by our online newsroom expert Ibrey Woodall.  You’ll learn how a better online newsroom can benefit your organization. Contact your local account executive or email Conferences2011@businesswire.com to schedule your free consultation.  We have times available all day Sunday and Monday.

Business Wire’s Laura Sturaitis, Executive VP of Media Services & Product Strategy, will be speaking with Greg Jarboe, president of SEO-PR, at a session called “Maximizing Press Release Performance Online” on Tuesday, October 18 at 9:45 a.m. ET in Palazzo Salon E.   You won’t want to miss their presentation of the results of an 18-month study on online press release performance and the strategies and best practices for optimizing press releases to increase traffic and engagement with key landing pages and websites.

Follow live updates from the conference on Twitter @BusinessWire.   Hope to see you there!


Business Wire at PRSA

November 3, 2009

The PRSA 2009 International Conference begins this Saturday, Nov. 7 in San Diego, and as always, Business Wire will be there, showing you our latest innovations in press release delivery and demonstrating how our high-tech platform beats the competitors with simultaneous delivery, integrated multimedia, superior social media capabilities and more.  Here are some of the highlights of our participation in PRSA:

  • Laura Sturaitis, SVP, Media Services and Product Strategy, will once again join forces with Greg Jarboe of SEO-PR to update their popular “What’s the ROI of Your Press Release?” session to be presented on Tuesday, Nov 10th. “Greg and I are going to share  some of the new trends we are seeing in global search, social media engagement and using multimedia to tell your story and how you can determine what is working for you,” says Laura.
  • Malcolm Atherton, account executive from our Phoenix office, will be handling our Twitter duties live from PRSA — make sure to follow @BusinessWire to get on-the-ground reports from our booth, sessions, workshops and more.  Malcolm, who is heavily involved in the PR and social media communities in Arizona, has his own very informative Twitter feed as well; get to know him before the show at @MalcolmAtherton.
  • We’ll be at Booth #73 with our “Business Wire is HD” presentation, showing you that distributing your press release over Business Wire is, well, just better.  A more attractive press release with embedded hyperlinks, optimized keywords, wider earnings tables, easily downloadable video and pictures, social media sharing . . . come see for yourself why Business Wire is the one to use.  While you’re there, enter your name in a daily drawing for a chance to win a Blu-Ray player, and pick up a special gift, too!
We look forward to seeing you all in San Diego!

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