by Danny Selnick, Vice President, Public Policy Services
Attending the PRSA 2010 International Conference? If you’re not from “inside the Beltway” you’ll surely find Washington, DC a fun-place for this year’s annual convention.
Sure, we’re all here to learn, but try to find some time to experience Washington after hours by taking a self-guided tour at night of the national monuments that line the National Mall and environs. Beyond the Lincoln Memorial, the Vietnam Veterans Memorial, Washington Monument and The White House, check out some of the newer and equally interesting moments including The WWII Memorial, The FDR Memorial, and the Korean War Memorial.
Not far from the Washington Hilton Hotel is the Adams Morgan neighborhood, which hosts some interesting ethnic and standard-fare restaurants in an area that’s so “un-Washington” — from Ethiopian to Mexican and more. You can also visit Ben’s Chili Bowl (a favorite of President Obama) that’s open into the wee hours.
South of the hotel is the Dupont Circle neighborhood, home to lots of interesting architecture, shops and several foreign embassies and missions housed in historic buildings.
Getting around in DC is easy: The Dupont Circle Metro Stop is just a few blocks from the hotel, where the Red Line can take you to Metro Center for a quick walk to the National Mall, or to catch trains to other parts of the city.
At the conference, our own Laura Sturaitis will be presenting a panel on Tuesday morning, along with Greg Jarboe, president and co-founder of SEO-PR. The session, titled “What’s the ROMI of Social Media, Online Video and Press Releases?” will take a look at which of the new PR tools delivers the highest return on marketing investment, and how to get the most from all of them.
Don’t forget to stop by and see Business Wire at Booth 201 in the Exhibitors Hall where we’ll be happy to talk to you about the latest in news distribution services and technologies, including Public Policy Services, NewsHQ (our state-of-the-art online newsroom service) and more. While you’re there, drop your card in our fishbowl to register to win a free netbook. And we’ll even be doing some magic to entertain!